How to Make Millions with Your Ideas: An Entrepreneur's Guide


Dan S. Kennedy - 1996
    Or maybe you currently own a business that pays the bills, and your dream is to become a fabulous millionairre. But how? How to Make Millions with Your Ideas has all the answers. This book is packed with the true stories and proven advice of ordinary people who began with just an idea, a simple product, or a fledgling business and wound up with millions. It examines the methods and principles of dozens of successful entrepreneurs, including author Dan Kennedy's surefire, easy-to-follow Millionaire Maker Strategies. It helps you determine which of the three paths to success are best for you and guides you step-by-step down that path on your way to fortune. Discover: The 8 best ways to make a fortune from scratch How to turn a hobby into a million-dollar enterprise How to sell an existing business for millions The power of electronic media to help make you rich The "Million Dollar Rolodex" of contacts and information you can use to get on the road to wealth

The Book of Business Awesome: How Engaging Your Customers and Employees Can Make Your Business Thrive


Scott Stratten - 2012
    The Book of Business Awesome is designed as two shortbooks put together--one read from the front and the other readfrom the back when flipped over. Covering key business conceptsrelated to marketing, branding, human resources, public relations, social media, and customer service, The Book of BusinessAwesome includes case studies of successful businesses thatgained exposure through being awesome and effective. This bookprovides actionable tools enabling readers to apply the conceptsimmediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreckstories of unsuccessful businesses and showcases what not todo.Key concepts include the power of peripheral referrals and howto create content for your "third circle"Explains how to re-recruiting your employees and re-court yourcustomersEnsure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your businesstoday.

This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers


Dave Gerhardt - 2019
    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

Don't Sell Me, Tell Me: How to use storytelling to connect with the hearts and wallets of a hungry audience


Greg Koorhan - 2016
    You can move them to tears, to laughter, and most important, you can move them to action!Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.What pragmatic and actionable tactics will you learn?How to quickly communicate your unique value.The secret to connecting with the emotions of your desired audience.The foolproof method for standing apart from your competition.The most common marketing mistakes even smart business owners make and how to avoid them.The singular best way to create an authentic, consistent brand.Also the following insights:The 4 critical elements you must have in place to keep your audience engaged.Six different ways you can use stories in your business.A step-by-step guide for finding your most powerful brand voice.How to structure a story so that your audience feels compelled to listen.PLUS, examples to jumpstart the process!Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.How will your business improve?Follow a process only a few LEADERS in their markets have figured outGet KNOWN for your unique valueCreate content your audience LIKES and sharesBuild - or rebuild - TRUST in your brandGather a loyal group of fans eager to BUY from youImplement these techniques and watch your profits skyrocket.Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!

Startup Opportunities: Know When to Quit Your Day Job


Sean Wise - 2015
    Many of them believe they have the Next Big Thing. But very few startups live to see five years, and even fewer make it to ten. Even fewer still go on to become a global success stories.This book is a practical guide to evaluating your business idea and a must-read for all aspiring entrepreneurs.You’ll learn:-that if your new venture doesn’t follow the 10x Rule, you should not quit your day job and why-how early customer development can transform a good idea into a great opportunity-which opportunities are worth selling everything forBrad Feld and Dr. Sean Wise have been assessing startup opportunities for more than two decades. They have witnessed more than 30,000 pitches and participated in more than 500 startup launches. Now two of North America’s leading minds in venture capital share how they determine which startups will succeed and which will fail.This book is indispensable for anybody who has ever thought about starting a business or fumbled their way through giving advice about starting a business.

Million Dollar Consulting: the Professional's Guide to Growing a Practice


Alan Weiss - 1992
    This book offers material on how to overcome objections and vital information on internet- and e-based marketing and sales. It also includes a chapter on how to work in smaller markets with family owned businesses, non-profits and other 'non-traditional' clients.

Marketing High Technology


William H. Davidow - 1986
    Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign.

Titans of Real Estate: 7 Key Lessons from Real Estate Billionaires


Erez Cohen - 2019
    Whether through luck or fortune, he was assigned a position with the real estate group. He was handed a book that soon birthed his love affair with real estate that continues to this day. Erez left the investment banking firm and applied to Wharton Business School where he became a Teacher and Research Assistant to his mentor, Dr. Linneman. During that time, he met, talked, and heard stories from distinguished real estate titans, such as Stephen Ross, Barry Sternlicht, Sam Zell, Steven Roth, etc. This informative time placed him in a unique position to collect knowledge from many of these titans.Surrounded by so many titans, Erez's curiosity grew and can be distilled into three critical questions: 1. What inspires these titans to work so hard and reach such extraordinary levels of success?2. What are the main elements and traits inside of them that propel them to be so grandoise?3. How have thse individuals, which most of the time had less resources and talent, succeeded on a much bigger scale than so many of their competitiors?Through these questions, Erez interviewed the most successful real estate titans around the world; to take their combined knowledge and delve it for commonalities - to dig dig and find the core pieces of knowledge that drove each of these titans to the top of their chosen fields.In Real Estate Titans, Erez will reveal the seven key lessons he learned from his journey of discover - key lessons that revealed themselves both through these interviews and his time working with multiple mentors and magnates in his careers.

The Entrepreneur's Guide to Business Law


Constance E. Bagley - 1997
    From leaving your current job to taking your company public, THE ENTREPRENEUR'S GUIDE TO BUSINESS LAW has the information you need to avoid potentially costly missteps. This book contains 17 chapters that follow the progression of a start-up business and anticipate its legal concerns through each stage of growth, with essential coverage of e-commerce and international issues where appropriate.