Switch by Chip Heath and Dan Heath| Key Takeaways, Analysis & Review Switch: How to Change Things When Change is Hard (2010) is about how to bring about change in an organization. Its main focus is changing behavior by appealing to the rational and emotional sides of people’s psyches. To generate change, authors Chip and Dan Heath maintain, a leader must connect with both sides, the rational and the emotional. This is because sometimes, one side can work against the other and sabotage successful change. The rational side tends to analyze possibilities for change so much that it becomes unable to act—so change never occurs. The emotional side is ready, or even eager, to act on change, but it can act compulsively and without focus. This means that changes based solely on emotion are likely to fail. To bring about real change, a leader must stimulate the emotional side of a group’s psyche to get the process of change underway, then harness its rational side to give this change a concerted direction…  This companion to Switch includes: Overview of the book Important People Key Takeaways Analysis of Key Takeaways and much more!

    S. military. Dr. Gordon and his team have also used their work to help middle class professionals, stay-at-home mothers, inner city children of color, White House officials, medical students, and people struggling with severe emotional and physical illnesses.Transforming Trauma represents the culmination of Dr. Gordon’s fifty years as a mind-body medicine pioneer and an advocate of integrative approaches to overcoming psychological trauma and stress. Offering inspirational stories, eye-opening research, and innovative prescriptive support, Transforming Trauma makes accessible for the first time the methods that Dr. Gordon—with the help of his faculty of 160, and 6,000 trained clinicians, educators, and community leaders—has developed and used to relieve the suffering of hundreds of thousands of adults and children around the world.

    Lisa Wimberger experienced the power of neuroplasticity firsthand. When conventional medicine offered no answers for her deadly seizures, she created her own regimen of meditation and life practices to heal herself. Today, Lisa has successfully taught her Neurosculpting® method to veterans, first responders, and clients in the most stressful occupations. With Neurosculpting, she brings readers a complete guide to this life-changing process, featuring transformative insights and techniques for:• Engaging the mind-body connection to shape our neural pathways with positive choices and intentions• Disarming stress triggers, healing trauma, rewriting limiting beliefs, and liberating yourself from unhealthy habits• Whole-brained meditation—bringing your brain’s left and right hemispheres into harmony to awaken your full potential• Integrating lifestyle, diet, exercise, and spiritual practice to create the ideal environment for healing and happiness• Putting it all together—practical guidance for personalizing your own approach to Neurosculpting"If you could learn to squeeze the vibrancy and beauty out of each moment of your life," writes Wimberger, "would you say yes to a practice that could get you there?" With an engaging, layman-friendly style that encompasses cutting-edge neuroscience and our human capacity for hope, free will, love, and spirituality, she offers a breakthrough guide for taking charge of our health, happiness, and personal growth.

    This book will give readers the aha! of recognition they have been waiting for. Unmissable." --Naomi WolfUnhooked Generation is about single men and women in their 20s and 30s who are having unprecedented difficulties finding love. Based on 100 in-depth interviews, Jillian Straus examines the obstacles facing unattached women and men in an age when all the choices we have, somehow, manage to decrease our chances of finding a mate. While cell phones, text messages, email, speed dating, and internet dating all conspire to create a sense that there are endless options, a culture of "consumer sex" and casual hook-ups make settling down feel like settling. And as the age of first marriage goes up, the level of expectation climbs right along with it, and we start subjecting prospective mates to "the checklist." From the collapse of courtship and the death of romance to the overriding media message that single life is sexy and married life is boring, we have a culture of mixed emotions about the very concept of marriage. Confronted by a host of factors that other generations never considered in their search for love and commitment, the "unhooked generation" faces a potholed road to romance. Rich with compelling personal stories, and leavened with wit and sharp observation, this is a book that clarifies this confusing, compelling issue as no other book has -- and in its final chapter offers concrete advice for addressing the problem.

    A mother, wife, and working professional, Reiland was diagnosed with borderline personality disorder at the age of 29—a diagnosis that finally explained her explosive anger, manipulative behaviors, and self-destructive episodes including bouts of anorexia, substance abuse, and promiscuity. A truly riveting read with a hopeful message.

    It reassures people that their responses which may seem frightening and painful are an integral part of this difficult time but can become manageable with compassionate support and the right information. This valuable aid helps the grieving understand their emotions and enables friends and family to offer support and comfort where and when it is most needed.

    Here, a counselor reveals how abusers interact with and manipulate children-and how mothers can help their children recover from the trauma of witnessing abuse.This book, the first ever of its kind, shows mothers how to:Protect children and help them heal emotionallyProvide love, support, and positive role models, even in the midst of abuseIncrease their chances of winning custodyHelp their kids feel good about themselves

    It won’t place any judgement, embarrassment, or pressure to undergo painful measures.In fact, there’s absolutely no need to cut down or reduce your usage whilst reading; doing so is actually detrimental.Perhaps this goes against everything you’ve been told, but ask yourself if what you’ve been told has worked? If it had, you wouldn’t be reading this hackbook.Pornography addiction manifests in various ways with far-reaching societal effects. Many people use pornography because the internet allows instantaneous access to supernormal stimuli. Consider if the following questions apply to you.- Do you spend far more time viewing porn than you originally intended?- Are you unsuccessful in efforts to stop or limit your consumption of pornography?- Has time spent viewing pornography interfered with, or taken precedence over personal or professional commitments, hobbies, or relationships in your life?- Do you go out of your way to keep your pornography consumption secret (e.g. deleting browser history, lying about viewing porn)?- Has viewing pornography caused significant problems in intimate relationship(s)?- Do you experience a cycle of arousal and enjoyment before and during pornography consumption, followed by feelings of shame, guilt, and remorse after?- Do you spend significant amounts of time thinking about pornography, even when not watching it?- Has viewing pornography caused any other negative consequences in your personal or professional life (e.g. missed work, poor performance, neglected relationships, financial problems)?If you’re a porn user that depends on it for masturbation or sex, all you need to do is read on. If you’re here for a loved one, all you need to do is persuade them to read this book. If unable to persuade them, read the book yourself. Understanding the method assists getting the message across and preventing your children from starting. Don’t be fooled by the fact that they don’t have access to it now – all do before getting hooked.

     Dreaming day and night doesn’t create the life you want – disciplined action does. Where you end up in life is determined solely by a number of times you fall and get up, and how much punishment you can withstand along the way. The path to an extraordinary accomplishment and a life worth living is not innate talent, but rather focused perseverance, and willpower. Maximize your brain power and keep in control your thoughts. . In Discipline Your Mind you will find unique lessons through which you will learn those essential steps and qualities that are needed to reach your goals easier and faster. Researched and proven, with scientific studies and examples aplenty. Take control over your life - Learn about 3 types of stress and how can you turn stress into your greatest ally - Learn how to be patient and self-disciplined - The method for focused action and maximum productivity - How to dump the fear of failure - Get the results you want and reach your goals You will learn: - How to develop higher self-respect - How to let go and let live - How to be brave in reclaiming your life - An 8-step method to identify and handle challenges easily How will your life improve if you discipline your mind? - You will be able to live a more stress-free, well-balanced life - Attract inspiring people and avoid those who hinder you from your goals - Learn to prioritize to get the most productive results - Know how to stay productive on those days when you are not in a good mood If you want to learn how to persevere steadfastly until success is reached… Scroll up and click BUY NOW.

    An experienced therapist offers groundbreaking and compassionate techniques for helping chronically inflexible children, who suffer from excessively immoderate tempers, showing how brain-based deficits contribute to these problems and offering positive and constructive ways to calm things down.

    Alongside this lifestyle, depression rates have skyrocketed: approximately 1 in 4 Americans will suffer from major depression at some point in their lives. Where have we gone wrong? Dr. Stephen Ilardi sheds light on our current predicament and reminds us: our bodies were never designed for the sleep-deprived, poorly nourished, frenzied pace of twenty-first century life. In fact, our genes have changed very little since the days of our hunter-gatherer ancestors and are still building, in effect, Stone Age bodies. Herein lies the key to breaking the cycle of depression.Inspired by the extraordinary resilience of aboriginal groups like the Kaluli of Papua New Guinea (who rarely suffer from depression), Dr. Ilardi prescribes an easy-to-follow, clinically proven program that harks back to what our bodies were originally made for-and need. Here you can find the road back to lasting health by integrating the following 6 elements into your life: an omega-3 rich diet; exercise; plenty of natural sunlight; ample sleep; social connections; and participation in meaningful tasks that leave little time for negative thoughts-all things that our ancestors had in abundance.Already, The Depression Cure program has delivered dramatic results, helping even those who have failed to respond to traditional medications. Interweaving the stories of many who have fought-and won-the battle against this debilitating illness, this groundbreaking book can illuminate the path to lifting the fog once and for all for you or a loved one.

    The authors are two pioneers: bestselling author and physician Deepak Chopra and Harvard Medical School professor Rudolph E. Tanzi, one of the world's foremost experts on the causes of Alzheimer’s. They have merged their wisdom and expertise for a bold new understanding of the “three-pound universe” and its untapped potential.In contrast to the “baseline brain” that fulfills the tasks of everyday life, Chopra and Tanzi propose that, through a person’s increased self-awareness and conscious intention, the brain can be taught to reach far beyond its present limitations. “We are living in a golden age for brain research, but is this a golden age for your brain?” they ask. Super Brain explains how it can be, by combining cutting-edge research and spiritual insights, demolishing the five most widespread myths about the brain that limit your potential, and then showing you methods to:-Use your brain instead of letting it use you-Create the ideal lifestyle for a healthy brain-Reduce the risks of aging-Promote happiness and well-being through the mind-body connection-Access the enlightened brain, the gateway to freedom and bliss-Overcome the most common challenges, such as memory loss, depression, anxiety, and obesity Your brain is capable of incredible healing and constant reshaping. Through a new relationship with your brain you can transform your life. In Super Brain, Chopra and Tanzi guide you on a fascinating journey that envisions a leap in human evolution. The brain is not just the greatest gift that Nature has given us. It’s the gateway to an unlimited future that you can begin to live today.

    Reprint. 25,000 first printing.

    In lively and impassioned prose, she breaks down three key dualisms - sex/gender, nature/nurture, and real/constructed - and asserts that individuals born as mixtures of male and female exist as one of five natural human variants and, as such, should not be forced to compromise their differences to fit a flawed societal definition of normality.

    Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.