Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue


Jim F. Kukral - 2010
    When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, includingThe tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.

Be a Direct Selling Superstar: Achieve Financial Freedom for Yourself and Others as a Direct Sales Leader


Mary Christensen - 2013
    Her newest book, Be a Direct Selling Superstar, is an all-encompassing guide to building, leading, and managing a direct sales organization, a book that can help anyone else generate new source of income and turn a major profit. Gain an advantage over the estimated 15.6 million people involved in direct selling in the US (over 100 million worldwide) and achieve long-term success in direct selling with this how-to on goal setting, effective marketing, persuasive communication, networking, influencing, work-life balance, time management, and financial planning.With a clear, strategic understanding of the benefits of direct sales--including low start-up costs, strong earning potential, and a flexible work schedule--Christensen leverages her personal experience to help you become a superstar at direct selling. You’ll be equipped to enter the lucrative arena of enterprise building and, ultimately, create and lead a team that will help you achieve your financial dreams.

On Target: How the World's Hottest Retailer Hit a Bull's-Eye


Laura Rowley - 2003
    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

Point and Figure Charting: The Essential Application for Forecasting and Tracking Market Prices (Wiley Trading)


Thomas J. Dorsey - 1995
    - Jim Rogers, author of Hot Commodities and Investment Biker "An invaluable road map for managing risk in the markets. Tom's methodology has given us the discipline and confidence to look around corners for our clients for almost twenty years." - James A. Parish, President and COO, Morgan Keegan & Co., Private Client Group "Tom Dorsey continues to be one of the foremost authorities on Point and Figure charting. His relative strength analyses are essential for investors and traders alike. Furthermore, I always want to know what his NYSE Bullish Percent Indicators is "saying." - Lawrence G. McMillan, President, McMillan Analysis Corp., "Tom Dorsey has done it again...he has taken his 30-plus years of unending devotion, talents, and insights in technical analysis and applied them to Exchange Traded Funds. He begins with the history of ETFs, explains how different they are from mutual funds, and then applies his expertise in Point and Figure charting to help traders and investors time their purchases and sales." - Ralph J. Acampora, CMT, Director of Technical research, Knight Capital "Reading Tom Dorsey's Point & Figure Charting is the like procuring a road map before you begin a journey. It's a comprehensive look at how to succeed in the markets. This book is not only essential but easy to follow for everyone." - Paulo Pinto, CEO, Dif Broker "Point and Figure Charting has become a valuable part of my daily trading routine. As an investment professional, it makes perfect sense to use Tom's methods in conjunction with fundamental analysis." - Damion Carufe, Investment Professional

How To Get To The Top Of Google in 2021: The Plain English Guide to SEO (Digital Marketing by Exposure Ninja)


Tim Cameron-Kitchen - 2020
    Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to… Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-target your focus and get big results? What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn: The four free ways to appear on the first page of Google How to identify keywords that will drive hordes of hungry traffic to your website The key to seeing ranking gains in just weeks Why snooping on your competitors is crucial, and how to steal the good bits. Section 2: Your Website Transform your website’s ranking by: Structuring it to make it easy for Google AND visitors to use Using content to 10x your traffic Transforming your blog into a sales generator Avoiding the SEO pitfalls that can do more harm to your website than good Section 3: Promoting Your Website You’ll find out: The exact process that took one business from 35 to 3,450 leads a month How to get links from national newspaper websites The easy way to pitch content sounding desperate How to get links from social media Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you: Put everything into a comprehensive strategy Pick the key tasks to get results if you’re low on time Learn which metrics to track and which to ignore Implement three key practices that will ensure long-term improvement, whatever Google throws at you "But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.

Investing in REITs: Real Estate Investment Trusts


Ralph L. Block - 1998
    Drawing on more than thirty years of successful investing experience with REITs, Ralph L. Block has created the ultimate REIT guide. This third edition, fully updated, explains the ins and outs of this attractive asset class in an uncomplicated style that makes it easy for novice and professional investors, as well as financial planners and investment advisers, to find what they need to know. This new edition offers the following:How to spot blue-chip REITs and control investment risk How REITs compare with other investments How to build a diversified REIT portfolio, directly or with REIT mutual funds Understanding the risk-and-reward dynamics of commercial real estate Important new developments and strategies in the REIT industry

How to Find a Profitable Blog Topic Idea (Better Blog Booklets)


Steve Scott - 2013
    That's what happens to many bloggers. They work hard and create great content, but there's no way their blog will succeed. Why? Because they failed to research their blog topic ahead of time. In "How to Find a Profitable Blog Topic Idea" you'll learn a proven formula for locating a winning idea that merges YOUR personal passion with something that will actually make money. Start Your Blogging Journey... Finding a great niche is one of the first steps you'll take as a blogger. That's why it's important to get it right. Everything you do online depends on locating a topic that actually has profit potential. Fortunately, it's not hard to research a blog niche. Really, it's a simple process that anyone can do - even if you don't have computer experience. Follow the Six-Step Plan for Starting a Blog "How to Find a Profitable Blog Topic Idea" provides a step-by-step strategy that can be applied TODAY. Here's what's covered: Learn the 3 B's of Demonstrating Authority Complete the Four-Step Plan for Identifying Your Passion Use Four Tools to Find a "Hook" for Your Blog Follow the Seven-Step Plan to Determine the Profit Potential of ANY Market Ask Five Simple Questions to Finalize Your Blog Decision Learn How to Make LOTS of Mistakes and Still Succeed as a Blogger It's not hard to find a great blog idea. Just follow this blueprint and you can do it today. Would You Like To Know More? Download now and locate that perfect blog idea.

Secrets of a Master Closer: A Simpler, Easier, and Faster Way to Sell Anything to Anyone, Anytime, Anywhere: (Sales, Sales Training, Sales Book, Sales Techniques, Sales Tips, Sales Management)


Mike Kaplan - 2012
     Here's the deal: At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals. True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans. Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals. Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride. In this book, you'll learn things like... * The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales. * The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales. * How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money. * Learn how to smoothly create an abundance of closing opportunities, and know when to act on them and close. This is the hallmark of every master closer. Learn it, use it, and profit. * Why it's a myth that you need to know multiple ways to close deals. Learn this one, simple method, and you'll be able to use it to close all of your sales. * Simple formulas to turn any objection into a closing opportunity. Use them and never fear hearing a prospect's objection ever again. * And a whole lot more! This is more than a just a book, really. It's a step-by-step sales training course. Each chapter ends with precise exercises that will help you master each technique taught and each step of the sales process. If you are new to sales, make this book the first one you read, and you will greatly increase your chances for quick success. If you are a seasoned veteran and are looking for ways to improve your numbers, this book will help you make your sales goals a reality. SPECIAL BONUS FOR READERS! With this book you'll also get a free "Road Map" from the author that lays out, in a PDF chart, every step and key principles taught in the book. Print it out and keep it handy because it makes for a great "cheat sheet" to use while selling, or just to refresh on what you've learned. Scroll up, click the "Buy" button now, learn the secrets of master closers, and use them to sell more, sell easier, and sell faster!

The Best Damn Sales Book Ever


Warren Greshes - 2006
    In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals. -Mark Terry, President, Harman Pro Group A great read! Warren says it all in a way that's not only easy to understand, but even easier to implement. No need to ever read another book on this subject. -John Gamauf, President Consumer Replacement Tire Sales Bridgestone Firestone North American Tire, LLC Put this book on your must-read list if you want to learn successful strategies for taking your distribution team to the next level. Through motivation and education, Warren Greshes has captivated our very best top managers and producers. He pushes them to succeed and to keep their goals out in front of them, all the while maintaining a clear message, infused with his sense of humor. Warren has helped pave our way to success. -Bernadette Mitchell, Vice President Retirement Benefits Group, AXA Equitable Warren is truly an expert in the field of sales! His grassroots ideas are practical, designed for immediate implementation, and are sure to lead to top-notch results. This book is a must-read for those new to sales and those veteran salespeople who want to take their skills to the next level. -Raj Madan, corporate marketing executive, financial services industry

Self-Publishing Manual, Volume II: How to Write, Print, and Sell Your Own Book Employing the Latest Technologies and the Newest Techniques


Dan Poynter - 2009
    The Self-Publishing Manual, Volume 2, the sequel to the best selling Self Publishing Manual describes how to use new techniques to write your book even faster, use new technology to publish it for less, and how to use social media for promotion.

The Real Estate Game: The Intelligent Guide To Decisionmaking And Investment


William J. Poorvu - 1999
    Drawing upon four decades of experience developing, owning, and managing properties and on almost thirty years of teaching at the Harvard Business School, William J. Poorvu offers an insider's perspective on how to make smart decisions about real estate.The real estate “game” is played by people, and it’s the stories of real people that make Poorvu’s introduction to the industry colorful and interesting. You will meet players ranging from real estate moguls to small-scale developers to individual investors in exotic investment instruments. Their stories evolve throughout the book and illustrate how these people—with all their complicated needs, talents, and motives—fit into the larger process and context. In clear and nontechnical language, Poorvu explains how variables—players, properties, capital markets, and the external environment—come together to influence the shape and outcome of a real estate deal. He explains the time frame for different kinds of real estate investments and walks the reader through the key “periods of play” in the real estate game: concept, commitment, development, operation, reward, and reinvestment. The Real Estate Game introduces a simple but powerful “back-of-the-envelope” technique for analyzing the financial implications of a potential deal. Using this tool and others, Poorvu shows readers how to use direct investments, syndicates, and REITs to get into the real estate game across a broad range of property types: residential, office, hotel, industrial, and retail. Offering unique insight into the ways that developers and investors can create value, The Real Estate Game is both a perfect introduction for the novice and an invaluable overview for the experienced professional.

BULLSH*T FREE GUIDE TO IRON CONDORS


Gavin McMaster - 2013
    Or it can be a way to lose your shirt. What determines whether you get rich or go broke can often be a tiny detail here, a missed opportunity there. The margin for error is slim. Heck, it’s non-existent. Fortunes are amassed by experienced options traders who know how to use this strategy THE RIGHT WAY. And financial lives are destroyed by those who don’t. This book will catapult you into that first category. Without all the fluff and B.S. that you don’t need. The Bullsh*t Free Guide to Iron Condors is a TRUE no-nonsense guide to the Iron Condor strategy, written by an experienced trader who lives (or dies) by working it every day. It’s designed as a real-life, step-by-step guide for experienced options traders who want to use this strategy the RIGHT WAY -- which means the CONSISTENTLY PROFITABLE way. In the book you’ll discover: * 6 little-known techniques for adjusting trades that go bad (most experienced traders don’t even know these) * How to create a trading journal and trading log, and why it’s CRUCIAL that you do. (Note: the book includes downloadable examples you can use yourself.) * The 3 ways the world’s top Iron Condor traders manage risk, including detailed examples so you can trade “like the big boys.” * How to save yourself thousands of dollars when entering live trades (this information is closely guarded by many trading “gurus”). * Which option broker is the best for trading Iron Condors. (This is one of the most important decisions you’ll make, so choose wisely.) * How to set up a trading plan that actually works. (We include a sample trading plan to get you started.) * Why weekly options are not as amazing as they sound (and are, in fact, often a HUGE mistake). * How to incorporate volatility into your trading. (You will come to LOVE huge volatility moves after reading this!) * How to eliminate the risk of early assignment. * How to avoid being caught with your pants down on settlement day. (Make this mistake and you can kiss your profits goodbye.)

The End of Advertising as We Know It


Sergio Zyman - 2002
    He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

Set for Life: Dominate Life, Money, and the American Dream


Scott Trench - 2017
    By layering philosophy with practical knowledge, Set for Life gives young professionals the fiscal confidence they need to conquer financial goals early in life. Accumulating a lifetime of wealth in a short period of time involves working harder and smarter than the average person, and Set for Life demonstrates how to do just that―from zero savings to five figures, then to six figures, and finally to the ultimate goal of financial freedom. Wealth isn’t just about a nest egg, setting aside money for a “rainy day,” or accumulating an emergency fund. True wealth is about building out a Financial Runway―creating enough readily accessible wealth that you can survive without work for a year. Then five years. Then for life. Readers will learn how to: • Save more income―50+ percent of it, while still having fun • Double or triple your income in three to five years • Secure “real” assets and avoid “false” ones that destroy wealth

Silent Sales Machine 9.0: Your Comprehensive Proven Guide to Multiple Streams of Online Income


Jim Cockrum - 2015
    Your purchase includes full audio (as ready by the author with bonus commentary & content) as well as Jim's top selling email marketing course which normally sells for $97! As one of the most read Internet business success authors of all time, Jim is committed to keeping his flagship book up to date and always full of the most cutting edge ideas. Multiple online business strategies are documented as the author advises everyone from "newbies" to seasoned professionals on what DOES and DOESN'T work in the world on online business and Internet marketing RIGHT NOW. The reader will learn to establish multiple automated income streams using proven, creative concepts with numerous examples of successful application given throughout the book. Topics covered include; Selling on Amazon.com, creative uses of eBay, finding and growing a loyal audience online, social marketing, automating your online efforts, effective email marketing and multiple real life success stories from his ever growing audience of creative and successful online entrepreneurs. BONUS: Buyers get full free access to Jim's $97 email marketing course (see chapter 3 for the link!) BONUS 2: Full audio of the book as read by the author!