It is a masterpiece from one of the world's most innovative writers.

    He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

    This is a practical way to learn the aspects of language that you’ll actually need and use; from booking a hotel room to navigating a menu, Paul will effortlessly build your confidence and give you the tools to handle any holiday situation.His ‘word robbery’ will also help unlock the range of vocabulary you already know. By making a few simple tweaks, you’ll go from fantastic to fantastique.Ideal for first-time learners or people who struggled in school, this book will help you absorb information quickly and efficiently, just like you did learning English as a child. Forget the way you used to be taught; this course guarantees you minimum effort and maximum success without the need for complex grammar rules or jargon. With thousands of satisfied customers, there’s never been a better time to learn.“There is nothing so complicated in foreign languages that it cannot be made simple.” Paul NobleA quick, easy and fun way to unlock your basic language skills. Perfect for beginners, this book will give you all the information you need to build basic conversations and get by on your travels.

    If you master this skill, you'll achieve extraordinary results.Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there's a better way.In Deep Work, author and professor Cal Newport flips the narrative on impact in a connected age. Instead of arguing distraction is bad, he instead celebrates the power of its opposite. Dividing this book into two parts, he first makes the case that in almost any profession, cultivating a deep work ethic will produce massive benefits. He then presents a rigorous training regimen, presented as a series of four "rules," for transforming your mind and habits to support this skill.A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories-from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air-and no-nonsense advice, such as the claim that most serious professionals should quit social media and that you should practice being bored. Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.

    They allow you to feel at ease in any situation--and give you the polish and confidence to become a leader. Etiquette expert Dorothea Johnson's essential dos and don'ts address both 21st-century and classic questions, including:* acing job interviews* giving confident handshakes* making conversation* proper business attire and meeting protocol* e-mail etiquette, including what to post--or not--on social media* how to deal with rude cell phone users* conducting a meeting at a restaurant* attending business or social events* table mannersWith style, wit, and delightful commentary throughout from her granddaughter, Liv Tyler, on everything from being a good guest to finding a balance with technology, Modern Manners is the must-have guide to ensure your success.

    Part intellectual journey, part memoir, Hamlet's BlackBerry sets out to solve what William Powers calls the conundrum of connectedness. Our computers and mobile devices do wonderful things for us. But they also impose an enormous burden, making it harder for us to focus, do our best work, build strong relationships, and find the depth and fulfillment we crave.Hamlet's BlackBerry argues that we need a new way of thinking, an everyday philosophy for life with screens. To find it, Powers reaches into the past, uncovering a rich trove of ideas that have helped people manage and enjoy their connected lives for thousands of years. New technologies have always brought the mix of excitement and stress that we feel today. Drawing on some of history's most brilliant thinkers, from Plato to Shakespeare to Thoreau, he shows that digital connectedness serves us best when it's balanced by its opposite, disconnectedness.Using his own life as laboratory and object lesson, Powers demonstrates why this is the moment to revisit our relationship to screens and mobile technologies, and how profound the rewards of doing so can be. Lively, original, and entertaining, Hamlet's BlackBerry will challenge you to rethink your digital life.

    And servant leadership—the idea that managing with respect, honesty, love, and spirituality empowers employees—helps individuals answer that calling. Bestselling author and former Fortune 500 executive James A. Autry reveals the servant leader’s tools, a set of skills and ideals that will transform the way business is done. It helps leaders nurture the needs and goals of those who look to them for leadership. The result is a more productive, successful, and happier organization, and a more meaningful life for the leader. Autry reveals how to remain true to the servant leadership model when handling day-to-day and long-term management situations, including how to: •Provide guidance during conflict and crisis•Assure your continued growth and progress as a leader•Train managers in the principles of servant leadership•Transform a company with morale problems into a great place to workPracticed by one-third of the companies on Fortune’s “100 Best Companies to Work For” list, servant leadership is a thriving philosophy. Ultimately, Autry explores how it can be a valuable, refreshing, and rewarding approach to leading others in business life.“When I first read Jim’s work, I was thrilled. Finally, someone had clearly and con-cisely articulated these principles in a way that people can quickly adopt into their lives.”—from the foreword by Howard Behar, retired president, Starbucks“This is an awesome book. James Autry’s gift is that he brings lofty ideals down to earth with general illustrations that make them easy to understand and apply. I highly recommend it!”—Jack Canfield, coauthor, Chicken Soup for the Soul“The Servant Leader describes the kind of leadership upon which Starbucks Coffee Company has been built and is a concept that is closely aligned with our mission and guiding principles.” —Howard Schultz, chairman, Starbucks

    Doing something that’s genuinely better is very hard.” —Jony IveIn 1997, Steve Jobs returned to Apple as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at Apple’s corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company’s long decline.That young designer was Jony Ive. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. The designs have not only made Apple a hugely valuable company, they’ve overturned entire industries, built a loyal fan base, and created a globally powerful brand. Along the way, Jony Ive has become the world’s leading technology innovator, won countless design awards, earned a place on the 2013 Time 100 list, and was even knighted for his “services to design and enterprise.”Yet despite his triumphs, little is known about the shy and soft-spoken whiz whom Jobs referred to as his “spiritual partner” at Apple. Jony Ive reveals the true story of Apple’s real innovator-in-chief.Leander Kahney, the bestselling author of Inside Steve’s Brain, offers a detailed portrait of a creative genius. He shows us how Jony Ive went from an English art school student with dyslexia to the man whose immense insights have altered the pattern of our lives. From his early interest in industrial design, fostered by his designer father, through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that he developed to become the designer of his generation.Based on interviews with Jony Ive’s former colleagues and Kahney’s own familiarity with the world of Apple, this book gives insight into how Jony Ive (now senior vice president of design) has redefined the ways in which we work, entertain, and communicate with one another.

    Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold.  What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused and overcome distractions? What if you had the power to become "indistractable"?  International best-selling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction's Achilles' heel in his groundbreaking new book.  In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more.  Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.  Inside, Eyal overturns conventional wisdom and reveals: Why distraction at work is a symptom of a dysfunctional company culture - and how to fix it  What really drives human behavior and why "time management is pain management"  Why your relationships (and your sex life) depend on you becoming indistractable  How to raise indistractable children in an increasingly distracting world Empowering and optimistic, Indistractable provides practical, novel techniques to control your time and attention - helping you live the life you really want.

    man or woman... no matter how poor your education may be today!It makes no difference how badly you did in school as a child... how difficult it is for you to concentrate today... how poor your memory may be... how much a prisoner you are of crippling mental habits... how impossible it may seem to you today that YOU could read an entire book in as little as half an hour -That YOU could flash through business and financial problems that leave your friends stopped cold - that YOU could hold an entire roomful of people ABSOLUTELY SPELLBOUND BY THE POWER OF YOUR IMAGINATION, YOUR UNDERSTANDING, YOUR ABILITY TO TRANSMIT THE SPOKEN WORD! What's The Secret? It's As Simple As This - I believe that you can perform every one of these accomplishments - and more - far easier and faster than you've ever dreamed - because of this one simple fact: I believe that your mind is working today at only HALF of its true power - simply because no one has ever shown you the right way to make every book, every article, every subject you ever wish to learn HALF TEACH ITSELF! What are some benefits you can expect when you follow this program Effortlessly remember important dates, appointments, meetings and schedules weeks, months or even years ahead without missing a single one! Make other people "Hang On Your Every Word!" Develop a perfect, computer-like memory in just 5 minutes a day! Quickly and easily double or even triple your reading speed Breeze through any test or exam Develop unbreakable concentration and focus Never experience social awkwardness or anxiety again Skyrocket Your Vocabulary - In Minutes! What will you learn? Discover advanced techniques from psychology to become a master at any skill or subject Simple methods that allow you to nail down tough information or complex concepts quickly and easily What you can do to eliminate procrastination, minimize distractions, avoid interruptions, keep your mind focused and concentrate longer, even during challenging or stressful situations Step-by-step easy-to-understand methods for turning even the worst memory into a powerful one. How to use what you learn to become SUCCESSFUL in your business and enjoy all of the benefits How you can dazzle your friends and fellow workers with your ability to absorb facts like a sponge And much, much more Final Words: This is NOT a textbook! NOT a study manual

    —DR. ROBIN ZASIO, Psy. D., LCSW, director of The Anxiety Treatment Center of Sacramento, featured doctor on the A&E series Hoarders Cognitive Behavioral Therapy (CBT) has proven to be the tipping point through which many people are finally able to make significant changes and break free of anxiety and depression. Cognitive Behavioral Therapy in 7 Weeks is an interactive workbook that outlines a simple, practical plan that occurs over the course of 7 weeks, and offers real, tangible relief from anxiety and depression. This is a cumulative workbook—the work you do each week builds upon that of the last and, ultimately, creates a lasting CBT “tool kit” that will prepare you to handle future challenges as they come. In his private practice, licensed psychologist Dr. Seth Gillihan specializes in the use of cognitive-behavioral treatment for anxiety and depression. He concentrates on the specific needs of each patient by using the evidence-based, solution-focused treatment principles of CBT—the fundamentals of which at the core of Cognitive Behavioral Therapy in 7 Weeks. With Cognitive Behavioral Therapy in 7 Weeks you will: Become familiar with the basic principles of CBT and understand how it works Define specific goals that you’ll work toward over the course of 7 weeks Learn fundamental CBT skills through guided writing exercises that apply to your current, real-life challenges Cognitive Behavioral Therapy in 7 Weeks is the most comprehensive yet efficient workbook available for using CBT to address anxiety and depression.

    And the secret phrase is this:NOBODY WANTS TO READ YOUR SH*T. Recognizing this painful truth is the first step in the writer's transformation from amateur to professional. From Chapter Four: “When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with ev­ery sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?"

    Get ready to amaze your friends—and yourself—with incredible calculations you never thought you could master, as renowned “mathemagician” Arthur Benjamin shares his techniques for lightning-quick calculations and amazing number tricks. This book will teach you to do math in your head faster than you ever thought possible, dramatically improve your memory for numbers, and—maybe for the first time—make mathematics fun.Yes, even you can learn to do seemingly complex equations in your head; all you need to learn are a few tricks. You’ll be able to quickly multiply and divide triple digits, compute with fractions, and determine squares, cubes, and roots without blinking an eye. No matter what your age or current math ability, Secrets of Mental Math will allow you to perform fantastic feats of the mind effortlessly. This is the math they never taught you in school.Also available as an eBook

    Highly sceptical, naturally, the Old Dealmaker negotiates a trial period - a summer holiday in a human body, with all the delights of the flesh.The body, however, turns out to be that of Declan Gunn, a depressed writer living in Clerkenwell, interrupted in his bath mid-suicide. Ever the opportunist, and with his main scheme bubbling in the background, Luce takes the chance to tap out a few thoughts - to straighten the biblical record, to celebrate his favourite achievements, to let us know just what it's like being him. Neither living nor explaining turns out to be as easy as it looks. Beset by distractions, miscalculations and all the natural shocks that flesh is heir to, the Father of Lies slowly begins to learn what it's like being us.

    Fritz vanished just after an argument over Matthias's breaking of the school's honor code, and Matthias has long been haunted by the idea that his betrayal led to his friend's disappearance.Years later, after hitting the fast lane in New York as a successful novelist--then falling twice as hard--Matthias is stuck, a failure as a writer, a boyfriend, a person. When he is offered the opportunity to return to Blackburne as an English teacher, he sees it as a chance to put his life back together. But once on campus, Matthias gets swiftly drawn into the past, and is driven to find out what happened to Fritz. He partners with a curmudgeonly local retired cop and tries to solve the case, dealing with campus politics, the shocking death of a student, Fritz's complicated and powerful Washington, D.C., family, and his own place in the privileged world of Blackburne.In the spirit of film noir, what follows is a tale full of unexpected turns. Shadow of the Lions is a gripping literary thriller, but also a moving coming-of-age story that is as much about the mystery as it is about the redemption of a broken friendship and a lost soul.