Yin's bestselling text provides a complete portal to the world of case study research. With the integration of 11 applications in this edition, the book gives readers access to exemplary case studies drawn from a wide variety of academic and applied fields. Ultimately, Case Study Research and Applications will guide students in the successful design and use of the case study research method. New to this Edition Includes 11 in-depth applications that show how researchers have implemented case study methods successfully. Increases reference to relativist and constructivist approaches to case study research, as well as how case studies can be part of mixed methods projects. Places greater emphasis on using plausible rival explanations to bolster case study quality. Discusses synthesizing findings across case studies in a multiple-case study in more detail Adds an expanded list of 15 fields that have text or texts devoted to case study research. Sharpens discussion of distinguishing research from non-research case studies. The author brings to light at least three remaining gaps to be filled in the future: how rival explanations can become more routinely integrated into all case study research; the difference between case-based and variable-based approaches to designing and analyzing case studies; and the relationship between case study research and qualitative research.

     Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

     Only since the Falklands campaign have the initials SBS become known to the public. Yet this clandestine formation of Britain’s armed forces has been in existence since the Second World War. Barrie Pitt, who himself served with the SBS, describes how the it came into being in 1941. How they fought with distinction in the Aegean, where one of their exploits inspired The Guns of Navarone. How they earned rapport in the Adriatic, in Greece and in Italy. How the SBS was reorganised in 1946 as part of the Royal Marines and has since played a role in Korea, Borneo and the Falklands. Equally interesting is the author’s report of the training and specialized skills required by the boat units, and the essential tasks facing them — infiltration from the sea, reconnaissance, sabotage, survival, resistance to interrogation, escape from captivity — and the expertise and determination to complete them. As Barrie Pitt's superb account of the formative years of this elite force shows, these qualities have been present from the very beginning. Barrie Pitt (1918-2006) was well known as a military historian and editor of Purnell’s History of the Second World War and History of the First World War. His publications include 'Coronel and Falkland', 'Churchill and the Generals' and 'The Crucible of War', a trilogy covering the North African campaign of the Second World War. He was born in Galway and later lived near Ilminster in Somerset.

    The essay focuses on political language, which, according to Orwell, "is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind." Orwell believed that the language used was necessarily vague or meaningless because it was intended to hide the truth rather than express it.

    With controversial ideas and funny stories, it covers topics that readers will recognize from their course and some new but equally important areas to challenge their thinking. Part of a highly popular new series this book will make you better able to question and understand this burgeoning field.

    With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.

    This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

    In Overcoming the Five Dysfunctions of a Team, Lencioni offers more specific, practical guidance for overcoming the Five Dysfunctions--using tools, exercises, assessments, and real-world examples. He examines questions that all teams must ask themselves: Are we really a team? How are we currently performing? Are we prepared to invest the time and energy required to be a great team? Written concisely and to the point, this guide gives leaders, line managers, and consultants alike the tools they need to get their teams up and running quickly and effectively.

    Our world is truly strange that so many good and helpful people find themselves preyed upon by the criminal elements. In case of an emergency or a catastrophe those odds may become even worst. My name is Roy Shepard and I’m a former IDF (Israeli Defense Forces) Special Forces Operator. During my military service, I took part in countless missions behind enemy lines and later trained young cadets as a Master Sergeant. I specialize in weapons training, stealth and camouflage, and Krav-Maga. I’ve been in active reserve duty for the past 20 years and spent much of that time formulating and implementing defense strategies and drills in military bases all over Israel. Highly trained in martial arts, I specialize in Judo, Jiu-Jitsu, Aikido, and Russian Systema—with both hand-to-hand combat and melee weapon handling. I am also an expert marksman with both close-quarters and long-range weapons. The IDF is one of the most effective militaries in the world with proven strategies and tactics that have kept Israel safe for the last 70 years. The harsh reality is that Israel is a small country surrounded by hostile nations that have been intent on destroying it since it was formed in 1948. The IDF has defended Israel in eight full-out wars and fended off many incursions and terrorist attacks. The skills that I’m about to share with you are the same ones used by the IDF Special Forces Operators to stay safe in hostile situations and will allow you to do so as well. Be it fending off a mugger in a dark parking lot or surviving a post-catastrophe scenario. The reality is that we are always only moments away from danger and knowing the exact step-by-step response can be the difference between life, injury, or even death. Using the knowledge in this book you will learn how to avoid, escape, or survive numerous dangerous situations using minimal effort. The number one thing you must remember is that being efficient can save your life. If you don’t take steps to conserve your energy, you will get tired very quickly and may lose the battle. Professional fighters can hold a full combat event for a few seconds and after that they rely solely on technique to survive and accomplish the mission. This book will teach you eight of the most effective techniques to stay safe: 1. Situational awareness 2. Tactical relocation 3. Planning for emergencies 4. Survival self-defense 5. Team roles 6. Communications 7. Fitness 8. Survival tools I look forward to seeing you as part of our community at Prepper Legend and hope you enjoy this book at least as much as I enjoyed writing it. And above all else stay safe! Your friend always, Roy Shepard

    Check out how Jack choreographs Clubs, choppers, pictures, Alpha-Bits, ol’ ladies and Officers in a new dance where the beat is only heard by true Badass Brothers. *Walmart throat punching is demonstrated but not required.

    you can persuade anyone. This is the essential guide to getting your way. Jay Heinrichs, award-winning author of Thank You for Arguing and advisor to the Pentagon, NASA and Fortune 500 companies, distils a lifetime of negotiating and rhetoric to show you how to win over anyone - from colleagues and bosses, to friends and partners at home (and even the most stubborn of feline adversaries).You'll learn to:Perfect your timing - learn exactly when to pounceGet your body language, tone and gesture just rightThink about what your opponent wants - always offer a comfy lapLure them in by making them think they have the powerThe result? A happy, hopefully scratch-free, resolution.'Jay Heinrichs knows a thing or two about arguing' The Times'A master rhetorician and persuasion guru' Salon'You got a bunch of logical engineers to inject pathosinto their arguments ... it works!' NASA engineer

    Allen (U. of Colorado, Denver) takes categories of difference (gender, race, class, sexuality, age and ability) in turn to remind her students that each "matters," despite the traditions of prejudice. Each chapter includes questions for reflection. Annotation ©2004 Book News, Inc., Portland, OR

    Developing technology promises closeness. Sometimes it delivers, but much of our modern life leaves us less connected with people and more connected to simulations of them.In Alone Together, MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives. It’s a nuanced exploration of what we are looking for—and sacrificing—in a world of electronic companions and social networking tools, and an argument that, despite the hand-waving of today’s self-described prophets of the future, it will be the next generation who will chart the path between isolation and connectivity.

    Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist and New York Times best-selling author of Give and Take, Originals, and Option B, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.In interviews with two dozen leaders and thinkers - from top executives at Google, GM, Slack, and Goldman Sachs, to the CEO of the Gates Foundation and NASA's former chief scientist - Grant shares hard-earned insight on how to succeed in this new era of hyper-linked power. He also explores how it's reshaping everything from how employees work to how employers manage their workers, from how women rise in the office to how scientists influence policy.The combination of captivating interviews, compelling data, and Grant's unmistakably incisive and actionable analysis results in an inspiring crash course from the frontlines on the changing nature of power today.

    Looks at the role of emotional intelligence in leadership, discussing the characteristics of a good leader and leadership styles, and outlines the steps to becoming an effective leader.