Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Mastering VMware vSphere 4


Scott Lowe - 2009
    Coverage Includes: Shows administrators how to use VMware to realize significant savings in hardware costs while still providing adequate "servers" for their users Demonstrates how to partition a physical server into several virtual machines, reducing the overall server footprint within the operations center Explains how VMware subsumes a network to centralize and simplify its management, thus alleviating the effects of "virtual server sprawl" Now that virtualization is a key cost-saving strategy, Mastering VMware vSphere 4 is the strategic guide you need to maximize the opportunities.

Buying Disney's World: The Story of How Florida Swampland Became Walt Disney World


Aaron H. Goldberg - 2021
    He announced to the public his grandiose plans for the thousands of acres he had secretly purchased.For the eighteen months prior to the announcement, Walt entrusted a small group of men to covertly make these purchases. Next, they were tasked with drafting a legislative act to submit to the state of Florida that would allow Disney to wield nearly absolute legal control over the property under a quasi-government municipality.Staying true to its storytelling roots, Disney wove a tale of mystery centered around a high-ranking CIA operative, who was rumored to have been, just a few short years before, the paymaster behind the Bay of Pigs Invasion in Cuba.This savvy and well-connected CIA agent became the de facto leader for the group of Disney executives and attorneys who orchestrated and executed a nearly perfect plan to keep Disney’s identity a secret from the public by utilizing aliases, shell corporations, and meandering travel itineraries, all in an effort to protect the company’s identity during the land acquisition process.As told through the personal notes and files from the key figures involved in the project, Buying Disney’s World details the story of how Walt Disney World came to be, like you’ve never heard before.From conception to construction and everything in between—including how a parcel of land within Disney’s Fort Wilderness Resort was acquired during a high-stakes poker game—explore how the company most famous for creating Mickey Mouse acquired central Florida’s swamps, orange groves, and cow pastures to build a Disney fiefdom and a Magic Kingdom.

Big Fat Lies


Kaelin Tuell Poulin - 2017
     This book is not for those who want to continue in the energy draining cycle of losing weight only to gain it back again.  This book is for those who want the TRUTH.  Everything You’ve Been Told about Weight Loss Is A Big Fat Lie! Seriously, it really is. You’ve tried it all haven’t you? Weight-Loss fads, challenges, and every other diet out there—but nothing seems to stick. Finally, someone has the courage to tell you why.  Kaelin Tuell Poulin, the woman who lost 65 pounds in 7 months while still eating pizza and ice cream, cuts through the B.S. She debunks the MYTHS and reveals the TRUTHS about losing weight and creating a lasting healthy lifestyle that will TRANSFORM your life.  No more weight loss tips from people who haven't lost any weight. On her own personal journey, Kaelin discovered that the reason her and other women had a hard time losing weight and keeping it off was because the weight-loss industry was lying about how to actually get healthy and have long-term success. To help you discover your own incredible story, the founder of the LadyBoss movement now shares her inspiring personal journey from being clinically obese and hopeless to fit and confident.  Kaelin’s award-winning achievements in fitness and health , backed by careful research, led her to develop the Lady Boss Formula for weight loss success that tens of thousands of women around the world—housewives, executives, athletes, students, and busy moms—have used to lose weight and keep it off forever. How is your health holding you back? What would life be like if it wasn't? Through this book you will lay the foundation to create YOUR story so it becomes one you love to tell. You deserve the life of your dreams. It's time to start living it.  Kaelin will show you the way as you become part of the most powerful community of women on the planet. Are you ready for the truth?

Essential Oils Pocket Reference


Gary Young - 2011
    It includes safety data, application information, and much more!TABLE OF CONTENTS Chapter 1: Yesterday's Wisdom, Tomorrow's DestinyChapter 2: How Essential Oils WorkChapter 3: How to Safely Use Essential OilsChapter 4: Single OilsChapter 5: Essential Oil BlendsChapter 6: Techniques for Essential Oil ApplicationChapter 7: Personal UsageAppendix A: Product Usage for Body SystemsAppendix B: Single Oil DataAppendix C: Essential Oil Blends Data

A CEO Only Does Three Things: Finding Your Focus in the C-Suite


Trey Taylor - 2020
    Many owners and CEOs think they have to be involved in every aspect of their business. They spend valuable brainpower on low-priority decisions. Before long, they're overworked and burned out.Instead of doing everything, it's time to focus on the right things.A CEO Only Does Three Things zeroes in on the three pillars of business: culture, people, and numbers. Steeped in twenty-plus years of practical knowledge, training, and consulting with some of the world's largest companies, this indispensable guide shows how to articulate the right culture for your business, hire people with the right mindsets, and inspire your teams to produce optimal results.Hundreds of CEOs have used Taylor's methods to create fulfilled, efficient, professional lives, and you can join them. Learn how to focus on the work you love-and avoid CEO burnout.

Killing Fairfax: Packer, Murdoch and the Ultimate Revenge


Pamela Williams - 2013
    

Where the Bullets Fly


Terrence McCauley - 2018
    It's up to Sheriff Aaron Mackey to keep the peace--and keep the dregs of humanity from trying to make a killing . . .WHERE THE BULLETS FLY, VENGEANCE REIGNS If anyone can smell an investment opportunity, it's railroad men and big city bankers. They're not the kind of folks that Sheriff Mackey is used to dealing with. But greed is greed, and if anyone knows how money can drive men to murder, it's the sheriff of a boomtown like Dover Station. But when Mackey is forced to gun down a pair of saloon rats, it brings a powderkeg of trouble--with a quick-burning fuse of vengeance named Alexander Duramont. This bloodthirsty psychopath wants to kill the sheriff for killing his buddies. And he plans to get his revenge using a highly combustible mix of fire, fear, and dynamite . . . Mackey's not sure how he's going to stop this blood-crazed lunatic. But it's going to be one heck of an explosive and very violent showdown . . . "Hard to put down . . . because of the gritty and stylish narrative, the virtually nonstop action." -- Publishers Weekly on Terrence McCauley's Sympathy for the Devil

The Leader's Compass: A Personal Leadership Philosophy Is Your Key to Success


Ed Ruggero - 2003
    Most leaders recognize that developing these clearly articulated statements is time well spent; they help keep the organization on track and pointed toward clear goals. A written leadership philosophy, which we call "The Leader's Compass", achieves the same thing on a personal level; it lets people know what you expect, what you value, how you'll act, and how you'll measure performance, with the additional benefits of making the workplace less stressful and more productive. And, like a compass, it helps to keep you, the leader, on course".

Los Logos: A Selected LOGO Collection


Nicholas Bourquin - 2002
    Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

Make It Till You Make It: 40 Myths & Truths About Creating


Brendan Leonard - 2016
    Nobody gets tapped with a magic wand and suddenly has the ability to produce art, music, photos, films, or writing—they just do it. And you probably should too. Make It Till You Make It breaks down 40 myths and truths about the pursuit of creative expression, whether you want to make $0 a year doing your thing or $100,000 a year.

Keeping the Wonder: An Educator's Guide to Magical, Engaging, and Joyful Learning


Jenna Copper - 2021
    

Magical Mojo Bags


Lady Gianne - 2013
    A mojo bag is a physical representation of a spell which you can carry with you wherever you go.This book will guide you to making a bag for any intent, and includes complete instructions for the proper care and feeding of your mojo bag and exact recipes for a dozen different bags. Now Available in a Four Volume Set Magical Mojo Bags, Magical Chants, Magical Oil Recipes, and Magical Powder Recipes are now available to readers in Gianne's Grimoire of Personal Power.  Readers receive a discount purchasing the four volume set over buying each book individually.

Dr. Joshi's Holistic Detox: 21 Days to a Healthier, Slimmer You - For Life


Nish Joshi - 2005
    Dr Joshi Dr Joshi's craving-free detox attracts stars and supermodels from all over the world to his Wimpole Street clinic. Now, in his first book, Dr Joshi will reveal the secret of his metabolic detox dieting plan and explain how it has transformed the lives and health of celebrities such as Kate Moss, Gwyneth Paltrow and Ralph Fiennes. Based on avoiding foods that are refined, acidic and toxic such as wheat, potatoes, red meat, alcohol and dairy produce, the idea is to alter the PH balance of the body from acid to alkaline - flushing toxins from the system, restoring energy levels and losing weight. It is also about 'cutting down' on certain foods rather than 'cutting out', and changing your palate so you will actually dislike the taste of those foods which are bad for you, so preventing cravings. By following Joshi's intensive three-week programme and three-week maintenance course any one of us can shake off the strain of a high-pressure life and get the body and energy-levels we've always dreamed of.

Showstopper


Abigail Pogrebin - 2011
    It's a still a mystery, and a much debated topic, among theater enthusiasts as to why "Merrily We Roll Along" flopped, especially since Sondheim's other productions, which include "Into the Woods," "Follies," "Sweeney Todd," and "A Funny Thing Happened on the Way to the Forum," have been so endearing and extraordinarily successful. In this Kindle Single, Pogrebin muses on why the show didn't get off the ground at the same time that she takes the reader on passionate, introspective journey, examining the importance of this very special moment in her life.Abigail Pogrebin is the author of Stars of David: Prominent Jews Talk About Being Jewish (Broadway Books 2007), and One And The Same: My Life as an Identical Twin and What I've Learned About Everyone's Struggle to Be Singular (Doubleday 2009). Pogrebin has written for many national publications, and has produced for Mike Wallace at "60 Minutes." She lives in New York City with her husband and two children.