This book provides that system — a step-by-step process that can be executed in any business to generate qualified leads and more conversions with content marketing. In Content That Converts, you'll learn: - How to get clear on your audience, offers and messaging (and why those three elements are so important) - How to develop a recurring content system, and how to create long-form content assets (such as books and courses) that establish you as an industry leader - How to distribute your content effectively with email and SEO, to expand your reach and create conversion opportunities that translate to sales - How to hone your conversion potential over time with the principles of influence and market sophistication, and how to write powerful sales copy as a result “Laura is a content machine that pumps out excellence onto paper.” Jeff Root, SellTermLife and #1 Amazon Bestseller “Using your strategies, we’re getting more sales and people are much more engaged. Good work!” Scott Desgrosseilliers, Wicked Reports "Laura has a great ability to draw out the nuances of how things are done in any business. Her writing is fantastic and the delivery is spot on." Tristan King, owner of Blackbelt Commerce, top-rated Shopify agency in the world

    These pages, apparently found concealed beneath some floorboards, seemed to cast a remarkable new light on the mystery at the heart of the play. While Frayn began to lose all sense of certainty, actor David Burke, who played Niels Bohr in the London production and had some experience with documents of this sort, followed the action with particularly close interest. After the riddle was cracked and the fog had cleared, Frayn and Burke sat down together to ponder the winding trail of the Copenhagen papers.By turns comic and profound, The Copenhagen Papers explores the conundrum at the heart of all Michael Frayn's work--human fallibility and the eternal difficulty of knowing why we do what we do.

    Under Andrew Grove's leadership, Intel has become the world's largest computer chipmaker, the 5th most admired company in America, and the 7th most profitable company among the Fortune 500. Few CEOs can claim this level of success. Grove attributes much of it to the philosophy and strategy he has learned the hard way as he steered Intel through a series of potential major disasters. There are moments in any business when massive change occurs, when all the rules of business shift fast, furiously and forever. Grove calls such moments strategic inflection points (SIPs), and he has lived through several. They can be set off by almost anything - by mega competition, an arcane change in regulations, or by a seemingly modest change in technology. They are not always easy to spot - but you can't hide from them. Intel's first SIP was when the Japanese started producing better-quality, lower-cost memory chips. It took Grove three years and huge losses to recognize that he had to rethink and reposition the company to become, once again, leader in its field.Grove extrapolates the lessons he has learned from this and other SIPs - for instance the drama of the Pentium flaw, and the SIP brought on by the Internet - to reveal a unique insight into the management of change. He recounts strategies from other companies and examines his own record of success and failure. Only the Paranoid Survive is a classic lesson in leadership skills that every manager in every industry will benefit from. Every manager must assume that something will change - very soon.

    Yet, the one constant in the history of the Apache People is their constant struggle to survive in a world where they are surrounded by various enemies, including other Indian tribes, the Mexicans and finally their brutal nemesis the United States Army. Attacked, tricked, lied to and double crossed by all of those who surround and outnumber them, the Apache people continued their struggle until they were for all intent and purposes almost totally wiped out. One Apache’s name stands out in their brave yet woeful history and it is Geronimo, who at age 30 witnessed the massacre of his mother, wife and two young children.I’ve taken his recollections or accounts of the struggle of the Apache people and intertwined them with some archeological facts about this extraordinary tribe. In addition, I have searched and included some of the best photos of Apaches from that era, which I collected from Library of Congress Archives. What impressed me most about Geronimo was his brevity of words, yet his ability to take a knife to the heart of anyone who reads his verbal history. Like most Apaches, Geronimo said little, but what he did say was profound and truthful. But most powerful is what Geronimo didn’t say in his recollections. It is between this silence one can feel the pain, sorrow, pride and bravery of the Apache People. Chet DembeckPublisher of One

    In Daniel "Rudy" Ruettiger's only autobiography, go behind the scenes to experience the heartache, triumph, and glory through Rudy's own eyes, and learn details of the ten years it took to get the movie made. For the first time, the real Rudy shares his story of floundering through school with undiagnosed dyslexia and finding himself mixed up with a rough and rowdy crowd. "Football was my salvation in high school," Rudy believes, and while he dreamed of playing for Notre Dame, he never believed he was smart enough to make it to the elite group of higher education. A poignant and high-energy storyteller, Rudy details failures and pitfalls along the way. He explain""s the persistence and determination it took to get accepted to Notre Dame, to suit up and play for twenty-seven glorious seconds, and to see the dream of his movie become a reality. Rudy is truly a real-life testament to the old adage that it is not how many times you get knocked down, but how many times you get up again. He will motivate you to discover your own dreams and to them with unrelenting faith that anything is possible. ""

    As "the most powerful man in country music" (Forbes), he has reached the peak of his profession and achieved his childhood dreams. Each weekday morning, more than five million fans tune in to his radio show.But as Bobby reveals, a lot of what made him able to achieve his goals were mistakes, awkward moments, and embarrassing situations—lemons that he turned into lemonade through hard work and humility. In this eye-opening book, he’ll include ideas and motivations for finding success even when seemingly surrounded by impossible odds or tough failures. He also includes anecdotes from some of his famous friends—Andy Roddick, Chris Stapleton, Charlamagne Tha God, Charles Esten, Brooklyn Decker, Walker Hayes and Asa Hutchinson—who open up about their own missteps.Bobby’s mantra is Fight. Grind. Repeat. A man who refuses to give up, he sees failure as something to learn from—and the recollections in this funny, smart book, full of Bobby’s brand of self-effacing humor, show how he’s become such a beloved goofball.

    This book is the story of a man who has decided to come in out of the cold, to clear his conscience, and to share the hard lessons he has learned. Line drawings.

    From financial planning to urban planning, Professor David Foot shows us how to track the trends that will have a profound impact upon our lives. The boomers, the busters, and the echo generation: discover the nation's future - and yours - in demographics, the simple but highly potent tool for understanding the past and foretelling the future, by Canada's foremost expert. What are the best investments? Where are the new business opportunities? What will become of our cities? What are the prospects for real estate? The job market? Education? Health care? Foot and Stoffman provide answers in a book full of arresting insights and practical ideas.

    This final volume candidly explores the pertinent societal question: how does an ill-equipped adult child of alcoholics navigate life after a childhood fraught with abuse, scarcity and neglect? Continuing her engrossing journey from the moment City of Angeles ends, Glynn Brown shares the vignettes of her life - replete with enlightening mistakes, edifying consequences, forgiveness and personal redemption. Big As All Hell And Half Of Texas is an honest and inspirational account of Glynn Brown's ultimately successful battles with depression, divorce, single parenting, and ill-fitting love affairs."This memoir is a journey in self-examination lived not as a victim but as a searcher always hoping that the universe will smile the next day. The author asks several questions of herself. Perhaps the most searing query is, "Why am I not enough?" The answer suggested is that finding someone who sees any one of us as enough is a challenge that may consume a lifetime. And, perhaps, even more critically, is that moment when we find that we are more adequate than we believed, that those who reject are more deeply wounded or lost than we imagined. Marlayna's tale is compelling, painful, joyous, and riveting." - R. Vincent

    Strong, principled and compassionate, Mo’s personal integrity and unending drive are touchstones that have made Keller Williams one of the most successful franchises in real estate history. Originally a music teacher, Mo taught for 14 years before entering the real estate field. Partnered with Jerry Brown and Ruth Honeycutt, she established her first real estate office, a Century 21 franchise, in Edmond, Okla., in 1975. It became the third top-producing office out of 7,500 Century 21 locations in North America. In 1986, the company was sold to Merrill Lynch Realty, where she served as a district vice president until December 1989. In 1992, Mo partnered with Gary Keller, co-founder of Keller Williams Realty, and became the regional director for Oklahoma. In January 1995, she was offered the executive roles of president, chief executive officer, and co-owner.In 2005, Mo assumed her current role as vice chairman of the board of Keller Williams Realty. After decades of success, which earned her innumerable professional accolades and awards, Mo is focused on the future. She continues to nurture the Keller Williams culture through training, coaching and consulting with Keller Williams associates and leaders. Her most recent and exciting endeavor has been writing this book: A Joy-filled Life, which she is currently touring North America and speaking about. In 2014, she also launched MoMentorship.com. Through this online mentorship platform, Mo shares life-changing principles to a rapidly growing community of members and all profits generated are contributed to charity. In every way, Mo is committed to leaving a legacy: the higher purpose of business is to give, care and share.

    In I Shouldn't Be Telling You This, she shares her secrets to success. A witty, wise, straight-talking career guide for women, I Shouldn't Be Telling You This is the perfect book for the current economic climate, whether you're just starting out, re-entering the workforce after maternity leave, or simply looking for a career change; essential tips and bold strategies from a gutsy innovator who helped increase Cosmo's circulation by half a million copies per month.

    died.THREE-TIME NASCAR CHAMPION DARRELL WALTRIP knew that big changes were in the wind on the morning of February 18, 2001. For the first time in his long and storied career, Darrell would be watching the race from the broadcast booth high above the track, explaining its complexities to a television audience of millions. His younger brother Michael Waltrip would be among the starting drivers. Michael, who had competed in 462 NASCAR races without a win, would be piloting one of two cars owned by legendary driver Dale Earnhardt. Earnhardt would be racing too, as would Dale Earnhardt Jr., the 2000 runner-up for Rookie of the Year.     Sundays Will Never Be the Same opens with a heart-stopping account of that dramatic race. By the time the sun set on that day, Michael Waltrip would have captured his first checkered flag in NASCAR’s biggest race, Dale Earnhardt Jr. would have placed second, and Dale Earnhardt, the sport’s brightest star, would have passed into eternity.     The sudden death of Dale Earnhardt on the final lap of the 2001 Daytona 500 was a traumatic loss for the entire NASCAR family, and few were affected more deeply than Darrell Waltrip. During the course of their tumultuous thirty-year association, Dale and Darrell had been friends, then “frenemies,” and finally friends again. Darrell regales the reader with his earliest memories of the fiercely competitive kid from Kannapolis, and he describes the highs and lows of their relationship through the twin arcs of their overlapping careers.     Along the way, Waltrip provides a fascinating history of racing in Daytona and offers glimpses of some of the sport’s most colorful characters, including Bill France, Junior Johnson, Cale Yarborough, Bobby Allison, and Richard Petty. He weaves the story of his own unlikely journey from the small-town ovals and rural roads of Kentucky (where his talents were largely devoted to running from the cops) to the grandest tracks and richest purses in motor racing. With his customary candor, Darrell gives us an insider’s view of some of NASCAR’s greatest battles and most memorable moments. This is an epic that only a storyteller with Waltrip’s access and experience could write.     Sundays Will Never Be the Same reaches its crescendo with a heart-wrenching insider account of that pivotal weekend in Daytona, including a poignant pre-race interview in which Dale rhapsodized about his family and his plans for the future. After the wreck, Waltrip takes us along on his frantic ride to the trauma center and into the waiting room, where Dale’s family and friends struggle to accept the unthinkable. Darrell recounts the weeks that followed: the shock and disbelief, the outpouring of grief from around the world, and the top-to-bottom safety changes NASCAR eventually made in what would become the most enduring tribute to Dale Earnhardt and his legacy.***     With touching nostalgia and his trademark wit, NASCAR Hall-of-Famer Darrell Waltrip recalls scenes from his remarkable life, vividly recounting memorable moments with some of the giants of the sport—such as this first encounter with the young man who would become his “frenemy,” NASCAR’s legendary superstar, Dale Earnhardt:     One evening a bleary-eyed mustachioed young man wearing a dirty T-shirt and Hush Puppies wandered into the shop carrying a half-empty fifth of Jack Daniel’s. He regarded me silently for several minutes, taking an occasional pull from the bottle. Finally Robert introduced us.    “This here’s Dale,” Robert said, in his Virginia twang. “He’s married to my daughter Brenda. You may have heard of his dad, Ralph. Dale’s a driver and a mechanic.”     I walked over to Dale and stuck out my hand. “Darrell Waltrip,” I said. “Nice to meet you.” Dale drained the bottle and tossed it into a nearby barrel, where it landed with a clatter, then he wiped his mouth with the back of his arm.     “This your car?” he said.

    The Muppets made Jim Henson a household name, but they were only part of his remarkable story.This extraordinary biography--written with the generous cooperation of the Henson family--covers the full arc of Henson's all-too-brief life: from his childhood in Leland, Mississippi, through the years of burgeoning fame in Washington D.C., New York, and London, to the decade of international celebrity that preceded his untimely death at age fifty-three. Drawing on hundreds of hours of new interviews with Jim Henson's family, friends, and closest collaborators, as well as unprecedented access to private family and company archives--including never-before-seen interviews, business documents, and Henson's private letters--Brian Jay Jones explores the creation of the Muppets, Henson's contributions to Sesame Street and Saturday Night Live, and his nearly ten year campaign to bring The Muppet Show to television. Jones provides the imaginative context for Henson's non-Muppet projects, including the richly imagined worlds of The Dark Crystal and Labyrinth-as well as fascinating misfires like Henson's dream of opening an inflatable psychedelic nightclub or of staging an elaborate, all-puppet Broadway show.An uncommonly intimate portrait, Jim Henson captures all the facets of this American original: the master craftsman who revolutionized the presentation of puppets on television, the savvy businessman whose deal making prowess won him a reputation as "the new Walt Disney," and the creative team leader whose collaborative ethos earned him the undying loyalty of everyone who worked for him. Here also is insight into Henson's intensely private personal life: his Christian Science upbringing; his love of fast cars, high-stakes gambling, and expensive art; and his weakness for women. Though an optimist by nature, Henson was haunted by the notion that he would not have time to do all the things he wanted to do in life-a fear that his heartbreaking final hours would prove all too well-founded.An up-close look at the charmed life of a legend, Jim Henson gives the full measure to a man whose joyful genius transcended age, language, geography, and culture-and continues to beguile audiences worldwide.

    This book is the story of Volpe's years leading up to those at the Met, from his first job as a stagehand at the Morosco Theater to the odd jobs he picked up moonlighting: setting up a searchlight or laying down a red carpet for a movie premiere, changing titles on the marquees at the Astor, Victor, and Paramount theaters. It is his Met years--from apprentice carpenter to general manager--that give us a story about New York and the business of culture. Volpe looks at the Met today, an institution full of vast egos and complicated politics, as well as its glittering past--the old Met at Thirty-ninth and Broadway, and the political and artistic intrigues that exploded around its move to Lincoln Center. With stunning candor, he writes about the general managers he worked under, including Rudolf Bing and Anthony Bliss; his own embattled rise to the top; the maneuverings of the blue-chip board; his bad-cop, good-cop collaboration with the conductor James Levine; and his masterful approach to making a family of such highly charged artist-stars as Luciano Pavarotti, Placido Domingo, Teresa Stratas, and Renee Fleming, and such visionary directors as Franco Zeffirelli, Robert Wilson, and Julie Taymor.

    'Still Got It, Never Lost It!' is the autobiography from Louie Spence, star of Pineapple Dance Studios and Louie Spence's Showbusiness.