ABOUT THE AUTHORStanding over six feet tall, Jonathan Moeller has the piercing blue eyes of a Conan of Cimmeria, the bronze-colored hair a Visigothic warrior-king, and the stern visage of a captain of men, none of which are useful in his career as a computer repairman, alas.He has written the "Demonsouled" trilogy of sword-and-sorcery novels, and continues to write the "Ghosts" sequence about assassin and spy Caina Amalas, the "Computer Beginner's Guide" series of computer books, and numerous other works.

    Discover how to Publish Books on Amazon & Sell A Million Copies Using Kindle, Print & Audio Book~ ON SALE FOR A LIMITED TIME FOR 0.99, USUALLY 3.99This Writing Guide is the # 1 Way to Learn The Entire Publishing Process on Amazon & Covers: How To Write More BooksHow To Find Which Categories to Publish InHow To Master Kindle Direct PublishingHow to Master Facebook MarketingHow to Master Product Descriptions (Synopsis)How to Use Community ForumsHow to Launch Book Promotions to Climb The Amazon RankingsHow To Master Print Publishing Using CreatespaceHow To Master Publishing Audio Books Using ACXHow To Remake Public Domain Books & Much More!

    Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

    Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain languageFind out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delaysLearn how to audit and analyze your contentMake smarter, achievable decisions about which content to create and howFind out how to maintain consistent, accurate, compelling content over timeGet solid, practical advice on staffing for content-related roles and responsibilities "

    The Tyranny of E-mail: The Four-Thousand-Year Journey to Your Inbox

    Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.

    This will present an ongoing management and strategy challenge for companies for many years to come. Tech Titans of China is the go-to-guide for companies (and those interested in competition from China) seeking to understand China's grand tech ambitions, who the players are and what their strategy is. Fannin, an expert on China, is an internationally-recognized journalist, author and speaker. She hosts 12 live events annually for business leaders, venture capitalists, start-up founders, and others impacted by or interested in cashing in on the Chinese tech industry. In this illuminating book, she provides readers with the ammunition they need to prepare and compete. Featuring detailed profiles of the Chinese tech companies making waves, the tech sectors that matter most in China's grab for super power status, and predictions for China's tech dominance in just 10 years.

    Lara shares her experience of fashion photography in the digital age, including dedicated sections on retouching, genres of fashion photography, and making the best use of social media. Whether you're taking your first-ever shot, working with a professional model for the first time, or pitching to new clients, here is everything you need to produce moody, magical images that leap from the page straight into the viewer's imagination.

    Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

    Yet there is little actual research that investigates the intricate dynamics of youths' social and recreational use of digital media. "Hanging Out, Messing Around, and Geeking Out" fills this gap, reporting on an ambitious three-year ethnographic investigation into how young people are living and learning with new media in varied settings -- at home, in after-school programs, and in online spaces. Integrating twenty-three case studies -- which include Harry Potter podcasting, video-game playing, music sharing, and online romantic breakups -- in a unique collaborative authorship style, " Hanging Out, Messing Around, and Geeking Ou"t is distinctive for its combination of in-depth description of specific group dynamics with conceptual analysis.

    It's not about the money or the fame; it's about their passion for what they do.And passion is something that has fueled Gruden's entire career. From his college playing days and his climb through the coaching ranks -- from college to assistant coaching jobs with the NFL's elite teams, to his first head coach job with the Oakland Raiders, and finally, with the Tampa Bay Bucs -- his meteoric rise is unparalleled. Underneath it all, though, he's just a humble, hardworking, no-nonsense guy who has no hobbies: "I'm not a scratch golfer. I don't know how to bowl. I can't read the stock market. Hell, I have a hard time remembering my wife's cell phone number. But I can call 'Flip Right Double X Jet 36 Counter Naked Waggle at 7 X Quarter' in my sleep."Now, in this motivational memoir, Gruden provides insight into what makes him tick. Do You Love Football?! is an intimate look at his life as a player, coach, and head coach, as well as the principles that have made him the hottest coach in the NFL.

    Styling for Instagram will help you achieve both. Author Leela Cyd has an eye for photography and keen sense of digital media—and she has the Instagram following to prove it. Full of gorgeous, full-color inspiration images, Instastyling is full of her expert advice on how to make the most of Instagram. From tips on arranging the perfect composition and styling your shots to using natural lighting and telling story with your work, the book will help you capture the attention of the Instagram community.

    According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

    True persuasion is not about arm-twisting or out-maneuvering your adversary. True persuasion is the creation of consensus from conflict or indifference.

    Enrollments are on the rise, and their resources are often the envy of every other university department. Law professors are among the highest paid and play key roles as public intellectuals, advisers, and government officials. Yet behind the flourishing facade, law schools are failing abjectly. Recent front-page stories have detailed widespread dubious practices, including false reporting of LSAT and GPA scores, misleading placement reports, and the fundamental failure to prepare graduates to enter the profession.Addressing all these problems and more in a ringing critique is renowned legal scholar Brian Z. Tamanaha. Piece by piece, Tamanaha lays out the how and why of the crisis and the likely consequences if the current trend continues. The out-of-pocket cost of obtaining a law degree at many schools now approaches $200,000. The average law school graduate’s debt is around $100,000—the highest it has ever been—while the legal job market is the worst in decades, with the scarce jobs offering starting salaries well below what is needed to handle such a debt load. At the heart of the problem, Tamanaha argues, are the economic demands and competitive pressures on law schools—driven by competition over U.S. News and World Report ranking. When paired with a lack of regulatory oversight, the work environment of professors, the limited information available to prospective students, and loan-based tuition financing, the result is a system that is fundamentally unsustainable.Growing concern with the crisis in legal education has led to high-profile coverage in the Wall Street Journal and the New York Times, and many observers expect it soon will be the focus of congressional scrutiny. Bringing to the table his years of experience from within the legal academy, Tamanaha has provided the perfect resource for assessing what’s wrong with law schools and figuring out how to fix them.