Book picks similar to
Social Media Optimization For Dummies by Ric Shreves
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Fundamental Accounting Principles
John J. Wild - 1975
The Twelfth Canadian Edition benefits from a superior research and development process, and sets the standard in using technology to enhance teaching and learning - in and beyond the classroom. The Twelfth Canadian Edition continues to build on the core strengths that have made it a market leader - presenting accounting principles in a clear, comprehensive, and technically accurate text that has been developed in accordance with evolving market needs. New to the Twelfth Canadian Edition is the introduction of the Student Success Cycle to reinforce the learning process. Learning involves a cycle, and financial accounting is no exception. Following the steps in the Student Success Cycle will help students learn, rather than simply memorize, the basics of financial accounting. Critical Thinking Exercises have also been introduced to encourage the application of this knowledge. This text also continues to boast a superior supplements and technology package, which supports the widest range of teaching and learning, whether in a traditional or technology-enhanced classroom. Like the text, the supporting resources and technology solutions have been developed in accordance with market needs and set a new standard in Financial Accounting.
Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
Nicholas Kusmich - 2017
The best marketers concentrate on what they have to give. The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising. Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof. In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.
Ten Arguments For Deleting Your Social Media Accounts Right Now
Jaron Lanier - 2018
In Ten Arguments For Deleting Your Social Media Accounts Right Now Jaron Lanier draws on his insider's expertise to explain precisely how social media works and why its cruel and dangerous effects are at the heart of its current business model and design. As well as offering ten simple arguments for liberating yourself from its addictive hold, his witty and urgent manifesto outlines a vision for an alternative that provides all the benefits of social media without the harm. nicer person in the process.
Taming Tigers: Do things you never thought you could
Jim Lawless - 2008
It is the thing that snarls at us when we think about making a change in our lives and stops us developing and achieving our potential. In Taming Tigers Jim Lawless shares his proven and inspirational training programme to help you achieve your dreams by taming the Tigers in your life.Now for the first time, you can learn how to use these highly practical rules to overcome your fears and do things you never thought you could - in both your professional and private life.1.Act boldly today - time is limited2.Re-write your rulebook - challenge it hourly3.Head in the direction of where you want to arrive, every day4.It's all in the mind5.The tools for Taming Tigers are all around you6.There is no safety in numbers7.Do something scary everyday8.Understand and control your time to create change9.Create disciplines - do the basics brilliantly10.Never, never give up!Read case studies from people who have changed their lives by following the rules, and hear about Jim's experience of grabbing his own Tiger by the tail, as he went from a thirty-six-year-old overweight non-riding consultant, to a fully-fledged jockey and UK freediving record holder in 12 months - proof that Taming Tigers works!
The Content Trap
Bharat Anand - 2016
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from "The" "New York Times" to "The Economist, " and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create. Success comes not from making the best content but from recognizing how content enables customers connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand" "teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the frontlines of digital change, "The Content Trap" is an essential new playbook for navigating the turbulent waters in which we find ourselves."
Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
Amy Jo Martin - 2012
In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.
Windows 10 for Seniors for Dummies
Peter Weverka - 2015
Written by an all-around tech guru and the coauthor of Windows 8.1 For Seniors For Dummies, it cuts through confusing jargon and covers just what you need to know: navigating the interface with a mouse or a touchscreen, customizing the desktop, managing printers and other external devices, setting up and connecting to simple networks, and storing files in the Cloud. Plus, you'll find helpful instructions on sending and receiving email, uploading, editing, and downloading pictures, listening to music, playing games, and so much more.Whether you're upgrading to the new Windows 10 operating system with the hopes of keeping in touch with loved ones via webcam or instant messenger, viewing videos, or simply making your life more organized and streamlined, all the guidance you need to make the most of Windows 10 is at your fingertips.Customize the desktop and set up a simple network Connect with family and friends online Work with apps like a pro Safely protect your data, your computer, and your identity With large-print format for text, figures, and drawings, there's no easier way to get up and running on the new Windows operating system than with Windows 10 For Seniors For Dummies.
Digital Transformation Playbook: Rethink Your Business for the Digital Age
David L. Rogers - 2016
Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization.Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage.Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
HBR Guide to Making Every Meeting Matter (HBR Guide Series)
Harvard Business Review - 2011
Problems often arise with unrealistic or vague agendas, off-track conversations, tuned-out participants who don’t know why they’re there, and follow-up notes that no one reads—or acts on. Meetings can feel like a waste of time. But when you invest a little energy in preparing yourself and your participants, you’ll stay focused, solve problems, gain consensus, and leave each meeting ready to take action.With input from over 20 experts combined with useful checklists, sample agendas, and follow-up memos, the
HBR Guide to Making Every Meeting Matter
will teach you how to:• Set and communicate your meeting’s purpose• Invite the right people• Prepare an achievable agenda• Moderate a lively conversation• Regain control of a wayward meeting• Ensure follow-through without babysitting or haranguingArm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
All I Need to Know about Manufacturing I Learned in Joe's Garage: World Class Manufacuring Made Simple
William B. Miller - 1993
All I Need to Know About Manufacturing I Learned in Joe's Garage: World Class Manufacturing Made Simple
The CEO Test: Master the Challenges That Make or Break All Leaders
Adam Bryant - 2021
The demands to deliver at a consistently high level can be unforgiving. The loneliness. The weight of responsibility. The relentless second-guessing and criticism. The pressure to build all-star teams. The 24/7 schedule that requires superhuman stamina. The tough decisions that often leave no one happy. The expectation to always have the right answer when it can be hard just to know the right question. These challenges are brought into their highest and sharpest relief in the corner office, but they are hardly unique to chief executives. All leaders face their own version of these tests, and the authors drawing on the distilled wisdom, stories and lessons from hundreds of chief executives to show how every aspiring leader can master these challenges and lead like a CEO. These foundational leadership skills will make all aspiring executives more effective in their role today, and to lift the trajectory of their career. The CEO Test is the authoritative, no-nonsense insider's guide to navigating leadership's toughest challenges, brought to you by authors uniquely qualified to tell the stories. Adam Bryant has conducted in-depth interviews with more than 600 CEOs. Kevin Sharer spent more than two decades as president and then CEO of Amgen, where he led its expansion from $1 billion in annual revenues to nearly $16 billion. He has served on many boards and is a sought-after mentor for CEOs of global companies. Leadership is getting harder as the speed of disruption across all industries accelerates. The CEO Test will better prepare you to succeed whether you're a CEO or just setting out to become one"--
Nothing Is Impossible: 7 Steps to Realize Your True Power and Maximize Your Results
Tom Oliver - 2013
In this extraordinary new road map for success, Tom Oliver--a motivational self-made entrepreneur and coach to many of the world's most notable CEOs, philanthropists, and entertainers--shows you how to dramatically alter your life path. Nothing IsImpossible is a proven seven-step whole-brain plananyone can use to improve his or her business, life, and career from the man Deepak Chopra calls anextraordinary leader.Have you ever struggled with success?Have you ever felt that your strengths were left untapped--your true talents unrecognized?Do you have a different plan for yourself from the one others might imagine for you?As Oliver explains, what really distinguishes people who get things done and realize their dreams from those who don't is that they don't allow their self-doubts to stop them--they don't cultivate what the Buddha called the habit of doubt. This book dispels that doubt, freeing you to set and meet the personal and professional goals most people only dream about.Clearly, step by step, with personal anecdotes from some of the world's most influential leaders and his own remarkable life, Oliver presents a practical playbook for anyone who wants to change his or her life and future. It also features comprehensive exercises and abundant resources.Whether you're a business professional, athlete, entrepreneur, artist, or anyone else, after readingand implementing the wisdom of Nothing Is Impossibleyou'll be able to transcend the boundaries of what today's world thinks is possible.
Digital Disruption: Unleashing the Next Wave of Innovation
James McQuivey - 2012
Unexpected competitors are swarming in. Are you ready?You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve.James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation. Now he’s sharing his approach with you.McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster—and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process.Regardless of your background and industry, you can learn how to be a digital disruptor too. First, adopt the right mindset: Take risks, invest as cheaply as possible, and build on existing platforms to find the fastest path to solving a customer’s problem.Second, seek the “adjacent possible”—the space just next to yours where new technology creates opportunity. That’s how Benjamin Rubin and Paolo DePetrillo of Zeo created a $100 sleep monitor that does much of what you’d get from a $3,000 sleep lab visit.Finally, disrupt yourself. Use these tools to make parts of your business obsolete before your competitors do. That’s what Tim FitzRandolph did at Disney, creating a game that shot to the top of the app store charts.With the tools in this book you can assess your readiness, learn the disruptive mindset, and innovate rapidly, starting right within your own business.
God's Way Is Still the Best Way
Zig Ziglar - 2007
Now, in "God's Way Is Still the Best Way," this dynamic author and speaker teaches you biblical principles that will infuse your faith with action and skyrocket your impact on the world.Ziglar shares how developing the fruits of the Holy Spirit are key to an energized, God-centered life. Each chapter is filled with stories of men and women like Tony Evans, Mary Kay Ash, and Dr. Kenneth Cooper whose love forJesus propels them to share their faith and provide relief to a hurting world.A lively, Christ-centered book that teaches by example, "God's Way Is Still the Best Way" will inspire you to experience success God's way, which, as Ziglar says, is the only permanent way.
Tony Northrup's Adobe Photoshop Lightroom 5 Video Book: Training for Photographers
Tony Northrup - 2014
VIDEO TRAINING. 12+ HOURS of searchable video training (requires Internet access). If you learn better from videos, watch the videos and use the ebook only for quick reference. If you learn better from books, read the ebook and refer to the videos to see the author demonstrate real world editing techniques. This much video training usually costs over $100 or requires a monthly subscription. 2. 150+ PRESETS. Jump-start your creativity by using the included presets to give your pictures a unique look. Others charge over $200 for this many presets! 3. 50+ RAW PICTURE FILES. Work alongside many of the book's examples, or just learn by experimenting with professional photos. 4. TEACHER & PEER SUPPORT. After buying the book, you get access to the private group on Facebook where you can ask the questions and post pictures for feedback from Tony, Chelsea, and other readers. It’s like being able to raise your hand in class and ask a question! Instructions are in the introduction. With this video book, you ll learn how to instantly find any picture in your library, fix common photography problems, clean up your images, add pop to boring pictures, retouch portraits, make gorgeous prints, create photo books, and even edit your home videos. Tony goes beyond teaching you how to use Lightroom. Tony shows you why and when to use each feature to create stunning, natural photos. When Lightroom is not the best tool, Tony suggests better alternatives. Tony covers every aspect of Lightroom in-depth, but structures his teaching so that both beginner and advanced photographers can learn as efficiently as possible. If you just want a quick start, you can watch the first video or read the first chapter and you'll be organizing and editing your pictures in less than an hour. If you want to know more about a specific feature, switch to that video or jump to that chapter in the ebook. If you want to know everything about Lightroom, watch the videos and read the book from start to finish.