Book picks similar to
1001 Ideas to Create Retail Excitement by Edgar A. Falk


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retail
advertising-brand-mgt-marketing
business-advertising

Tesla, Elon Musk and the EV Revolution: An in-depth analysis of what’s in store for the company, the man, and the industry by a value investor and newly-minted Tesla owner


Vitaliy Katsenelson - 2020
    

Buried Treasure: Hidden Wisdom from the Hebrew Language


Daniel Lapin - 2001
    Popular author Rabbi Daniel Lapin digs into the "holy" Hebrew language -- which not only conveys data but, as linguists know, also contains it. On a fascinating treasure hunt, his book decodes eternal wisdom embedded in the ancient tongue on relationships, human pleasure, life's meaning, and more. With real-life anecdotes, drawn from his lifetime in the rabbinate, the author uncovers a wealth of insights intended for our enrichment and enjoyment. A practical, easy read which will fascinate, entertain, and instruct us in the awesomeness of the Lord's language.

Minding the Store


Stanley Marcus - 1974
    Reprinted in hardcover in 1997 to celebrate the 90th anniversary of Neiman Marcus, it is now available for the first time in paperback. Mr. Marcus spent most of his life not only in helping to create a retailing enterprise renowned throughout the world as the epitome of quality, but also in setting high standards for the level of taste of all who desire “the better things in life.” In doing so he has played a key role in making Dallas itself a success. “Mr. Stanley,” as he was affectionately called by all his Neiman Marcus friends and associates, made The Store a legendary success. Although he retired from active involvement in Neiman Marcus in 1977, the influences of the philosophies of business he developed remained an important part of the training of Neiman Marcus personnel. Those basic principles—best exemplified by his belief in his father’s business philosophy—are the reasons Neiman Marcus is today recognized as the taste leader of American retailing.Minding the Store is a warm portrait of a man and an exuberant celebration of the store that has become the best-known landmark in Texas since the Alamo.

How To Get Instant Trust, Belief, Influence and Rapport! 13 Ways To Create Open Minds By Talking To The Subconscious Mind


Tom Schreiter - 2013
    We say great things to people. We share our vision and passion with others.And they don’t buy, they don’t believe us, and they don’t share our vision and passion.We say great things, but people don’t believe us, and they don’t trust us.So we don’t need more good things to say. Instead, we need to learn how to get people to believe and trust the good things we are saying already.It’s not about the presentation. It’s not about the price. It’s not about the salesman’s breath. It is not about the leader’s Power Point presentation.It is all about the magical first few seconds when we meet people. What happens?In the first few seconds, people make an instant decision to:1. Trust you. Believe you.or 2. Turn on the salesman alarm. Put on the “too good to be true” filter. Be skeptical. Look for “the catch”.This decision is immediate, and unfortunately, usually final.Tom "Big Al" Schreiter shows us exactly how to build that bond of trust and belief with prospects in seconds. How? By talking directly to the decision-making part of the brain, the subconscious mind. In this book, "How To Get Instant Trust, Belief, Influence And Rapport! 13 Ways To Create Open Minds By Talking To The Subconscious Mind", you will learn easy four and five-word micro phrases and simple, natural techniques that you can master within seconds. Yes, this is easy to do!Your message should be inside of other people’s heads, not bouncing off their forehead. Your obligation is to get your message inside of their heads so they will have options and choices in their lives.Now, if you can’t get people to trust and believe your message, then you will effectively be withholding your message from them.Use these tested, clear techniques to build that instant rapport with other people and then, everything else is easy.If you are a leader, a salesman, a network marketer, an influencer, a teacher, or someone who needs to communicate quickly and efficiently, this book is for you.

Fundamentals of Financial Management


Prasanna Chandra - 2012
    The book begins with an Overview section. This provides an introduction to Financial Management and to the Financial Environment. The next part covers Financial Planning and Analysis. This section explains concepts like taxes, cash flow, financial statements, and analysis of funds flow and statements. It also discusses financial planning and forecasting.The third part covers the Fundamental Valuation Concepts. This section looks at risk and return, and Securities valuation. The next two parts focus on capital structure, budgeting and dividends. These sections discuss cost of capital, capital structure, planning the capital structure, share valuation and dividend policy. The chapter on Capital budgeting also includes techniques of capital budgeting and analyzing risks in capital budgeting. Part seven goes into Long Term Financing. It covers securities market and sources of long term finance.The next part discusses Working Capital Management. It covers topics like working capital policy and financing, inventory management, and cash and credit management. The last part looks at some special topics like acquisitions, restructuring and mergers. It also discusses international finance management, and project finance, leasing and hire purchase.Fundamentals Of Financial Management provides a good coverage of the basic concepts relating to the financial environment. The topics explained include tax systems, financial institutions, banking arrangements and the regulatory framework. All the concepts are explained using numerous examples and illustrations. Besides the illustrations given within the chapter, additional concepts, tools and techniques with illustrations are provided at the end of chapter sections. The book takes an analytical approach, and explains the various analytical methods in context.

How to Sweet-Talk a Shark: Strategies and Stories from a Master Negotiator


Bill Richardson - 2013
    But they’re single-minded and very, very hungry. On land, they take the form of bosses, businesspeople, colleagues, family, and sociopathic neighbors. In the world of former governor of New Mexico and US ambassador to the United Nations Bill Richardson, they have taken the form of the most powerful people in the world. He’s engaged in high-stakes, face-to-face negotiations with Castro, Saddam, the Taliban, two generations of North Korean leadership, and many more of the world’s most infamous dictators—and done it so well he was known as the "Undersecretary of Thugs" while with the Clinton administration. Now the 5-time Nobel Peace Prize nominee tells these stories—from Washington, DC, to the Middle East to Pyongyang—in all their intense and sometimes absurd glory.How to Sweet-Talk a Shark is a rare, candid, and entertaining glimpse into an insider’s world of high-stakes negotiation – showing Richardson’s successes and failures in some of the world’s least friendly places. Meanwhile, readers get frank lessons in the art of negotiation: how to prepare, how to size up your opponent, how to understand the nature of power in a standoff, how to give up only what is necessary while getting what you want, and many other strategies Richardson has mastered through at-the-table experience – and from working with other master negotiators like Presidents Obama and Clinton, and Nelson Mandela. These are takeawayas that anyone can use to negotiate with the power brokers, dealmakers, and, yes, the hungry sharks in their own lives.

Business Communication


Harvard Business School Press - 2003
    With advice and tools for improving a wide array of communication skills--from delivering an effective presentation to drafting proposals to the effective use of e-mail--Business Communication helps managers deliver information effectively.

Surprisingly Simple: LLC vs. S-Corp vs. C-Corp Explained in 100 Pages or Less


Mike Piper - 2008
    (And more importantly, when it will not!)Which business structures could reduce your Federal income tax or Self-Employment Tax.

A Lapsed Anarchist's Approach to Building a Great Business


Ari Weinzweig - 2010
    

Big-Box Swindle: The True Cost of Mega-Retailers and the Fight for America's Independent Businesses


Stacy Mitchell - 2006
    In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our most pressing problems, from the shrinking middle class to rising pollution and diminished civic engagement—and she shows how a growing number of communities and independent businesses are effectively fighting back. Mitchell traces the dramatic growth of mega-retailers—from big boxes like Wal-Mart, The Home Depot, Costco, and Staples to chains like Starbucks, Olive Garden, and Old Navy—and the precipitous decline of independent businesses. Drawing on examples from virtually every state in the country, she unearths the extraordinary impact of these companies and the big-box mentality on everything from soaring gasoline consumption to rising poverty rates, failing family farms, and declining voting levels. Along the way, Mitchell exposes the shocking role government policy has played in the expansion of mega-retailers and builds a compelling case that communities composed of many small, locally owned businesses are healthier and more prosperous than those dominated by a few large chains.More than a critique, Big-Box Swindle provides an invigorating account of how some communities have successfully countered the spread of big boxes and rebuilt their local economies. Since 2000, groups of ordinary citizens have halted more than two hundred big-box development projects, and scores of towns and cities have adopted laws that favor small-scale, local business development and limit the proliferation of chains. From cutting-edge land-use policies to innovative cooperative small-business initiatives, Mitchell offers communities concrete strategies that can stave off mega-retailers and create a more prosperous and sustainable future.

Jump In!: Even If You Don't Know How to Swim


Mark Burnett - 2005
    Phrases from his smash-hit reality shows–“The tribe has spoken” and “You’re fired”–have become part of our cultural lexicon. So how did a British immigrant with very little cash and absolutely no connections become his own entertainment empire? The answers can be found in Jump In!, Burnett’s astounding personal saga. Burnett knows better than anyone that jumping into life with both feet first isn’t always easy–in his pursuit of success, he has taken countless chances and flirted with outrageous failure dozens of times. But in the long run, he notes, the rewards are so much greater for the risk.In his time as a British Army paratrooper, and then behind the scenes of his blockbuster shows, Burnett has learned that delay and fear are the biggest enemies of achievement. In this fascinating book, he uses his television adventures as a springboard to impart invaluable lessons that apply to the business world as well as to everyday life. What qualities do the winners of Survivor and The Apprentice have in common? Where did the losers go wrong? Burnett tells all. Here, too, are incredible stories about the shows and their contestants that have never before been revealed to the public. From the Malaysian pirates who almost invaded the island of Pulau Tiga during the filming of the first Survivor to the gun battle with Somali partisans during the filming of Survivor: Africa, Burnett’s larger-than-life experiences will amaze and enthrall.After years of facing remarkable challenges–both professional and personal–Mark Burnett knows it’s best to trust your gut instincts, recognize what you want, and go for it full-throttle. Jump In! is a must read for those who want to seize the moment, take risks, think big, and achieve their goals.From the Hardcover edition.

How to make money INTRADAY TRADING


Navneet Pujari - 2017
     Generate your owns calls. Trend following high profit low risk entry and exit strategy The book is exclusively dedicated towards intraday trading. It is said that you cannot make money in intraday trading, but with right discipline and right strategy anybody can make money in intraday very easily with very less efforts. Purpose of the book is to provide the readers with right resources, right knowledge and right working and backtested strategy. The book is equally beneficial for beginners as well as professional traders. OVERVIEW Introduction Chapter I – Probability Chapter II – Indicators and Oscillators Chapter III – Opening Range Breakout (ORB) Chapter IV – How to scan stocks? Chapter V – How to narrow down the selected stocks Chapter VI – Intraday Trading Strategy Chapter VII – Risk Management Chapter VIII – Trading psychology Summary Download your very own copy now...

Customer Centricity


Peter Fader - 2012
    Not all customers deserve your best efforts: in the world of customer centricity, there are good customers…and then there is pretty much everybody else.Upending some of our most fundamental beliefs, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers. He provides insights to help you revamp your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.

Pop!: Stand Out in Any Crowd


Sam Horn - 2006
    A powerful tool for entrepreneurs, businesspeople, authors, and anyone who wants to break out big, the POP! process is a fun, fascinating, strategic approach to making messages Purposeful, Original, and Pithy - to generate instant intrigue and word-of-mouth buzz.

Tested Advertising Methods


John Caples - 1980
    There is also new information useful to smaller businesses.