With cases studies found throughout, you will easily learn to apply principles to real life.

    The text is aimed at second- and third-year one-semester ethics courses offered in medical schools, health sciences departments, and nursing programs. By taking an applied approach rather than a theoretical approach, this text serves the needs of medical and nursing students, residents, and practicing physicians by sorting through questions of moral principles relevant to the diverse and growing number of healthcare professionals. The many topics covered include truth telling, refusal of treatment, assisted suicide, managing error, and reproductive choice.

    The text examines the basics of analog image analysis while placing greater emphasis on digitally based systems and analysis techniques. The presentation is discipline neutral, so students in any field of study can gain a clear understanding of these systems and their virtually unlimited applications.

    But that does not even begin to convey what the Berger experience is: What makes these bestselling textbooks so distinctive is the unmistakable presence of KATHLEEN STASSEN BERGER on every page, in writing that continually draws on the author’s teaching and family life to demonstrate a remarkable understanding not just of the field, but of students’ questions, their concerns, and their lives.The distinctive, definitive BERGER touch is evident throughout her new textbook, Invitation to the Life Span. This brief, original, 15-chapter textbook was created from page 1 to address the challenges teachers and students face when covering the entire life span in a semester (or even a quarter!). The hallmark Berger qualities are all here—the relatable presentation of research, the inclusive approach to world cultures, the study help that builds critical thinking and observational skills, the outstanding media and supplements—and all held together with Berger’s skill in bringing students and the science together.

    Presenting its subject in five parts, the text provides grounding in the elements and applications of classical rhetoric; the strategies and tactics of argumentation; the effective presentation and organization of discourses; the development of power, grace, and felicity in expression; and the history of rhetorical principles. Numerous examples of classic and contemporary rhetoric, from paragraphs to complete essays, appear throughout the book, many followed by detailed analyses. The fourth edition of Classical Rhetoric for the Modern Student features a new section on the Progymnasmata (classical composition exercises), a new analysis of a color advertisement in the Introduction, an updated survey of the history of rhetoric, and an updated section on External Aids to Invention.

    He has a public meltdown while chaperoning Oasis at an awards ceremony; he’s lost joy in his bathroom full of rock’n’roll memorabilia; and his young son is in trouble at school for emulating rock star behaviour.Reluctantly Michael consults Mrs Henckel, a no-nonsense therapist with zero experience of pop culture. As Michael addresses his feelings about the past, in particular his failed teenage band, Mental Elf, he’s forced to confront the question: is it finally time to grow up and forget rock’n’roll?Michael Odell is a former contributing editor to Q magazine and has written about music for NME, the Guardian, the Independent and Spin, among others. Currently he does interviews and writes on family matters for The Times. He lives in Bristol."Please don't put your life in the hands of a rock 'n' roll band, who'll throw it all away." So advised Noel Gallagher in 1995 and Michael Odell ignored him anyway.One of Britain's most fearless rock interrogators, Odell turns his merciless searchlight on himself in this wry, compelling odyssey into the heart of his own - and rock n roll's - madness. Larks with the legends are all here (Bowie, McCartney, Mick `n' Keef ... Michael Buble) but it's his inner life which illuminates, his psyche traumatically crumbling as he confronts his chaotic past. Hilarious, tragic and timely, this is high farce in high (and low) places, uncovering why rock's lost highway is littered with the bodies of the righteous dreamers. Could it be because "the music people are all mad?" (Clue: yes.)' -- Sylvia Patterson, author of I'm Not with the Band `Hilarious and disarmingly honest; a journey into the neurosis of rock fame, but through doors you don't expect.' -- Rachel Joyce, author of The Unlikely Pilgrimage of Harold Fry `Rock Bottom is one of the best music books ever written, because Michael Odell knows music isn't about the musicians - it's about what it does to the listener, even if what it does ends up being wholly disastrous. It's sad, funny, fascinating and wise. And everyone who ever claimed a record changed their life should read it, and then think again.' -- Michael Hann, former Guardian music editor

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    Learn how to interpret questions and how to plan, structure and write your assignment or report. This free course, Essay and report writing skills, is designed to help you develop the skills you need to write effectively for academic purposes.

    'The McGraw-Hill Handbook of English Grammar and Usage' does so in an entertaining way.

    Instructors across the country report that especially at schools where there is a decreased emphasis on literature and the humanities, students do not necessarily see literature as relevant to their lives. They are sometimes totally new to poetry and are often intimidated by it; they sometimes have difficulty approaching and reading a poem and lack confidence in their critical and interpretive abilities. With these factors and students in mind, Meyer has put together an enticing collection of poems from many time periods, cultures, and themes, with voices ranging from the traditional to the hottest contemporary poets, always mixing in plenty of quirky and humorous selections that students will enjoy. Editorial features such as the author's new sample close readings and thematic case studies offer students real help with reading, appreciating, and writing about literature. Poetry is a book designed to make students life-long readers of poetry.

    This unique all-in-one handbook begins with a discussion of the basics of scientific writing style and composition and then applies these principles to writing research papers, review articles, grant proposals, research statements, and resum�s as well as to preparing academic presentations and posters.FEATURES:A practical presentation carefully introduces such basic writing mechanics as word choice and word location, sentence structure, and paragraph organization before moving into manuscript planning and organizational strategies. Extensive hands-on guidance for composing scientific documents and presentations then follows.Relevant and multi-disciplinary examples taken from real research papers and grant proposals by writers ranging from students to Nobel Laureates illustrate clear technical writing as well as common mistakes that one should avoid. Examples are drawn from a broad range of scientific disciplines including medicine, molecular biology, biochemistry, ecology, geology, chemistry, engineering, and physics.Extensive end-of-chapter exercise sets provide the opportunity to review style and composition principles and encourage readers to apply them to their own writing.Writing guidelines and revision checklists warn scientists against common pitfalls and equip them with the most successful techniques to revise a scientific paper, review article, or grant proposal.Annotated text passages bring the writing principles and guidelines to life by applying them to real-world, relevant, and multidisciplinary examples.Clear, easy-to-follow writing style is understandable to both native and non-native English speakers; special ESL features address problems faced by non-native English speakers.Eight chapters on grant writing demonstrate how to write successful grant applications and how to avoid the most common application mistakes.Covering all the facets of communication that scientists need to master, Scientific Writing and Communication: Papers, Proposals, and Presentations is ideal for a wide range of readers--from upper-level undergraduates and graduate students to postdoctoral fellows, faculty, and professional researchers--in the life sciences, medicine, psychology, chemistry, and engineering.

    Its organization and thoroughness are unsurpassed, putting it above similar review books. Students who thoroughly read this book should have no trouble successfully completing their psychiatry clerkship and passing the shelf exam. As course director for the core psychiatry clerkship at my institution, I will recommend this book to students."--Doody's Review Service"First Aid for the Psychiatry Clerkship" gives you the core information needed to impress on the wards and pass the psychiatry clerkship exam. Written by students who know what it takes to succeed, and based on the national guidelines for the psychiatry clerkship, the book is filled with mnemonics, ward and exam tips, tables, clinical images, algorithms, and newly added mini-cases.Features Completely revised based on the psychiatry clerkship's core competencies Written by medical students who passed and reviewed by faculty for accuracy NEW integrated mini-cases illustrate classic patient presentations and/or commonly tested scenarios NEW illustrations and management algorithms Updated throughout with enhanced sections on medications, depression/anxiety, and child psychiatry Helps students hone in on the most important concepts for the clerkship and the examThe content you need to ace the clerkship: Section I: How to Succeed in the Psychiatry Clerkship Section II: High-Yield Facts; Examination and Diagnosis; Psychotic Disorders; Mood Disorders; Anxiety and Adjustment Disorders; Personality Disorders; Substance-Related Disorders; Cognitive Disorders; Geriatric Disorders; Psychiatric Disorders in Children; Dissociative Disorders; Somataform and Factitious Disorders; Impulse Control Disorders; Eating Disordes; Disorders; Sleep Disorders; Sexual Disorders; Psychtherapies; Psychopharmacology; Legal Issues; Section III: Awards and Opportunities.

    The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. Health Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting. Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs

    

    EXPLORING ART uses art examples from around the world to discuss art in the context of religion, politics, family structure, sexuality, entertainment and visual culture.