"The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop" is devoted exclusively to the topic and shows you how to make the most of that control. Now that raw image processing technology has matured as an essential aspect of digital photography, you need a modern book that takes a seasoned approach to the technology and explains the advantages and challenges of using Lightroom or Camera Raw to produce magnificent images. Renowned photographer and bestselling author Jeff Schewe outlines a foolproof process for working with these digital negatives and presents his real-world expertise on optimizing raw images. You ll also learn hands-on techniques for exposing and shooting for raw image capture and developing a raw processing workflow, as well as Photoshop techniques for perfecting the master image, converting color to black and white, and processing for panoramic and HDR images. Get the best tone and color from your digital negatives. Use Lightroom and Camera Raw sharpening controls to maximize image quality. Take advantage of Photoshop to do what Lightroom and Camera Raw can t. Produce stunning black-and-white images. Visit the book s companion website at TheDigitalNegativeBook.com for sample images and more!"

    Coverage explores the on-board effects, low-light settings, and automatic HDR shooting. Clear explanations detail the ways in which you can use the new features of the Nikon D5100 to add unique shots to your portfolio while an explanation of photography terms gets you confident and savvy with this fun DSLR camera.Covers basic camera controls and functions, shooting in auto mode, setting photo quality, and navigating menus and the view screen Introduces the basics of photography, including the settings that control lighting, exposure, focus, and color Addresses the new low-light and HDR settings Encourages you to use the new onboard effects features and shares tips for improving images with editing software Get a grasp on the fun Nikon D5100 with this fun and friendly guide!

    “Photography Demystified—Your Guide to Understanding Photography, Gaining Creative Control and Taking Amazing Photographs!” has been designed to resolve your frustrations and photography difficulties. This book will give you the tools, education and practical applications needed to understand how to take great pictures! PLUS, a section entirely dedicated to assignments has been included! Video tutorials are also available at no charge! http://mckaylive.com/bonus/Along with my wife Ally, I own McKay Photography Academy. Leading hundreds of photographic tours around the world, I have taught over twelve thousand people just like you how to excel in photography. Having earned my Master of Photography and Photographic Craftsmen degrees from Professional Photographers of America, the leading photography organization in the world, I have been a full time professional photographer for over twenty nine years and am passionate about teaching others how to achieve great results in their photography. My motivation is to see that everyone can enjoy photography and take the frustration out of the process!Beginning photographers, camera buffs, photo enthusiast, and many others who struggle with understanding photography concepts, exposure, and their camera manuals have already experienced my proven methods of teaching beginner’s photography. This book will do the same for you!•Terry L from Santa Cruz, CA says: “Taking someone off automatic settings to manual settings can be daunting at times. Fortunately, I have had the experience of learning from David McKay. David has taken me further into the world of photography than I could have ever imagined.”•Keith W from Austin, TX writes: “David is one of those rare individuals that combine passion, extensive knowledge and a laid-back style in teaching photography. What else can I say; it is refreshing to learn from someone this talented.” •Steve of Steve Scurich Photography in Santa Barbara,CA states: “The ability to take decades of complex photography knowledge and boil it down into concepts that are clear, understandable and easy to implement, is David’s gift to the world. Personally, I am forever grateful for the inspiration and encouragement he’s given me.”•Denise Mann from San Antonio, TX says: “David McKay is passionate about photography and equally as passionate about teaching it to those eager to learn.”•Jeff G from Sacramento CA says: “David McKay is a great photographer—not every photographer can be a great educator, David is! David is able to take complicated topics and break them down to something easy to digest and practical to implement—you are inspired to go out and use what you just learned!”•Kara from San Jose, CA writes: “You can’t help but to feel his love for photography and his passion for teaching.

    This one is huge! Over 160 pages of easy to read, easy to understand, and easy to DO tips that will make you a better photographer!If you are tired of being the runner-up in all the local photography contests and want to start hearing "Ooohs" and "Aaahs" when people look at your photos, this one is for YOU!To give you an idea of what is included, here is the table of contents...Introduction:The Basics Of Photography:Key 1: Photography SimplifiedKey 2: Aperture And Shutter SpeedKey 3: Master Your Camera - Fast!Key 4: The Photographer's Secret WeaponKey 5: Creativity Can Be LearnedKey 6: A New Vantage PointKey 7: Put the "Wow" Factor In Your Photos!Key 8: Tell A StoryKey 9: Exposure - How Your Meter Works!Key 10: How To Shoot In Black And White Eliminate Camera Shake:Key 11: Your Shooting StanceKey 12: Tripod TipsKey 13: Use A Tripod Like A MonopodKey 14: How To Use A MonopodKey 15: Hands Off The Button!Key 16: Mirror, Mirror…Using On Camera FlashKey 17: The Ten Foot RuleKey 18: Intensify The Colors In Your PhotosKey 19: Eliminate "Red Eye!"Outdoors/Landscape PhotographyKey 20: Create Better Landscape PhotosKey 21: Shooting In Bad WeatherKey 22: Two Horizon Photo TipsKey 23: More On Level HorizonsKey 24: Stunning City Skyline PhotographyKey 25: Shoot Better sunset PhotosKey 26: How To Get Intense Sunset Photo ColorsKey 27: Filters To The RescueKey 28: The Indispensable Rubber BandKey 29: Recovering The GroundKey 30: Amazing WaterfallsKey 31: Making Clouds "POP!"Key 32: To Buy Or Not To Buy Colored FiltersKey 33: Storing Your FiltersKey 34: Using Kodak Yellow!Key 35: Fireworks And Lightning - Part 1Key 36: Fireworks And Lightning - Part 2Key 37: Flowers And Spider Webs - Part 1Key 38: Flowers And Spider Webs - Part 2Key 39: Turn AroundPet PortraitsKey 40: Pet Portraits - Great For Camera MasteryKey 41: Better Pet Portraits In 3 Easy StepsKey 42: In Pet Portraits The Ears Matter!Key 43: Problem AnimalsPortrait PhotographyKey 44: Tips For Improving Your PortraitsKey 45: 2 Easy Portrait Photography TipsKey 46: The "Photographic Ground Modification System!"Key 47: Visually Lose Weight!Key 48: The Ultimate Portrait Photography Tip!Key 49: Size MattersKey 50: Basics Of Lighting Portrait PhotographyAdditional Training:

    But photography has surely changed during these many decades. The rigs and gear of old have given way-first slowly, then all at once-to sleek miracle machines that process pixels and have made the darkroom obsolete. The casual photog puts eye to lens, sets everything on auto and captures a photograph that is . . . perfectly fine. One of LIFE's master shooters-in fact, the final in the long line of distinguished LIFE staff photographers-was Joe McNally, and he has always believed that with a little preparation and care, with a dash of enthusiasm and daring added to the equation, anyone can make a better photo-anyone can turn a "keeper" into a treasure. This was true in days of yore, and it's true in the digital age. Your marvelous new camera, fresh from its box, can indeed perform splendid feats. Joe explains in this book how to take best advantage of what it was designed to do, and also when it is wise to outthink your camera or push your camera-to go for the gold, to create that indelible family memory that you will have blown up as large as the technology will allow, and that will hang on the wall forevermore. As the storied LIFE photographer and photo editor John Loengard points out in his eloquent foreword to this volume, there are cameras and there are cameras, and they've always been able to do tricks. And then there is photography. Other guides may give you the one, two, three of producing a reasonably well exposed shot, but Joe McNally and the editors of LIFE can give you that, and then can show you how to make a picture. In a detailed, friendly, conversational, anecdotal, sometimes rollicking way, that's what they do in these pages. Prepare to click.

    Start your own business selling one-of-a-kind treasures shoppers can't find in regular stores. For crafters, it's a revolution. Never before has it been so easy to start a worldwide crafting business with millions of paying customers -- with no up-front investment --all in an afternoon! If you're a skilled crafter, artist, or antique hunter, you're 90 percent there. Just follow the step-by-step instructions in this book to register at Etsy, photograph and list your items for sale, and rake in the cash. Learn how thousands of Etsy crafters, young and old, have launched their business on a shoestring, usually part-time at home. Customers discover your items because of good old-fashioned word of mouth-with an Internet twist, courtesy of Facebook, Google, and Etsy itself. You'll learn the best tools for making it all work, no computer geekery required. You'll see how to sell more items more quickly, earn more money, and have more fun, spending more of your time doing what you loved in the first place-creating new things, finding new treasures, and meeting lots of new people obsessed with the same stuff as you. Even if you're shy! -- Read easy-to-follow guides for registering on Etsy.com and selling your handcrafted items, vintage finds, or crafting supplies. -- See how crafters like you have built a full-time business from scratch. -- Learn how to price your items to maximize your sales and fatten your profits. -- See how to photograph your items like a pro and avoid the amateur mistakes. -- Learn how to process your Etsy payments and avoid scams. -- Get legitimate tax deductions for your home studio or office, and travel expenses. -- See examples and insider tips from dozens of Etsy's top sellers. -- Learn to use keywords to drive visitors to your Etsy shop. -- Learn techniques for getting word of mouth and "free advertising, and why paid advertising is usually a waste of money. -- Take your business to the next level by attracting wholesalers and retailers. -- License your designs to extend your reach and create more cash. -- Automate your administrative chores with Etsy apps.

    This significantly expanded edition is a full-color, lavishly illustrated, comprehensive resource that explores every aspect of alternative process image making. With his highly conversational writing style, James explores the techniques, processes, idiosyncrasies, history, and cultural connections that are such a significant part of the genre. Best of all, James makes it extremely accessible, providing clear instructions and practical workflow advice. The book delves into a vast menu of alternative and traditional options, among them: calotype, salted paper, cyanotype, argyrotype, chrysotype, POP, kallitype, ambrotype/wet collodion, Van Dyke, platinum/palladium, Ziatype, gelatin dry plate emulsions, carbon, gum bichromate, albumen, hand-applied emulsions, paper, alternative imaging systems, and digital negative production for alternative process image making. This book has become the unanimous standard reference text for alternative process photography, one that students love to read and work from. Not only does this definitive work make the most complex ideas easy to understand, it is conversational, comfortable, inspirational, and fun to read- a tremendous resource and a treasure trove of alternative process images. "The first edition was a stunning achievement, and one I felt that was not likely to be superceded. Five short years later Christopher James has created a very new work and a new standard. The Book of Alternative Photographic Processes: 2nd Edition is, by far, the best alternative photographic process book ever!" - Richard Sullivan, Founder and Co-Owner, Bostick & Sullivan "If I could only have one photography book this would be it." -Timothy Whelan, Photographic Books

    The text is published in full color and contains striking sailing photography from well-known photographer Billy Black, and world-class illustrations from award-winning illustrator Peter Bull. One of the text's most distinguishing features is its user friendly "spreads" in which instructional topics are self-contained on opposing pages throughout the book. This easy to read learning tool follows the critically acclaimed Sailing Made Easy, which Sailing Magazine called "best in class" upon its release in 2010. Sailing Made Easy is the #1 resource in basic sailing education, and Coastal Cruising Made Easy is poised to become the industry standard in intermediate sailing education.

    Oriented toward traditional black and white photography, the book also explores digital techniques and web photography resources, equipment, the exposure and development of film, and the making and finishing of prints.

    From enthusiasts to those who have just been introduced to the beautiful world of photography, knowing the craft and equipment is essential. This little comprehensive guide for beginners will take you on an amazing journey of discovering how wonderful Digital Photography is and how mesmerizing the art can be. From the advantages of SLR and the importance of shutter speed, to the types of lenses and the significance of good lighting, you will soon be on your journey to capturing the most stunning pictures and a kaleidoscope of dazzling sights to be eternalized. Technology is ever changing and now with Digital Photography, the world can be seen in vivid colors through your art. Begin your journey right here, right now.

    Tony goes beyond teaching you how to use Lightroom. Tony shows you why and when to use each feature to create stunning, natural photos. When Lightroom isn t the best tool, Tony suggests better alternatives. Combining the benefits of video training and book learning, this video book gives you over 14 hours of video and dozens of free presets and raw images to practice with. If you learn better with video, watch the video training and refer to the book for quick reference. If you prefer reading, the book is concise and practical, and each chapter links to relevant videos when you want to understand a topic more deeply or see it used in the real world. Tony covers every aspect of Lightroom in-depth, but structures his teaching so that both beginner and advanced photographers can learn as efficiently as possible. If you just want a quick start, you can watch the first video or read the first chapter and you'll be organizing and editing your pictures in less than an hour. If you want to know more about a specific feature, switch to that video or jump to that chapter in the ebook. If you want to know everything about Lightroom, watch the videos and read the book from start to finish.

    Whether you're an experienced enthusiast or toy camera neophyte, you'll find Plastic Cameras: Toying with Creativity chock full of tantalizing tips, fun facts and, of course, absolutely striking photographs taken with the lowest tech and simplest tools around. I got me a Holga. Now What? Holgas need a little TLC before they're ready to go out in the world and start snapping. Plastic Cameras: Toying with Creativity digs through all the different Holga models available, lays out thier advantages and quirks and helps you get up to speed on all the prep you'll need to do to jump in on the toy-camera revolution. What should I Feed my Holga? Holgas, Dianas, other toy cameras can use many types of film. Plastic Cameras: Toying with Creativity, lays all their pros and cons on the line letting you get some images you want, and some you could just never imagine. Can Holga come out to play?Plastic Cameras: Toying with Creativity will help you steer your way through all the details and quirks of taking wonderful and weird pictures with your toy camera. We'll explore possible subjects and the best way to shoot them and play with all sorts of techniques from vignetting, to multiple exposures, to panoramas, close-ups, movement, night photography, flare, flash, color and more. For the Intrepid Holga-ographerFor the Holga master, we've diagramed and described advanced toy camera modifications and introduce you to a variety of problems, solutions and inventions born from toy cameras' "limitations." What Next?From negatives to prints or pixels, we help you navigate your post-shooting choices.Don't ForgetThe Diana, Banner, Action Sampler, Photo Blaster, and Lensbaby are all toy cameras with their own loveable qualities. We'll look beyond the Holga to show a whole wide world of toys. Artists Artists in this book include: Michael AckermanJonathan BaileyEric Havelock-BaillieJames BalogBetsy BellSusan BowenLaura BurltonDavid BurnettNancy BursonPerry DilbeckJill EnfieldAnnette FournetMegan GreenWesley KennedyTeru KuwayamaMary Ann LynchAnne Arden McDonaldDaniel MillerTed OrlandRobert OwenBecky RamotowskiNancy RexrothFrancisco Mata RosasRichard RossFranco SalmoiraghiMichael SherwinHarvey SteinGordon StettiniusMark SinkKurt SmithSandy SorlienPauline St. Denis;-p r a b u!

    Sartore’s photographs delight and inspire, from the first moments a newborn enters the house to Halloween parades, from visits with family and friends to fireworks on the Fourth of July. Easy-to-follow tips and instructions make the creative process simple, helping parents approach photography in a whole new way. Digital photographers will appreciate tips on editing techniques, album innovations, archiving methods, and printing. Sartore’s charisma and humor make learning a pure delight. Unlike competitive titles, Photographing Your Family is lavishly illustrated to show the many ways to make pictures, how Sartore captured these images specifically, and the philosophies a world-class photographer brings to his work at home—with emphasis on the contributions that relatives, friends, and pets can make to the story that is family. Early childhood is a fleeting time that parents and grandparents go to great lengths to capture in photos. This book will appeal to a vast audience: families who want to create memorable albums, parents with new babies, and everyone who wants to give a truly unique and useful family gift.

    The "Getting Started" section will give you a great overview and help explain some things for the very beginner. Next, learn some easy stitch patterns in the section "Basic Stitches." When you're ready to try your first project, take a look at the "Potholder Patterns" section, but make sure to read the "Pattern Information & Notes" first for some important stuff that pertains to all the patterns. The ebook is also filled with photos to help you along your way.Why Potholders?Potholders are a great project to work with Tunisian crochet because:• The back/wrong side is hidden between the two layers• Tunisian crochet makes a very thick final product• Working square shapes is easy for the beginnerHave fun, and happy hooking to you!

    A major section provides background and information on neurons and the brain. This text is directed primarily toward undergraduate students at junior and senior level.