Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!

    Until now. A Game for Hooligans brings the game's colourful story up to date to include the 2007 World Cup. It covers all of the great matches, teams and players but also explores the social, political and economic changes that have affected the course of rugby's development. It is an international history, covering not only Britain and France but also the great rugby powers of the southern hemisphere and other successful rugby nations, including Argentina, Fiji and Japan. Contained within are the answers to many intriguing questions concerning the game, such as why 1895 is the most important date in both rugby-union and rugby-league history and how New Zealand became so good and have remained so good for so long. There is also a wealth of anecdotes, including allegations of devil-worship at a Welsh rugby club and an account of the game's contribution to the Cuban Revolution. This is a must-read for any fan of the oval ball.

    In the decade since it was published, the international audience of watch lovers and watch collectors has grown exponentially. It’s time for The Watch, Thoroughly Revised. For this new edition, the original author, Gene Stone, is joined by Stephen Pulvirent of Hodinkee.com. Together, they have thoroughly revamped the book to reflect the current state of the watch world, with the addition of new brands, new models, and more focused and nuanced coverage of the traditional brand leaders, including Rolex, Patek Philippe, Omega, and TAG Heuer.

    Considered one of American’s most brilliant writers by the journalism community, this long-awaited book debut presents Labash at his very best. A latter day Leibling, Labash’s collection will take its place alongside books by writers such as Calvin Trillin and P.J. O’Rourke..• A unique voice that’s well-connected: Labash’s well-informed insights, self-deprecating wit, and provocative candor feature regularly in The Weekly Standard and have also appeared in Washingtonian Magazine , American Spectator , and on Slate.com. Extremely well-liked and respected, his media contacts are many and varied. He has declined invitations to appear on everything from HBO Sports to Meet the Press —but is finally willing to make the rounds. As LA Weekly wrote after his Detroit piece, “it’s not new to give props to Matt Labash.”.• Remarkable collection: Full of wit, insight, and a trenchant grasp of the American scoundrel, Labash’s masterful profiles of men on the nation’s fringe—Pirate Kingfish Gov. Edwin Johnson, The Right Reverend Dr. Al Sharpton, Dirty Trickster Roger Stone—are published alongside devastating pieces on such dead or dying cities as Detroit and New Orleans; work celebrating such joyous, but overlooked pockets of American culture as Revival music and Rebirth Brass Band; and scathing, hilarious briefs on the nation’s great phonies—Michael Moore, Louis Farrakhan, Donald Trump to name a few..

    In the centennial season of college football, both teams were undefeated; both featured devastating and innovative offenses; both boasted cerebral, stingy defenses; and both were coached by superior tacticians and stirring motivators, Texas's Darrell Royal and Arkansas's Frank Broyles. On that day in Fayetteville, the poll-leading Horns and second-ranked Hogs battled for the Southwest Conference title -- and President Nixon was coming to present his own national championship plaque to the winners. Even if it had been just a game, it would still have been memorable today. The bitter rivals played a game for the ages before a frenzied, hog-callin' crowd that included not only an enthralled President Nixon -- a noted football fan -- but also Texas congressman George Bush. And the game turned, improbably, on an outrageously daring fourth-down pass.But it "wasn't" just a game, because nothing was so simple in December 1969. In "Horns, Hogs, & Nixon Coming," Terry Frei deftly weaves the social, political, and athletic trends together for an unforgettable look at one of the landmark college sporting events of all time.The week leading up to the showdown saw black student groups at Arkansas, still marginalized and targets of virulent abuse, protesting and seeking to end the use of the song "Dixie" to celebrate Razorback touchdowns; students were determined to rush the field during the game if the band struck up the tune. As the United States remained mired in the Vietnam War, sign-wielding demonstrators (including war veterans) took up their positions outsidethe stadium -- in full view of the president. That same week, Rhodes Scholar Bill Clinton penned a letter to the head of the ROTC program at the University of Arkansas, thanking the colonel for shielding him from induction into the military earlier in the year.Finally, this game was the last major sporting event that featured two exclusively white teams. Slowly, inevitably, integration would come to the end zones and hash marks of the South, and though no one knew it at the time, the Texas vs. Arkansas clash truly was Dixie's Last Stand.Drawing from comprehensive research and interviews with coaches, players, protesters, professors, and politicians, Frei stitches together an intimate, electric narrative about two great teams -- including one player who, it would become clear only later, was displaying monumental courage just to make it onto the field -- facing off in the waning days of the era they defined. Gripping, nimble, and clear-eyed, "Horns, Hogs, & Nixon Coming" is the final word on the last of how it was.

    What has pushed the country, which has otherwise held together through seemingly insurmountable odds in the past, to the edge? In a series of dispatches the authors unveil the tensions, frustrations, challenges and justifications that are everyday realities in these troubled regions. Civil administrators talk about the widespread misappropriation of development funds in tribal and remote areas; security and police personnel describe extreme confrontations in the face of inadequate training and equipment; rebel ranks and former insurgents reveal how unemployment, lack of education and rampant exploitation have fuelled their defiance against the establishment and encouraged secessionist activities. At the heart of the on-going turmoil, ordinary people mourn the loss of their loved ones ? to starvation, lack of healthcare facilities and militancy ? even as they voice their demand to be heard.

    He travelled with the armies of both countries and could study what is effectively the ground zero—the location where entrenched animosities as well as sudden surges of comradeship are enacted. This is one of the most fortified places on the planet.Jacob writes, "I was keen on getting into their world, the world of men in uniform, fighting each other and yet respecting each other. It was a curious world. It had breath-taking adventure, mind-blowing stories and unforgettable heroism. I loved it, and I was welcome."This vividly told, fast paced narrative brings the border area to life. Jacob was given unprecedented access by the Indian and Pakistani armies and he explores how the border is seen—both in the popular imagination and by those who exist in its shadow. He chronicles the lives of civilians and soldiers, their courage and resilience in the face of constant danger and the extraordinary similarities between the two sides.

    The companion volume to 'This is Uncool', Garry Mulholland shifts his focus from singles to albums, making witty and irreverent criticisms on the likes of David Bowie, The Smiths, Eminem and The Prodigy.

    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    Imperial Valley’s biggest crime is detailed through volumes of official records and interviews with witnesses, relatives and investigators.Serial killer Robert Eugene Pennington not only murdered Sayers, but was a suspect in killing Dorothy Minor-Hindman in Fresno and possibly fifteen other innocent victims from coast to coast including one victim attributed to the Boston Strangler.Extensive research provides the reader with details of Pennington’s life before and after his encounter with Brenda.

    Please note this book only contains two words and is entirely satire.

    

    Whether you are a newly elected president, CEO, or executive at any level, what you do in your first 100 days will be absolutely pivotal to your success or failure. Your First 100 Days in a New Executive Job will help you to seal your leadership, build a team you can count on, and have a bottom line impact before your first few months on the job is up. It will take you through all the steps of successful executive onboarding and show you how to avoid the typical pitfalls. Hargrove emphasizes the importance of getting clear on your going-in mandate—your contract with key stake holders. He also shows you how to use your first 100 days to declare an Impossible Future that represents the difference you want to make, while delivering on your Day Job. According to Hargrove, the key idea is to go for "quick wins" that establish a virtuous circle of increasing credibility and help you to avoid a vicious circle of decreasing credibility. This book will expand your aspirations and motivations, and give you a treasure trove of practical, down-to-earth tips to immediately apply in your new leadership role. * Have a story ready day one, as key stakeholders look for signals immediately—take symbolic action within 72 hours * Develop a "teachable point of view"—This is how we intend to win in this business * Build a team of 'A' players—get the right people on the bus * Declare an Impossible Future that unites warring tribes * Jump start your vision with 30, 60, 90-day catalytic breakthrough projects * Master the political chessboard and culture—It's all politics! * Drive bottom-line results before the end of your first 100 day

    Our culture once rewarded independence; now it rewards victimhood. Parents once taught their kids how to fend for themselves; now, any parent who tries may get a visit from the police.In Not a Day Care, Dr. Everett Piper, president of Oklahoma Wesleyan University and author of the viral essay, "This Is Not a Day Care. It's a University!," takes a hard look at what's happening around the country--including the demand for "safe spaces" and trigger warnings at universities like Yale, Brandeis, and Oberlin--and digs in his heels against the sad and dangerous infantilization of the American spirit.

    This book provides a practical guidebook for those seeking to understand and defeat the Alinsky tactics used by the Obama Administration, Occupy Wall Street, and other far-Left organizations.