It’s also one of the most misunderstood. Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen. The first step is learning to recognize that you have the power to transform your patients’ health, happiness and quality of life, then infusing that belief into everything—including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics like: • Why dentistry’s unique business model is such a huge advantage • How to create an unexpected and unforgettable patient experience • Why patients leave your practice—and how you can keep them for life • Proven ways to boost patient loyalty and word of mouth • Secrets to building a strong (and happy) team that your patients will fall in love with Fred’s approach to marketing is practical, straightforward and easy to put into action today. It’s an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.

    Are teachers prepared by their college education departments to teach African American children? Are schools designed for middle-class children and, if so, what are the implications for the 50 percent of African Americans who live below the poverty line? Is the major issue between teachers and students class or racial difference? Why do some of the lowest test scores come from classrooms where black educators are teaching black students? How can parents negotiate with schools to prevent having their children placed in special education programs? Also included are teaching techniques and a list of exemplary schools that are successfully educating African Americans.

    The principles and philosophy of success that he outlined in his masterwork, The Laws of Success, and his international bestseller, Think and Grow Rich, have served as the foundation for every motivational speaker since.In these rare recordings you will hear a complete and thorough exposition of Napoleon Hill's life-altering philosophy of personal achievement. More than that, you will gain deeper insight into Hill's philosophy as you listen to him interpret and amplify the seventeen universal principles of success. Best of all, these lectures are designed to motivate you and teach you the goals and strategies that will carry you to new heights of personal success:• turn setbacks into a springboard to achievement• generate attention for your ideas• influence others and improve personal relationships• define your true joy in life• achieve financial successYour Right to Be Rich is a working blueprint for a life of prosperity-an inspiring series of audio lectures that will give you powerful tools to achieve your dreams.

    It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    Along the way, Bonner and Wiggin cast a wide angle lens that looks back in history and ahead to the coming century: showing how dramatic changes in the economic power of the United States will inevitably impact every American.Reveals the financial realities the United States currently faces and what the ultimate outcome may be Weaves together the worlds of politics, economics, and personal finance in a way that underscores the severity of the situation Addresses the events leading up to the implosion of the U.S. financial system Looks ahead to help you avoid the pitfalls presented by a weaker United States Other titles by Bonner: Empire of Debt, Financial Reckoning Day, and Mobs, Messiahs, and MarketsOther titles by Wiggin: I.O.U.S.A., Demise of the Dollar, and Financial Reckoning DayThe United States is heading down a difficult path. The New Empire of Debt clearly shows how this has happened and discusses what you can do to overcome the financial challenges that will arise as the situation deteriorates.

    But the big puzzle is how Toyota did it while so many other car companies have struggled or failed. Journalist David Magee dug deeply into Toyota’s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. And he found that the company’s famous mastery of lean production is only part of the story. Magee explains the surprising power of Toyota’s corporate culture, which includes: • Focusing on the long term: While most companies worry about the next quarter, Toyota is thinking about the next quarter century • Jumping beyond the current trend: When Ford was still ramping up its gas-guzzling SUVs, Toyota was very quietly taking a huge lead on hybrids • Making quality everyone’s responsibility: Toyota expects people at every level to think and act like quality-control inspectors • Managing individual strengths: Toyota is revolutionizing the way people are managed, to maximize their strengths instead of criticizing their weaknesses The lessons that Magee explains here will be valuable for managers in all disciplines and industries.

    Martin takes the reader where no other journalist has gone before as he reports the most intimate details about one of the nation’s top college football programs and its coach.During the show-and-tell story of the 2007 Gator season, Martin listened on the headsets in the coaching booth, monitored Meyer’s locker room speeches, conducted in-depth interviews with assistant coaches and support personnel, ran on Florida Field with the team prior to the Gators game against Tennessee, and gave Tim Tebow his first Heisman Trophy quiz while having dinner together just weeks before he was named as the winner.Urban’s Way, however, is much more than a look at the 2007 season. Martin dug deep into Meyer’s background, from his growing-up days in Ashtabula, Ohio, under the strict guidance of his father; to his tumultuous days as a young assistant when he almost quit the profession; to the dynamics of his close relationship with mentors Earle Bruce and Lou Holtz; to the ultimate prize as coach of the 2006 national champion Florida Gators. Readers learn how Meyer was encouraged by his father and his wife, Shelley, to keep going; how his career took off at Notre Dame and then as a head coach at Bowling Green and Utah; how the Falcons came together after their historic “Black Wednesday”; and the impressive manner in which he championed diversity among players in Salt Lake City. Florida fans will be surprised to discover how close Meyer came to choosing the Notre Dame job over the one in Gainesville, despite his yearnings as a small boy to someday coach the Fighting Irish. Through his intense research---and talks with Urban himself---Buddy Martin provides an amazingly detailed look into how a football coach is made.This is not simply the authorized biography of one of college football’s top coaches; Buddy Martin also gives fans the inside scoop on the 2006 National Championship. In the chapter “The Joy of Winning It All,” players and coaches share their stories of that championship season that produced the middle leg of the “Gator Slam,” leading to the good life on the so-called Cul de Sac of Champions, which Urban shares with Gators basketball coach Billy Donovan.It is rare that fans get inside the head of a top coach, but here full disclosure is offered about Urban’s personal faith, his Plan to Win, and the inner workings of the Spread offense. Readers are also treated to Meyer’s own breakdown of the national championship tape, including his Six Key Plays of the game.Buddy Martin shines a bright light on Urban Meyer, the Florida Gators, and one of the top programs in the country. This is a must-have for Florida Gator football fans and one of the most insightful books ever written on college football.

    Marriage is hard, but marriage to a police officer is even harder. Shift work, hypervigilance, mood swings, and risk have been a big part of the life I live with my officer. But with the right mindset, it can be done, and it can be done well. A CHiP on my Shoulder: How to Love Your Cop with Attitude provides true stories from several marriages, positive thoughts and proven principles on how to make a law enforcement marriage not only survive its difficulties, but thrive in the midst of them. 'I love this book! I am passionate about good health and marriage to my highway patrolman. A CHiP on my Shoulder speaks to both, making choices for a healthy law enforcement marriage. Victoria speaks candidly of the challenges unique to cops and their relationships, and offers positive ways to handle them.' - Alison Sweeney, Actress and Host of The Biggest Loser

    This book has a wide audience, anyone from the ages 18-31, and the people that employ them. The book is not meant for just people in business, it is meant for any professional. What John has seen, on a national level, is a need for additional training resources for the millennial group on core aspects of being a professional. This book helps them lead a healthy and successful life. Author’s Bio: John M. Crossman is a nationally recognized writer and speaker to college students with regard to careers and success. In addition, he is a mentor and a passionate advocate for young professionals. John is President of Crossman & Company, a regional commercial real estate company based in Orlando. He is married and has two daughters.

    Filled with critical insights from respected authors, education researchers, and expert practitioners, this comprehensive volume features twenty-six chapters in six primary areas of interest: Principles of Leadership, Moral Leadership, Culture and Change, Standards and Systems, Diversity and Leadership, and the Future of Leadership.

    Scott Wilson is one of those few.God gave Wilson a vision and a plan for his staff team and volunteers. It wasn't a quick fix. The strategy took three years, and it had plenty of bumps in the road. At the end, though, the leaders of his church were more INSPIRED, CHALLENGED and EQUIPPED than ever before. Their lives, their church and their community will never be the same.

    A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.

    Author Patrick Lencioni--noted screenplay writer and sought-after executive coach -- deftly tells the tale of a young CEO who, facing his first annual board review, knows he is failing, but doesn't know why. "This book provides extraordinary insight into the pitfalls that leaders face when they lose sight of the true measure of success: results. This model is required reading for my staff." --Eric Schmidt, chairman of the board and CEO, NovellAny executive can learn how to:recognize the mistakes that leaders can make avoid errors before they occur and much more! Refreshingly original and utterly compelling, the story of this executive (written to be read in one sitting) will be enjoyed, remembered, and reread for years to come. It serves a timeless and potent reminder that success as a leader can come down to practicing a few simple behaviors--behaviors that are painfully difficult for each of us to master."Lencioni delivers a provocative message: CEOs mainly have themselves to blame when things go wrong. If you're a CEO (or any manager for that matter), do you have the courage to face the blame? Doing so could change your future-for the better." --Dr. Jerry Porras, coauthor, Built to Last; professor, Stanford School of BusinessYou won't find any dry management rhetoric in this razor-sharp novelette. Apply these riveting lessons in leadership with the self-assessment at the end of the book. It will change your career!

    How to organize work as though it were a game -- making it interesting for employees by providing scorekeeping, feedback, goal setting, coaching.

    As Key and his Government begin campaigning for a third term in Parliament, this in-depth portrait will give a clearer idea of Key, the man and politician. Journalist John Roughan has secured unprecedented access to John Key and his closest advisors. This book will provide insights into what motivates a multi-millionaire to become Prime Minister and examines his thoughts and aspirations. It will provide the clearest picture yet of what drives this country's Prime Minister. The book will follow Key's early life, starting with the break-up of his parents, his upbringing in a state house with an interesting Jewish refugee mother and his years at high school and university. It will follow his early career as a finance trader, his move into politics and his performance in power so far. Roughan will explore how Key's political views were formed by his life experiences, and how his political decisions fit within the context of his life story. John Key and his wife Bronagh have agreed to be interviewed for the book.