With its comprehensive, succinct, and applied coverage, the text has proven its ability to capture students' interest while introducing them to the issues, forces, and outcomes that make us who we are. Robert V. Kail's expertise in childhood and adolescence, combined with John C. Cavanaugh's extensive research in gerontology, result in a book with a rich description of all life-span stages and important topics. A modified chronological approach traces development in sequential order from conception through late life, while also dedicating several chapters to key topical issues. This organization also allows the book to be relatively briefer than other texts?a benefit given the enormous amount of information covered in the course. Benefits: NEW! Up-to-date findings and references introduce students to the perspectives of those who are currently shaping the field and those who pioneered it. New examples include a greater number of diversity examples to appeal to the broadest possible range of students: a diversity theme index is in the back of the book. Real People: Applying Human Development boxes illustrate how a development issue is manifested in the life of a real person. Examples include "Tell Me About a Girl That You Like A Lot and "Still Flying at 91." NEW! Read about the latest research insights?Current findings and references introduce you to the perspectives of those who are currently shaping the field and those who pioneered it. NEW! Study smarter?Learning Objectives (listed at the beginning of each major section and repeated as subheads throughout the section) help you study more efficiently by focusing your attention on important upcoming topics. NEW! Build critical thinking skills painlessly?Wikipedia, YouTube, Facebook, texting, and other current topics make the book's Think About It questio

    The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

    Her writing style and consistent use of examples and case studies results in a text that undergraduates students will find easy to understand.

    Written specifically for students with no previous experience of research and research methodology, the writing style is simple and clear and the author presents this complex subject in a straightforward way that empowers readers to tackle research with confidence. The book has been revised and updated to include extended coverage of qualitative research methods in addition to existing comprehensive coverage of quantitative methods. There are also brand new learning features such as reflective questions throughout the text to help students consolidate their knowledge.

    Whether a novice or an experienced speaker, every student will learn how to be a better public speaker through Lucas' clear explanations of classical and contemporary theory and thorough coverage of practical applications. The new edition offers a revolutionary digital experience--McGraw-Hill Connect Lucas and Connect Lucas Plus. The Connect Lucas products allow students and instructors to access all course materials including a complete media and research library, study aids and speech preparation and assessment tools from a single place, connectlucas.com. With Connect Lucas, students use the traditional printed text. Specially marked icons in the text guide students to the media-rich, interactive features available at connectlucas.com. Connect Lucas Plus allows students and instructors to access the fully-integrated, media-rich textbook from connectlucas.com. As students read the book online, linked icons guide them to embedded media-rich, interactive features. Learn more and visit connectlucas.com.

    For courses in Principles of Management, this title takes a traditional, balanced approach to the four functions of management.

    It provokes you to ask the right questions, hand-holds you through practical exercises, and offers a map that includes paths to develop strategic relationships with funders."--E. Eduardo Romero, Nonprofit Roundtable"Winning Grants Step by Step is a very practical A-to-Z resource that speaks to the importance of staying focused on your mission every step of the way. The third edition is artfully updated with words of wisdom from grantmakers themselves, as well as updates on the latest processes and buzzwords all grantseekers need to know."--Heather Iliff, Maryland Association of Nonprofit Organizations"With solid advice and clear examples, nonprofit leaders will find it a page turner!"--Clarence Hauer, senior director, strategy and organizational development, St. Louis Nonprofit Services Consortium"Winning Grants Step by Step is a gift to nonprofit organizations. The valuable insights and hands-on tools will instantly make any proposal more competitive."--Alex Carter, Your Nonprofit Coach"Developing great grant proposals is essential for nonprofit leaders. Winning Grants Step by Step provides important guidance to those who are new to fundraising as well as to anyone who needs a refresher. This new edition of Winning Grants brings updated tips and vivid examples. As an experienced fundraising consultant, I believe it will help my clients and colleagues alike."--Maria Gitin, CFRE, Maria Gitin & Associates"As an executive director, fundraising is on my mind every day. It's great to have a resource like Winning Grants Step by Step to use and share with my board, staff, and peers."--Deborah Menkart, executive director, Teaching for Change

    One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality.

    Fully updated and now in two colour, the text is accessible and well structured with numerous real life examples and student learning aids. The text is also accompanied by a fully comprehensive companion web site.

    Each chapter focuses on one theory or group of theories, providing brief biographies that shed light on how the theories were formed.

    In his acclaimed book―based on his legendary Harvard course―Sandel offers a rare education in thinking through the complicated issues and controversies we face in public life today. It has emerged as a most lucid and engaging guide for those who yearn for a more robust and thoughtful public discourse. "In terms we can all understand," wrote Jonathan Rauch in The New York Times, Justice "confronts us with the concepts that lurk . . . beneath our conflicts."Affirmative action, same-sex marriage, physician-assisted suicide, abortion, national service, the moral limits of markets―Sandel relates the big questions of political philosophy to the most vexing issues of the day, and shows how a surer grasp of philosophy can help us make sense of politics, morality, and our own convictions as well.Justice is lively, thought-provoking, and wise―an essential new addition to the small shelf of books that speak convincingly to the hard questions of our civic life.

    Cases, examples and problems from a variety of project types are used to illustrate the text.

    The bestselling textbook inorganic chemistry text on the market covers both theoretical and descriptive aspects of the subject, and emphasizes experimental methods, industrial applications, and modern topics.

    Appropriate for students from a wide variety of backgrounds, this comprehensive book captures women's own experiences through direct quotations and an emphasis on empirical research. Known for her balance of scholarship and readability, as well as for her inclusion of women from diverse backgrounds, Margaret Matlin continues to lead the way for the Psychology of Women course. Matlin has meticulously updated this edition to reflect the most current research, and continues to exhibit a genuine interest in and understanding of the students for whom the book is written. Her text includes a chapter on old age, and discussions of topics such as welfare issues, pregnancy and women's retirement, which are central in many women's lives, but not consistently covered in other texts.

    The dialectical framework, integrated throughout the book, is used as a lens to examine the relationship of these research traditions. This text is unique in its emphasis on the importance of histories, popular culture, and identities.