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Plug Your Business! Marketing on Myspace, Youtube, Blogs and Podcasts and Other Web 2.0 Social Networks by Steve Weber
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What They Still Don't Teach You At Harvard Business School
Mark H. McCormack - 1986
Written in the same no-nonsense, hard-hitting manner that McCormack brings to his own fast-paced business and management style, this is mandatory reading for executives on every rung of the corporate ladder.
Innovation Driven Entrepreneurship: 24 Steps to Help Entrepreneurs Launch Successful New Ventures
William Aulet - 2013
Many believe that it cannot be taught, and those who are successful in starting a business are born with something others do not have. Innovation-based entrepreneurship can be broken down into discreet behaviors and processes that can be taught to the intelligent, hardworking, people using this book.Eric Ries and Steve Blank were wrong; the road to a successful start-up is not just four steps. "Innovation Driven"" Entrepreneurship "breaks it down into 24 steps which include: Market segmentationQuantify the value propositionDefine your coreMap the process to acquire a paying costumerTest key assumptionsDevelop a product plan, and more.
Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life)
Bedros Keuilian - 2018
. ."
"There's no way . . ."
"It's impossible . . ."
Enough. Get off your ass make your "someday" goals a priority—today.
After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in—you get the idea. It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world. Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to doing exactly that. Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but dominate your goals. With Keuilian's no-nonsense approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress. If there's an area of your life in which you need to man up, this book will get you there.
Coaching: The 7 Laws Of Coaching: Powerful Coaching Skills That Will Predict Your Team’s Success (7 Laws, coaching questions, coaching books, the coaching habit)
Brian Cagneey - 2016
By answering the crucial coaching questions and developing genuine leadership and integrity, you can instill these attributes in those around you. When you put these proven steps and strategies to use, people will follow you willingly – because you’ve shown yourself to be an excellent coach! All business books and coaching books will tell you that the coaching habit is a difficult challenge, and how to coach is no easy task, but when you put these coaching skills to the test, you’ll be coaching teams to winning performances in no time!
When you purchase The 7 Laws of Coaching, you’ll get a FREE bonus e-book: Developing Powerful Visions: Learn the Art of Empowering People Around You and Live With Purpose
In The 7 Laws of Coaching, Brian Cagneey explains: The 1st Law of Coaching: Developing the Right Mindset The 2nd Law of Coaching: Being Strong Without Being Mean The 3rd Law of Coaching: The Secret to Finding Solutions The 4th Law of Coaching: A Special Ingredient for Motivating People The 5th Law of Coaching: The Forgotten Law of Getting Results The 6th Law of Coaching: The Only Way Someone Can Improve The 7th Law of Coaching: Keeping Everyone on Track
Don’t wait another minute – Purchase The 7 Laws of Coaching: Powerful Coaching Skills that will Predict Your Team’s Success! today!
Just Scroll Up and Hit the “Buy With One Click” Button – It’s Fast and Easy! This book has a 100% Money Back Guarantee. If these principles don’t work for you, send it back. No questions asked! DON'T WAIT! LEARN THE SECRETS OF COACHING WITH THESE 7 LAWS! PURCHASE your copy NOW Tags: coaching, coaching business, coaching questions, questions for coaches, coaching books, coaching sports, books on coaching, habits of coaching, habits of a coach, the coaching habit, coaching skills, coaching skill, how to be a good coach, how to coach, coaching teams, coaching business teams, life coaching
An Ugly Truth: Inside Facebook's Battle for Domination
Sheera Frenkel - 2021
Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts. Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.
The Truth About Her
Jacqueline Maley - 2021
Suzy is horrified by this news but copes in the only way she knows how - through work, mothering, and carrying on with her ill-advised, tandem affairs.The consequences of her actions catch up with Suzy over the course of a sticky Sydney summer. She starts receiving anonymous vindictive letters and is pursued by Tracey's mother wanting her, as a kind of rough justice, to tell Tracey's story, but this time, the right way.A tender, absorbing, intelligent and moving exploration of guilt, shame, female anger, and, in particular, mothering, with all its trouble and treasure, The Truth About Her is mostly though a story about the nature of stories - who owns them, who gets to tell them, and why we need them. An entirely striking, stylish and contemporary novel, from a talented new writer.
Writer for Hire, 101 Secrets to Freelance Success
Kelly James-Enger - 2012
But what about a book for writers who simply want to earn a regular paycheck? Writer for Hire is just the wisdom full- and part-time freelancers need. Author Kelly James-Enger details:101 secrets to success, organized into five overarching strategies. You'll be able to implement what you learn immediately.Invaluable advice on managing deadlines, querying effectively, working with clients, handling taxes, invoices, and more.Strategies for getting more writing gigs, including networking (in-person and online), establishing yourself as an expert, working more efficiently under tight deadlines, and handling rejection with confidenceJames-Enger looks at the -whole freelancer, - addressing both the craft and business of freelancing.
The Top Ten Mistakes Leaders Make
Hans Finzel - 1994
They simply continue to make the same old mistakes.With additional and newly updated material, this leadership classic reveals the most common errors that leaders consistently make-regardless of training or age-and the way to stop these bad habits from undermining their positive talents and accomplishments.Whether you are leading a company, a ministry, a Girl Scout troop, or your family, The Top Ten Mistakes Leaders Make is a must-read for anyone who wants to lead others effectively."If you're like me, you've grown weary of the published cookie-cutter approaches on how to lead effectively. And so has Hans Finzel. He drills to the core of the current issues on effective leadership."-Charles R. Swindoll, author and president of Dallas Theological Seminary"This is one of the most practical books on leadership I have in my own library. If you are serious about becoming a better leader, you will want to read this book."-John C. Maxwell, author, speaker, and founder of the INJOY Group
Reclaiming Conversation: The Power of Talk in a Digital Age
Sherry Turkle - 2015
And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over thirty years. Long an enthusiast for its possibilities, here she investigates a troubling consequence: at work, at home, in politics, and in love, we find ways around conversation, tempted by the possibilities of a text or an email in which we don’t have to look, listen, or reveal ourselves. We develop a taste for what mere connection offers. The dinner table falls silent as children compete with phones for their parents’ attention. Friends learn strategies to keep conversations going when only a few people are looking up from their phones. At work, we retreat to our screens although it is conversation at the water cooler that increases not only productivity but commitment to work. Online, we only want to share opinions that our followers will agree with – a politics that shies away from the real conflicts and solutions of the public square. The case for conversation begins with the necessary conversations of solitude and self-reflection. They are endangered: these days, always connected, we see loneliness as a problem that technology should solve. Afraid of being alone, we rely on other people to give us a sense of ourselves, and our capacity for empathy and relationship suffers. We see the costs of the flight from conversation everywhere: conversation is the cornerstone for democracy and in business it is good for the bottom line. In the private sphere, it builds empathy, friendship, love, learning, and productivity. But there is good news: we are resilient. Conversation cures. Based on five years of research and interviews in homes, schools, and the workplace, Turkle argues that we have come to a better understanding of where our technology can and cannot take us and that the time is right to reclaim conversation. The most human—and humanizing—thing that we do. The virtues of person-to-person conversation are timeless, and our most basic technology, talk, responds to our modern challenges. We have everything we need to start, we have each other.
Helping You to Identify and Understand Autism Masking: The Truth Behind the Mask
Emma Kendall - 2020
That’s because, autism spectrum disorders are complex and unique to each and every individual.Emma Kendall is diagnosed with an autism spectrum disorder and holds a first-class degree in Autism: Special Education. In addition to this, her qualifications include Counselling, Communication and Personal Skills.Whilst at university, Emma studied and researched the social behaviour which is commonly referred to as autism masking or camouflaging. This required her to interact with and question autistic people to gain a clear understanding of this diverse topic.Emma shares her unique insights and personal experiences describing what autism masking is. She also reveals the intriguing motives for the use of this behaviour. Explaining how autistic people do this and why, and to what extent the mask is relied upon, as well as, uncovering fascinating details concerning the after effects and the long-term impact of autism masking.Emma is the author of Perfectly Autistic and Autistic Christmas!
Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
Katie Delahaye Paine - 2011
Even though relationships are fuzzy and intangible, they can be measured and managed-with powerful results.Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
Kiss Cam
Kiara London - 2016
Their fans are huge "shippers" who believe that Juniper and Jasper are perfect for each other, and, despite warnings from friends and family, a simple Truth-or-Dare inspired kiss soon spirals out of control into a whole new world of making out and surprise kisses.Juniper and Jasper's relationship begins to shift. But as fan requests for different "Kiss Cam" segments keep pouring in, Juniper puts her worries aside and convinces herself that it doesn't mean anything. After all, it's just kissing… right?
Influencer: Building Your Personal Brand in the Age of Social Media
Brittany Hennessy - 2018
. .Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:*Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitorsWhether you're just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she'll show you how to elevate your profile, embrace your edge, and make money--all while doing what you love.
Platform: Get Noticed in a Noisy World
Michael Hyatt - 2012
In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to:Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world. Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
The Most Human Human: What Talking with Computers Teaches Us About What It Means to Be Alive
Brian Christian - 2011
Its starting point is the annual Turing Test, which pits artificial intelligence programs against people to determine if computers can “think.”Named for computer pioneer Alan Turing, the Turing Test convenes a panel of judges who pose questions—ranging anywhere from celebrity gossip to moral conundrums—to hidden contestants in an attempt to discern which is human and which is a computer. The machine that most often fools the panel wins the Most Human Computer Award. But there is also a prize, bizarre and intriguing, for the Most Human Human.In 2008, the top AI program came short of passing the Turing Test by just one astonishing vote. In 2009, Brian Christian was chosen to participate, and he set out to make sure Homo sapiens would prevail.The author’s quest to be deemed more human than a computer opens a window onto our own nature. Interweaving modern phenomena like customer service “chatbots” and men using programmed dialogue to pick up women in bars with insights from fields as diverse as chess, psychiatry, and the law, Brian Christian examines the philosophical, biological, and moral issues raised by the Turing Test.One central definition of human has been “a being that could reason.” If computers can reason, what does that mean for the special place we reserve for humanity?