This remarkable book has turned many novice mail-order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade

    “The rules of success are told in such a captivating way that I could not put this book down. Those seven rules guide salespeople – novices and veterans – to create a solid sales foundation.” - Lee B. Salz - Bestselling Author of Hire Right, Higher Profits

    You're probably tired of being told "you can do it if you just believe you can."You're probably tired of reading about tricks that made a particular sale ~ tricks that may have been appropriate to a particular situation, but not yours ~ and even if they were appropriate, how would you have thought of them at the right time?If you've read books on selling before or listened to "sales experts," you're probably tired of being pumped with hot air ~ told how you must "come alive," be full of enthusiasm, dominate the world around ~ all the things that don't happen to be a part of your basic nature.Well, this book isn't anything like that. In fact, this book was written to refute many cliches of selling that have been accepted without question for years.This book will prove to you, I hope, that the stereotyped image of the "born salesman" is a mistake. You don't have to remake your personality and become super-enthusiastic, super-aggressive, domineering. Not only are those traits not necessary, they are actually a hindrance to making sales.And you won't have to develop that uncanny ability to come up with the right answer at the right time ~ that super-human knack of having the brilliant flash of insight that is so prevalent in books on selling. Sure, given several days to think about it, the writer of a sales book can always come up with a solution to a sales problem. But how does that help you when confronted face-to-face with a question that must be answered now? This book will show you that you don't need such skills.This book can truly revolutionize your selling career ~ but only because it will show you that you no longer need to waste your time developing skills that are of no value to a salesman. For example, here are some of the points that will be made in the course of this book:-- Contrary to the accepted mythology, enthusiasm is not a virtue; it destroys more sales than it creates.-- "Positive thinking" is an unrealistic fallacy. The salesman who thinks negatively has a far greater chance for success than the so-called "positive thinker."-- Sales success does not come from convincing people to buy things they don't want.-- The salesman who always has an answer for every objection is also probably plugging along with a very low income.-- Extroverts don't make the best salesmen; they are invariably outsold by introverts.-- To be a good salesman, you don't have to be a "smooth talker".-- Another all-time sales fallacy is the statement "When the going gets tough, the tough get going". When the going gets tough, I usually take a vacation.-- The desire to be able to motivate others is unrealistic and foolish. A really-great salesman will never try to motivate anyone.Perhaps all of this sounds so far removed from what you've heard about selling through the years that you wonder how it could possibly be true. I intend to demonstrate the validity of these statements in two ways.First, my own experience verifies their worth. Almost invariably, in any selling experience where I've found myself, I have outsold everyone else around me ~ usually while working far fewer hours.In addition, I've seen these principles work for a few others, too ~ a very few, for they are unknown to most people.But there is nothing mysterious about them ~ and that brings us to second way in which I will demonstrate their validity. I will prove them to you. We will deal with life logically and carefully in this book. Everything will be proven in terms of the real world as it is ~ in ways we can both understand.

    (Rhino) Thompson, PhD on the subject of Verbal Judo. Redirecting Behavior with Words explores the need for an approach to conflict and verbal abuse. By uniting the persuasive power found in the rhetorical persuasion of Aristotle and the physical re-directive power of Jigoro Kano's physical judo, this book expounds the principles of the Verbal Judo training program, now recognized around the world as an effective and pragmatic approach to conflict resolution. By using life examples from people in conflict, Thompson and his friend discuss the philosophy of conflict and the birth of Verbal Judo during a car road trip from Albuquerque, New Mexico to Las Vegas, Nevada. Each stop and each situation explores a problem and a solution using words to gain voluntary compliance from angry or emotionally frustrated people. Using a dialogue format and designed as a "Habit of Mind" philosophy for thinking creatively about conflict, Verbal Judo is the next step in resolving the issues that plague all of us when dealing with others in disagreement. From missed expectations to redirecting harsh words, this book was the ground floor for a program that has had over one million participants attending lectures since 1984.

    Don Beck has taught people at all levels how to stop clashing and start communicating. His method is called Spiral Dynamics Integral, a revolutionary new way of perceiving human nature that lets us understand, predict, and resolve even the most difficult conflicts. In his effort to map the genome of the mind, Dr. Beck has created a tool he calls the Spiral, which charts the underlying reasons for virtually everything that human beings think, believe, and do. Breaking down the "complexity codes" that lie at the heart of a problem, he explains, is the first step toward coming up with a real, lasting solution.

    David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course.This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You’ll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples.

    To achieve consistent success, the Spurs have built an organization with a team-first mindset where all of the players, staff and management are focused on the same goals. How do they do it? How does head coach Gregg Popovich create strong relationships with his players? How did he get his team to bounce back from a devastating loss in the 2013 NBA Finals to come back one year later and to win it all? How does he create a team culture where players from around the world are able to work together towards a common goal? In this brief leadership case study, we analyze the methods and ideas that Gregg Popovich uses to get his team performing at a high level. By reading how a 3x NBA Coach of the Year manages his team, you’ll learn the following lessons: - How to create solid, trustworthy relationships with your players and staff. - How to exploit advantages and untapped resources before your competition - Why it’s essential to build a strong foundation and not skip any steps in your development. - What are the specific steps to focus on in order to persevere and bounce back from setback. Although Gregg Popovich is an expert at coaching basketball, this case study isn’t focused on his playbook. Rather, it highlights the strategy, culture, and organizational development style of the San Antonio Spurs. Basketball coaches will find it useful for developing their squads, but other team coaches, managers, and leaders in all industries will find the lessons useful as well. The lessons can be applied to any business or organization looking to create a strong team culture and achieve continuing success.

    Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page magnify your business potential in the process.

    It is an inspirational short read that will offer you a concise insight of his life, not only as a simple biography but also as a guide for self-improvement and innovative thinking. The main facts gathered here are drawn from interviews, articles and books about him and explain the simple principles, which he used to build his vast fortune. At the end of each chapter, you will find summarized tips that you can quickly access when you need inspiration or useful advice. Learn the most significant skills and qualities that made Musk one of the most famous and creative entrepreneurs of our time and follow his lessons.

    It is a biography of well known hotelier Vithal Kamat (the CEO of five star Orchid Ecotel hotel in Mumbai) and a description of the chain of Kamat hotels and Orchid.

     I am an independent mobile app entrepreneur just like you, and I wrote this book to teach you all my strategies for how to: - Get 1,000,000+ downloads from mobile app store marketing - Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App stores) better than most consultants you might consider hiring - Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing - Make money with effective app store monetization to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other strategies used by successful mobile app businesses - Create a successful mobile app business I wrote this book with all my heart and soul. The book draws on my own years of experience building top apps in my niche, promoting apps, making money with my apps, and coaching other app entrepreneurs on how they can make turn their mobile apps into successful businesses. You will be getting the best of all worlds. First, I have very deep hands on experience building and growing my own apps. Second, I have a wealth of experience coaching and observing other app entrepreneurs whose experiences and aspirations are probably very similar to yours. In this book you get all the insights from me making my own apps a success, and the insights of the cumulative experiences of the people I've coached. This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. All suggestions in this book are based on my own experiences promoting my own problemio.com business apps which at the point of latest revision of this book have cumulative 1,000,000+ downloads, and insights of me having coached over 100 other app entrepreneurs. I am an independent mobile application developer and mobile application entrepreneur just like you. I am not a multi-million dollar app development studio or a big company. If you are an independent app developer just like me, you can use the mobile application marketing strategies that I outline in this book. Many of the strategies are simple and effective, and you can begin working on them as early as today. The book contains over 20 strategies to promote your apps. They all worked for my apps and they will help you grow your app to its highest potential. After growing your app, you will be able to make good money from your app, and achieve the goals that you have for your app business. Get the book now, and become a pro at app store marketing (app store SEO which is otherwise known as ASO), and start increasing your app downloads and revenue today!

    If you’re filling your company’s vacant positions with B-players, you’re playing with fire. Instead, hire Rockstars to build an organization with limitless potential. Recruit Rockstars shows you how to find, hire, and keep the best of the best. Top-tier executive recruiter Jeff Hyman has hired more than three thousand people over the course of his career. Now, he reveals his bulletproof 10-step method for landing the very best talent, based on data instead of gut feel. From sourcing and interviewing to closing and onboarding, you’ll learn how to attract winners like a magnet and avoid the mistakes that result in bad hires. Assembling a team of driven and innovative Rockstars is the most powerful competitive advantage you can have in today’s ever-changing business world. Recruit Rockstars will help you nail your numbers, impress your investors, and crush your competitors.

    Or maybe you already have a good job-one that gives you room to grow and exercise your talents-but you don't really feel like you're doing your best work. Your life is plain vanilla, yet you know in your heart that you can be a triple scoop banana split. You just don't know how to make that leap. So what do you do? Rick Smith knows firsthand what it's like to feel stuck in a career rut. He worked in a midlevel job where he had modest success. Then his life took an unexpected turn and he found himself creating a business that became successful beyond his wildest dreams. He unlocked a level of performance he did not know he had in him. After all, Smith was just a regular guy who didn't like to take chances or even step outside his comfort zone. But as he found out, those qualities don't have to be stumbling blocks. In fact, they're two of the keys to making the leap from good to great.   And after talking to others who had also transformed their careers from mundane to magnificent, he realized that the secret doesn't lie with some mysterious talent, trait, or affinity for risk. And it certainly doesn't require you to quit your job and start from scratch. Rather, it lies with your ability to harness your true strengths and passions-what Smith calls your Primary Color.   You'll meet remarkable people who've made the leap, such as:A soft-spoken middle manager who transformed her company, her industry, and her career with a simple-yet groundbreaking-idea. A door-to-door fax machine saleswoman who became a global fashion mogul after developing her own line of women's apparel. A Florida shrimp farmer who became a globally recognized genetics expert after both of his sons were diagnosed with a rare neurological disorder. A software designer who became a leading advocate for the homeless after volunteering part time at a local shelter and realizing his true calling.   Through powerful anecdotes, lessons from brain science, and tools for self-assessment, Smith shows how, with the right amount of passion, determination, and three simple steps, anyone can make the leap to a more successful and fulfilling life.

    Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

    Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven system revolves around the acronym RAIN, which stands for Rapport, Aspirations and Afflictions, Impact, and New Reality. You'll learn how to ask your prospects and clients the right questions, and help them set the agenda for success.Armed with the knowledge of the markets you serve, the common needs of prospects, and how your products and services can help, you can become a trusted advisor to your clients during and after the sale. With the RAIN system, you'll be able to:Build rapport and trust from the first contact Create conversations with prospects, referral sources, and clients using the telephone, email, and mail Uncover the real need behind client challenges Make the case for improved business impact and return on investment (ROI) for your prospects Understand and communicate your value proposition Apply the 16 principles of influence in sales Overcome and prevent all types of objections, including money Craft profitable solutions and close the deal The world-class RAIN SellingSM methodology has helped tens of thousands of people lead powerful sales conversations and achieve breakthrough sales performance. Start bridging the gap between hello and profitable relationships today.