Financial well-being is not measured by one's income. It's the money you don't spend that gives you freedom to live the life you love.

    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

    OKRs translate a company's vision and strategy into a coherent set of performance measures. The three layers of organization: Dreams, OKRs, and To dos, offer a balance between long-term goals and short-term planning, between outcomes that are desired by the organization and actual performance KPIs that drive these outcomes, between harder and softer performance measures. Francisco Mello, founder of Qulture.Rocks, the leading performance management software company, takes you through the history of using goals for management, from MBOs to OKRs, and presents OKRs with a constant focus on its key differences from older frameworks such as MBOs.

    Knights of blood and of war bring forth the very worst that Medieval brutality has to offer, but in that darkness, there is a ray of hope. Women of brightness shine the most when confronting the darkness within men. Be shocked at nothing within the pages of this collection, for these novels will take you into the blackness and back again, where love reigns supreme, even over evil.Romance comes in many shades, in many ways.This set contains:DarkWolfe – A de Wolfe son puts a tragic past behind him and finds love with an enemy.DarkMoon – A special ops knight finds an unexpected romance. Will it cost him a life-long friendship?Dark Steel – A happenstance creates a new duke – who falls into a surprising romance.The Dark Lord – The darkest lord of all finds a woman to tame his vicious ways.Guardian of Darkness – A noble knight and a Scottish hostage find love amidst a web of royal lies.The Dark Lord’s First Christmas – Bonus book! The Dark Lord discovers the meaning of Christmas.The original Medieval Romance novels with no cliffhangers, no cheating, and always with a Happily Ever After.

     ABOUT THE SHORT STORY’S PRICE: Hello, you lovely people. Odd to talk about money straight up, but I know that some of you might be thinking, £1.99/US$2.99/CDN$3.99/A$3.99 is a lot for a short story. Let me explain how it works in the UK. A rate of 20% VAT (Value Added Tax) applies to eBooks. This doesn’t apply to ‘real’ paper books. That means 33p of the £1.99 goes straight to the British government. Amazon takes around 2p to deliver the story to your Kindle, then takes another 48p as its cut. The remainder, £1.16, goes to me. That's not a great deal, I hope you agree. A roughly similar story applies in foreign territories. In these times of falling sales, and authors losing their contracts, and only one in seven traditionally published authors being able to write fulltime, stories like this are a vital way of YOU supporting the authors whose books you enjoy. So THANK YOU for your support! Think of it in terms of a pint of beer or a cup of coffee: they cost £2-4, depending on where you live in the UK. This story will give you more enjoyment (I think!) than either of those things, and last for a longer time, and cost you less money. This is the third time I have self-published a short story. (Massive thanks here to Pete Simpson, who designed the cover for me!) It’s been an exciting project since the day I did the poll on Facebook, asking you lovely people which of my characters you wanted me to write about. Centurion Tullus won out, narrowly, and this is the result. The one hundred and something people who backed the Kickstarter campaign got to read this story almost 7 months ago, but now you can too. Oh, what's it about? The war of the Batos, or the Pannonian War, which took place between AD 6 and 9, a general emergency that had almost 100.000 legionaries sent to modern-day Croatia to sort out the rebels. Enjoy the story, and please email me if you have any questions about it or anything else – ben@benkane.net Ben

    Volume 1 (this book) is a reprint of the original 1910 edition (published by Luzac & Co., London) of Sun Tzu on the Art of War: The Oldest Military Treatise in the World by Lionel Giles. The Chinese text, Giles' English translation, as well as his extensive notes are all faithfully reproduced. A Wade-Giles to Pinyin conversion table has been added to make the original classic more useful for the modern student. Volume 2, available separately, includes each chapter in Chinese traditional characters, the pinyin transcription, as well as the English translation.

    ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn:- why me-too brands are doomed to fail- how to "read" customer feedback on new products and messages- the 17 steps for designing "difference" into your brand- how to turn your brand's "onliness" into a "trueline" to drive synergy- the secrets of naming products, services, and companies- the four deadly dangers faced by brand portfolios- how to "stretch" your brand without breaking it- how to succeed at all three stages of the competition cycleFrom the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands--radical differentiation.ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

    this is one of those rare books that will change your beliefs - and in doing so will change your life. tHE ANt AND tHE FERRARI offers readers a clear, navigable path through the big questions that confront us all today. What is the meaning of life? Can we be ethical beings in today's world? Can we know if there is life after death? Is there such a thing as Absolute truth? What caused the Big Bang and why should you care?

    Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

    As a result, Sir Terry is now one of the world's most admired business leaders, widely acclaimed for his drive, flair and no-nonsense approach.In Management in 10 Words he draws on his experience and expertise to pinpoint the ten vital attributes that make successful managers and underlie great organisations. He tackles the challenges that every manager faces, in a series of insights that are personal, provocative, and down to earth. And he explains:- Why initial failure often leads to ultimate success.- Why profits stem from a company's values, not its day-to-day business.- Why competition should always be welcomed.- Why simplicity leads to innovation.- Why trust is the bedrock of effective leadership.The result is an inspiring, thoughtful and supremely practical guide that will prove invaluable to all managers in all types of organisation.

    It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    Now she reveals the winning framework she uses to transform markets and industries.Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company--Who are we? And why do we matter?--before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding).There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it's absolutely critical for business leaders to know which type their company is to create an authentic and ultimately "sticky" position in the market. A company's DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won't gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor.Get to Aha! presents a clear step-by-step framework that will help you determine your company's precise position in the marketing landscape, using Andy's DNA-based methodology. It takes you through the process of performing "genetic testing" on your company, examining the market through the six Cs of positioning, and developing your positioning statement--a rational, factual statement about your company's role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition.Trust Andy. Steve Jobs did.

    Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.

    But when entrancing Pict thrall Bridget falls into Thorolf’s arms begging for help, Thorolf cannot resist the golden-haired beauty’s pleas. He risks his life to spirit her safely back to her homeland, despite vowing never to return to Pictland. Now he must choose between guarding the truth of his past or giving his heart to the brave woman who heals him with her merest touch. A fated future… After being shunned by her people for possessing the gift of Touch, Bridget resigns herself to a solitary life on the outskirts of her village. When Viking raiders capture her and deliver her to their cruel Jarl, she fears that this new nightmare may never end. Yet within Thorolf’s protective embrace, Bridget lets herself hope for not only the shelter his strong arms promise, but also the acceptance her own people denied her. But when the truth of both of their pasts comes to light, will fate rip them apart forever? This novella-length Viking historical romance is part of the Viking Lore Series, but can also be enjoyed as a standalone story. Start reading today!

    Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.