It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.Rules of the Rave:Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

    This book has been replaced by Close Reading of Informational Sources, Second Edition, ISBN 978-1-4625-3945-1.

    This book provides a research-based framework and practical strategies for vocabulary development with children from the earliest grades through high school. The authors emphasize instruction that offers rich information about words and their uses and enhances students' language comprehension and production. Teachers are guided in selecting words for instruction; developing student-friendly explanations of new words; creating meaningful learning activities; and getting students involved in thinking about, using, and noticing new words both within and outside the classroom. Many concrete examples, sample classroom dialogues, and exercises for teachers bring the material to life. Helpful appendices include suggestions for trade books that help children enlarge their vocabulary and/or have fun with different aspects of words.

    This book shows how to integrate HR practices with the mission of their organization. An accessible tool complete with an instructor s manual, this book provides an integrated approach to current HR concerns and is unique in its focus on both public and nonprofit agencies. Offering guidance and techniques for implementing effective human resource management strategies job analysis, performance evaluation, recruitment and selection, training and development, compensation and benefits, and collective bargaining Pynes demonstrates how strategic human resources management is essential to proactively managing change.

    This workbook was designed to provide the inspiring opportunity to experience the same exciting experiences of success with your children and transform them to a truly GREAT child.

    A story or narrative centered around a hero 2. Spectacular; impressive; memorable. If learning is not memorable, should it even be considered learning? For too long, traditional education has used outdated practices to deliver complex and well-intended content to students with very little hope of that subject matter being retained. It often looks like this: Lectures are given --->Students write the information down ---> Students take a test on that information ---> Information is discarded from the brain ---> Repeat. In the The Epic Classroom, Trevor Muir presents a project based learning method that uses the power of storytelling and brain science to give educators practical and proven practices to achieve real student engagement. In return, learning that is permanent and memorable. Any teacher, in any subject area, and in any grade level can use the story-centered project based learning framework of The Epic Classroom to transform their classrooms into settings where students are engaged, challenged, and transformed. In this book you will discover - How to increase student engagement - How to plan and execute effective high quality project based learning experiences- Specific strategies for leading engaged students - Outlines and tools to plan, manage, and assess projects - Methods to increase academic performance in students.

    Sharing her expertise as a world-renowned curriculum designer and calling upon the collective wisdom of 10 education thought leaders, Jacobs provides insight and inspiration in the following key areas:* Content and assessment: How to identify what to keep, what to cut, and what to create, and where portfolios and other new kinds of assessment fit into the picture.* Program structures: How to improve our use of time and space and groupings of students and staff.* Technology: How it's transforming teaching, and how to take advantage of students' natural facility with technology.* Media literacy: The essential issues to address, and the best resources for helping students become informed users of multiple forms of media.* Globalization: What steps to take to help students gain a global perspective.* Sustainability: How to instill enduring values and beliefs that will lead to healthier local, national, and global communities.* Habits of mind: The thinking habits that students, teachers, and administrators need to develop and practice to succeed in school, work, and life.The answers to these questions and many more make Curriculum 21 the ideal guide for transforming our schools into what they must become: learning organizations that match the times in which we live.

    Experienced trainer and researcher Jim Knight describes the "nuts and bolts" of instructional coaching and explains the essential skills that instructional coaches need, including getting teachers on board, providing model lessons, and engaging in reflective conversations. Each user-friendly chapter includes:First-person stories from successful coaches Sidebars highlighting important information A "Going Deeper" section of suggested resources Ready-to-use forms, worksheets, checklists, logs, and reports

    -Lucy Calkins, Writing Pathways Lucy Calkins' groundbreaking performance assessments offer instructional tools to support continuous assessment, timely feedback, and clear goals tied to learning progressions that have been aligned with world-class standards. Originally published as part of the bestselling Units of Study in Opinion/Argument, Information, and Narrative Writing, grades K-8, Writing Pathways is ideal for writing workshop, but suitable for any writing instruction context or curriculum.This practical guide includes:Learning progressions for opinion/argument, information, and narrative writing, which map the specific benchmarks students will master for every grade levelOn-demand writing prompts that support schoolwide performance assessmentStudent checklists to help students set goals and integrate crucial self-assessment into their workRubrics to support individual teachers and professional learning communities as they evaluate mastery and plan instruction within and across grade levelsStudent writing samples that illustrate different ways students have exemplified standards and highlight essential features of each writing genreAnnotated exemplar pieces of writing on the same topic for every grade level that highlight the traits you can expect to see at each level of the learning progressions. Who needs Writing Pathways?Educators who are not yet ready to implement the full Units of Study curriculum can use Writing Pathways to get started with Lucy Calkins' proven approach to writing assessment and instruction. Coaches and administrators who are supporting implementation of Lucy Calkins' Units of Study will find Writing Pathways to be an ideal resource to guide their work. Who doesn't need Writing Pathways?The content in this stand-alone edition is the same as in the previous editions found in Lucy Calkins' Units of Study (K-5 and 6-8 are combined in this new edition). Teachers who have the Units of Study do not need this new edition. For more information, visit UnitsofStudy.com.

    today. An essential reference for all teachers, educational leaders, and policymakers at all levels, the book is organized and written in a style that is accessible to all, even those with little or no knowledge of the legal issues in education.

    Here's the cool thing: poetry can get you there. It is inherently turbo-charged. Poets distill a novel's worth of content and emotion in twenty lines. The literary elements and devices you need to teach are all there, powerful and miniature as a Bonsai tree. Paul B. JaneczkoYou'd like to teach poetry with confidence and passion, but let's face it: poetry can be intimidating to both you and your students. Here is the book that takes the fear factor out of poetry and shows you how to use this powerful genre to spark student engagement and meet language arts requirements. Award-winning poet Paul B. Janeczko is the master for creating anthologies for pre-teen and adolescent readers, and here he's chosen 20 contemporary and classic selections with step-by-step, detailed lessons for investigating each poem from the inside out. Kids learn to become active readers of poetry, using graphic organizer worksheets to help them jump over their fear and dive into personal, smart, analytical responses. There's no better genre than poetry for helping students gain perspective on their own identities and their own worlds, and Paul provides a space on each reproducible poem for private thoughts, questions, feelings, and ideas. Your students will discover what each poem means to them.The 20 poems in this collection were chosen for their thought-provoking topics; compelling real-world themes that lead to conversation and collaboration in middle school classrooms. And by showing you how the poems and activities address the common core standards for English Language Arts (complete with a sample chart linking the poems to the standards), Paul provides a clear understanding of how you can get there using poetry.You can cultivate a passion for poetry in your classroom. Take the journey with Paul B. Janeczko and grow in confidence with your students, meeting some standards along the way.

    Teaching Shakespeare is a major contribution to the knowledge and expertise of all teachers of Shakespeare in schools, colleges and institutions of higher education. It makes explicit the principles of active learning which underpin Cambridge School Shakespeare, and helps teachers to develop their existing good practice. Practical examples are given from the plays most frequently used in schools, but Rex Gibson shows that the principles apply equally to the less frequently studied plays, thereby extending the canon of school Shakespeare.

    This research pool offers information and insights that can help educators decide whether certain curricular, instructional, and assessment choices are likely to be more effective than others. Learn how to implement differentiation so that it achieves the desired result of shared responsibility between teacher and student.

    The Fundamental Five: The Formula for Quality Instruction, shares with teachers and school leaders the five practices that every teacher can, and should, use to dramatically improve instuctional rigor and relevance, and student performance.

    With contributions from noted experts in the field, and filled with illustrative examples, this book demonstrates why fundraising is a strategic management discipline and clearly defines each step in the fundraising cycle. Praise for the Third Edition of Achieving Excellence in Fundraising"Achieving Excellence in Fundraising brings together the voices of leaders in the field with the research expertise of the Center on Philanthropy at Indiana University. This winning combination makes the updated third edition an excellent resource for everyone engaged in nonprofit fundraising." --John Lippincott, president, Council for Advancement and Support of Education (CASE)"This book is the best road map--coupled with creative approaches to the practice of fund development--you will find. The sections addressing donor interest and stewardship alone are worth the price. Take time to enhance your fundraising skills, and, most importantly, increase your fundraising results. Tempel, Seiler, and Aldrich have collaborated on apublication worthy of serious study." --William C. McGinly, president and CEO, Association for Healthcare Philanthropy"The third edition of this seminal piece of literature, Achieving Excellence in Fundraising, is a wonderful continuation of a legacy that provides the nonprofit sector with a thoughtful, comprehensive, and well-organized approach to contemporary and ethical fundraising practices. The legacy lives on!" --Denny Smith, president and CEO, CFRE International"One of the most significant challenges that the grantee organizations of foundations face is building sustainable resources. Achieving Excellence in Fundraising will help them build the fundraising program they need to do so." --Steve Gunderson, president and CEO, Council on Foundations"Today's donors seek new philanthropic experiences. Achieving Excellence in Fundraising couples the importance of good stewardship and relationships with innovation, engagement, and long-term results. This third edition takes a critical new look at a classic sector must-read." --Brian Gallagher, president and CEO, United Way Worldwide