Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people—led by the most affluent—are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside companies and events from New York Road Runners to Tough Mudder and Ironman, Kelly profiles the companies and people aiming to meet the demands of these consumers, and the traits and strategies that made them so successful. In a modern world filled with anxiety, pressure, and competition, people are spending more time and money than ever before to soothe their minds and tone their bodies, sometimes pushing themselves to the most extreme limits. Even as obesity rates hit an all-time high, the most financially successful among us are collectively spending billions each year on apparel, gear, and entry fees. Sweat Equity charts the rise of the movement, through the eyes of competitors and the companies that serve them. Through conversations with businesspeople, many driven by their own fitness obsessions, and first-hand accounts of the sports themselves, Kelly delves into how the movement is taking shape. Understand the social science, physics, and economics of our desire to pursue activities like endurance sports and yoga Get to know the endurance business's target demographics Learn how distance running—once a fringe hobby—became a multibillion dollar enterprise fueled by private equity Understand how different generations pursue fitness and how fast-growing companies sell to them The opportunity to run, swim, and crawl in the mud is resonating with more and more of us, as sports once considered extreme become mainstream. As Baby Boomers seek to stay fit and Millennials search for meaning in a hyperconnected world, the demand for the race bib is outstripping supply, even as the cost to participate escalates. Sweat Equity, through the stories of men and women inside the most influential races and companies, goes to the heart of the movement where mind, body, and big money collide.

    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    Never before has a motivational book been so highly acclaimed by so many recognized authorities.

    Olsen's poignant autobiographical journey through the darkness of mental illness and the catastrophic consequences that lurk in medicine cabinets around the country offers an honest glimpse into alarming statistics and a health care system ranked last among nineteen industrialized nations worldwide. As a former sales representative in the pharmaceutical industry for several years, Olsen learned firsthand how an unprecedented number of lethal drugs are unleashed in the United States market, but her most heartrending education into the dangers of antidepressants would come as a victim and ultimately, as a survivor.Rigorously researched and documented, Confessions of an Rx Drug Pusher is a moving human drama that shares one woman's unforgettable journey of faith, forgiveness, and healing.AUTHOR BIO Gwendolyn Leslie Olsen spent more than a decade as a sales rep in the pharmaceutical industry working for health care giants such as Johnson & Johnson, Bristol-Myers Squibb and Abbott Laboratories. She is a writer, speaker, and mental health activist who lives outside Austin, Texas.

    In 2001, Virginia Mason Medical Center, an integrated healthcare delivery system in Seattle, Washington set out to achieve its compelling vision to become The Quality Leader and to fulfill that vision, adopted the Toyota Production System as its management method.Transforming Health Care: Virginia Mason Medical Center's Pursuit of the Perfect Patient Experience takes you on the journey of of Virginia Mason Medical Center's pursuit of the perfect patient experience through the application of lean principles, tools, and methodology. Over the last several years Virginia Mason has become internationally known for its journey towards perfection by applying the Toyota Production System to healthcare. The book takes readers step by step through Virginia Mason's journey as it seeks to provide perfection to its customer - the patient. This book shows you how you use this system to transform your own organization.

    The Gifts of Imperfection by Brene Brown - A 30-minute SummaryInside this Instaread Summary: - Overview of the entire book- Introduction to the important people in the book- Summary and analysis of all the chapters in the book- Key Takeaways of the book- A Reader's PerspectivePreview of this summary: Chapter 1It is necessary to practice courage, compassion, and connection on a daily basis in order to develop worthiness. It is a mistake to try and win someone over, because it means trading in the sense of self in search of approval from another. By doing this, people stop believing in their own worth.The first step toward living wholeheartedly is for people to have the courage to reach out to others and to share their own stories of shame. When in need of compassion, people should reach out to the right person, someone who supports them whether they are feeling strong or whether they are struggling. When people are willing to reveal that they are imperfect and real, their relationships are strengthened. They make a connection. This is why courage, compassion, and connection are the gifts of imperfection.Courage is displayed when people are willing to speak honestly and openly about who they are, what they are feeling, and their experiences both good and bad. Courage is about being vulnerable. It takes courage for someone to ask for what he or she needs and to risk disappointment. When one person has courage, it can create a ripple effect, making others around that person a little braver.Compassion is a relationship between two equals. It occurs when people recognize they share humanity with others. The heart of compassion is acceptance by people of themselves and of others. In order for compassion to occur, people need to set boundaries and hold others accountable for their behavior. The key to compassion is being able to separate people from their behaviors. It is necessary to address what people do, not who they are.Connection exists as the energy between people who feel they have been seen, heard, and valued without judgment. People feel strengthened by this relationship and need connection to do well emotionally, physically, spiritually, and intellectually. Connections happen when people both give and receive with an open heart.Chapter 2Love and belonging are necessary in people's lives. In order for people to experience love and belonging, they must believe they are worthy. People who accept themselves for who they are and who stop worrying about what others think are worthy of love and belonging. At the heart of wholeheartedness is that people have to believe they are worthy now, as they are, not if or when they become or do something in the future....

    He presents a simple 4-step plan for a healthy diet, backed by science. No gimmicks, no expensive supplements, no hassle – just practical advice and 70 easy recipes for every day of the week.

    Leonid Altshuler M.D., a board-certified psychiatrist, went through years of misdiagnosis and suffering before he discovered an innate connection between stress, diet and physical and mental illnesses. In this book Dr. Altshuler describes a unique method called the Art of Emptying the Brain that he was taught in Nepal where he lived in a monastery studying different meditation techniques taught by a Master.He was dealing with a lot of stress at that time in his personal and professional life and was eagger to find a treatment to relieve stress. But he was told from the beginning by the Master that he could not study any techniques because he was not ready.He said that if Dr. Altshuler started meditating right away without preparation then eventually, he  would cause a lot of emotional problems for himself.He said that Westerners have a restless mind and cannot just jump to practice meditation right away , they need to learn specific technique first to be able to empty their mind and only then begin meditation.He said that the preparation stage would be discharging unwanted emotions, memories and images  spontaneously and the task would be not to interfere in the process. Dr, Altshuler has been teaching this unique Nepalese technique to all his patients who are interested in studying meditation. He achieves excellent results utilizing this method in the treatment of  depression, anxiety and chronic insomnia.This book does not replace the advice of your medical practitioner, it is intended to support the work of your medical practitioner and to help you or a loved one to achieve good health.

    You will learn and understand the effects total calories, types of calories and exercise exert on body fat loss and body fat inhibition. The author covers 8 important topics in 11 chapters. The topics include: *Physiology of Weight Loss *Calories *Carbohydrates, Protein and Fat *Fat Storing Foods *Hormones *Drugs *Diets *Exercise

    Now, James Scurlock engages, educates, and entertains readers with the captivating story of DHL co-founder and billionaire Larry Hillblom.King Larry begins with an early biography of Larry Lee Hillblom, a mercurial young man who grew up on a peach farm outside of Fresno, California. Hillblom co-founded DHL in 1969 (three years before FedEx), and it became the fastest-growing corporation in history. Hillblom’s expatriate life began in 1981, when he retreated to a small tax haven in the Western Pacific. There he led the resistance to American meddling in the Marianas Islands. Hillblom’s voracious appetite for underage prostitutes is another facet of his unusual story. In 1995, Hillblom’s amoral, thrill-seeking nature caught up to him when his seaplane disappeared off the coast of Anatahan, leaving behind an estate worth billions. Weeks later, five impoverished women and their attorneys came forward to challenge Hillblom’s will in a legal battle for his fortunes that continues to this day. Meticulously researched and thoroughly engaging, King Larry will satisfy fans of such bestsellers as Confessions of an Economic Hit Man and The Accidental Billionaires .

    It is important for every person to save for one’s retirement as one can expect to live for twenty years after one retires as life expectancy of an Indian is going up steadily due to lower infant mortality and better medical care. There is a complete absence of social security safety net for most Indians today, even for those working in Government sector, there is no inflation adjusted pension available anymore. I have tried to simplify the advantages and disadvantages involved in investing your savings in various asset classes. I have deliberately left out two of the most popular forms of investment among middle class Indians 1) Life insurance 2) Real estate Let us consider life insurance first most of us confuse insurance as an instrument of savings, it is not. We have this wrong view because of the tax breaks given to income tax assesses by the Central Government. Insurance is a product that mitigates risk and is sold by the rich to the middle class and is always skewed in the favour of the insurer rather than the insured. A substantial portion of the total money invested by you goes towards paying agent’s commission and premium for insuring you for the risk of mortality. The balance left out is invested in government securities and other securities. Hence the amount of money invested out of the total premium paid is less than half paid by the insurer. The return on money invested by the policy holder is less than half of the money he would have earned either in bonds or fixed deposits. A person who needs insurance is a person whose family will need support in the event of his untimely death. Alternately insurance is required for a person who has debt in form of mortgage and does not want to burden his family in the event of his passing. The product which covers these risks is called term insurance. One should not buy insurance to avoid taxes as there is better tax saving tools available. Real estate is also considered as a good investment by several retail investors but nothing can be further from the truth. Nobody makes money by buying plots in the middle of nowhere. The easy availability of mortgages from the nineties and the tax breaks given by the Central Government on housing loans has created an unparalleled boom in the residential market. There is now a painful correction process under way in that sector. The price of land is reflexively connected to availability of money. The lower the cost of money, greater the returns in real estate. Buying plots in the middle of nowhere is similar to buying lottery tickets as investment. Land cannot be liquidated immediately into cash at a short notice to meet urgent requirements. Cost of maintenance and protection of real estate from illegal occupation is prohibitive and time consuming. Verification of title deeds to the property is a complex process and needs sound legal advice. You should have a house to live and another to collect rent as rent is equivalent of inflation adjusted pension. The return on investment generated in the three different asset classes over 25 years would be in the following order 1) Equities 2) Gold and finally 3) Debt instruments. I enjoyed writing this book as a companion volume to my first book. It is my fond hope that you enjoy reading this book.

    Ian Smith's diets really work. America has lost millions of pounds following his bestselling programs: The Fat Smash Diet, Extreme Fat Smash and, his newest, The 4 Day Diet—an eating plan that allows readers to avoid the normal (and fatal) pitfalls of dieting. Now you can try THE 4 DAY DETOX: the first of seven four-day modules straight from The 4 Day Diet by Dr. Ian.As seen on "The Rachael Ray Show" and "Celebrity Fit Club", THE 4 DAY DETOX will charge up your system and remove some of the toxins your body may have accumulated and that keep you in an unhealthy eating rut. In his detox, Dr. Ian provides specific marching orders for invigorating, extremely healthy foods that not only mop up the toxins floating around in your body but naturally increase your energy and prime you to lose excess pounds. THE 4 DAY DETOX will cleanse your body, help you lose weight fast, and focus your mind on what you can do when you commit to change.

    The sharp corners and twists are taken at speed, leaving you to grip the edge of your seat! Continue your journey now,Go beyond Time itself...

    These are just a few of the hundreds of tips profiled in Secrets of Longevitya simple, no-nonsense approach to living longer. Dr. Maoshing Ni, doctor to Hollywood stars and a Tai Chi master specializing in longevity, brings together simple and unusual ways to live longer in this beautifully designed, chunky paperback, putting at the fingertips a host of proven ways to make anyone's stay on earth much, much happier.

    You are amazing. You have untapped potential in you that would blow your mind. — From the introduction. While the world increasingly seeks happiness in fads and self-help books—millions of us reaching upward every day toward some enlightened being that we wish to be—surfing icon Laird Hamilton is more intent on looking inward and appreciating the brilliant creature we already are. In LIFERIDER, Laird uses five key pillars – Death & Fear, Heart, Body, Soul, and Everything is Connected – to illustrate his unique worldview and life practices, offering inspiration to anyone who wants to elevate their ordinary, landlocked life to do extraordinary things. This is Laird Hamilton in his own words—raw, honest, and unvarnished–on topics he has rarely explored before. Based on extensive interviews and conversations between Laird and his cowriter, Julian Borra, with additional insights from Laird’s wife, pro-volleyball player Gabby Reece, LIFERIDER takes on human resilience, relationships, business, technology, risk-taking, and the importance of respecting the natural world, all through the lens of Laird’s extraordinary life both in and beyond the ocean.