But if a speech is rambling, illogical, or just plain boring, the impact will be lost. Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language. Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate."

    And if any is left, I buy food and clothing." — --Desiderius Erasmus — Those who share Erasmus's love of those curious bundles of paper bound together between hard or soft covers know exactly how he felt. These are the people who can spend hours browsing through a bookstore, completely oblivious not only to the passage of time but to everything else around them, the people for whom buying books is a necessity, not a luxury. A Passion for Books is a celebration of that love, a collection of sixty classic and contemporary essays, stories, lists, poems, quotations, and cartoons on the joys of reading, appreciating, and collecting books.This enriching collection leads off with science-fiction great Ray Bradbury's Foreword, in which he remembers his penniless days pecking out Fahrenheit 451 on a rented typewriter, conjuring up a society so frightened of art that it burns its books. This struggle--financial and creative--led to his lifelong love of all books, which he hopes will cosset him in his grave, "Shakespeare as a pillow, Pope at one elbow, Yeats at the other, and Shaw to warm my toes. Good company for far-travelling."Booklovers will also find here a selection of writings by a myriad of fellow sufferers from bibliomania. Among these are such contemporary authors as Philip Roth, John Updike, Umberto Eco, Robertson Davies, Nicholas Basbanes, and Anna Quindlen; earlier twentieth-century authors Christopher Morley, A. Edward Newton, Holbrook Jackson, A.S.W. Rosenbach, William Dana Orcutt, Robert Benchley, and William Targ; and classic authors such as Michel de Montaigne, Gustave Flaubert, Petrarch, and Anatole France.Here also are entertaining and humorous lists such as the "Ten Best-Selling Books Rejected by Publishers Twenty Times or More," the great books included in Clifton Fadiman and John Major's New Lifetime Reading Plan, Jonathan Yardley's "Ten Books That Shaped the American Character," "Ten Memorable Books That Never Existed," "Norman Mailer's Ten Favorite American Novels," and Anna Quindlen's "Ten Big Thick Wonderful Books That Could Take You a Whole Summer to Read (but Aren't Beach Books)."Rounding out the anthology are selections on bookstores, book clubs, and book care, plus book cartoons, and a specially prepared "Bibliobibliography" of books about books.Whether you consider yourself a bibliomaniac or just someone who likes to read, A Passion for Books will provide you with a lifetime's worth of entertaining, informative, and pleasurable reading on your favorite subject--the love of books.A Sampling of the Literary Treasures in A Passion for BooksUmberto Eco's "How to Justify a Private Library," dealing with the question everyone with a sizable library is inevitably asked: "Have you read all these books?"Anatole Broyard's "Lending Books," in which he notes, "I feel about lending a book the way most fathers feel about their daughters living with a man out of wedlock."Gustave Flaubert's Bibliomania, the classic tale of a book collector so obsessed with owning a book that he is willing to kill to possess it.A selection from Nicholas Basbanes's A Gentle Madness, on the innovative arrangements Samuel Pepys made to guarantee that his library would survive "intact" after his demise.Robert Benchley's "Why Does Nobody Collect Me"--in which he wonders why first editions of books by his friend Ernest Hemingway are valuable while his are not, deadpanning "I am older than Hemingway and have written more books than he has."George Hamlin Fitch's extraordinarily touching "Comfort Found in Good Old Books," on the solace he found in books after the death of his son.A selection from Anna Quindlen's How Reading Changed My Life, in which she shares her optimistic view on the role of reading and the future of books in the computer age.Robertson Davies's "Book Collecting," on the difference between those who collect rare books because they're valuable and those who collect them because they love books, ultimately making it clear which is "the collector who really matters."

    Defining folly as the pursuit by governments of policies contrary to their own interests, despite the availability of feasible alternatives, Tuchman details four decisive turning points in history that illustrate the very heights of folly in government: the Trojan War, the breakup of the Holy See provoked by Renaissance Popes, the loss of the American colonies by Britain's George III & the USA's persistent folly in Vietnam. THE MARCH OF FOLLY brings the people, places & events of history alive for today's reader.

    Librarian note: an alternate cover for this edition can be found here.Michel Foucault examines the archeology of madness in the West from 1500 to 1800 – from the late Middle Ages, when insanity was still considered part of everyday life and fools and lunatics walked the streets freely, to the time when such people began to be considered a threat, asylums were first built, and walls were erected between the “insane” and the rest of humanity.

    Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition.ContentsThe PurposeOf Means and EndsA Word about WordsThe Education of an OrganizerCommunicationIn the BeginningTacticsThe Genesis of Tactic ProxyThe Way Ahead

    From their conversation emerges a series of subtle reflections on gender roles, sex in society and the sublimation of basic human instincts. The discussion culminates in a radical challenge to conventional views by Plato's mentor, Socrates, who advocates transcendence through spiritual love. The Symposium is a deft interweaving of different viewpoints and ideas about the nature of love--as a response to beauty, a cosmic force, a motive for social action and as a means of ethical education.For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

    With no geographical raison d'etre and no obvious political roots in its Roman, Germanic, or Islamic pasts, it for long remained a small, struggling realm on Europe's outer fringe. Then, in the early fifteenth century, this unlikely springboard for Western expansion suddenly began to accumulate an empire of its own, eventually extending more than halfway around the globe. The History of Portugal and the Portuguese Empire, drawing particularly on historical scholarship postdating the 1974 Portuguese Revolution, offers readers a comprehensive overview and reinterpretation of how all this happened - the first such account to appear in English for more than a generation. Volume I concerns the history of Portugal itself from pre-Roman times to the climactic French invasion of 1807, and Volume II traces the history of the Portuguese overseas empire.

    As Michael Curtis indicates in his introduction to this edition. Public Opinion qualifies as a classic by virtue of its systematic brilliance and literary grace. The work is divided into eight parts, covering such varied issues as stereotypes, image making, and organized intelligence. The study begins with an analysis of "the world outside and the pictures in our heads, " a leitmotif that starts with issues of censorship and privacy, speed, words, and clarity, and ends with a careful survey of the modern newspaper. The work is a showcase for Lippmann's vast erudition. He easily integrated the historical, psychological, and philosophical literature of his day, and in every instance showed how relevant intellectual formations were to the ordinary operations of everyday life. Public Opinion is of enduring significance for communications scholars, historians, sociologists, and political scientists.

    The masterly essay on Tolstoy's view of history, in which Sir Isaiah underlines a fundamental distinction between those people (foxes) who are fascinated by the infinite variety of things and those (hedgehogs) who relate everything to a central, all-embracing system.

    Instead of relying on untrained instinct--and often floundering or failing as a result--we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing--including strategies that are just as effective in today's offices, schools, courts, and political debates as they were in the Roman forum.How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero's words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts.Astonishingly relevant, this unique anthology of Cicero's rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people--in other words, all of us.

    Now about twenty-five years old, they are about to inherit the new Ireland. Who are they? What makes them tick? Where are they taking us?

    In this charming volume, a narrative history written explicitly for a young audience, expert linguist David Crystal proves why the story of language deserves retelling.From the first words of an infant to the peculiar modern dialect of text messaging, A Little Book of Language ranges widely, revealing language’s myriad intricacies and quirks. In animated fashion, Crystal sheds light on the development of unique linguistic styles, the origins of obscure accents, and the search for the first written word. He discusses the plight of endangered languages, as well as successful cases of linguistic revitalization. Much more than a history, Crystal’s work looks forward to the future of language, exploring the effect of technology on our day-to-day reading, writing, and speech. Through enlightening tables, diagrams, and quizzes, as well as Crystal’s avuncular and entertaining style, A Little Book of Language will reveal the story of language to be a captivating tale for all ages.

    It encompasses an account of the Arab Revolt against the Turks during the First World War alongside general Middle Eastern and military history, politics, adventure and drama. It is also a memoir of the soldier known as 'Lawrence of Arabia'.Lawrence is a fascinating and controversial figure and his talent as a vivid and imaginative writer shines through on every page of this, his masterpiece. Seven Pillars of Wisdom provides a unique portrait of this extraordinary man and an insight into the birth of the Arab nation.

    Lincoln was asked to memorialize the gruesome battle. Instead he gave the whole nation “a new birth of freedom” in the space of a mere 272 words. His entire life and previous training and his deep political experience went into this, his revolutionary masterpiece.By examining both the address and Lincoln in their historical moment and cultural frame, Wills breathes new life into words we thought we knew, and reveals much about a president so mythologized but often misunderstood. Wills shows how Lincoln came to change the world and to effect an intellectual revolution, how his words had to and did complete the work of the guns, and how Lincoln wove a spell that has not yet been broken.

    This inexpesnive pamphlet edition is sure to be prized by Americans of all ages.