Introduction UNIT 1: ENTREPRENEUR UNIT 2: ENTREPRENEURSHIP UNIT 3: ENTREPRENEURSHIP DEVELOPMENT UNIT 4: PROJECTS MANAGEMENT UNIT 5: FINANCIAL ANALYSIS UNIT 6: BUDGET AND PLANNING UNIT 7: SOURCES OF FINANCE UNIT 8: QUALITY STANDARDS UNIT 9: MARKETING UNIT 10: SETTING UP A SMALL ENTERPRISE UNIT 11: PROBLEMS UNIT 12: PROJECT WORK

    Success in today's marketplace requires new leadership techniques, new thinking, and an eye on the future . . . . In Make It So: Leadership Lessons from Star Trek: The Next Generation® Wess Roberts and coauthor Bill Ross take their inspiration from today's most striking and most popular vision of the future—Star Trek—an unprecedented television, feature film and publishing phenomenon. From the top-rated television series Star Trek: The Next Generation, Roberts and Ross find a new symbol for successful leadership: Captain Jean-Luc Picard. As entertaining as it is useful, Make It So captures the mythos of Star Trek: The Next Generation as it delivers dramatically rich lessons on leadership, including the importance of the ability to focus on a single "mission," effective communication, teamwork, honor . . . and other important concepts. The examples are taken from the on-screen adventures of Captain Picard and the Starship EnterpriseTM, but the lessons and the benefits are real—and can be applied to everyday situations where the goal is the kind of high-performance organization embodied by the crew of the U.S.S. EnterpriseTM 1701-D. Sure to appeal to Star Trek enthusiasts and serious students of leadership alike, Make It So is the most exciting business book on the shelves—the one book that shows the future of modern leadership while giving managers the tools they need for success today!

    ServSafe(R) Essentials, 5th edition was designed with managers' needs in mind. This edition has been updated to reflect the changing needs of a diverse and expanding workforce in the foodservice and restaurant industry. The streamlined delivery of food safety content in the Fifth Edition will create a learning experience that is activity-based and easily comprehended by a variety of learners. The updated book will help readers prepare for examinations, and more importantly, it will promote adherence to food safety practices in the operation. Based on a new job task analysis revised exclusively for the Fifth Edition, the book reflects the latest updates to the "FDA Food Code," new science-based and industry best practices and prepares readers for the ServSafe(R) Food Protection Manager Certification Exam.

    . . . . . . . . . . . . 129 Close Customer Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Customer Requirements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 134 Dependence on the Customer and Risk Aspects . . . . . . . . . . . . . . . . . 135 Achieving Closeness to Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139 Product and Service Spectrum . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156 Chapter 6: Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 What Does Innovation Mean?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159 High Level of Innovativeness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163 Driving Forces of Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 172 The Origin of Innovations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 176 Leadership and Organizational Aspects of Innovation . . . . . . . . . . . . 179 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187 Chapter 7: Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191 Competitive Structure and Conduct . . . . . . . . . . . . . . . . . . . . . . . . . . 191 The Hidden Champions in the Light of Porter's "Five Forces" . . . . . 195 Competitive Advantages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197 Sustainability of Competitive Advantages . . . . . . . . . . . . . . . . . . . . . . 203 Demonstration of Competitive Superiority . . . . . . . . . . . . . . . . . . . . 205 Competitive Edge and Costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207 Sparring Partners for Competitive Fitness . . . . . . . . . . . . . . . . . . . . . . 214 Excessive Competitive Orientation . . . . . . . . . . . . . . . . . . . . . . . . . . . 217 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218 Chapter 8: Financing, Organization, and Business Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 223 Financing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 224 Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 228 Contents ix Organization of the Value Chain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237 Business Environment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249 Entrepreneurial Clusters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 251 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 253 Chapter 9: Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 Job Creation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257 Corporate Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260 Quali?cations and Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274 Creativity of Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 278 Recruiting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 279 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 282 Chapter 10: The Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 285 Structures of Ownership and Leadership . . . . . . . . . . . . . . . . . . . . . . 286 How Crucial Is Leadership? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 Leadership Continuity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 289 Young to the Top . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 293 Powerful Women . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 294 Internationalization of Management . . . . . . . . . . . . . . . . . . . . . . . . . . 298 Personalities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300 Leadership Styles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 305 Management Succession . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 306 Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 310 Chapter 11: Hidden Champions: Audit and Strategy Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 315 What Is Strategy? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 316 Hidden Champion Strategy: For Whom? . . . . . . . . . . . . . . . . . . . . . . 316 Hidden Champions - Audits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317 Strategy Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 325 Strategies for Value Propositions and Pricing . . . . . . . . . . . . . . . . . . . 335 Organization and Implementation . . . . . . . . . . . . . . . . . . . . . . . . . . .

    This hands-on guide shows you how to maintain a successful bar, manage the business aspect of it, and stake your place in your town's nightlife. It provides informative tips on:Understanding the business and laws of owning a bar Developing a business plan Creating a menu, choosing decor, and establishing a theme Stocking up on equipment Choosing and dealing with employees Handling tough customers Controlling expenses, managing inventory, and controlling cash flow Getting the word out about your place Preparing for your grand opening, step-by-step This guide cues you in on how to keep your bar safe and clean, making sure everyone is having fun. It warns you about the pitfalls and no-nos that every owner should avoid. There are also helpful resources, such as contact information for State Alcohol Control Boards and Web sites with valuable information.

    This unique budgetary survival guide will enhance your instructional, technical, and managerial skills not only as the school′s leader but also as the school′s visionary, planning coordinator, and budgeting manager.

    Find out how designer Paloma Picasso, cosmetics producer Anita Roddick, Madonna, Oprah Winfrey and Hanae Mori achieved their success.

    In this unforgettable novel, her name is Harlem.Harlem Jones is a twenty-six-year-old bad-ass female who owns her own home, her own car, and her own business. And no, some drug dealer didn't front her the money for any of it. Nor did she have to sell herself to get what she's got. Harlem came up the hard way. She had the perfect family until her mother fell prey to an addiction and Harlem's whole world fell apart. After several life-changing encounters, Harlem seems to have lost everything. But then, under circumstance she wishes never existed, she inherits a modest fortune and opens up her own business. Then into her life comes an unexpected and unlikely love, a street-bred charmer named York. Not your typical hood, York is out for Harlem's heart. But when tragedy strikes, Harlem knows that, as a survivor, she must be the one to decide her own destiny.

    

    At seventy-nine, after twenty years of managing and fifty-seven years with one franchise, this Hall of Famer still suits up in Dodger Blue every day. He also keeps a travel schedule that would dizzy the most frequent of frequent fliers. The embodiment of the American dream, Lasorda went from a scrawny, overlooked Italian kid of average ability to become one of the world’s most recognizable baseball faces. And he fought for it every step of the way.In I Live for This Bill Plaschke strips the veneer from one of baseball’s last living legends to show how grit and determination really can transform a life. We think we know this jovial manager from the rah-rah style that has always raised eyebrows in the world of baseball. Some view him as an anachronism. Some love him like Santa Claus. But there’s one thing they all agree on: Lasorda is a success.With gleaming insight and remarkable candor, Plaschke takes us inside the day-to-day world of this baseball great to reveal a side of Lasorda that few people really know. And along the way, we’re treated to some of the most outrageous stories in sports. We also discover Lasorda’s unshakable opinions about what plagues baseball today.Bravely and brilliantly, I Live for This dissects the personality to give us the person. In the end we’re left with an indelible portrait of a legend that, if Lasorda has anything to say about it, we won’t ever forget.

    In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it.Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills.Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.

    Everything you need to be fully prepared to take the PRINCE2Foundation and Practitioner examAs an internationally recognized certification which focuses onthe Foundation and Practitioner levels along with being recommendedby the Project Management Institute, the PRINCE2 accreditationgives a bolster to any resume.The author, David Hinde, has trained hundreds of individualsfrom many different backgrounds to prepare for the PRINCE2 exams.The book provides explanations of all parts of the PRINCE2approach, lots of practical examples, and a whole range of mockexamination questions to test your knowledge.Explains all the PRINCE2 themes, processes, principles, rolesand management products for the very latest version of PRINCE2(PRINCE2 2009 Edition)Features full coverage of all Foundation and Practitioner levelexam objectivesPresents real-world scenarios, showing how the method isused in business and the public sectorIncludes challenging review questions and electronic flashcardsto sharpen your knowledgeCovers tips and techniques for tackling the PRINCE2accreditation examinations and shows you how and where to take theexamsIncorporates over 300 sample Foundation-level and over 100sample Practitioner-level questions, with answers and fullexplanationsContains a glossary of all PRINCE2 terminology and a quickreference to all the PRINCE2 management productsGives a web link to a set of on-line tools with more bonusexamsPRINCE2 Study Guide covers all the necessary topics youneed to know in order to confidently take the PRINCE2 Foundationand Practitioner exams.

    In fact, Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom will train you to make this a reality. Although it’s not an easy process, it is a worthwhile one.By making a shift in your approach to leadership, you can become a highly effective leader who enjoys your work and makes the world a better place. The shift is simply a matter of gradually becoming more focused on how you can serve others and increase your capacity to do so.Matt Tenney introduces us to the principles in this book through the story of going from selfish to servant while on his journey from prisoner to monk to social entrepreneur. He also cites numerous business case studies and research that demonstrate how putting serving first results in: - Attracting top talent - Increased engagement and lower turnover - A more innovative team culture - Better customer service - A better ROI on marketing efforts The book also offers practical, actionable guidance for making the shift to becoming an extraordinary leader who is devoted to serving and inspiring greatness in others.All of the author proceeds from the sale of this book are donated to charity.

    

     Think back to the job interview you nailed (or blew). The date that went perfectly (or broke down completely.) Or the random encounter with that person who turned out to be your best friend (or the countless others that didn’t). Mere seconds of conversation have the power to alter the course of your life. It’s miraculous then that we are never taught HOW to conduct conversations. How to navigate them so that we get more of the jobs, dates, and best friends we want. It’s as if the world believes amazing conversational skills can’t be learned. Captivate shatters that belief. Inside you'll learn: How to keep conversations going without running out of things to say and facing the dreaded awkward silence How to create interesting "getting to know you" conversations without slipping into boring interview mode and turning off who you're talking to How to start conversations with strangers and approach people you don't know Real life examples of great (and terrible) conversations The two modes of conversation that allow you to connect with anyone, even when you don't have anything in common How to finish a conversation so people walk away planning on reaching out to you Read Captivate and you’ll learn how to have conversations that stand out in people’s minds and make you someone they never want to forget.