Book picks similar to
Strategic Marketing by David W. Cravens


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business-marketing

Cultural Anthropology: An Applied Perspective


Gary P. Ferraro - 2007
    This contemporary and student-relevant text gives you all the key material you need for your introductory course, plus it will show you that anthropology is for you! With real world applications of the principles and practices of anthropology, this book will help you learn to appreciate other cultures as well as your own. Apply what you learn in this course to those situations that you are likely to encounter in your personal and professional life. What can you do with anthropology today? Check out the real-life examples of cross-cultural misunderstandings and issues (in our popular "Cross-Cultural Miscues" features) to view 'culture at work.' Also, the book takes a look at specialized vocabularies as illustrated by "chickspeak" (the language of single, urban, upwardly mobile women), the war in Iraq, environmental degradation, and other contemporary topics.

Special Education in Contemporary Society: An Introduction to Exceptionality


Richard M. Gargiulo - 2002
    Blending theory with practice, the book helps pre-service and in-service teachers develop the knowledge, skills, attitudes, and beliefs they'll need to construct learning environments that make it possible for all students to reach their potential.

Beyond Booked Solid


Michael Port - 2008
    Port's Book Yourself Solid was a huge hit among professional service providers and small business owners who learned to master the art of attracting clients and keeping them happy. In this book, he helps your business keep growing by taking the next step, beyond booked solid. That means maximizing your business while working less and earning more. This is the ultimate guide for your growing business.

Clients From Hell 2: A collection of anonymously-contributed client horror stories from designers (Clients From Hell: A collection of anonymously-contributed client horror stories from designers)


Bryce Bladon - 2012
    The second addition to the Clients From Hell series taps freelance veterans for even more material. Interviews, resources, and particularly poignant tales of client insanity are all included alongside the fan-favourite anecdotes of freelancing dysfunction.For the first time, Clients From Hell takes a step back from finger-pointing and clever name-calling to inform the audience of how to make it as a creative professional. Step one: buy this book. Step two: take heed of these cautionary tales. Step three: we haven't thought of a step three yet. We'll worry about that when revisions come around.Anyone who has ever worked with clients may find these tales frighteningly familiar. New freelancers may think twice about their chosen profession - or at least find relief in the fact that they're not alone in absurd client interactions.And the rest of you? You can just laugh and enjoy your day job.

Organizational Behavior: Human Behavior at Work


John W. Newstrom - 1977
    Blending theory with practice, this book provides applied advice.

The Craft of Research


Wayne C. Booth - 1995
    Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

Chemical Reaction Engineering


Octave Levenspiel - 1962
    It's goal is the successful design and operation of chemical reactors. This text emphasizes qualitative arguments, simple design methods, graphical procedures, and frequent comparison of capabilities of the major reactor types. Simple ideas are treated first, and are then extended to the more complex.

Spanish for Dummies


Susana Wald - 1999
    Your survival guide to everyday words and expressionsThe renowned Berlitz approach with a fun and friendly twist!This unintimidating guide from the experts at Berlitz helps you start speaking Spanish--quickly and easily! Whether you're a student, a traveler, or you just want to pick up basic Spanish, you'll find it's packed with practical lessons, cultural facts, and handy references--including a Spanish-English mini-dictionary, common verb lists, and more!Berlitz has taught languages to millions of people for over 120 years.Susana Wald is a translator, language instructor, and publisher.Discover how to:Have everyday conversations in SpanishMake sense of Spanish grammarImprove your pronunciationGet a handle on verb conjugationsUse idioms and popular expressionsGet around in a Spanish-speaking countryall on this audio CDPick up Spanish the Berlitz way--through actual conversationsFeatures dialogues by native Spanish speakersAllows you to hear Spanish as it's really spokenReinforces lessons from the bookDescription from back cover

Essentials of Obstetrics and Gynecology [with PDA Supplement]


Neville F. Hacker - 1986
    The 4th Edition of this bestseller has been completely revised and reorganized to present a more up-to-date approach to the field, with less emphasis on traditional hospital-based practice. It uses the APGO/CREOG curriculum objectives as a framework, with a special emphasis on women's health issues. A new, full-color design with many illustrations and photographs complements the text. Plus, a free downloadable PDA software program provides a complete guide to the most common disorders. The smart way to study Elsevier titles STUDENT CONSULT will help you master difficult concepts and study more efficiently in print and online Perform rapid searches. Integrate bonus content from other disciplines. Download text to your handheld device. And a lot more. Each STUDENT CONSULT title comes with full text online, a unique image library, case studies, USMLE style questions, and online note-taking to enhance your learning experience.

A Short Course in Digital Photography


Barbara London - 2009
    "The London, Upton, Stone series has helped over 1,000,000 photography students capture their potential. After a very successful first edition, this second edition returns with the most up-to-date industry knowledge. Modeled after the long-running and widely used "A ""Short Course in Photography, " a brief text which presents the medium entirely in its most updated form.

Hal Leonard Bass Method - Complete Edition


Ed Friedland - 1996
    Bass MethodThe critically acclaimed Hal Leonard Electric Bass Method Second Edition in a handy composite edition Contains 3 books and 3 CDs for Levels 1, 2 and 3.

Concepts and Case Analysis in the Law of Contracts


Marvin A. Chirelstein - 1990
    This Contracts primer is vastly uncluttered - one that picks up the main themes in the first-year Contracts course, together with related cases.

Managerial Economics: A Problem Solving Approach


Luke M. Froeb - 2007
    Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

Management [With Access Code]


Richard L. Daft - 1988
    Daft addresses themes and issues directly relevant to both the everyday demands and significant challenges facing businesses today. Comprehensive coverage helps develop managers able to look beyond traditional techniques and ideas to tap into a full breadth of management skills. With the best in proven management and new competencies that harness creativity, D.A.F.T. is Management.

Microbiology with Diseases by Body System


Robert W. Bauman - 2008