The findings will surprise many readers and, quite frankly, upset others.The ChallengeBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The StudyFor years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?The StandardsUsing tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The ComparisonsThe research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? The FindingsThe findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

    The British, Russians, and Americans have all fought across its beautiful and inhospitable terrain, in conflicts variously ruthless, misguided and bloody. This violent history is the subject of David Loyn's magisterial book. It is a history littered with misunderstandings and broken promises, in which the British, the Russians, and later the Americans, constantly underestimated the ability of the Afghans. In Afghanistan brilliantly brings to life the personalities involved in Afghanistan's relationship with the world, chronicling the misunderstandings and missed opportunities that have so often led to war. With 30 years experience as a foreign correspondent, David Loyn has had a front-row seat during Afghanistan's recent history. In Afghanistan draws on David Loyn's unrivalled knowledge of the Taliban and the forces that prevail in Afghanistan, to provide the definitive analysis of the lessons these conflicts have for the present day.

    In this immediate, thrilling, and inspiring memoir, Campbell recounts a timeless and transcendent tale of brotherhood, courage, and sacrifice.As commander of a forty-man infantry platoon called Joker One, Campbell had just months to train and transform a ragtag group of brand-new Marines into a first-rate cohesive fighting unit, men who would become his family: Sergeant Leza, the house intellectual who read Che Guevara; Sergeant Mariano Noriel, the “Filipino ball of fire” who would become Campbell’s closest confidant and friend; Lance Corporal William Feldmeir, a narcoleptic who fell asleep during battle; and a lieutenant known simply as “the Ox,” whose stubborn aggressiveness would be more curse than blessing. Campbell and his men were assigned to Ramadi, that capital of the Sunni-dominated Anbar province that was an explosion just waiting to happen. And when it did happen–with the chilling cries of “Jihad, Jihad, Jihad!” echoing from minaret to minaret–Campbell and company were there to protect the innocent, battle the insurgents, and pick up the pieces. After seven months of day-to-day, house-to-house combat, nearly half of Campbell’s platoon had been wounded, a casualty rate that went beyond that of any Marine or Army unit since Vietnam. Yet unlike Fallujah, Ramadi never fell to the enemy.Told by the man who led the unit of hard-pressed Marines, Joker One is a gripping tale of a leadership, loyalty, faith, and camaraderie throughout the best and worst of times.

    Britain stands alone against Nazi Germany. Only the RAF can protect Britain from falling to the Germans. 'Scramble' is the thrilling story of the epic battle that turned the tide of Nazi invasion in the summer of 1940. In more than 450 first-hand accounts, combatants, civilians, politicians, journalists and others who were part of the day-to-day heroism that was England’s finest hour tell a tale of war from an individual perspective. And what a revealing tale it is — of the shortages of every kind, with groundcrew racing against time to get the battered planes operational, to the tactical battles and controversies revealed by Air Ministry papers. Above all, it evokes the terror, rage and frustration of Britain besieged, and the spirit which held it all together: the courage to live to fight another day. Praise for 'Scramble' ‘We now have an accurate account It is the first one to get it right’. — Group Captain Dennis David ‘Deftly combining interviews, speeches, news reports, military communications and occasional unobtrusive narrative, Gelb presents a many-sided picture of war that reflects the feeling of the battle’ — New York Times Praise for 'Dunkirk' “Norman Gelb demonstrates in Dunkirk how productive it is to focus on an individual operation or battle … Dunkirk is both a good adventure read and an instructive case study yielding modern lessons.” — John Lehman, Former Secretary of the Navy, The Wall Street Journal “Norman Gelb finds fresh angles … Dunkirk stands as an exemplar of the perils of vacillation and the possibilities of action.” — The New York Times Book Review “Mr. Gelb has excavated beneath surface events, delved into political and psychological factors, and produced an intelligent, fast-moving narrative.” — Professor Arnold Ages, Baltimore Sun “Vivid and comprehensive … Absorbing … Sets a high standard for other reconstructions” — Kirkus Reviews Norman Gelb (b.1929) was born in New York and is the author of seven highly acclaimed books, including 'The Berlin Wall', 'Dunkirk', and 'Less Than Glory'. He was, for many years, correspondent for the Mutual Broadcasting System, first in Berlin and then in London. He is currently the London correspondent for New Leader magazine.

    Everyone knows about Navy SEALs and Green Berets but nobody knows about the deep recce, sabotage, and direct action missions conducted by the Rhodesian SAS. The Rhodesian Light Infantry was a killing machine, participating in combat jumps every night during the heat of the Bush War. The Selous Scouts were perhaps the most innovative and daring unconventional warfare unit in history which would pair white soldiers with turncoat black “former” terrorists who would then infiltrate enemy camps.US military veteran and historian Dan Tharp covers each of these three units in depth.(18,000 words)

    

    This group of raw young recruits scrambled ceaselessly in their Kittyhawk fighters to an extraordinary and heroic battle, the story of which has been left largely untold.The recruits had almost nothing going for them against the Japanese war machine, except for one extraordinary leader named John Jackson, a balding, tubby Queenslander - at 35 possibly the oldest fighter pilot in the world - who said little, led from the front, and who had absolutely no sense of physical fear.Time and time again this brave group were hurled into battle, against all odds and logic, and succeeded in mauling a far superior enemy - whilst also fighting against the air force hierarchy. After relentless attack, the squadron was almost wiped out by the time relief came, having succeeded in their mission - but also paying a terrible price.Michael Veitch, actor, presenter and critically acclaimed author, brings to life the incredible exploits and tragic sacrifices of this courageous squadron of Australian heroes.

    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

     In April 2004, soldiers from the 1st Cavalry Division were on a routine patrol in Sadr City, Iraq, when they came under surprise attack. Over the course of the next forty-eight hours, 8 Americans would be killed and more than 70 wounded. Back home, as news of the attack began filtering in, the families of these same men, neighbors in Fort Hood, Texas, feared the worst. In time, some of the women in their circle would receive "the call"-the notification that a husband or brother had been killed in action. So the families banded together in anticipation of the heartbreak that was certain to come. The firefight in Sadr City marked the beginning of the Iraqi insurgency, and Martha Raddatz has written perhaps the most riveting account of hand-to-hand combat to emerge from the war in Iraq. This intimate portrait of the close-knit community of families Stateside-the unsung heroes of the military -distinguishes "The Long Road Home" from other stories of modern warfare, showing the horror, terror, bravery, and fortitude not just of the soldiers who were wounded and killed but also of the wives and children whose lives now are forever changed.

    It is nothing less than the true, if fantastic, account of how Pakistan and the USA covertly controlled the largest guerrilla war of the 20th Century, dealing to the Soviet Russian presence in Afghanistan a military defeat that has come to be called 'Russia's Vietnam'.This compelling book, put together with great skill by the military author, Mark Adkin, is essential reading for anyone interested in the truth behind the Soviets' Vietnam, and the reasons why, to this day, the war in Afghanistan still drags on despite the victory that the Mujahideen were denied when the Soviets withdrew.

    If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In "Leading Apple with Steve Jobs," Jay details how Steve managed and motivated his people--and what every manager can learn from Jobs about motivating people to do the best work of their lives.Steve Jobs used the phrase "Pirates Not the Navy" as a rallying cry--a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book. Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivationExplains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction"Leading Apple with Steve Jobs" will shift your thought paradigm and inspire you to assemble and lead innovative teams.

    incursion into this complex, perplexing desert nation -- the latest in a long history of violent outside interventions. A country sitting atop the world's largest supply of crude oil, Iraq will continue to play an essential role in global economics and in Middle Eastern politics for many decades to come. Therefore, it is more important than ever for Westerners to have a clear understanding of the volatile, enigmatic "Land of Two Rivers" -- its turbulent past and its looming possibilities. In this acutely penetrating and endlessly fascinating study, acknowledged Middle East authority William R. Polk presents a comprehensive history of the tumultuous events that shaped modern Iraq, while offering well-reasoned judgments on what we can expect there in the years to come.

    Dr. Sutton reveals new insights that he's learned since the writing of Good Boss, Bad Boss. Sutton adds revelatory thoughts about such legendary bosses as Ed Catmull, Steve Jobs, A.G. Lafley, and many more, and how you can implement their techniques. If you are a boss who wants to do great work, what can you do about it? Good Boss, Bad Boss is devoted to answering that question. Stanford Professor Robert Sutton weaves together the best psychological and management research with compelling stories and cases to reveal the mindset and moves of the best (and worst) bosses. This book was inspired by the deluge of emails, research, phone calls, and conversations that Dr. Sutton experienced after publishing his blockbuster bestseller The No Asshole Rule. He realized that most of these stories and studies swirled around a central figure in every workplace: THE BOSS. These heart-breaking, inspiring, and sometimes funny stories taught Sutton that most bosses - and their followers - wanted a lot more than just a jerk-free workplace. They aspired to become (or work for) an all-around great boss, somebody with the skill and grit to inspire superior work, commitment, and dignity among their charges. As Dr. Sutton digs into the nitty-gritty of what the best (and worst) bosses do, a theme runs throughout Good Boss, Bad Boss - which brings together the diverse lessons and is a hallmark of great bosses: They work doggedly to "stay in tune" with how their followers (and superiors, peers, and customers too) react to what they say and do. The best bosses are acutely aware that their success depends on having the self-awareness to control their moods and moves, to accurately interpret their impact on others, and to make adjustments on the fly that continuously spark effort, dignity, and pride among their people.

    Dan Mills.'One of the best first-hand accounts of combat that I've ever read' Andy McNab'We all saw it at once. Half a dozen voices screamed 'Grenade!' simultaneously. Then everything went into slow motion...'April 2004: Dan Mills and his platoon of snipers fly into southern Iraq, part of an infantry battalion sent to win hearts and minds. They were soon fighting for their lives.Back home we were told they were peacekeeping. But there was no peace to keep. Because within days of arriving in theatre, Mills and his men were caught up in the longest, most sustained fire fight British troops had faced for over fifty years.This awe-inspiring account tells of total war in throat-burning winds and fifty-degree heat, blasted by mortars and surrounded by heavily armed militias - you won't be able to put this down.'If I could give it more stars I would' 5* reader review'A truly stunning story. I have read this 4 times and it's still as captivating now as the first time' 5* reader review