Golden Arches East: McDonald's in East Asia


James L. Watson - 1997
    What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world.Earlier studies of the fast food industry have emphasized production, focusing on labor or management. This book takes a fresh approach to the industry by concentrating on the perspective of the consumer. It analyzes consumers' reactions to McDonald's in five East Asian cities: Hong Kong, Beijing, Taipei, Seoul, and Tokyo. What do they have to say about McDonald's? How is fast food perceived by those who pay to eat it? How do their preferences and biases affect the system of production?The book argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Taipei, and Tokyo. In Beijing, the process of localization has barely begun, with consumers more interested in the experience of eating at McDonald's than in the food itself. In Seoul, many nationalists treat the Big Mac as a symbol of Yankee imperialism; meanwhile, increasing numbers of Korean children are celebrating their birthdays atMcDonald's.Localization is not, however, a one-way process; the corporation has also had to adapt in order to flourish in new settings. The book demonstrates how consumers, with the cooperation and encouragement of McDonald's management, have transformed their neighborhood restaurants into leisure centers, afterschool clubs, and meeting halls. The contributors pay special attention to the effects of these activities on family organization, education, and socialization, and conclude that it is no accident that the fast food boom corresponds to the rise of a child-centered consumer culture in East Asian cities.

The Location of Culture


Homi K. Bhabha - 1994
    In The Location of Culture, he uses concepts such as mimicry, interstice, hybridity, and liminality to argue that cultural production is always most productive where it is most ambivalent. Speaking in a voice that combines intellectual ease with the belief that theory itself can contribute to practical political change, Bhabha has become one of the leading post-colonial theorists of this era.

The Transcendence of the Ego: An Existentialist Theory of Consciousness


Jean-Paul Sartre - 1937
    Before writing it, he had been closely allied with phenomenologists such as Husserl and Heidegger. Here, however, Sartre attacked Husserl's notion of a transcendental ego. The break with Husserl, in turn, facilitated Sartre's transition from phenomenology to the existentialist doctrines of his masterwork, Being and Nothingness, which was completed a few years later while the author was a prisoner of war.This student-friendly edition of The Transcendence of the Ego also includes an introduction and notes/annotations by the translators.

An Introduction to the Three Volumes of Karl Marx's Capital


Michael Heinrich - 2004
    Although mainstream economists and commentators once dismissed Marx's work as outmoded and flawed, some are begrudgingly acknowledging an analysis that sees capitalism as inherently unstable. And of course, there are those, like Michael Heinrich, who have seen the value of Marx all along, and are in a unique position to explain the intricacies of Marx's thought. Heinrich's modern interpretation of Capital is now available to English-speaking readers for the first time. It has gone through nine editions in Germany, is the standard work for Marxist study groups, and is used widely in German universities. The author systematically covers all three volumes of Capital and explains all the basic aspects of Marx's critique of capitalism in a way that is clear and concise. He provides background information on the intellectual and political milieu in which Marx worked, and looks at crucial issues beyond the scope of Capital, such as class struggle, the relationship between capital and the state, accusations of historical determinism, and Marx's understanding of communism. Uniquely, Heinrich emphasizes the monetary character of Marx's work, in addition to the traditional emphasis on the labor theory of value, this highlighting the relevance of Capital to the age of financial explosions and implosions.

World of Ideas


Bill Moyers - 1989
    Bill Moyers brings us one-on-one interviews withforty-two extraordinary men and women--poets and physicists, historians andnovelists, doctors and philosophers--discussing what's happening in our lives, our hearts, and our minds as we approach a new millenium.

The Need for Roots: Prelude to a Declaration of Duties towards Mankind


Simone Weil - 1949
    In 1943, the final year of her life, unable to join the resistance movement in France, she worked in London for the Free French government in exile. Here she was commissioned to outline a plan for the renewal of Europe after the scourge of Nazism. The Need for Roots was the direct result. In it she seized the opportunity to denounce the false values of contemporary civilisation. In the cult of materials she witnessed a devastating loss of spirit and consequently of human values. To counteract this she sets out a radical vision for spiritual and political renewal with a passion for truth which sweeps through these pages. The book has become a lasting spiritual testament for our age, where we are confronted, as T.S. Eliot comments, by a 'genius akin to that of the saints'.

Introducing Postmodernism


Richard Appignanesi - 1995
    Has the 21st century resolved the question of postmodernism or are we more than ever ensnared in its perplexities? Postmodernism seemed to promise an end to the grim Cold War era of nuclear confrontation and oppressive ideologies. Fukuyama's notoriously proclaimed end of history, the triumph of liberal democracy over Communist tyranny, has proved an illusion. We awoke in the anxious grip of globalization, unpredictable terrorism and unforeseen war. Introducing Postmodernism traces the pedigrees of postmodernism in art, theory, science and history, providing an urgent guide to the present. Derrida, Baudrillard, Foucault and many other icons of postmodern complexity are brilliantly elucidated by Richard Appignanesi and enlivened by the Guardian's Biff cartoonist Chris Garratt.

Crowds and Power


Elias Canetti - 1960
    Breathtaking in its range and erudition, it explores Shiite festivals and the English Civil war, the finger exercises of monkeys and the effects of inflation in Weimar Germany. In this study of the interplay of crowds, Canetti offers one of the most profound and startling portraits of the human condition.

The Community of Those Who Have Nothing in Common


Alphonso Lingis - 1994
    thought-provoking and meditative, Lingis's work is above all touching, and offers a refreshingly idiosyncratic antidote to the idle talk that so often passes for philosophical writing." --Radical Philosophy..". striking for the clarity and singularity of its styles and voices as well as for the compelling measure of genuine philosophic originality which it contributes to questions of community and (its) communication." --Research in PhenomenologyArticulating the author's journeys and personal experiences in the idiom of contemporary continental thought, Alphonso Lingis launches a devastating critique, pointing up the myopia of Western rationalism. Here Lingis raises issues of undeniable urgency.

Class Matters


The New York Times - 2005
    We have no hereditary aristocracy or landed gentry, and even the poorest among us feel that they can become rich through education, hard work, or sheer gumption. And yet social class remains a powerful force in American life.In Class Matters, a team of New York Times reporters explores the ways in which class--defined as a combination of income, education, wealth, and occupation--influences destiny in a society that likes to think of itself as a land of opportunity. We meet individuals in Kentucky and Chicago who have used education to lift themselves out of poverty and others in Virginia and Washington whose lack of education holds them back. We meet an upper-middle-class family in Georgia who moves to a different town every few years, and the newly rich in Nantucket whose mega-mansions have driven out the longstanding residents. And we see how class disparities manifest themselves at the doctor's office and at the marriage altar.For anyone concerned about the future of the American dream, Class Matters is truly essential reading.Class Matters is a beautifully reported, deeply disturbing, portrait of a society bent out of shape by harsh inequalities. Read it and see how you fit into the problem or--better yet--the solution!--Barbara Ehrenreich, author of Nickel and Dimed and Bait and Switch

Coercion, Capital, and European States, A.D. 990-1992


Charles Tilly - 1990
    Specifically, Tilly charges that most available explanations fail because they do not account for the great variety of kinds of states which were viable at different stages of European history, and because they assume a unilinear path of state development resolving in today's national state.

Reality Hunger: A Manifesto


David Shields - 2010
    YouTube and Facebook dominate the web. In Reality Hunger: A Manifesto, his landmark new book, David Shields (author of the New York Times best seller The Thing About Life Is That One Day You’ll Be Dead) argues that our culture is obsessed with “reality” precisely because we experience hardly any.Most artistic movements are attempts to figure out a way to smuggle more of what the artist thinks is reality into the work of art. So, too, every artistic movement or moment needs a credo, from Horace’s Ars Poetica to Lars von Trier’s “Vow of Chastity.” Shields has written the ars poetica for a burgeoning group of interrelated but unconnected artists in a variety of forms and media who, living in an unbearably manufactured and artificial world, are striving to stay open to the possibility of randomness, accident, serendipity, spontaneity; actively courting reader/listener/viewer participation, artistic risk, emotional urgency; breaking larger and larger chunks of “reality” into their work; and, above all, seeking to erase any distinction between fiction and nonfiction.The questions Reality Hunger explores—the bending of form and genre, the lure and blur of the real—play out constantly all around us. Think of the now endless controversy surrounding the provenance and authenticity of the “real”: A Million Little Pieces, the Obama “Hope” poster, the sequel to The Catcher in the Rye, Robert Capa’s “The Falling Soldier” photograph, the boy who wasn’t in the balloon. Reality Hunger is a rigorous and radical attempt to reframe how we think about “truthiness,” literary license, quotation, appropriation.Drawing on myriad sources, Shields takes an audacious stance on issues that are being fought over now and will be fought over far into the future. People will either love or hate this book. Its converts will see it as a rallying cry; its detractors will view it as an occasion for defending the status quo. It is certain to be one of the most controversial and talked-about books of the year.

Healing Our World: In an Age of Aggression


Mary J. Ruwart - 2003
    Through its win-win approach, Healing Our World illustrates how the rules of social interaction which we learned as children hold the secret to universal harmony and abundance.

The Killing of History: How Literary Critics and Social Theorists Are Murdering Our Past


Keith Windschuttle - 1994
    He believes that they deny the existence of truth and substitute radically chic theorizing for real knowledge about the past. The result is revolutionary and unprecedented: contemporary historians are increasingly obscuring the facts on which truth about the past is built. In The Killing of History, Windschuttle offers a devastating expose of these developments. This fascinating narrative leads us into a series of case histories that demonstrate how radical theory has attempted to replace the learning of traditional history with its own political agenda.

The Culture of Contentment


John Kenneth Galbraith - 1992
    Galbraith focuses on the results of this stasis, including short-term thinking and investment, government as a burden, and corporate sclerosis. The author also explores international issues, such as the parallels between the denial of trouble in Eastern Europe and problems unrecognized in America. This book is a groundbreaking assessment of the future of America.