Book picks similar to
Google+ for Small Businesses (Que Biz-Tech) by Lynette Young
social-media
4-digital-marketing
professional-books
Learning in the Fast Lane: 8 Ways to Put All Students on the Road to Success
Suzy Pepper Rollins - 2014
According to veteran classroom teacher and educational consultant Suzy Pepper Rollins, the true answer to supporting struggling students lies in acceleration. In Learning in the Fast Lane, she lays out a plan of action that teachers can use to immediately move underperforming students in the right direction and differentiate instruction for all learners--even those who excel academically. This essential guide identifies eight high-impact, research-based instructional approaches that will help you* Make standards and learning goals explicit to students.* Increase students' vocabulary--a key to their academic success.* Build students' motivation and self-efficacy so that they become active, optimistic participants in class.* Provide rich, timely feedback that enables students to improve when it counts.* Address skill and knowledge gaps within the context of new learning.Students deserve no less than the most effective strategies available. These hands-on, ready-to-implement practices will enable you to provide all students with compelling, rigorous, and engaging learning experiences.
No More Summer-Reading Loss
Carrie Cahill - 2013
Kids take a vacation from books and those with limited access to books lose ground to their peers. You may have thought there's nothing you can do about it, but there is. No More Summer-Reading Loss shows how to ensure that readers continue to grow year round.School-based practitioners Carrie Cahill and Kathy Horvath join with renowned researchers Anne McGill-Franzen and Dick Allington to help you make summer readers out of every student. You'll stop summer-reading loss as they help you:identify practices that inadvertently contribute to it understand the research on its implications and its prevention take research-based action with 8 instructional strategies. Building independence. Keeping kids on grade-level. Closing the achievement gap. These are just a few of the valuable outcomes that No More Summer-Reading Loss can support. Most importantly, it will help you pass on a love of reading that knows no season and gives readers confidence when they return in the fall. About the Not This, But That Series No More Summer-Reading Loss is part of the Not This, But That series, edited by Nell K. Duke and Ellin Oliver Keene. It helps teachers examine common, ineffective classroom practices and replace them with practices supported by research and professional wisdom. In each book a practicing educator and an education researcher identify an ineffective practice; summarize what the research suggests about why; and detail research-based, proven practices to replace it and improve student learning. Read a sample chapter from No More Summer-Reading Loss.
#Youdunnit: Three Short Stories (David Raker)
Nicci French - 2013
This was the challenge we put to three Penguin authors - Nicci French, Time Weaver and Alastair Gunn. How different would the stories be? And how would the authors cope, with so much of the detail out of their hands?
#Youdunnit
Three very different murders and three unique takes on your travel photographer turned reluctant sleuth, Lucinda Berrington. Deep in the suffocating British countryside, the gangland streets of Cape Town or the glossy world of professional cycling, Twitter followers are meeting an unsavoury demise.Maybe next time you log in you'll wonder...
Are you following them, or are they following you?
This ebook is brought to you free of charge by Penguin, in association with Specsavers.
Look out for other titles by all three authors:
Thursday's Children by Nicci French, follows Blue Monday, Tuesday's Gone and Waiting for Wednesday as the fourth in the Frieda Klein series.Richard & Judy book club pick Never Coming Back is the fourth David Raker thriller by Tim Weaver, author of Vanished,Chasing the Dead and The Dead Tracks. Alastair Gunn's debut crime novel, The Advent Killer, is available from Penguin from November 2013, and introduces DCI Antonia Hawkins.
Outspoken: Conversations on Church Communication
Tim SchraederPhil Cooke - 2011
Unfortunately, most churches aren't doing a great job of communicating it. The way the world communicates has changed dramatically in recent years. With the rise of the web and social media, many churches are in the dark about where to go or what to do next. Drawing on the wisdom and insight from over 60 leading experts in various fields of church communication, this book provides a comprehensive resource for church leaders sharing how the church can leverage new media to effectively connect people with the gospel. From branding and design, to websites and social media, there are endless ways your church can cut through the static and help the message of the gospel be heard clearly. We've got a message worth sharing. It's time we learn how to communicate it and communicate it well. It's time to be outspoken!
Birnbaum's Walt Disney World 2007 (Birnbaum Guides)
Birnbaum Travel Guides - 2002
Cost and quality-conscious information includes appraisals of the best hotels, restaurants and sports facilities surrounding Walt Disney World as well as updated information on the attractions within the park itself.
That Workshop Book: New Systems and Structures for Classrooms That Read, Write, and Think
Samantha Bennett - 2007
Cris Tovani Twenty-five years after Donald Graves popularized workshop teaching, the concept is widely implemented but not always deeply understood. That Workshop Book changes all that. It shows a new generation of teachers how the systems, structures, routines, and rituals that support successful workshops combine with thinking, planning, and conferring to drive students growth, inform assessment and instruction, and increase teachers professional satisfaction. And it shows those already using the workshop how to increase its instructional power by seeing its big ideas and its component parts in fresh, dynamic ways. In That Workshop Book, Samantha Bennett, a veteran instructional coach, takes you on a tour of six classrooms from first grade through eighth grade to see the techniques and thought processes master teachers use to make their workshops work. In each class she offers tangible evidence of these teachers practices, demonstrating how they listen to students and use that information to build lessons that propel children into deeper thinking. She documents these teachers moves for you with: classroom observations in the form of coaching emails from Bennett to each with commentary that highlights the important practices seen in each workshop transcripts of minilessons, worktimes, and debriefs specific, explicit reflection by each teacher about their workshop examples of student work produced in the workshop and over time student reflections on their development as readers, writers, thinkers, and learners. Youll come to understand firsthand how the setup of the workshop allows students the breathing room to think deeply about ideas, topics, and resources. Youll also see how it creates a framework within which you can not only listen in as children express what they learn but also think deeply yourself about how best to use the information you gather for subsequent instruction. Bennett even demonstrates how the workshop can be flexible enough to fit any learning situation and how to solve common problems as they arise. Benefit from the wisdom of one of the countrys foremost staff developers. Step inside workshop classrooms where teachers and students work side by sidewhere students develop literacy skills through a combination of doing what readers and writers do and purposeful, sensitive interactions with their teacher. Visit workshops where teachers learn about their students, use careful one-to-one assessment to inform their teaching, and reflect on their own practice as well. Then enter the best workshop classroom of allthe one youll be ready and excited to launch when you read That Workshop Book.
Everything I Know about Marketing I Learned from Google
Aaron Goldman - 2010
Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.
No More Teaching a Letter a Week
Rebecca McKay - 2015
In No More Teaching a Letter a Week, early literacy researcher Dr. William Teale helps us understand that alphabet knowledge is more than letter recognition, and identifies research-based principles of effective alphabet instruction, which constitutes the foundation for phonics teaching and learning. Literacy coach Rebecca McKay shows us how to bring those principles to life through purposeful practices that invite children to create an identity through print.Children can and should do more than glue beans into the shape of a B; they need to learn how letters create words that carry meaning, so that they can, and do, use print to expand their understanding of the world and themselves.
The New Relationship Marketing
Mari Smith - 2011
That's the essence of relationship marketing. Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.Outlines how to become a significant center of influence for your customers and prospects Explains the unspoken rules of online etiquette--and the common turnoffs that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.
Meet Me in the Middle: Becoming an Accomplished Middle Level Teacher
Rick Wormeli - 2001
He effectively demonstrates theory with rich examples from his own teaching. Teacher educators and staff developers will find Meet Me in the Middle to be a wonderful handbook of best practices and insights to share with new teachers, including second-career individuals coming from other professions.
Ready-To-Use Resources for Mindsets in the Classroom: Everything Educators Need for School Success
Mary Cay Ricci - 2015
The book features ready-to-use, interactive tools for students, teachers, parents, administrators, and professional development educators. Parent resources include a sample parent webpage and several growth mindset parent education tools. Other resources include: mindset observation forms, student and teacher “look fors," lists of books that contribute to growth mindset thinking, critical thinking strategy write-ups and samples, and a unique study guide for the original book that includes book study models from various schools around the country. This book is perfect for schools looking to implement the ideas in Mindsets in the Classroom so that they can build a growth mindset learning environment. When students believe that dedication and hard work can change their performance in school, they grow to become resilient, successful students. This book contains many of the things that schools need to create a growth mindset school culture in which perseverance can lead to success!
Number Sense Routines: Building Numerical Literacy Every Day in Grades K-3
Jessica F. Shumway - 2011
Shumway created a series of math routines designed to help young students strengthen and build their facility with numbers. These quick 5, 10, or 15 minute exercises are easy to implement as an add-on to any elementary math curriculum. Understanding Number Sense: Students with strong number sense understand numbers, how to subitize, relationships among numbers, and number systems. They make reasonable estimates, compute fluently, use reasoning strategies, and use visual models to solve problems.
Number Sense Routines
supports the early learner by instilling the importance of daily warm-ups and explains how they benefit developing math minds for long-term learning.Real Classroom Examples: Shumway compiled her classroom observations from around the country. She includes conversations among students who practice number sense routines to illustrate them in action, how children's number sense develops with daily use, and math strategies students learn as they develop their numerical literacy through self-paced practice.Assessment Strategies:
Number Sense Routines
demonstrates the importance of listening to your students and knowing what to look for. Teachers will gain a deeper understanding of the underlying math skills and strategies students learn as they develop numerical literacy.Shumway writes, "As you read, you will step into various classrooms and listen in on students' conversations, which I hope will give you insight into the power of number sense routines and the impact they have on students' number sense development. My hope is that going into the classroom, into students' conversations, and into their thought processes, you will come away with new ideas and tools to use in your own classroom."
31 Days to Finding Your Blogging Mojo
Bryan Allain - 2011
The secret to getting a 'YES' to your guest post request. How Cheater Posts can keep you from burning out as a blogger. Why people aren't commenting on your blog posts and how to compel them to do so. The trick to using your older content to help generate new ideas. How blogging for 30 minutes a day can get you 6-pack abs, whiter teeth, and healthier hair. (I'm kidding...please don't sue me for false advertising.) ...and many more.In addition to the blogging knowledge, you'll also get a steady dose of the humor and nonsense that has made Bryan's blog a favorite among people who like to spit out mouthfuls of coffee while laughing, at no extra cost to you!This will be the funniest book on blogging you'll ever read. At least until Jerry Seinfeld and Louis CK co-write one of their own.If you're frustrated because it feels like you're no closer to achieving your blogging goals than you were 3 months ago, the principles and strategies in 31 Days to Finding Your Blogging Mojo will help you make progress like never before from Day 1.It's time to focus your content and your voice on the things that move you. It's time to extend the reach of your blog. It's time to build a strong community with readers who resonate with you and your message.
Kaching: How to Run an Online Business That Pays and Pays
Joel Comm - 2010
Here he shares his five primary methods of making money online.
Texts and Lessons for Teaching Literature: With 65 Fresh Mentor Texts from Dave Eggers, Nikki Giovanni, Pat Conroy, Jesus Colon, Tim O'Brien, Judith Ortiz Cofer, and Many More
Nancy Steineke Harvey "Smokey" Daniels - 2013
The main difference is that our lessons put student curiosity and engagement first. -Harvey Smokey Daniels and Nancy SteinekeIn this highly anticipated follow-up to Texts and Lessons for Content-Area Reading, Harvey Smokey Daniels and Nancy Steineke share their powerful strategies for engaging students in challenging, meaningful reading of fiction and poetry using some of their favorite short, fresh texts-or, as they put it, full-strength adult literature that gives us English majors a run for our interpretive money- but is still intriguing enough to keep teen readers digging and thinking. Use the 37 innovative, step-by-step, common-core-correlated lessons with the reproducible texts provided, with selections from your literature textbook, or with your own best-loved texts to teach close reading skills and deep comprehension strategies. Give students opportunities to read and synthesize across texts with the 8 thematic text set lessons provided, or use the model unit outlines for using the lessons with The Giver, To Kill a Mockingbird, and The Great Gatsby as springboards for planning your own novel studies. Better Together! Used together, Texts and Lessons for Teaching Literature and Texts and Lessons for Content-Area Reading give you all the lesson ideas you need for all text types. Save 15% when you buy them together in a Texts and Lessons Bundle.