Book picks similar to
Marketing: A Critical Textbook by Gavin Jack
univ-books
economics
english
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10 Mistakes Men Make With Women & How To Avoid Them (The Wing Girl Method)
Marni Kinrys - 2012
But not just any woman. A special kind of woman. One that is going to tell you every dirty little secret about what women want NOT what they say they want. I am an internationally known attraction, sex and dating expert and you may have seen me recently on Dr. Drew, Penthouse, CNN.com, Askmen.com, Mancow, The Huffington Post, Men's Health or heard me on tons of radio shows. I was recently voted #1 Wing Girl because I have helped thousands of great men like you discover how to make a woman want you so badly that she is willing to do anything to get you!I'm here to tell you about the little mistakes you may be making with women that you probably don't even realize your making. Mistakes that are instantly killing your chances of attracting beautiful, quality women into your life. Mistakes that women will never tell you you're making. Instead, they'll just screen your calls, flake on you and tell their girlfriends about. Mistakes that can easily be fixed by simply being aware that you are making them. This book will reveal the top mistakes men make with women and give you step by step instructions on how to avoid them. My 50 page guide book contains to lies, no "typical female advice", no tricks and scummy pick up artist techniques. It contains the most powerful, step-by-step information you need to get inside a woman and understand her like no man ever has before. Remember, a man who understands women will win the attention of any woman he wants. Become that man today!The Last Female Friend You'll Ever Need,Marni
Tinkle Magazine 612
Rajani Thindiath
It also inspired us to come out with a delightful article, the ‘Indian Masketeers’, exploring Indian culture through its various masks. We also have ‘Dotty and the Albino Dragon’, the First Prize winning story in the Tinkle Original Story Competition. Moving on, we have three popular characters this issue, Shikari Shambu, Kalia the Crow and the Defective Detectives. Shambu goes on a rollicking ‘Jumbo Adventure in Assam’ while the Defective Detectives have a spine-chilling experience in ‘The Horror’. As for Kalia, can you imagine him, Chamataka and Doob Doob playing together? If you can’t, you should check out ‘Let’s Play a Game’. Next, enjoy a fun story by a reader, ‘Show Business’ in our Fan Fiction segment along with ‘Pranav’s Dadi and the Karate Kid’, where Dadi tries her hand at karate! And to wrap it up we have two diverse stories about two brave men who refused to give up. So check out ‘A Mighty Will’ and ‘No Crazy Ideas’. Enjoy!
The Curse of Rosie Stone
Amy Cross - 2022
She wants to get out into the world, but she's held back by a lack of money, and by the fact that her parents constantly beg for her help. She needs a miracle.When Rosie discovers a strange set of bones on the moor, she realizes that her miracle might have arrived. The bones start talking to her, promising to help her achieve her dreams. Two archaeologists are searching for these bones, which belong to a long-dead warrior king whose ghostly presence prefers to stay hidden. If Rosie protects his body, this king will do anything she wants. But can Rosie stick to the terms of this deal, and what will happen if she doesn't?Rosie soon discovers that miracles come with strings attached. She thinks she's cursed to spend her entire life in the village, but the real curse might be something far worse, and far harder to escape.
The English Daughter
Lindsay Townsend - 2005
Returning to the island to work on a rare piano belonging to her Greek friend Alexia, she finds her dreams haunted by memories of Hilary; a young English girl raped and murdered ten years before. Val determines to uncover the truth about the case, and set to rest her own doubts about the involvement of her father, Yiannis, and half-brother, Markos, both policemen who were involved in the original investigation. Joined by her friend Harry, Val begins to unravel the threads. When two strange tokens arrive, one for Alexia's daughter Chloe and one for Val, it becomes clear that Hilary's unknown killer is on Val's trail. Her search for the truth becomes a race for life.
Spoken English in Dialogues: 833 common English sentences used by native speakers in everyday life situations
Julia Deniskina - 2016
The book presents a lot of valuable phrases and sentences you will never think of unless you come across them. It contains plenty of common sentences used by native English speakers in everyday life. The book covers topics such as meeting new people and making small talk, dating and visiting friends, emergency situations and doctor’s appointments, car and flat rental, staying in hotels and traveling by air, shopping and bargaining.
Not Everyone Gets A Trophy: How to Manage the Millennials
Bruce Tulgan - 2015
Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom
Matt Tenney - 2014
In fact, Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom will train you to make this a reality. Although it’s not an easy process, it is a worthwhile one.By making a shift in your approach to leadership, you can become a highly effective leader who enjoys your work and makes the world a better place. The shift is simply a matter of gradually becoming more focused on how you can serve others and increase your capacity to do so.Matt Tenney introduces us to the principles in this book through the story of going from selfish to servant while on his journey from prisoner to monk to social entrepreneur. He also cites numerous business case studies and research that demonstrate how putting serving first results in: - Attracting top talent - Increased engagement and lower turnover - A more innovative team culture - Better customer service - A better ROI on marketing efforts The book also offers practical, actionable guidance for making the shift to becoming an extraordinary leader who is devoted to serving and inspiring greatness in others.All of the author proceeds from the sale of this book are donated to charity.
Intermediate Accounting, Volume 2
Donald E. Kieso - 2000
Intermediate Accounting integrates this new information throughout the chapters so they'll learn how to apply the new global accounting standards. Global examples are presented to clearly show how the information is utilised in the field. The use of various currencies is also explored, which is critical for accountants to know in today's global businesses environment.
It Will Be Exhilarating: Indie Capitalism and Design Entrepreneurship in the 21st Century
Dan Provost - 2012
We have launched two successful Kickstarter projects, in turn paving the way for a new era of independent hardware manufacturing, and recently entered the software world with our first iPhone app. We have learned a lot in a short period of time, and wanted to share this information with the world. So we wrote a book. This book was written to offer guidance and inspiration for those charting a similar path, and covers topics such as running a small business, creating hardware products independently, launching a Kickstarter project, and tips for promoting your products. Everything is told through the lens of our own experience.It Will Be Exhilarating is a short read that will provide the needed kick to start making stuff. There isn't a better time than now.“There is no recipe for passion, no 5-step guide to making your idea real, but there is good, solid advice, and this book is filled with it.” – Clay Shirky, author, Here Comes Everybody“It Will Be Exhilarating is both fun and informative. I was shocked at how transparent and thorough Studio Neat are at sharing the details of their journey. Moreover, the book reads quick so you can get back to building your next great idea, but now with a bit of extra inspiration and insight.” – Shawn Blanc, shawnblanc.net"Dan and Tom had a wild ride through the early days of this alternative to make stuff by finding an interested audience that funds the costs of bringing a dream to fruition. This book tells those lessons learned from two successive and successful Kickstarter projects and the first two years of bootstrapping their company. Studio Neat has a practical roadmap for taking something you love and potentially making it your livelihood." – Glenn Fleishman, a freelance technology reporter who contributes to The Economist, Macworld, and BoingBoing“Tom and Dan have created a hitchhikers guide to the black art that is successfully funding a Kickstarter project.” – Ben Brooks, brooksreview.net
Management in 10 Words
Terry Leahy - 2012
As a result, Sir Terry is now one of the world's most admired business leaders, widely acclaimed for his drive, flair and no-nonsense approach.In Management in 10 Words he draws on his experience and expertise to pinpoint the ten vital attributes that make successful managers and underlie great organisations. He tackles the challenges that every manager faces, in a series of insights that are personal, provocative, and down to earth. And he explains:- Why initial failure often leads to ultimate success.- Why profits stem from a company's values, not its day-to-day business.- Why competition should always be welcomed.- Why simplicity leads to innovation.- Why trust is the bedrock of effective leadership.The result is an inspiring, thoughtful and supremely practical guide that will prove invaluable to all managers in all types of organisation.
The Signs Were There: The clues for investors that a company is heading for a fall
Tim Steer - 2018
But often, a company's published accounts offer clues to impending disaster, providing you know where to look. Through the forensic examination of more than 20 recent stock market disasters, Tim Steer reveals how companies hide or disguise worrying facts about the robustness of their business. In his lively style, he looks at the themes that underlie the ways companies hide the truth and he stresses that in an assessment of a company's accounts, investors should always bear in mind that the only fact is cash; everything else - profit, assets, etc - is a matter of opinion. Full of invaluable lessons for investors, the book concludes with some trenchant observations on what is wrong in the worlds of investment, audit and financial regulation, and what changes should be introduced.
How To Get To The Top Of Google in 2021: The Plain English Guide to SEO (Digital Marketing by Exposure Ninja)
Tim Cameron-Kitchen - 2020
Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to…
Understand how Google chooses which websites to rank?
Know exactly what keywords to target to attract people who are ready to buy what you sell?
Have your most profitable keywords hit the top spot?
Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains?
Be able to write killer content that Google and your visitors love?
Build relationships with key publication players in your industry and have them begging for your content?
Have crafted a complete SEO strategy to laser-target your focus and get big results?
What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn:
The four free ways to appear on the first page of Google
How to identify keywords that will drive hordes of hungry traffic to your website
The key to seeing ranking gains in just weeks
Why snooping on your competitors is crucial, and how to steal the good bits.
Section 2: Your Website Transform your website’s ranking by:
Structuring it to make it easy for Google AND visitors to use
Using content to 10x your traffic
Transforming your blog into a sales generator
Avoiding the SEO pitfalls that can do more harm to your website than good
Section 3: Promoting Your Website You’ll find out:
The exact process that took one business from 35 to 3,450 leads a month
How to get links from national newspaper websites
The easy way to pitch content sounding desperate
How to get links from social media
Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you:
Put everything into a comprehensive strategy
Pick the key tasks to get results if you’re low on time
Learn which metrics to track and which to ignore
Implement three key practices that will ensure long-term improvement, whatever Google throws at you
"But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.
HBR's 10 Must Reads on Strategy (including featured article “What Is Strategy?” by Michael E. Porter)
Michael E. PorterRobert S. Kaplan - 2010
Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 Must Reads on Strategy will inspire you to:• Distinguish your company from rivals• Clarify what your company will and won't do• Craft a vision for an uncertain future• Create blue oceans of uncontested market space• Use the Balanced Scorecard to measure your strategy• Capture your strategy in a memorable phrase• Make priorities explicit• Allocate resources early• Clarify decision rights for faster decision making"This collection of best-selling articles includes: featured article "What Is Strategy?" by Michael E. Porter, "The Five Competitive Forces That Shape Strategy," "Building Your Company's Vision," "Reinventing Your Business Model," "Blue Ocean Strategy," "The Secrets to Successful Strategy Execution," "Using the Balanced Scorecard as a Strategic Management System," "Transforming Corner-Office Strategy into Frontline Action," "Turning Great Strategy into Great Performance," and "Who Has the D? How Clear Decision Roles Enhance Organizational Performance."
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Chris Guillebeau - 2012
Still in his early thirties, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. There are many others like Chris – those who’ve found ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do. You can start small with your venture, committing little time or money, and wait to take the real plunge when you're sure it's successful. In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group he’s chosen to focus on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment. Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise” – even if you don’t consider it such -- and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid. Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins. In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.