The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations.  Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping.

    Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:STORYHOWAUDIENCEREACHEXCELLENCESocial Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

    Things a Little Bird Told Me From GQ's "Nerd of the Year" to one of Time's most influential people in the world, Biz Stone represents different things to different people. But he is known to all as the creative, effervescent, funny, charmingly positive and remarkably savvy co-founder of Twitter-the social media platform that singlehandedly changed the way the world works. Now, Biz tells fascinating, pivotal, and personal stories from his early life and his careers at Google and Twitter, sharing his knowledge about the nature and importance of ingenuity today. In Biz's world: Opportunity can be manufactured Great work comes from abandoning a linear way of thinking Creativity never runs out Asking questions is free Empathy is core to personal and global success In this book, Biz also addresses failure, the value of vulnerability, ambition, and corporate culture. Whether seeking behind-the-scenes stories, advice, or wisdom and principles from one of the most successful businessmen of the new century, Things a Little Bird Told Me will satisfy every reader.

    Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love.In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game.Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself.For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.

    She helped it evolve from a debt-ridden, stodgy not-for-profit to a fast-moving, buzz-driven magnet for teens. Do Something now draws more than one million monthly hits on its Web site, while dispensing millions in grant money to young people with good ideas and a hunger to help others. Lublin now shows why the best not-for-profits are brilliant at doing more with less and what the mainstream business world can learn from them, especially in tough times. For instance, organizations like Do Something are tops at motivating people with nonfinancial incentives and doing effective grassroots marketing on a shoestring budget. Lublin's book distills the best lessons and stories from her career and includes interviews with other leaders of flourishing not-for-profits, such as Wendy Kopp of Teach for America, Adam Sterling of Save Darfur, and John Lilly of Mozilla.

    Yet you and I can take control and make media serve us -- all of us -- by being active consumers and participants. Here's how.ContentsForeword IntroductionChapter 1 Darwin’s Media Chapter 2 Becoming an Active User: Principles Chapter 3 Tools and Techniques for the Mediactive ConsumerChapter 4 Journalism’s Evolving Ecosystem Chapter 5 Principles of Trustworthy Media CreationChapter 6 Tools and Tactics for Trusted Creators Chapter 7 Owning Your Online Presence Chapter 8 Entrepreneurs Will Save Journalism, and You Could BeOne of Them Chapter 9 Laws and Norms Chapter 10 Teaching and Learning Mediactivity Chapter 11 A Path to Tomorrow Epilogue Acknowledgments

    As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life.Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

    Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

    The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.

    Bentuknya yang ringkas, multifungsi, dan selalu dibawa kemana saja, membuat ponsel mulai menjadi favorit untuk mengabadikan momen dalam bentuk foto, yang kadang datang tidak terduga.Berkembangannya fotografi ponsel ini didukung oleh perkembangan teknologi, salah satunya aplikasi berbagi foto fenomenal bernama Instagram.Buku ini mengupas lengkap aplikasi Instagram, mulai dari langkah-langkah penggunaan sampai cara mengoptimalkannya, juga membahas teknik fotografi ponsel, olah digital secara langsung di ponsel, dan tool-tool pilihan lainnya yang membuat hasil foto kamu lebih keren.Ayo, jepret, abadikan, dan bagikan!-----With a compact forms, multifunctional, and always carry anywhere, makes smartphone as favorite devices to capture the moment, which sometimes come unexpectedly.The rise of mobile photography is supported by the development of technology, the one phenomenal photo sharing app called Instagram.The book examines in detail applications Instagram, ranging from the use of measures to optimize the way, also discusses photographic techniques phones, digital though directly on mobile phones, tools and other options that make the images you cooler.Come on, snap, capture, and share!

    You may be overloaded with too much of information. There are loads of information in form of books and articles out there that can help you. However, would it be nice to have an easy and simple process to follow to handle this area of your life? Discover The Easy Guide To Public Speaking: “Public Speaking Essentials” will reveal 6 steps that’ll help you overcome your fear and speak like a PRO. These are easy to understand and implement solutions coming from someone who was in the trenches and who's now an active and successful public speaker. Since he was a shy kid as he was growing up, Rama ventured into Public Speaking to handle this area of his life. As a result of his learning from mentors, toastmasters and contests, Ramakrishna Reddy has won more than 25 Public Speaking Contests and written 3 books related to Public Speaking. He speaks regularly to people ranging from few dozens to few hundreds. Ramakrishna is dedicated to sharing the lessons he’s learned to help others become confident in public speaking. Public Speaking Revealed in Six Simple Steps: How to overcome Public Speaking Anxiety How to master three pillars of Public Speaking How to Practice for Presentation Day How to Handle the Presentation Day How to create a connection with the audience How to handle glitches during the presentation day Download now to know more about this 'no clutter' guide.

     World War Two is at its height. A formidable flyer and outstanding marksman, at twenty Charles Hubbard stands out amongst his comrades. Shooting down an enemy aircraft before even being sent to France, he quickly gains a reputation as an Ace before being himself shot down. Returning to England as the Nazi push continues, Hubbard continues to gain renown as he becomes embroiled in the Battle of Britain before being posted to North Africa. Soon he finds himself fighting a very different war to the one he is used to, a war not just against the Germans and Italians but against the desert itself. In an area known simply as The Cauldron, Hubbard’s bravery and moral stamina are pushed to the very limit time and again. Teetering on the verge of breakdown, his men are looking up to him to lead them on towards victory. Hubbard does not know if he has the strength left within himself to rise up once more and overcome his fears… ‘The Cauldron’ is a thrilling World War Two adventure from Richard Townshend Bickers. Praise for Richard Townshend Bickers: ‘A valuable history of the air war that began it all… by an ex-flyer of the Second World War who has a genuine feeling for the feats of his predecessors’ - THE BIRMINGHAM POST ‘His sympathy with the fighting man (and woman) shines out of every page’ - LIVERPOOL DAILY POST Richard Townshend Bickers volunteered for the RAF on the outbreak of the second world war and served, with a Permanent Commission, for eighteen years. He wrote a range of military fiction and non-fiction books, including ‘Torpedo Attack’, ‘My Enemy Came Nigh’, ‘Bombing Run’ and ‘Summer of No Surrender’. Endeavour Press is the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.

    The design should incorporate flexibility for dealing with seasonal changes, as well as long-term changes in wastewater quality and future regulations. Good planning and design, therefore, must be based on five major steps:characterization of the raw wastewater quality and effluent, pre-design studies to develop alternative processes and selection of final process train, detailed design of the selected alternative, contraction, and operation and maintenance of the completed facility. Engineers, scientists, and financial analysts must utilize principles from a wide range of disciplines: engineering, chemistry, microbiology, geology, architecture, and economics to carry out the responsibilities of designing a wastewater treatment plant. The objective of this book is to present the technical and nontechnical issues that are most commonly addressed in the planning and design reports for wastewater treatment facilities prepared by practicing engineers. Topics discussed include facility planning, process description, process selection logic, mass balance calculations, design calculations, and concepts for equipment sizing. Theory, design, operation and maintenance, trouble shooting, equipment selection and specifications are integrated for each treatment process. Thus delineation of such information for use by students and practicing engineers is the main purpose of this book.

    ⭐️⭐️⭐️⭐️⭐️ over a 19,000 reviews! Join the hundreds of thousands of happy colorists that really appreciate good quality artwork.Various Levels Of Intricacy Keeping You Excited and Inspired To Color!So Many Different Themes To Choose From: Garden Designs, Animals, Mandalas, and Paisley Patterns, Decorative Art.Perfect For Every Skill Level: Great For Growing Your Skills.Perfect With Your Choice Of Coloring Tools (Crayon, Gel Pens, Markers, Colored Pencils).High Resolution Crisp Clean Printing Of Illustrations.Each Coloring Page Is On One Sheet. Printed One Sided. Don't Worry About Bleed Through.Frequently Gifted. This Book Makes The Perfect Gift For Christmas Holidays, Birthday and More. Grab a Set of Pencils To Go With It!Create Your Own Frame-Worthy Masterpieces!This adult coloring book from Cindy Elsharouni has over 60 animal patterns and provides hours of stress relief through creative expression. It features small and big creatures from forests, oceans, deserts, and woodland. About Selah Works Selah Works and Cindy Elsharouni create a wide range of coloring books, journal and sketchbooks that help you relax, unwind, and express your creativity. Explore the entire Selah Works collection to find your next coloring or creative adventure.Buy Now & Relax. Scroll to the top of the page and click the Add to Cart button.

    Are you thinking about getting into triathlon or attempting your first race? Maybe you’re curious about this whole “Triathlon” thing and want to know if its right for you?If you've ever thought about doing a triathlon, you’re in the right place . Triathlon: the Beginners Guide Will Be Your Trusted Guide Triathlon can be confusing.  Let me help you get started. Don’t be intimidated by skinny 20-somethings squeezed into lycra. Don’t rush into dangerous amounts of joint-pounding training; risking your health. Don’t be fooled into buying tons of expensive and unnecessary equipment. The Beginners Guide will act as your road-map to Triathlon success It covers every aspect of your triathlon, including: which Triathlon distance is right for you how to swim and get over the fear of swimming in open-water, away from the safety and familiarity of your local pool. becoming a fast (and safe) cyclist, without spending thousands of dollars on a professional-grade bike how to run after you’ve just finished an intense bike ride what to look for in a triathlon training plan, and how to tell if you should tear yours up on the spot what you need to eat and drink; before, during and after your race how to put it all together in the intense “transition area” and how to survive race day nerves and the complex logistics of a triathlon race site. I’ll Also Reveal these Nuggets of Triathlon Gold; Earned from Over 25 Years of Triathlon the same “Six Periods of Training” I use with my $1000 per month one-on-one students the simple truth about structuring your Triathlon training . . . no math formula or science PhD required why “standard” advice about open-water swimming will leave you gasping for air while others swim over the top of you the most powerful cure for fear of swimming ever known . . . and why it’s easier to fix than you’ve ever thought possible the single little-known secret of triathlon training to dramatically reduce your risk of injury . . . by up to as much as 90% the only list you’ll ever need for all your Triathlon planning why most Triathlon coaches are 100% wrong in the way they approach race day how to avoid the embarrassing mistakes even veteran triathletes make on race day Start Your Triathlon Journey Today Triathlons the Beginners Guide is everything a new triathl