Book picks similar to
Human Factors Methods: A Practical Guide for Engineering and Design by Neville Anthony Stanton
design
human-factors
doutoramento
fho
The Leader's Compass: A Personal Leadership Philosophy Is Your Key to Success
Ed Ruggero - 2003
Most leaders recognize that developing these clearly articulated statements is time well spent; they help keep the organization on track and pointed toward clear goals. A written leadership philosophy, which we call "The Leader's Compass", achieves the same thing on a personal level; it lets people know what you expect, what you value, how you'll act, and how you'll measure performance, with the additional benefits of making the workplace less stressful and more productive. And, like a compass, it helps to keep you, the leader, on course".
Los Logos: A Selected LOGO Collection
Nicholas Bourquin - 2002
Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.
Strategic Human Resource Management
Jeffrey A. Mello - 2001
This text is organized into two sections. The first section, Chapters 1-7, examines the context of strategic HR and develops a framework and conceptual model for the practice of strategic HR. The second section, Chapters 8-14, examines the actual practice and implementation of strategic HR through a discussion of strategic issues that need to be addressed while developing specific programs and policies related to the traditional functional areas of HR (staffing, training, performance management, etc.). The integrative framework that requires linkage between, consistency among these functional HR activities, and the approach toward writing about these traditional functional areas from a strategic perspective distinguish the text from what is currently on the market.
The Atomic Chef: And Other True Tales of Design, Technology, and Human Error
Steven Casey - 2006
The 20 stand-alone chapters of this new work describe how technological failures result from the incompatibilities between the way things are designed and the way people actually perceive, think, and act. New technologies will succeed or fail based on our ability to minimize these incompatibilities between the characteristics of people and the characteristics of the things we create and use.This book is the quintessential 'must read' for all those who deal with technology in any fashion. From the frustration of an awkward ATM machine to the threat of accidental, nuclear Armageddon, Casey shows how the same crucial factors come into play told through the very eyes of those people who saw and experienced these things. No student of design, psychology, behavioral science, or technology should be without this book, and neither should any intelligent member of society who wants to know what goes on with the successes and failures of modern technology.Sit ringside to the action where compelling events unfold. The stories in this book will take you to airports and airline cabins, an amusement park, a fertility clinic, a pharmaceutical plant, an emergency dispatch center, the Olympic games, and a bank; to hospitals, spacecraft, ships, and cars. From the coasts of Peru and Monterey, in orbit aboard the International Space Station, the freeways of Southern California and the back roads of France, the battlefields of Afghanistan, and a nuclear fuel plant in Japan this is The Atomic Chef.
Digital Adaptation
Paul Boag - 2014
That's why we created Digital Adaptation, a new practical book on how to help senior management understand the Web and adapt the business, culture, teams and workflows accordingly. No fluff, no theory — just techniques and strategies that worked in practice, and showed results. The book will help traditional businesses and organizations to overcome their legacy, and help you plant the seeds of change with very little power. If you do want to finally see changes happening, this is the book to grab. Written by Paul Boag. Designed by Veerle Pieters. 176 pages. YOU'LL LEARN TO: • Tackle bureaucracy and overcome legacy culture, • Develop a flexible and effective digital strategy, • Use responsibility matrix to minimize delays and costs, • Adopt a digital culture and become digital by default, • Apply techniques from mid-sized and large organizations, • Avoid toxic working practices and improve internal processes, • Organize teams and boost their efficiency, • Embrace social media and use them effectively, • Understand the value of a digital team and invest in them, • Break down the walls and nourish collaboration, ownership and innovation.
Exactly What to Say: For Real Estate Agents
Phil M. Jones - 2019
The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt and frustration in their real estate journey. Therein the opportunity lies.In 'EXACTLY WHAT TO SAY: FOR REAL ESTATE AGENTS', Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most. . .RUNNING TIME ⇒ 2hrs. and 14mins.©2019 Phil Jones (P)2019 Phil Jones
Innovation as Usual: How to Help Your People Bring Great Ideas to Life
Paddy Miller - 2013
Every so often employees are sent to “Brainstorm Island”: an off-site replete with trendy lectures, creative workshops, and overenthusiastic facilitators. But once they return, it’s back to business as usual.Innovation experts Paddy Miller and Thomas Wedell-Wedellsborg suggest a better approach. They recommend that leaders at all levels become “innovation architects,” creating an ecosystem in which people engage in key innovation behaviors as part of their daily work.In short, this book is about getting to a state of “innovation as usual,” where regular employees—in jobs like finance, marketing, sales, or operations—make innovation happen in a way that’s both systemic and sustainable.Instead of organizing brainstorming sessions, idea jams, and off-sites that rarely result in success, leaders should guide their people in what the authors call the “5 + 1 keystone behaviors” of innovation: focus, connect, tweak, select, stealthstorm, (and the + 1) persist:• Focus beats freedom: Direct people to look only for ideas that matter to the business• Insight comes from the outside: Urge people to connect to new worlds• First ideas are flawed: Challenge people to tweak and reframe their initial ideas• Most ideas are bad ideas: Guide people to select the best ideas and discard the rest• Stealthstorming rules: Help people navigate the politics of innovation• Creativity is a choice: Motivate everyone to persist in the five keystone behaviorsUsing examples from a wide range of companies such as Pfizer, Index Ventures, Lonza, Go Travel, Prehype, DSM, and others, Innovation as Usual lights the way toward embedding creativity in the DNA of the workplace.So cancel that off-site. Instead, read Innovation as Usual—and put innovation at the core of your business.
Geeks Bearing Gifts: Imagining New Futures for News
Jeff Jarvis - 2014
Geeks Bearing Gifts: Imagining New Futures for News is a creative, thought-provoking and entertaining exploration of the possible future(s) of news by Professor Jeff Jarvis, who leads the Tow-Knight Center for Entrepreneurial Journalism at the CUNY Graduate School of Journalism.To Jarvis, journalism helps a community better organize its knowledge so it can better organize itself: “But we in the field came to define ourselves less by our value and mission and more by our media and tools — ink on pulp or slick paper, sound or images over airwaves. Now we have new tools to exploit. Those tools require new skills and create new value. But at the core, we serve citizens and communities.” He offers not a single definitive future of journalism and news, but a range of possibilities depending on how journalists and journalism evolve – with the help of the “geeks” whose advances in media technology offer many opportunities for journalists and media entrepreneurs who are willing to think creatively and take risks.Jarvis, one of the preeminent voices on emerging forms of journalism, news delivery, and community engagement, advises many media companies, startups, and foundations. He is a former president and creative director of Advance.net, the online arm of Advance Publications, and was the creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; and assistant city editor and reporter for the Chicago Tribune.
The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
Lucas Weber - 2017
This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.
Killing Fairfax: Packer, Murdoch and the Ultimate Revenge
Pamela Williams - 2013
Make It Till You Make It: 40 Myths & Truths About Creating
Brendan Leonard - 2016
Nobody gets tapped with a magic wand and suddenly has the ability to produce art, music, photos, films, or writing—they just do it. And you probably should too. Make It Till You Make It breaks down 40 myths and truths about the pursuit of creative expression, whether you want to make $0 a year doing your thing or $100,000 a year.
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Lisa Fortini-Campbell - 2001
Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
The Bootstrap VA: The Go-Getter's Guide to Becoming a Virtual Assistant, Getting and Keeping Clients, and More!
Lisa Morosky - 2012
It also includes interviews with successful virtual assistants, interviews with clients who utilize a virtual assistant, resources at the end of most chapters, a 30-day reading guide and action plan, and access to The Bootstrap VA Facebook Group where readers can bounce ideas off of each other, ask Lisa questions, and get the support needed no matter where they are in the process of becoming and working as a virtual assistant.If you want to get started as a virtual assistant, and you're a go-getter looking to bootstrap your way to success, this is an eBook you can't afford to miss.ABOUT THE AUTHORLisa Morosky is the author of "The Bootstrap VA: The Go-Getter's Guide to Becoming a Virtual Assistant, Getting and Keeping Clients, and More!" and is a premier virtual assistant in the blogging, Internet marketing, social media, and online business realms. As the founder of VAforBloggers.com, Lisa worked with dozens of clients from 2009-2011, received mentions by and recommendations from top experts, spoke at the BlogWorld conference in Las Vegas, and built a business from the ground up. In 2011, Lisa made the decision to cut back, reposition her services and her client base, and spend more time on personal projects. She moved her services to her new, centralized home at The Home Life {and Me}, lowered her rates (to pass on her new savings to her clients), and changed her title to "blog helper". In 2012, Lisa launched her virtual assistant coaching services.In addition to being a virtual assistant and a virtual assistant coach, Lisa is a Christ follower, a proud wife to her amazing husband, a homemaker, a real foodie, and a lover of all things simple and natural. You can find her blogging about creating a simple, natural, faith-inspired home life at http://www.thehomelifeand.me.
Get Your Ship Together: How Great Leaders Inspire Ownership from the Keel Up
D. Michael Abrashoff - 2004
Navy Commander Michael Abrashoff attracted worldwide media attention for his success in turning around a struggling ship, the USS "Benfold"--the subject of his acclaimed bestseller, "It's Your Ship." Since then, he's been a fixture on the business lecture circuit, spreading an empowering message that any organization can be turned around with compassionate but firm leadership. Abrashoff never claimed to have all the answers. He also knew that there were plenty of other creative leaders in the navy, army, air force, marine corps, and even the coast guard who could teach businesspeople how to motivate, inspire, and get great results under pressure. So he asked around, found some fascinating people in every branch of the U.S. military and the business world, and interviewed them about leadership and teambuilding. The result is "Get Your Ship Together"--a book that will be just as valuable as "It's Your Ship." For example, Abrashoff introduces us to a working-class enlisted man who rose rapidly in the navy for his creative leadership under fire; an army platoon leader who fought in Afghanistan; the first woman to fly an Apache helicopter in combat; a former commander of the air force's elite Blue Angels; and many other unsung heroes. Abrashoff distills their stories into fresh lessons that can be applied in the business world, such as: Make a contract with your people and honor it Develop your subordinates better so you can buy back a little quality of life Conduct the battle on your terms, not those of your adversary