It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies.Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last 20 years of the technology industry.This second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. You'll want to get a copy because it:Features an interesting preface and interview with Joel Spolsky of "Joel on Software" Offers practical advice on avoiding PR disaster Features actual pictures of some of the worst PR and marketing material ever created Is highly readable and funny Includes theme-based cartoons for every chapter

    In Managing the Design Factory Donald G. Reinertsen presents concepts and practical tools that will be invaluable for anyone trying to get products out of the pipeline and into the market.The first book to put the principles of World Class Manufacturing to work in the development process, Managing the Design Factory combines the powerful analytical tools of queuing, information, and system theories with the proven ideas of organization design and risk management. The result: a methodical approach to consistently hit the "sweet spot" of quality, cost, and time in developing any product. Reinertsen illustrates these concepts with concrete examples drawn from his work with many leading companies across different industries.Fresh and thought-provoking, the book challenges many of the conventional approaches to product development. "There are no best practices," Reinertsen writes, "the idea of best practices is a seductive but dangerous trap." Unlike other books that promote rules and rituals based on benchmarking "best practices," this book focuses on practical tools that account for varied situations. He breaks new ground with a disciplined, quantitative approach for making decisions on critical issues: When should we use a sequential or concurrent process? Centralized or decentralized control? Functional or team organizations?Full of practical techniques, concrete examples, and solid general principles, this is a real toolkit for product developers. Moreover, it is written with the clarity, precision, and humor that are Reinertsen's trademarks. He promises to challenge the thinking of anyone involved in product development.

    Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.

    Kanban leverages visual management techniques to involve stakeholders and to facilitate understanding of how the work works. Through limiting the amount of work in process, and by focusing on finishing that work as soon as possible, kanban helps you to adjust demand to capacity, to reduce lead times and to create a driver for continuous improvement.Kanban in Action is a down-to-earth, no-frills, get-to-know-the-ropes introduction to kanban. It's based on the real-world experience and observations from two kanban coaches who have introduced this process to dozens of teams. In this book, you'll discover basic but powerful techniques on how to visualize and track work, how to construct a kanban board, how to visualize queues and bottlenecks, and much much more. You'll learn the principles of why kanban works as well as nitty-gritty details like how to use different color stickies to help you organize and track your work items.

    You'll also receive updates when significant changes are made, as well as the final ebook version. Embedded Android is for Developers wanting to create embedded systems based on Android and for those wanting to port Android to new hardware, or creating a custom development environment. Hackers and moders will also find this an indispensible guide to how Android works.

    With it, one can create a variety of community-driven sites, including blogs, forums, wiki-style sites, and much more. Assuming that users already possess the knowledge to install and bring a standard installation online, the authors delve into Drupal internals, showing how to truly take advantage of its powerful architecture.

    Agile Coaching de-mystifies agile practices--it's a practical guide to creating strong agile teams. Packed with useful tips from practicing agile coaches Rachel Davies and Liz Sedley, this book gives you coaching tools that you can apply whether you are a project manager, a technical lead, or working in a software team. To lead change, you need to expand your toolkit, and this book gives you the tools you need to make the transition from agile practitioner to agile coach. Agile Coaching is all about working with people to create great agile teams. You'll learn how to build a team that produces great software and has fun doing it. In the process, you'll grow a team that's self-sufficient and skillful. This book provides you with deeper knowledge of how agile practices work and how to inspire your team to improve. Discover how to coach your team through the agile lifecycle, from planning to writing software. Learn the secrets of running effective agile meetings and how to get your team following a consistent approach to creating software. You'll find chapters dedicated to introducing Test-Driven Development, designing Retrospectives, and making progress visible. Find out what works and what to avoid when introducing agile practices to your team. Throughout the book the authors share their personal coaching stories from experience with real teams, giving you insights into what works and what to avoid. Each chapter also covers hurdles that you and your team may face and what to do to clear them.

    

    An immediate and comprehensive answer source, rather than a diffuse tutorial, for serious programmers who want to see difficult material covered in depth without the fluff. Discusses XML, dynamic HTML, JavaScript, Java, and Perl CGI programming to create a full Web site programming package. Written by the author of several successful titles published by The Coriolis Group.

    However, many groups have floundered in their practice-oriented adoptions. Why? Because without a deeper understanding of the thinking tools and profound organizational redesign needed, it is as though casting seeds on to an infertile field. Now, drawing on their long experience leading and guiding large-scale lean and agile adoptions for large, multisite, and offshore product development, and drawing on the best research for great team-based agile organizations, internationally recognized consultant and best-selling author Craig Larman and former leader of the agile transformation at Nokia Networks Bas Vodde share the key thinking and organizational tools needed to plant the seeds of product development success in a fertile lean and agile enterprise. Coverage includes Lean thinking and development combined with agile practices and methods Systems thinking Queuing theory and large-scale development processes Moving from single-function and component teams to stable cross-functional cross-component Scrum feature teams with end-to-end responsibility for features Organizational redesign to a lean and agile enterprise that delivers value fast Large-scale Scrum for multi-hundred-person product groups In a competitive environment that demands ever-faster cycle times and greater innovation, applied lean thinking and agile principles are becoming an urgent priority. Scaling Lean & Agile Development will help leaders create the foundation for their lean enterprise-and deliver on the significant benefits of agility. In addition to the foundation tools in this text, see the companion book Practices for Scaling Lean & Agile Development: Large, Multisite, and Offshore Product Development with Large-Scale Scrum for complementary action tools.

    Book content includes:Getting started with MVC 3, including a rundown of the new project dialog, directory structure and an introduction to NuGet (PowerShell inside Visual Studio 2010)Controllers and Actions View and ViewModelsModels and Databases, including using NuGet to install Entity Framework Code FirstForms and HTML HelpersValidation and Data AnnotationsMembership, Authorization and SecurityAjaxRouting, including routing to Http HandlersNuGet, including using it from the Dialog 'and Package Console, creating a package, custom PowerShell actions and running from both a local repository and the WebDependency InjectionUnit testingExtending ASP.NET MVC with filters and Extensibility pointsWhat's new in MVC 3

    Each mini-chapter adds one feature to the ray tracer, and by the end the reader can produce the image on the book cover. Details of basic ray tracing code architecture and C++ classes are given.

    Not only are all of our business, scientific, and government transactions now computerized, but the widespread use of digital cameras, publication tools, and bar codes also generate data. On the collection side, scanned text and image platforms, satellite remote sensing systems, and the World Wide Web have flooded us with a tremendous amount of data. This explosive growth has generated an even more urgent need for new techniques and automated tools that can help us transform this data into useful information and knowledge.Like the first edition, voted the most popular data mining book by KD Nuggets readers, this book explores concepts and techniques for the discovery of patterns hidden in large data sets, focusing on issues relating to their feasibility, usefulness, effectiveness, and scalability. However, since the publication of the first edition, great progress has been made in the development of new data mining methods, systems, and applications. This new edition substantially enhances the first edition, and new chapters have been added to address recent developments on mining complex types of data- including stream data, sequence data, graph structured data, social network data, and multi-relational data.A comprehensive, practical look at the concepts and techniques you need to know to get the most out of real business dataUpdates that incorporate input from readers, changes in the field, and more material on statistics and machine learningDozens of algorithms and implementation examples, all in easily understood pseudo-code and suitable for use in real-world, large-scale data mining projectsComplete classroom support for instructors at www.mkp.com/datamining2e companion site

    Enjoy a journey through the eyes of a geek working at one of the most important companies in the world as he walks you through events both large and small. Just don't get caught in the Redmond reality distortion field! What others are saying about "A Microsoft Life": "Any self-respecting geek needs to read this book. Stepto provides an enjoyable and entertaining insight of life inside Microsoft." - Larry "Major Nelson" Hryb, Director of Programming for Xbox LIVE "Anyone who lived through the adolescent years of the computer revolution will alternate between laughing and crying (from laughing) at these great stories from inside the monolith. - Ken Denmead, NYT Bestselling Author, and editor of Geekdad.com

    Beginning with an introduction to array formulas, this manual examines topics such as how they differ from ordinary formulas, the benefits and drawbacks of their use, functions that can and cannot handle array calculations, and array constants and functions. Among the practical applications surveyed include how to extract data from tables and unique lists, how to get results that match any criteria, and how to utilize various methods for unique counts. This book contains 529 screen shots.