From Here to Financial Happiness: Enrich Your Life in Just 77 Days


Jonathan Clements - 2018
    Whether you're dealing with debt, uncertain about retirement or simply want to get a grip on your finances, this book can put you on the road to happiness with a simple 11-week journey. Just 5-10 minutes a day to think about money, your habits, your goals, and your dreams. What steps can you take today to get your finances on track? What bad habits, bad investments, and misconceptions should you let go of? This book is packed with 77 days' worth of real, actionable guidance for getting your money right--for good. It's not an investment scheme, not extreme couponing, not something else to add to your daily to-do list. Instead, it's about changing you--and the way you handle and think about money--so you can start building the life of your dreams.The next 11 weeks will be a revelation: Some days you'll learn about finance, other days you'll learn about yourself. Many days, you will be given a concrete list of things to do--right at that moment--to start steering your financial situation onto the right path.Learn how to stack the financial odds in your favor Amass savings for retirement, the children's college or that next financial emergency Change your perspective on money and its role in your lifeGet your financial house in order--and keep it that way A better life is possible. You do have the power to change things for the better. From Here to Financial Happiness is your personal roadmap to financial freedom.

Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry


Alan Wolk - 2015
    Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different


Sunny Bonnell - 2019
    But it doesn’t have to be that way. What if you could leverage your so-called vices and shortcomings and make them your super powers? — Rebellious. Audacious. Obsessed. Hot-Blooded. Weird. Hypnotic. Emotional —These seven vices are what acclaimed leadership and brand experts Sunny Bonnell and Ashleigh Hansberger identify as keys to becoming a Rare Breed—those standout leaders and achievers—in any career.Rare Breed is an unorthodox business book for the rebels, outsiders, and provocateurs — anyone with the ambition to lead, create, inspire and provoke change on your own terms by owning all of who you are, not just the pretty parts. But be careful, each virtue has a seductive and dualistic nature that can lead to success or sabotage.Unique stories. Unconventional advice. Practical tools. Bonnell and Hansberger lay it all out to help fellow Rare Breeds understand, unlock, and direct the potential that’s been slumbering in them to rise above the ordinary, own who they are, and push things forward.

The 4 Day Week: How the flexible work revolution can increase productivity, profitability and wellbeing, and help create a sustainable future


Andrew Barnes - 2020
    The outcomes of this trial, which no business leader had previously attempted on these terms, were stunning. People were happier and healthier, more engaged in their personal lives, and more focused and productive in the office.The world of work has seen a dramatic shift in recent times: the former security and benefits associated with permanent employment are being displaced by the less stable gig economy. Barnes explains the dangers of a focus on flexibility at the expense of hard-won worker protections, and argues that with the four-day week, we can have the best of allworlds: optimal productivity, work-life balance, worker benefits and, at long last, a solution to pervasive economic inequities such as the gender pay gap and lack of diversity in business and governance.The 4 Day Week is a practical, how-to guide for business leaders and employees alike that is applicable to nearly every industry. Using qualitative and quantitative data from research gathered through the Perpetual Guardian trial and other sources by the University of Auckland and Auckland University of Technology, the book presents a step-by-step approach to preparing businesses for productivity-focused flexibility, from the necessary cultural conditions to the often complex legislative considerations.The story of Perpetual Guardian's unprecedented work experiment has made headlines around the world and stormed social media, reaching a global audience over 4.5 billion. A mix of trenchant analysis, personal observation and actionable advice, The 4 Day Week is an essential guide for leaders and workers seeking to make a change for the better intheir work world.

Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done


Adrian Gostick - 2021
    In this empathetic and wise guide, executive coaches and gurus of gratitude Adrian Gostick and Chester Elton explore the causes of workplace stress and anxiety and the management practices that have proven successful in reducing tension and cultivating calm.If you’re a manager, how do you keep up with demands while creating a stress-free work atmosphere? How can you spot rising anxiety levels in your people? If your employees feel overwhelmed or worried about the future, what can you do to ease their concerns? How do you engage in productive conversations about emotions in uncertain times? Anxiety at Work builds on the authors’ vast knowledge and experience working with the leadership teams of some of the world’s most successful organizations to offer effective strategies that can make any workplace better, helping supervisors and their employees: Weather uncertaintyBalance overloadBeat perfectionismBuild confidenceCreate and sustain an environment that fosters resilienceStrengthen strong social bondsIn today’s volatile, fast-paced, and ever-changing global climate, organizations and their employees are under more pressure than ever to perform. Anxiety at Work shows how everyone at all levels can work together to build an environment that fosters camaraderie, productivity, and calm.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses


Joe Pulizzi - 2015
    Learn how to build an online content platform that attracts new customers! Every start-up and entrepreneur struggles to reach and attract customers. Content Inc. introduces a new business model that uncovers how entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. The book reveals a systematic process any entrepreneur or small business owner can use to dominate the market without initially selling anything at all. Content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company. You’ll discover how to: Develop a model that creates an audience of future buyers Formulate a plan for social media sharing and search engine optimization Learn the six steps that power today’s fastest growing businesses Catapult your company from micro status to becoming the leading industry player

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Friday Forward: Inspiration Motivation to End Your Week Stronger Than It Started


Robert Glazer - 2020
    

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing


Jason Falls - 2011
    Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

One Decision: The First Step to a Better Life


Mike Bayer - 2020
    Phil show regular and author of the New York Times bestselling Best Self: Be You, Only Better, a plan for taking immediate steps to improving your lifeForeword by Dr. Phil McGrawIt is estimated that we make 35,000 decisions every day. Right now, at least one decision we make will have a powerful ripple effect across all aspects of our life. But One Decision isn't about taking one overwhelming big step; it's about starting with a single, important choice we can make every day: the decision to be authentic. It is the decision to know who you are, to be who you are, and express yourself authentically.Whether you find yourself up against a new challenge, deciding on a change in direction, or in need of a total reinvention, Coach Mike has created a powerful blueprint to help you connect with your authenticity so that your life reflects who you truly are. With the tools in this book, you can transform what the obstacles in your life into new opportunities. He shows you how to stop constantly over-thinking the big decisions and reconnect with your gut instincts and make all of your decisions with confidence and peace of mind. And, this book helps you navigate the forces that routinely drive your decision making, ensuring that you're motivated by facts instead of fears, clarity over confusion, and evidence over emotion.One Decision is an inspiring and practical action plan to help you improve your life, find your purpose, improve your mental health and relationships, work on your physical health, and even make more money. Drawing on twenty years of experience helping individuals from all walks of life make real and lasting change, Coach Mike has a refreshing approach for motivating you to take a risk, be bold, and take real action toward a better life.A PENGUIN LIFE TITLE

The Flight: Charles Lindbergh's 1927 Trans-Atlantic Crossing


Dan Hampton - 2017
    He was determined to claim the $25,000 Orteig Prize promised to the first pilot to fly nonstop from New York to Paris—a contest that had already claimed six men’s lives. Just twenty-five years old, Lindbergh had never before flown over water. Yet thirty-three hours later, his single-engine monoplane, The Spirit of St. Louis, touched down in Paris. Overnight, Charles Lindbergh became the most famous aviator of all time.The Flight is a long overdue, flyer’s-eye-view look at Lindbergh’s legendary journey. Decorated fighter pilot and bestselling author Dan Hampton offers a unique appreciation for Lindbergh’s accomplishment: Hampton has flown the exact same route many times, knowledge that informs and shapes The Flight. Relying upon a trove of primary sources, including Lindbergh’s own personal diary and writings, Hampton crafts a dramatic narrative of a challenging, death-defying feat that many had believed was impossible.Moving hour by hour, Hampton recounts Lindbergh’s uncertainty over his equipment and his courage as he traverses the vast darkness of the Atlantic with no radar. Moving between the sky and ground, Hampton intersperses the tale of the flight with Lindbergh’s personal history as well as some of the stories of those waiting for him on the ground, praying he would make it safely across.

Mind Over Clutter: Cleaning Your Way to a Calm and Happy Home


Nicola Lewis - 2019
    White’s Decluttering at the Speed of Life, Nicola Lewis can help you finally achieve the tidy, clean and healthy home you’ve always wanted.In this book, Nicola will arm you with the tools you need to clean and clear your home. With a step-by-step, room-by-room plan to get rid of clutter, recipes for natural, eco-friendly cleaning products and tips on upcycling your household items, housework and organising have never been this easy! From your makeup bag to your ‘hoarders’ garage, your home will be spick, span and sparkling.Sections of the book include:Nicola’s JourneyTidy Home, Tidy MindHow to Declutter: Room by RoomEco-cleaning Your HomeUpcycling and DonatingDecluttering to GoNicola sprinkles magic wherever she goes and she has seen first-hand how decluttering and tidying your home can help transform your mind, bringing you new-found confidence and happiness. Filled with helpful tips and tricks, actionable insights and positive affirmations, this is the perfect book to refer to whenever you need help to tidy your life.

Powershift: How to Master the Three Prongs of Influence to Close Any Deal and Achieve Any Outcome


Daymond John - 2020
    In Powershift, bestselling author, founder and CEO of FUBU, and star of ABC's Shark Tank Daymond John shares the recipe. First, you need to establish a reputation and create a sphere of influence. Then, you'll learn how to secure the best possible deal. Finally, you'll learn how to maintain those essential, career-defining relationships so you can call on them later on.Drawing on never-before-told stories from his life and career, Daymond shares the lessons and principles that got him to where he is today: from how he remade his public image as he made the unlikely transition from clothing mogul to television personality, to new negotiation strategies he honed "in the tank," to how he learned to navigate a new web of relationships as a serial entrepreneur. Whether you're a seasoned professional trying to land the next big client, an entrepreneur trying to close a round of funding, or a recent graduate negotiating your first salary, Powershift will show you how to achieve any outcome, big or small.

42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts "From" Around the World


Brian Lawley - 2010
    The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product ideaBest of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "42 Rules of Product Management" will help you lead with greater effectiveness and influence.

Awakening Compassion at Work: The Quiet Power That Elevates People and Organizations


Monica C. Worline - 2017
    Marshaling evidence from two decades of field research, scholars and consultants Monica Worline and Jane Dutton show that alleviating such suffering confers measurable competitive advantages in areas like innovation, collaboration, service quality, and talent attraction and retention. They outline four steps for meeting suffering with compassion and show how to build a capacity for compassion into the structures and practices of an organization--because ultimately, as they write, "Compassion is an irreplaceable dimension of excellence for any organization that wants to make the most of its human capabilities."