Book picks similar to
Then We Set His Hair on Fire: Insights and Accidents from a Hall-Of-Fame Career in Advertising by Phil Dusenberry
advertising
non-fiction
marketing
business
Start Small Finish Big: 15 Key Lessons to Start and Run Your Own Successful Business
Fred DeLuca - 2000
Thirty-four years later, his franchise's sales generate over $3 billion from more than 13,000 stores in 60 countries. Now, those same principles that have nourished DeLuca's dream can be adapted by others -- especially those starting with limited capital from small loans. Offering solid business lessons and anecdotes of his own, as well as those of other successful entrepreneurs, DeLuca describes business strategies, including: -- beginning with an idea-- continually improving your business-- believing in your people-- attracting customers every day-- earning your reputation-- and taking those first bold steps, among others.
The 7 Habits of Highly Effective Network Marketing Professionals
Stephen R. Covey - 2009
Covey presents an integrated, principle-centered approach for becoming a highly effective network marketing professional. Including real-world examples of current, successful networkers, Covey reveals a step-by-step pathway for not only living with fairness, integrity, service, and human dignity, but applying principle-centered habits that will help you become truly effective in your networking business.Included in this training is a 48-page workbook outlining timeless networking principles that, along with the audio training, acts as the perfect complement to help you achieve your ultimate networking goals of effectiveness.
How to Self-Promote without Being a Jerk
Bruce Kasanoff - 2014
Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.
Whatever You Think, Think the Opposite
Paul Arden - 2006
Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.
The Making of a Stand-Up Guy
Charlie Murphy - 2009
Celebrated in particular for his “Charlie Murphy’s True Hollywood Stories” skits, featuring hilarious renditions of Rick James and Prince, Murphy now recounts many of the actual stories that inspired these popular sketches in vivid and comical detail in Doing Time: The Making of a Stand-Up Guy. With his flare for storytelling and his distinctive and fearless voice, it’s no wonder that Charlie Murphy has been the subject of many featured stories in numerous magazines, including GQ, Essence, Rolling Stone, and he was recently listed as one of the Hottest People to Watch in Entertainment Weekly’s “Must List.” Featuring outrageous misadventures as part of his younger brother Eddie’s entourage, and hysterical encounters with numerous celebrities, Doing Time: The Making of a Stand-Up Guy is a fascinating and wildly funny chronicle from one of the most talented comedians today.
Secret Formulas of the Wizard of Ads
Roy H. Williams - 1999
It contains useful tips and advice on how to market products, manage staff and remember that which is important in life.
Free: The Future of a Radical Price
Chris Anderson - 2009
Reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a ''priceless economy'' in six categories that pertain to advertising, labor exchange, and advanced-version fees.
How to Win Friends and Influence People in the Digital Age
Dale Carnegie - 2011
The only diploma that hangs in Warren Buffett’s office is his certificate from Dale Carnegie Training. Lee Iacocca credits Carnegie for giving him the courage to speak in public. Dilbert creator Scott Adams called Carnegie’s teachings “life-changing.” In today’s world, where more and more of our communication takes place across wires and screens, Carnegie’s lessons have not only lasted but become all the more critical. Though he never could have predicted technology’s trajectory, Carnegie proves a wise and helpful teacher in this digital landscape. To demonstrate the many ways his lessons remain relevant, Dale Carnegie & Associates, Inc., has reimagined his prescriptions and his advice for this difficult digital age. We may communicate today with different tools and with greater speed, but Carnegie’s advice on how to communicate, lead, and work efficiently remains priceless across the ages.
Hitmaker
Tommy Mottola - 2013
He discovered, developed, and launched the careers of many superstars, including Mariah Carey, Celine Dion, Shakira, Jennifer Lopez, and Gloria Estefan and is credited with creating the "Latin Explosion." He has had the privilege of working alongside Bruce Springsteen, Billy Joel, Bob Dylan, Beyonce, Michael Jackson, Barbra Streisand, the Dixie Chicks, Pearl Jam, Aerosmith, Tony Bennett, and Ozzy Osbourne, among other music giants. This is his story-a story of the modern music industry, from Elvis to the iPod, through the eyes of the man who made much of it happen. HITMAKER recounts how a Bronx kid and college dropout became one of the music industry's most creative and controversial CEOs. For the first time, Tommy lays bare the facts behind the most sensational aspects of his life, including being married to and developing the career of Mariah Carey, managing Michael Jackson's emotional ups and downs, and the power struggle with his onetime boss and mentor Walter Yetnikoff.HITMAKER will take you inside this world of power, money, and fame as he reveals his fascinating dealings with countless icons and how he was sitting at the top when the business suddenly changed. Tommy's story is one of incredible highs and lows-and here it is, in his own voice, for the first time.
Invincible: My Journey from Fan to NFL Team Captain
Vince Papale - 2006
When he heard that Coach Dick Vermeil was holding open tryouts, he decided to give it a shot. Shocking himself and the coaches, he ran an explosive 40-yard-dash in just 4.5 seconds -- a world-class time -- and was offered a contract on the spot. When he joined the team, Papale became the oldest non-kicking rookie in NFL history, a fan favorite who played for four years and was named a team captain. Invincible is Vince Papale's story, and a tie-in to the Disney Pictures film of the same name starring Mark Wahlberg as Papale and Greg Kinnear as Vermeil. But more than just a tie-in, it tells Papale's story in his own words, covering subjects not included in the film. Like Rudy, Glory Road, and Rookie, it is the true story of an ordinary man who achieves an extraordinary goal.
Adland: A Global History of Advertising
Mark Tungate - 2007
Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests how it is likely to develop in the future.
Fortitude: American Resilience in the Era of Outrage
Dan Crenshaw - 2020
When he learned how to see again, he didn't want anyone's pity. People shouldn't feel sorry for him, he decided, and they shouldn't feel sorry for themselves either. Most people's everyday challenges aren't as extreme as surviving combat or working to regain their sight, but that's just Crenshaw's point: If we can meet life's toughest challenges without resenting our luck or complaining, minor daily obstacles aren't worth our outrage. "Microaggressions" and "triggers" from mere words mean little to someone who's had bullets fly by their head. That's Crenshaw's simple lesson in FORTITUDE: Lighten up, toughen up, and get to work on what's important (hint: it's not giving into a culture of outrage, playing the victim, and seeking an apology).FORTITUDE is a no-nonsense advice book for a society desperately in need of tough love. With meditations on perseverance, failure, and finding much-needed heroes, the book is the antidote for a prevailing "safety culture" of trigger warnings and safe spaces. Interspersed with lessons and advice is Crenshaw's own story of how an average American kid from the Houston suburbs has faced all sorts of unexpected situations -- from war zones to the halls of Congress -- and managed to navigate them all with a few simple tricks: a sense of humor and an even greater sense that, no matter what anyone else around us says or does, we are in control of our own destiny.
The Point of Departure
Robin F. Cook - 2003
Based upon his journal.
Kingdom of Fear: Loathsome Secrets of a Star-Crossed Child in the Final Days of the American Century
Hunter S. Thompson - 2003
Thompson’s life as a rebel—from a smart-mouthed Kentucky kid flaunting all authority to a convention-defying journalist who came to personify a wild fusion of fact, fiction, and mind-altering substances.Brilliant, provocative, outrageous, and brazen, Hunter S. Thompson's infamous rule breaking—in his journalism, in his life, and under the law—changed the shape of American letters, and the face of American icons. Call it the evolution of an outlaw. Here are the formative experiences that comprise Thompson’s legendary trajectory alongside the weird and the ugly. Whether detailing his exploits as a foreign correspondent in Rio, his job as night manager of the notorious O’Farrell Theatre in San Francisco, his epic run for sheriff of Aspen on the Freak Power ticket, or the sensational legal maneuvering that led to his full acquittal in the famous 99 Days trial, Thompson is at the peak of his narrative powers in Kingdom of Fear. And this boisterous, blistering ride illuminates as never before the professional and ideological risk taking of a literary genius and transgressive icon.
Wooden on Leadership: How to Create a Winning Organization
John Wooden - 2005
. . . Acquire and keep these traits and success should follow."--Coach John WoodenJohn Wooden's goal in 41 years of coaching never changed; namely, to get maximum effort and peak performance from each of his players in the manner that best served the team. Wooden on Leadership explains step-by-step how he pursued and accomplished this goal. Focusing on Wooden's 12 Lessons in Leadership and his acclaimed Pyramid of Success, it outlines the mental, emotional, and physical qualities essential to building a winning organization, and shows you how to develop the skill, confidence, and competitive fire to "be at your best when your best is needed"--and teach your organization to do the same.Praise for Wooden on Leadership"What an all-encompassing Pyramid of Success for leadership! Coach Wooden's moral authority and brilliant definition of success encompass all of life. How I admire his life's work and concept of what it really means to win!"--Stephen R. Covey, author, The 7 Habits of Highly Successful People and The 8th Habit: From Effectiveness to Greatness"Wooden On Leadership offers valuable lessons no matter what your endeavor. 'Competitive Greatness' is our goal and that of any successful organization. Coach Wooden's Pyramid of Success is where it all starts." --Jim Sinegal, president & CEO, Costco