The Leader Assistant: Four Pillars of a Confident, Game-Changing Assistant


Jeremy Burrows - 2020
    Whether it's a job change, shifting deadlines, a micromanaging executive, a toxic co-worker, a high-pressure project, or an intense negotiation with a vendor, the administrative profession is not for the faint of heart.If you're looking to maintain the status quo and be "just an assistant," this book is not for you. But, if you want the confidence and ability to conquer the challenges that most try to avoid, then you're in the right place.The Leader Assistant outlines four pillars—embody the characteristics, employ the tactics, engage in relationships, and exercise self-care—that will help you rediscover your passion for the profession and become a confident, future-proof, game-changing Leader Assistant. If you neglect even one pillar, you'll head for burnout, stagnation, and anonymity. You are meant for so much more. Are you ready to be the Leader Assistant the world needs?

How to Write Better Copy


Steve Harrison - 2017
    

Evaluating Research in Academic Journals: A Practical Guide to Realistic Evaluation


Fred Pyrczak - 1999
    For each question, there is a concise explanation of how to apply it in the evaluation of research reports.Numerous examples from journals in the social and behavioral sciences illustrate the application of the evaluation questions. Students see actual examples of strong and weak features of published reports.Commonsense models for evaluation combined with a lack of jargon make it possible for students to start evaluating research articles the first week of class.The structure of this book enables students to work with confidence while evaluating articles for homework.Avoids oversimplification in the evaluation process by describing the nuances that may make an article publishable even though it has serious methodological flaws. Students learn when and why certain types of flaws may be tolerated. They learn why evaluation should not be performed mechanically.This book received very high student evaluations when field-tested with students just beginning their study of research methods.Contains more than 60 new examples from recently published research. In addition, minor changes have been made throughout for consistency with the latest edition of the Publication Manual of the American Psychological Association."

Sharks (Our Amazing World)


Kay de Silva - 2012
    Children are given a well-rounded understanding of this beautiful fish: its anatomy, feeding habits and behavior. The following Sharks are featured:* The swift Black Tip Reef Shark* The dangerous Bull Shark* The resourceful Hammerhead Shark* The feared Great White Shark* The stealthy Lemon Shark* The fanged Nurse Shark* The gentle Whale Shark* The deceptive Wobbegong

Media and Culture: An Introduction to Mass Communication


Richard Campbell - 1997
    While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.

How to Solve It: A New Aspect of Mathematical Method


George Pólya - 1944
    Polya, How to Solve It will show anyone in any field how to think straight. In lucid and appealing prose, Polya reveals how the mathematical method of demonstrating a proof or finding an unknown can be of help in attacking any problem that can be reasoned out--from building a bridge to winning a game of anagrams. Generations of readers have relished Polya's deft--indeed, brilliant--instructions on stripping away irrelevancies and going straight to the heart of the problem.

Signing Illustrated (Revised Edition): The Complete Learning Guide


Mickey Flodin - 2004
    This easy-to-use guide is updated and expanded to include new computer and technology signs and offers a fast and simple approach to learning. Includes:- Vocabulary reviews- Fingerspelling exercises- Sign matching and memory aids- A complete glossary and a comprehensive index- Clear instructive drawings

The Real Retirement: Why You Could Be Better Off Than You Think, and How to Make That Happen


Frederick Vettese - 2012
    This reassuring book debunks the generally-accepted claims about necessary savings rates, which can cause paranoia among those beginning to contemplate retirement. The authors offer greater insight into planning approaches that are not widely understood, demystifies retirement targets (age, savings, income), and outlines concrete approaches to maximizing retirement savings.Offers practical advice for dealing with the changes to Canada's retirement system Includes advice for calculating your Neutral Retirement Income Target Contains solid financial advice in accessible language Written by the Executive Chairman and Chief Actuary of Morneau Shepell Canada's national actuarial consulting firm The Real Retirement offers a down-to-earth guide for preparing for comfortable retirement and shows what it takes to achieve it.

The Elements of Story: Field Notes on Nonfiction Writing


Francis Flaherty - 2009
    But it could also be of great use to the intelligent common reader, the man or woman who wonders why it’s impossible to finish reading certain stories and why others carry the reader in a vivid rush to the end.”—Pete Hamill, author of A Drinking Life In the spirit of Strunk and White’s classic The Elements of Style, comes The Elements of Story, by Francis Flaherty, longtime story editor at The New York Times. A brilliant blend of memoir and how-to, The Elements of Story offers more than 50 principles that emphasize storytelling aspects rather than simply the mechanics of writing—a relentlessly entertaining, totally accessible writing guide for the novice and the professional alike.

School Leadership That Works: From Research to Results


Robert J. Marzano - 2005
    Marzano, Timothy Waters, and Brian A. McNulty provide answers to these and other questions in School Leadership That Works.Based on their analysis of 69 studies conducted since 1970 that met their selection criteria and a recent survey of more than 650 building principals, the authors have developed a list of 21 leadership responsibilities that have a significant effect on student achievement. Readers will learn* the specific behaviors associated with the 21 leadership responsibilities;* the difference between first-order change and second-order change and the leadership responsibilities that are most important for each;* how to work smart by choosing the right work to focus on to improve student achievement;* the advantages and disadvantages of comprehensive school reform models for improving student achievement;* how to develop a site-specific approach to improving student achievement, using a framework of 11 factors and 39 action steps; and* a five-step plan for effective school leadership.Combining rigorous research with practical advice, School Leadership That Works gives school administrators the guidance they need to provide strong leadership for better schools.

The American College and University: A History


Frederick Rudolph - 1965
    Bridging the chasm between educational and social history, this book was one of the first to examine developments in higher education in the context of the social, economic, and political forces that were shaping the nation at large.Surveying higher education from the colonial era through the mid-twentieth century, Rudolph explores a multitude of issues from the financing of institutions and the development of curriculum to the education of women and blacks, the rise of college athletics, and the complexities of student life. In his foreword to this new edition, John Thelin assesses the impact that Rudolph's work has had on higher education studies. The new edition also includes a bibliographic essay by Thelin covering significant works in the field that have appeared since the publication of the first edition.At a time when our educational system as a whole is under intense scrutiny, Rudolph's seminal work offers an important historical perspective on the development of higher education in the United States.

Lean Lesson Planning: A practical approach to doing less and achieving more in the classroom


Peps Mccrea - 2015
    It outlines a set of mindsets and habits you can use to help you identify the most impactful parts of your teaching, and put them centre stage.It's about doing less to achieve more.But it's also about being happier and more confident in the classroom. Building stronger routines around the essentials will give you more time and space to appreciate and think creatively about your work.POWER UP YOUR PLANNINGLean Lesson Planning draws on the latest evidence from educational research and cognitive science, to present a concise and coherent framework to help you improve learning experiences and outcomes for your students. It's the evidence-based teacher's guide to planning for learning, and sits alongside books such as Teach Like a Champion, Embedded Formative Assessment, and Visible Learning for Teachers.NOTE If you're looking for ways to short-cut the amount of time you spend planning lessons, then this book is not for you. The approach outlined in Lean Lesson Planning requires effort and practice, that given time, will lead to better teaching and higher quality learning for less input.---CONTENTSACT I Lean foundations1. Defining lean 2. Lean mindsets 3. Lean habits ACT II Habits for planning4. Backwards design 5. Knowing knowledge 6. Checking understanding 7. Efficient strategies 8. Lasting learning 9. Inter-lesson planning ACT III Habits for growing10. Building excellence 11. Growth teaching 12. Collective improvement Lean Lesson Planning is the first instalment in the High Impact Teaching series.

Breakthrough Advertising


Eugene M. Schwartz - 1966
    This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.The reason why is because it deals with how to channel the forces in the marketplace which control sales.Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing


Kyle Gray - 2017
    Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day? The Story Engine provides you with a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn: • How to set yourself up for content marketing success early, and how to avoid common pitfalls • Content strategy for both B2B and B2C businesses • How to use content as an influencer marketing and relationship building tool • Simple metrics to understand how your content is performing • How to use brand storytelling and transparency to drive growth for your business • Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers • How to automate and delegate time-consuming parts of creation, and still feel secure knowing that your content fits your unique brand. All without breaking your budget. This book also includes easy-to-use content marketing templates to help you take action right away and to get the results you want. Available free at thestoryengine.co/resources.

The How of Happiness: A Scientific Approach to Getting the Life You Want


Sonja Lyubomirsky - 2007
    Research psychologist Sonja Lyubomirsky's pioneering concept of the 40% solution shows you how Drawing on her own groundbreaking research with thousands of men and women, research psychologist and University of California professor of psychology Sonja Lyubomirsky has pioneered a detailed yet easy-to-follow plan to increase happiness in our day-to-day lives-in the short term and over the long term. The How of Happiness is a different kind of happiness book, one that offers a comprehensive guide to understanding what happiness is, and isn't, and what can be done to bring us all closer to the happy life we envision for ourselves. Using more than a dozen uniquely formulated happiness-increasing strategies, The How of Happiness offers a new and potentially life- changing way to understand our innate potential for joy and happiness as well as our ability to sustain it in our lives. Beginning with a short diagnostic quiz that helps readers to first quantify and then to understand what she describes as their "happiness set point," Lyubomirsky reveals that this set point determines just 50 percent of happiness while a mere 10 percent can be attributed to differences in life circumstances or situations. This leaves a startling, and startlingly underdeveloped, 40 percent of our capacity for happiness within our power to change. Lyubomirsky's "happiness strategies" introduce readers to the concept of intentional activities, mindful actions that they can use to achieve a happier life. These include exercises in practicing optimism when imagining the future, instruction in how best to savor life's pleasures in the here and now, and a thoroughgoing explanation of the importance of staying active to being happy. Helping readers find the right fit between the goals they set and the activities she suggests, Lyubomirsky also helps readers understand the many obstacles to happiness as well as how to harness individual strengths to overcome them. Always emphasizing how much of our happiness is within our control, Lyubomirsky addresses the "scientific how" of her happiness research, demystifying the many myths that unnecessarily complicate its pursuit. Unlike those of many self-help books, all her recommendations are supported by scientific research. The How of Happiness is both a powerful contribution to the field of positive psychology and a gift to all those who have questioned their own well- being and sought to take their happiness into their own hands.