It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

     The purpose of this book is to start an important dialogue about college education. I will make the case for why I believe 70% of college students should drop out. The concept of giving our trust to the educational system without accountability has not worked. I believe it’s time to ask serious questions: - Why do we go to college in the first place? - Who should go to college and who shouldn’t? - Can I succeed and do great things without college? - Why do tuition and textbooks cost as much as they do? - Have colleges simply become a big business (with tax-free status)? - Are the subjects taught in college sufficient for life or do we need an upgrade? Let me clarify something, this is NOT a book that declares that higher education is a terrible thing. Many professions require it, but I believe education can and does take place in many forms. As a college dropout and an autodidact, I’ve read over 1,200 books in the last 15 years and believe there are many paths we can take to get educated and do great things. Fair Warning: You may have passionate feelings about the points in this book. Regardless of how strong you feel one way or another, my desired outcome is to start a broad dialogue so we can process the issues – together. Ready?

     The master teacher of positive change through powerful communication, Susan Scott wants her readers to succeed. To do that, she explains, one must transform everyday conversations employing effective ways to get the message across. In this guide, which includes exercises and tools to take you step by step through the Seven Principles of Fierce Conversations, Scott teaches readers how to: * Overcome barriers to meaningful communication * Expand and enrich conversations with colleagues, friends, and family * Increase clarity and improve understanding * Handle strong emotions-on both sides of the table

    Using techniques and ideas from her popular seminars, the author of Do What You Love, the Money Will Follow and Work with Passion shows how to break through the mental barriers to being your own boss and how to integrate what you like to do with your talents.

    This Will Never Happen Again is a collection of David Cain's essays and reflections on what each of us can do in our own private, first-person experience to create personal stability and meaning in a world for which we are now poorly adapted. About the Author David Cain is a Winnipeg-based blogger, and the author of Raptitude, a street-level look at the human experience. Primarily, he writes about the one thing we all value but which schools never teach -- how to create quality of life in real-time. Raptitude attracts nearly a quarter million views monthly.

    And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over thirty years. Long an enthusiast for its possibilities, here she investigates a troubling consequence: at work, at home, in politics, and in love, we find ways around conversation, tempted by the possibilities of a text or an email in which we don’t have to look, listen, or reveal ourselves. We develop a taste for what mere connection offers. The dinner table falls silent as children compete with phones for their parents’ attention. Friends learn strategies to keep conversations going when only a few people are looking up from their phones. At work, we retreat to our screens although it is conversation at the water cooler that increases not only productivity but commitment to work. Online, we only want to share opinions that our followers will agree with – a politics that shies away from the real conflicts and solutions of the public square. The case for conversation begins with the necessary conversations of solitude and self-reflection. They are endangered: these days, always connected, we see loneliness as a problem that technology should solve. Afraid of being alone, we rely on other people to give us a sense of ourselves, and our capacity for empathy and relationship suffers. We see the costs of the flight from conversation everywhere: conversation is the cornerstone for democracy and in business it is good for the bottom line. In the private sphere, it builds empathy, friendship, love, learning, and productivity. But there is good news: we are resilient. Conversation cures. Based on five years of research and interviews in homes, schools, and the workplace, Turkle argues that we have come to a better understanding of where our technology can and cannot take us and that the time is right to reclaim conversation. The most human—and humanizing—thing that we do. The virtues of person-to-person conversation are timeless, and our most basic technology, talk, responds to our modern challenges. We have everything we need to start, we have each other.

    Writing with humour, humanity and solid scientific information reminiscent of Stumbling on Happiness and Freakonomics, Piers Steel explains why we knowingly and willingly put off a course of action despite recognizing we'll be worse off for it.For those who surf the Web instead of finishing overdue assignments, who always say diets start tomorrow, who stay up late watching TV to put off going to sleep, The Procrastination Equation explains why we do what we do — or in this case don't — and why in Western societies we're in the midst of an escalating procrastination epidemic.Dr. Piers Steel takes on the myths and misunderstandings behind procrastination and motivation — showing us how procrastination affects our lives, health, careers and happiness and what we can do about it. With accessible prose and the benefits of new scientific research, he provides insight into why we procrastinate even though the result is that we are less happy, healthy, even wealthy. Who procrastinates and why? How many ways, big and small, do we procrastinate? How can we stop doing it? The reasons are part cultural, part psychological, part biological. And, with a million new ways to distract ourselves in the digitized world — all of which feed on our built-in impulsiveness — more of us are potentially damaging ourselves by putting things off. But Steel not only analyzes the factors that weigh us down but the things that motivate us — including understanding the value of procrastination.

    There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master.In an effort to teach her team members a better and easier way, Dana Wilde created Train Your Brain, a tested and proven system combining elements of both mindset and action ... or as Dana likes to call it, Intentional Action.What Dana discovered by using Train Your Brain is that mindset can be "taught" and that learning simple mindset strategies not only allows you to understand how the brain works but also shows you how easy it is to change your thinking and, as a result, change your outcomes.In Train Your Brain, Dana breaks down the Cycle of Perpetual Sameness--the number one reason why most people only experience incremental change in their lives. More importantly, she also provides the much-needed blueprint to help you get off this counterproductive cycle quickly.Train Your Brain, with its twenty easy-to-implement "Mindware Experiments," gives you all the necessary tools needed to get off ... and stay off ... the Cycle of Perpetual Sameness, so you can transform your life and grow your business in record time!

    We’re told that learning is all self-discipline, that we must confine ourselves to designated study areas, turn off the music, and maintain a strict ritual if we want to ace that test, memorize that presentation, or nail that piano recital.   But what if almost everything we were told about learning is wrong? And what if there was a way to achieve more with less effort?   In How We Learn, award-winning science reporter Benedict Carey sifts through decades of education research and landmark studies to uncover the truth about how our brains absorb and retain information. What he discovers is that, from the moment we are born, we are all learning quickly, efficiently, and automatically; but in our zeal to systematize the process we have ignored valuable, naturally enjoyable learning tools like forgetting, sleeping, and daydreaming. Is a dedicated desk in a quiet room really the best way to study? Can altering your routine improve your recall? Are there times when distraction is good? Is repetition necessary? Carey’s search for answers to these questions yields a wealth of strategies that make learning more a part of our everyday lives—and less of a chore.   By road testing many of the counterintuitive techniques described in this book, Carey shows how we can flex the neural muscles that make deep learning possible. Along the way he reveals why teachers should give final exams on the first day of class, why it’s wise to interleave subjects and concepts when learning any new skill, and when it’s smarter to stay up late prepping for that presentation than to rise early for one last cram session. And if this requires some suspension of disbelief, that’s because the research defies what we’ve been told, throughout our lives, about how best to learn.   The brain is not like a muscle, at least not in any straightforward sense. It is something else altogether, sensitive to mood, to timing, to circadian rhythms, as well as to location and environment. It doesn’t take orders well, to put it mildly. If the brain is a learning machine, then it is an eccentric one. In How We Learn, Benedict Carey shows us how to exploit its quirks to our advantage.  Praise for How We Learn“This book is a revelation. I feel as if I’ve owned a brain for fifty-four years and only now discovered the operating manual.”—Mary Roach, bestselling author of Stiff and Gulp“A welcome rejoinder to the faddish notion that learning is all about the hours put in.” —The New York Times Book Review   “A valuable, entertaining tool for educators, students and parents.” —Shelf Awareness   “How We Learn is more than a new approach to learning; it is a guide to making the most out of life. Who wouldn’t be interested in that?” —Scientific American   “I know of no other source that pulls together so much of what we know about the science of memory and couples it with practical, practicable advice.”—Daniel T. Willingham, professor of psychology at the University of Virginia

    From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.To help people uncover their talents, Gallup introduced StrengthsFinder in the 2001 management book Now, Discover Your Strengths. The book ignited a global conversation, while StrengthsFinder helped millions discover their top five talents.In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular online assessment. With hundreds of strategies for applying your strengths, StrengthsFinder 2.0 will change the way you look at yourself and the world forever.

    Why do most women settle for pennies instead of embracing true wealth? It's not because you're not smart or ambitious enough. You've just been programmed to block your Universal right to wealth with guilt, shame, or embarrassment. Even if you're unaware of these blocks and fears, you're probably not earning what you're really worth. Join Lucky Bitch author Denise Duffield-Thomas on a journey of self-discovery so you can smash through your abundance blocks and join a posse of women all around the world who are learning to live large and become truly lucky bitches. Are you ready to get rich, you lucky bitch?

    This is a book for the rest of us. - Victoria LabalmeIf you sense there's something more but you're not yet sure what it is...If you wish you had the courage to try something new...If you're struggling to figure out your next steps on a project, plan or path...Risk Forward will help you find your way.In this brief, easy-to-read, full color book experience, acclaimed keynote speaker and performance coach Victoria Labalme shares a series of strategies that are practical, reassuring, and radically freeing.Through these uniquely designed, whimsical, and thought-provoking pages, you'll learn:- How to navigate through uncertainty- The #1 question to identify what matters- Four insights to help you find your way- Why your disparate talents are essential to your path- How to handle moments of indecision- 3 key questions to ask when you get advice- How to stay on course and know that what you do makes a difference

    1 was written with you in mind. This action guide takes you, step by step, through 30 bad habits that are crippling your time management efforts. Each habit is explored in detail. You'll learn about the triggers that prompt it and the ways in which it hurts your productivity. Most importantly, you'll receive a series of actionable tips you can use immediately to curb the bad habit and create a healthier, more productive habit in its place. A Blueprint For Better Time Management!Getting control of your time and improving your productivity is doable. You just need a blueprint describing the steps and a system for putting those steps into action. The 30-Day Productivity Boost Vol. 1 fills those gaps. Here's a sample of what you'll learn in this new action guide: - A simple formula for creating to-do lists that actually work (Day 3)- How to slash the amount of time it takes you to complete any task (Day 4)- How to stop being a people-pleaser and catapult your productivity (Day 6)- 5 tips for designing your workday so you can avoid working overtime (Day 7)- How to create a diet that improves, rather than hinders, your productivity (Day 9)- A 6-step system for breaking your procrastination habit (Day 10)- 6 easy tips for curbing your social media addiction (Day 12)- The productivity-killing effect of television and how to deal with it (Day 14)- How to control your inner critic and regain confidence in yourself (Day 18)- 6 ways to leverage your body's natural rhythms to get more work done (Day 21)- The one addiction nearly everyone has (and how to crush it!) (Day 24)- 4 actionable tips for taking advantage of the Pareto principle (Day 25)- 5 steps to creating reachable goals that motivate you to be more productive (Day 27)- An 8-step formula for avoiding - or recovering from - burnout (Day 29)- And much, much more!Bonus Material Included In The 30-Day Productivity Boost Vol. 1I've included an entire chapter devoted to helping you curb the behaviors that are destroying your time management efforts. You'll learn a 10-part system for breaking these bad habits and replacing them with patterns that boost your productivity. Take Action Today!Download your copy of The 30-Day Productivity Boost Vol. 1 today! Take action to improve your time management, and free up more time to spend with your loved ones and pursue your passions. Click the orange "Buy Now" button at the top of the Amazon sales page to grab your copy and start designing a more rewarding lifestyle!

    The early formal years of education are the key to reversing the reading gap and setting up children for success. But K-4 education seems to widen the gap between stronger and weaker readers, not close it. Today, the Common Core further increases the pressure to reach high levels of rigor. What can be done?This book includes the strategies, systems, and lessons from the top classrooms that bring the habits of reading to life, creating countless quality opportunities for students to take one of the most complex skills we as people can know and to perform it fluently and easily.Offers clear teaching strategies for teaching reading to all students, no matter what levelIncludes more than 40 video examples from real classroomsWritten by Paul Bambrick-Santoyo, bestselling author of "Driven by Data" and "Leverage Leadership""Great Habits, Great Readers" puts the focus on: learning habits, reading habits, guided reading, and independent reading.NOTE: Content DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase