This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.

    An account of what it was like to grow up a White Sox fan in a Cubs nation, this title covers the history of the organisation, from the heartbreak of 1967 and the South-Side Hit Men to the disco demolition and the magical 2005 season when they became world champions.

    Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN6. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in only seventeen succinct chapters, including a unique chapter on Business Communication. BUSN6 directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals, and manageable chunks of information. Memorable examples relate business topics to everyday life and career success, while tightly integrated resources, such as CourseMate, an interactive teaching and learning solution, and the latest news feeds, help sharpen business, study, and communication skills. CenageNOW is now offered with BUSN 6e.

    Written by a prominent social work leader and trainer for social work licensing exams in the U.S., this guide is based on years of time-tested exam prep workshops conducted by the author. It mirrors the ASWB Masters’ "Knowledge, Skills, and Abilities” upon which the exam is based, as well as incorporates information from the DSM-5, which will be included in the exam starting in mid-2015. The guide is comprehensive yet focuses on the material most likely to be included on the exam, so that students can prioritize information as they study. A self-assessment section helps readers identify their strengths and weaknesses before they tackle the material. The author shares her extensive knowledge of the exam by providing useful test-taking strategies and tips for overcoming test anxiety. The 170-question practice test at the end of the guide (with explanations of the correct answers) mirrors the actual exam in both length and structure. Information covered includes human development, diversity, abuse and neglect, assessment and intervention planning, direct and indirect (micro and macro) practice, and professional values and ethics. This book will be a valuable asset for students and aspiring social workers throughout the U.S. and Canada. Key Features: Developed by a highly respected educator of social work licensure candidates Covers all the content areas on the examination, as well as new content added in 2015 Begins with a self-assessment section to help identify areas of strength and weakness Offers a wealth of test-taking tips and strategies to foster exam confidence Includes a practice test (with explanations of the correct answers) that mirrors the exam ASWB is a registered service mark of the Association of Social Work Boards, which neither sponsors nor endorses this product.

    Includes Pre-Spanish life and culture, Spanish rule, the Filipino -American War, American rule, and the campaign for Independence, among other subjects.

    

    Covering everything from adventure, war, murder and slavery to espionage, including the stories of the real war horse, who killed Rasputin, Agatha Christie's greatest mystery and Hitler's English girlfriend, these tales deserve to be told.

    Offering numerous examples and a step-by-step approach, it covers both the Assembly and C programming languages and devotes separate chapters to interfacing with peripherals such as Timers, LCD, Serial Ports, Interrupts, Motors and more. A unique chapter on hardware design of the PIC system and the PIC trainer round out coverage. Systematic coverage of the PIC18 family of Microcontrollers. Assembly language and C language programming and interfacing techniques. Thorough coverage of Architectures and Assembly language programming of the PIC18. Thorough coverage of C language programming of the PIC18. Separate chapters on programming and interfacing the PIC with peripherals - Includes information on how to interface the PIC with LCD, keyboard, ADC, DAC, Sensors, Serial Ports, Timers, DC and Stepper Motors, Optoisolators, and RTC. Covers how to program each peripheral, first using the Assembly language and then using the C language. Those involved with PIC programming and interfacing using Assembly and C languages."

    Vivid and engaging examples further enhance this up-to-date examination of the main problems in contemporary philosophy. It is written for professors teaching a problems-oriented course.

     Using case examples of both good and bad student practice, the handbook takes students through each step of the dissertation process, from their initial research proposal to the final submission. The author uses clear illustrations of what students need to do - or not do - to reach their potential, helping them to avoid the most common pitfalls. This essential handbook covers: Producing focused and relevant research objectives Writing your literature review Citing your sources correctly Clearly explaining your use of research methods Writing up your findings Summarizing your work by linking your conclusions to your initial proposal Understanding marking schemes Aimed primarily at Master's students or students on short postgraduate courses in business, humanities and the social sciences, this book is also key reading for supervisors and undergraduates considering postgraduate study.

    Over the years their textbooks have introduced significant theoretical and pedagogical innovations in statics, dynamics, and mechanics of materials education. At the same time, their careful presentation of content, unmatched levels of accuracy, and attention to detail have made their texts the standard for excellence. The new Seventh Edition of Vector Mechanics for Engineers: Statics and Dynamics continues this tradition. The seventh edition is complemented by a media and supplement package that is targeted to address core course needs for both the student and the instructor.

    This book provides up-to-date information on how good project, program, and portfolio management can help you achieve organizational success. It includes over 50 samples of tools and techniques applied to one large project, and is suitable for all majors, including business, engineering, healthcare, and more.

    The Twelfth Edition's hallmark continues to be its pioneering integration of the proven-effective SQ4R learning system (Survey, Question, Read, Reflect, Review, Recite), which promotes critical thinking as it guides students step-by-step to an understanding of psychology's broad concepts and diversity of topics. Throughout every chapter, these active learning tools—together with the book's example-laced writing style, discussions of positive psychology, cutting-edge coverage of the field's new research findings, and excellent media resources—ensure that students find the study of psychology fascinating, relevant, and above all, accessible.

    Married to the man of her dreams, mother to two beautiful children, and a member of one of the most respected families in town; she had it all. The year was 1939, and the world was about to change. In a heartbreaking instant, she had to trade her life of security, family, and simple pleasures--for one of unspeakable loneliness, hardship, and danger. Nothing more than hunted prey, she relied on her inner strength and indomitable will to keep her children alive. But would it be enough? How far would she have to go, and did she have the resolve to get there? One thing she knew for sure ...she and her children would live or die one way …. TOGETHER. Manek was six years old when his world began to collapse. At first, his young eyes failed to see it, but reality came quickly into focus, when his loving gentle mother was forced to beat him in order to save his life. That is when he realized the Nazis wanted to kill him. Suddenly thrust into a new role as man of the house, would he be able to help keep his family safe? Was he strong enough to protect them? He knew only one thing ... they would survive if they could stay …TOGETHER. In Together: A Journey for Survival, Ann Arnold shares her family's journey through Poland's countryside as a war of nations thunders around them. The story displays the magnificent strength of a mother's love and the incredible courage of good people during the worst of times. "An important work. Ann Arnold's effort to both tell their tale of her family's survival during the Holocaust while being a part of encouraging the next generation to embrace tolerance is inspiring." -Michael Cohen, The Simon Wiesenthal Center "A fascinating story that takes a reader inside an already wounded family toiling through horrific difficulty in the pursuit of life itself. .. it forces readers to ask themselves if they could endure a struggle or whether they might support another person in a life or death battle. This angle makes the book valuable for teachers to use and beneficial for students to read at the high school level.” -Lawrence M. Glaser, N.J. Commission on Holocaust Education “Incredible Story” –Northern Valley Press "Arnold’s perspective is colored not only by those non-Jews who saved her father’s family but also by her experience visiting Brzostek as an adult." –New Jersey Jewish News