You Can If You Think You Can


Norman Vincent Peale - 1974
    Peale: persistence through perception. He shows how you too, can make the impossible possible by learning how to: —Motivate yourself —Believe in yourself and have confidence —Forget your fears —Make miracles happen —Avoid thoughts of failure —Draw on the resources in your mind —Ease up and have a sense of humor —Get on top of things and stay there These dramatic, heartwarming stories in You Can If You Think You Can show how men and women—of all ages and all walks of life—transformed their lives and careers by following Dr. Peale’s philosophy of positive thinking. Don’t miss his other timeless, bestselling classics: The Power of Positive Thinking: The greatest inspirational bestseller of the century offers confidence without fear, and a life of enrichment and luminous vitality. Inspiring Messages for Daily Living: Realistic, practical answers to the hundreds of challenges we face from day to day—ordinary problems encountered during personal difficulties, in family relationships, on the job, and in dealing with those around us. The Art of Real Happiness (written with Smiley Blanton, M.D.): An unusual blend of age-old truths and modern psychiatric techniques. Peale and Blanton identify—and show how to overcome—essential problems and conflicts that so often plague us and frustrate our chances for happiness.

Improv Wisdom: Don't Prepare, Just Show Up


Patricia Ryan Madson - 2005
    No matter how carefully we formulate a “script,” it is bound to change when we interact with people with scripts of their own. Improv Wisdom shows how to apply the maxims of improvisational theater to real-life challenges—whether it’s dealing with a demanding boss, a tired child, or one of life’s never-ending surprises. Patricia Madson distills thirty years of experience into thirteen simple strategies, including “Say Yes,” “Start Anywhere,” “Face the Facts,” and “Make Mistakes, Please,” helping readers to loosen up, think on their feet, and take on everything life has to offer with skill, chutzpah, and a sense of humor.

The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal


Jim Loehr - 2003
    This groundbreaking New York Times bestseller has helped hundreds of thousands of people at work and at home balance stress and recovery and sustain high performance despite crushing workloads and 24/7 demands on their time. We live in digital time. Our pace is rushed, rapid-fire, and relentless. Facing crushing workloads, we try to cram as much as possible into every day. We're wired up, but we're melting down. Time management is no longer a viable solution. As bestselling authors Jim Loehr and Tony Schwartz demonstrate in this groundbreaking book, managing energy, not time, is the key to enduring high performance as well as to health, happiness, and life balance. The Power of Full Engagement is a highly practical, scientifically based approach to managing your energy more skillfully both on and off the job by laying out the key training principles and provides a powerful, step-by-step program that will help you to: * Mobilize four key sources of energy * Balance energy expenditure with intermittent energy renewal * Expand capacity in the same systematic way that elite athletes do * Create highly specific, positive energy management rituals to make lasting changes Above all, this book provides a life-changing road map to becoming more fully engaged on and off the job, meaning physically energized, emotionally connected, mentally focused, and spiritually aligned.

The Marshmallow Test: Mastering Self-Control


Walter Mischel - 2014
    What will she do? And what are the implications for her behavior later in life?The world's leading expert on self-control, Walter Mischel has proven that the ability to delay gratification is critical for a successful life, predicting higher SAT scores, better social and cognitive functioning, a healthier lifestyle and a greater sense of self-worth. But is willpower prewired, or can it be taught?In The Marshmallow Test, Mischel explains how self-control can be mastered and applied to challenges in everyday life—from weight control to quitting smoking, overcoming heartbreak, making major decisions, and planning for retirement. With profound implications for the choices we make in parenting, education, public policy and self-care, The Marshmallow Test will change the way you think about who we are and what we can be.

Peak: Secrets from the New Science of Expertise


K. Anders Ericsson - 2016
    Rest assured that the book is not mere theory. Ericsson's research focuses on the real world, and he explains in detail, with examples, how all of us can apply the principles of great performance in our work or in any other part of our lives."-- Fortune Anders Ericsson has made a career studying chess champions, violin virtuosos, star athletes, and memory mavens. Peak distills three decades of myth-shattering research into a powerful learning strategy that is fundamentally different from the way people traditionally think about acquiring new abilities. Whether you want to stand out at work, improve your athletic or musical performance, or help your child achieve academic goals, Ericsson's revolutionary methods will show you how to improve at almost any skill that matters to you."The science of excellence can be divided into two eras: before Ericsson and after Ericsson. His groundbreaking work, captured in this brilliantly useful book, provides us with a blueprint for achieving the most important and life-changing work possible: to become a little bit better each day."--Dan Coyle, author of The Talent Code "Ericsson's research has revolutionized how we think about human achievement. If everyone would take the lessons of this book to heart, it could truly change the world."--Joshua Foer, author of Moonwalking with Einstein

King, Warrior, Magician, Lover: Rediscovering the Archetypes of the Mature Masculine


Robert L. Moore - 1990
    Writing within a Jungian framework, they perceive symptoms of "Boycaps per book psychology" all around us--in men's abusive behaviors, passivity and inability to act creatively. To help males become more nurturing and mature, Moore and Gillette identify four archetypes of masculine energies from myth and literature: the Lover, brimming with vitality and sensitivity; the Magician, guider of the processes of inner and outer transformation; the selfless and wise King identified with Adam or primordial man; and the Warrior, whose energies often go awry in destructive activity. Dream analysis, meditation, Jungian "active imagination" and ritual processes are among the tools set forth in a clear, concise map to territories of masculine selfhood.

How to Win Every Argument: The Use and Abuse of Logic


Madsen Pirie - 2006
    Each entry deals with one fallacy, explaining what the fallacy is, giving and analysing an example, outlining when/where/why the particular fallacy tends to occur and finally showing how you can perpetrate the fallacy on other people in order to win an argument. Originally published to great acclaim in 1985 as "The Book of Fallacy", this is a classic brought up-to-date for a whole new generation.

The Art of Memory


Frances A. Yates - 1966
    Yates traces the art of memory from its treatment by Greek orators, through its Gothic transformations in the Middle Ages, to the occult forms it took in the Renaissance, and finally to its use in the seventeenth century. This book, the first to relate the art of memory to the history of culture as a whole, was revolutionary when it first appeared and continues to mesmerize readers with its lucid and revelatory insights.

Yes!: 50 Scientifically Proven Ways to Be Persuasive


Noah J. Goldstein - 2008
    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace


Al Ries - 1980
    Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays therePosition a follower so that it can occupy a niche not claimed by the leaderAvoid letting a second product ride on the coattails of an established one.Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household nameBuild your strategy around your competition's weaknessesReposition a strong competitor and create a weak spotUse your present position to its best advantageChoose the best name for your productDetermine when-and why-less is moreAnalyze recent trends that affect your positioning.Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and Will Determine the Fate of the Human Race


Daniel Z. Lieberman - 2018
    In pursuit of these things, it is undeterred by emotion, fear, or morality. Dopamine is the source of our every urge, that little bit of biology that makes an ambitious business professional sacrifice everything in pursuit of success, or that drives a satisfied spouse to risk it all for the thrill of someone new. Simply put, it is why we seek and succeed; it is why we discover and prosper. Yet, at the same time, it’s why we gamble and squander. From dopamine’s point of view, it’s not the having that matters. It’s getting something—anything—that’s new. From this understanding—the difference between possessing something versus anticipating it—we can understand in a revolutionary new way why we behave as we do in love, business, addiction, politics, religion – and we can even predict those behaviors in ourselves and others. In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and why the brains of liberals and conservatives really are different.

The Champion's Mind: How Great Athletes Think, Train, and Thrive


Jim Afremow - 2014
    These athletes prove that raw athletic ability doesn’t necessarily translate to a superior on-field experience—it’s the mental game that matters most.Sports participation—from the recreational to the collegiate Division I level—is at an all-time high. While the caliber of their game may differ, athletes at every level have one thing in common: they want to excel. In The Champion’s Mind, sports psychologist Jim Afremow, PhD, LPC, now offers the same advice he uses with Olympians, Heisman Trophy winners, and professional athletes, including:• Tips and techniques based on high-performance psychology research, such as how to get in a "zone," thrive on a team, and stay humble• How to progress within a sport and sustain excellence long-term• Customizable pre-performance routines to hit full power when the gun goes off or the puck is droppedThe Champion’s Mind distills actionable advice into clear and concise steps for athletes looking to find confidence, concentration, and mental preparedness—the mental edge that sets champions apart.

Success Through a Positive Mental Attitude


Napoleon Hill - 1960
    On one side is emblazoned the letters PMA (positive mental attitude) and on the other the letters NMA (negative mental attitude). A positive attitude will naturally attract the good and the beautiful. The negative attitude will rob you of all that makes life worth living. Your success, health, happiness, and wealth depend on how you make up your mind! When motivational pioneer Napoleon Hill and millionaire CEO W. Clement Stone teamed up to form one of the most remarkable partnerships of all time, the result was Success Through a Positive Mental Attitude, the phenomenon that proposed to the world that with the right attitude, anyone can achieve his or her dreams. Now this remarkable book is available for the twenty-first century. You, too, can take advantage of the program that has brought success to generations of people seeking -- and finding -- a better way to live.

Don't Shoot the Dog!: The New Art of Teaching and Training


Karen Pryor - 1984
    Originally published entitled: Don't shoot the dog!: how to improve yourself and others through behavioral training, New York: Simon and Schuster, 1984.

In Sheep's Clothing: Understanding and Dealing with Manipulative People


George K. Simon Jr. - 1996
    "This book clearly illustrates the true nature of disturbed characters, exposes the tactics the most manipulative characters use to pull the wool over the eyes of others, and outlines powerful, practical ways to deal more effectively with manipulative people."