Treat Your Poker Like a Business


Dusty Schmidt - 2009
    But this isn't the ability to which he attributes his success. Instead, Schmidt says his multi-million dollar achievements are due to his ability to apply old-fashioned business concepts to the game of poker. Six years into his career, Schmidt's resume is legendary: Nearly 10 million hands and 15,000 hours played. Mind-blowing win rates spanning massive sample sizes. $5 million won, and never a losing month. With "Treat Your Poker Like A Business," Schmidt teaches other online poker players to monetize their abilities as he did. He shows readers how to manage bankroll, rationalize variance, move up in stakes, avoid tilt, create new sources of revenue, and most importantly, become more profitable. Just as "Moneyball" did for baseball, "Treat Your Poker Like A Business" gives players an entirely new way to gain a competitive advantage.

Efficiency: Get Rich Without Giving Up Your Life


Wall Street Playboys - 2017
    We’ve seen many people become rich… yet they lack social skills (trapped in relationships they desperately want to escape) or… their bodies have seen material physical decay. We’re putting out the framework in this book and you’ll have all of the tools you need to get get rich and have a fun life at the same time.We’re not going to lie and say this is a “guarantee” to become rich. There are no guarantees. Getting rich and winning at life is no different than sports. We can give you every single step to take and how to do it. But. It is up to YOU to execute on the steps. Instead of buying 10 different books at the same time, we’ll give everything out in ten key beneficial points:1) How to get into the top 10% physically with one hour a day of exercise per day. You’re going to be busy and unless you’re a professional athlete, dedicating an hour a day will be enough. This is the first step to become a well rounded individual as a healthy person can work longer hours, has more energy to go out and have fun and extends his life (the most valuable asset in the world: Time)2) How to eat correctly to be in the top 10%. We’ll give you the rough blue print for items to eat on a daily basis. By simply following the framework you won’t need to count calories/macros etc since we’re trying to be efficient with our time. By following the framework, you will have less stress (no longer calculating everything you eat) and you’ll give yourself some wiggle room to go out and drink when you feel like it.3) How to figure out what type of intelligence you have. We give you a process to figure out where your skills are. Everyone has *relative* advantage in at least 2-3 categories. Use this to your advantage and develop your natural talents. We believe talent matters more than passions. Talents are natural to you and if they didn’t exist everyone would be able to make money in the exact same industries or throw a fastball at 100mph. Finding your type of intelligence is the first step to becoming rich.4) How to use this type of intelligence to choose a career and the *right* company: Wall Street, Technology or Sales. We have talked about this in the past and you’ll notice we’re adding a new wrinkle. We’re giving you the tools to figure out what company to join. You’ll have basic mathematical formulas that will tell you if you should join Company A or Company B when the offers come rolling in.5) How to start an online business and sell (the basics and all you need to start). This one is self explanatory. We go into details on how to start an online business and how to sell. The best thing about online businesses? The margin structure. As you’ll see the cost of running a website is practically nothing and you’ll need minimal start up capital to begin today.6) Clear outline of how to create and start an online product business with correct copywriting. You’ll never be an expert in sales. No one is! Why? Every single second invested in learning more about sales will lead to a financial return. The game continues to evolve but we can give you the basic framework to start.7) How to go into affiliate marketing if someone wants to take a stab at the competitive space. We give you both the legitimate affiliate marketing route and the dark side as well. The overnight success stories are “too good to be true” because they are. That said there are legitimate ways to do affiliate marketing as well. If you don’t want to create a product (yet) most people start here and move to starting a Company later (once they learn a specific niche)8) Overview of how affiliate marketing operates and how to do it. Beyond the overview, we also tell you how to do it. Both the legitimate way and the dark side as well. We explain why the legitimate way is better long-term, but we’d be lying if we said everyone is selling on an equal playing field (they are not).9) How to do all of this and maintain a normal social life (avoid choking off your personality). This puts everything together, we give a basic schedule and explain how to improve your social skills and meet new people frequently without losing traction with your business and career. If you’re able to keep your composure and go out twice a week, you’ll see your phone numbers increase and you’ll be much more interesting than the average person who works, sleeps and watches TV all day.10) Common questions and a schedule.We provide a rough schedule on a weekly basis under the assumption that a person is not rich yet. In addition, we answer a large number of common questions and provide good answers to “questions around morality” which essentially says “Break every single rule you can because someone else will, just don’t break the law. Ever.” this is essentially the gray area that you’ll operate in if you’re new to any field.

The Ride of a Lifetime: Doing Business the Orange County Choppers Way


Paul Teutul - 2009
    and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it.Offers an inside look at the business practices that built Orange County Choppers into a massively successful business Reveals a different side to the OCC family patriarch Full of practical, real world business principles that lead to unlimited success for any business The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.

The Social Media Marketing Book


Dan Zarrella - 2009
    With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.Make sense of this complicated environment with the help of screenshots, graphs, and visual explanationsUnderstand the history and culture of each social media type, including features, functionality, and protocolsGet clear-cut explanations of the methods you need to trigger viral marketing successesChoose the technologies and marketing tactics most relevant to your campaign goalsLearn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." --Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." --Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web." -- Brian Solis, publisher of leading marketing blog PR 2.0

Find It, Fix It, Flip It!: Make Millions in Real Estate - One House at a Time


Michael Corbett - 2006
    He then covers every step from purchase to sale: - Get the profit-making house at the price you can afford- Make the improvements that make you millions- Insider secrets that save you thousands- Take advantage of the market's ups and downs- Sell your home tax free and pocket the profitsFilled with practical tips, illustrated with before-and-after case studies and easy to use charts and worksheets, Find It, Fix It, Flip It! offers the insider expertise needed to tap into an exciting--and potentially limitless--new source of income and financial independence.

Not Everyone Gets A Trophy: How to Manage the Millennials


Bruce Tulgan - 2015
    

The Story of Silver: How the White Metal Shaped America and the Modern World


William Silber - 2019
    Roosevelt during the 1930s and by the richest man in the world, Texas oil baron Nelson Bunker Hunt, during the 1970s altered the course of American and world history. FDR pumped up the price of silver to help jump start the U.S. economy during the Great Depression, but this move weakened China, which was then on the silver standard, and facilitated Japan's rise to power before World War II. Bunker Hunt went on a silver-buying spree during the 1970s to protect himself against inflation and triggered a financial crisis that left him bankrupt.Silver has been the preferred shelter against government defaults, political instability, and inflation for most people in the world because it is cheaper than gold. The white metal has been the place to hide when conventional investments sour, but it has also seduced sophisticated investors throughout the ages like a siren. This book explains how powerful figures, up to and including Warren Buffett, have come under silver's thrall, and how its history guides economic and political decisions in the twenty-first century.

High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce


Micah Solomon - 2012
    Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment--lashing out at those that don't.  Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive--and thrive. And  High-Tech, High-Touch Customer Service  spells out surefire strategies for success in a clear, entertaining, and practical way. Discover:  * Six major customer trends and what they mean for your business  * Eight unbreakable rules for social media customer service  * How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content  * The rising power of self-service--and how to design it properly  * How to build a company culture that breeds stellar customer service ? High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide--online and off.

Who Gets What — and Why: The New Economics of Matchmaking and Market Design


Alvin E. Roth - 2014
    If you’ve ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you’ve participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of “goods,” like a spot in the Yale freshman class or a position at Google? This is the territory of matching markets, where “sellers” and “buyers” must choose each other, and price isn’t the only factor determining who gets what.Alvin E. Roth is one of the world’s leading experts on matching markets. He has even designed several of them, including the exchange that places medical students in residencies and the system that increases the number of kidney transplants by better matching donors to patients. In Who Gets What — And Why, Roth reveals the matching markets hidden around us and shows how to recognize a good match and make smarter, more confident decisions.

Effective Delegation of Authority: A (Really) Short Book for New Managers About How to Delegate Work Using a Simple Delegation Process


Hassan Osman - 2019
    This quick read is a must for new managers -- and also for senior managers who are seeking a framework to help newer managers avoid the common mistakes." - Dave Stachowiak, Host of the ‘Coaching for Leaders’ podcast Do you feel stressed and overwhelmed with tasks that you can’t keep up with? Are you struggling with the delegation of work to your employees?  Effective Delegation of Authority is a brief guide for new managers that will help you improve your delegation skills in simple steps.If you’re a manager or entrepreneur who leads three or more employees, then this book is for you.It’s a super-short book that’ll help you avoid the common mistakes that new managers make when delegating tasks.It includes a comprehensive step-by-step process that tells you exactly what to do before delegation, during delegation, and after delegation.You’ll also get immediately applicable tactics that you can implement straightway with your subordinates. Here’s a partial list of what’s covered:  How to determine what to delegate to your employees before starting the delegation process The method you should follow to decide who to delegate work to on your team The five traits that every task should have before you delegate it.  How to describe authority levels the right way before you delegate work How to avoid micromanaging your employees How to check in with your subordinates and give them meaningful feedback.  How to avoid being too prescriptive, while still giving your employees a good description of what they need to accomplish The most important thing you should do after you delegate a task to verify understanding Some examples of delegation to help you understand the concepts better A downloadable sample delegation template and one-page cheat sheet that you can use as quick reference guides The book is divided into three sections that will serve as your new manager checklist:   Section I: Before Delegation Step One: Determine What to Delegate Step Two: Determine Who to Delegate to Section II: During Delegation Step One: Explain the Task Clearly Step Two: Describe Goals, Not Actions Step Three: Give Clear Timelines

Storyscaping: Stop Creating Ads, Start Creating Worlds


Gaston Legorburu - 2014
    Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more.•Shows how to map how the consumer engages with the category and product/service•Explains how to develop an organizing idea and creative plan for an immersive storyscape experience•Defines the role of marketing channels around the organizing idea•Establishes how technology can be applied to the experienceLearn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand.

Def Jam, Inc.: Russell Simmons, Rick Rubin, and the Extraordinary Story of the World's Most Influential Hip-Hop Label


Stacy Gueraseva - 2005
    Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business and one of music's most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island. Though the two came from different backgrounds, their all-consuming passion for hip-hop brought them together. Soon they would revolutionize the music industry with their groundbreaking label, Def Jam Records. Def Jam, Inc. traces the company's incredible rise from the NYU dorm room of nineteen-year-old Rubin (where LL Cool J was discovered on a demo tape) to the powerhouse it is today; from financial struggles and scandals-including The Beastie Boys's departure from the label and Rubin's and Simmons's eventual parting-to revealing anecdotes about artists like Slick Rick, Public Enemy, Foxy Brown, Jay-Z, and DMX. Stacy Gueraseva, former editor in chief of Russell Simmons's magazine, Oneworld, had access to the biggest players on the scene, and brings you real conversations and a behind-the-scenes look from a decade-and a company-that turned the music world upside down. She takes you back to New York in the '80s, when late-night spots such as Danceteria and Nell's were burning with young, fresh rappers, and Simmons and Rubin had nothing but a hunch that they were on to something huge. Far more than just a biography of the two men who made it happen, Def Jam, Inc. is a journey into the world of rap itself. Both an intriguing business history as well as a gritty narrative, here is the definitive book on Def Jam-a must read for any fan of hip-hop as well as all popular-culture junkies.

Design


Tom Peters - 2005
    Breaking down the message from his bestselling Re-Imagine!, these pocket-sized books deliver crucial business truths to those who are looking for inspiration on leadership, innovation, design, or trends.

This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers


Dave Gerhardt - 2019
    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

To Save Everything, Click Here: The Folly of Technological Solutionism


Evgeny Morozov - 2013
    But how will these be affected once we delegate much of the responsibility for them to technology? The temptation of the digital age is to fix everything—from crime to corruption to pollution to obesity—by digitally quantifying, tracking, or gamifiying behavior. But when we change the motivations for our moral, ethical, and civic behavior, we may also change the very nature of that behavior itself. Technology, Evgeny Morozov proposes, can be a force for improvement—but only if we abandon the idea that it is necessarily revolutionary and instead genuinely interrogate what we are doing with it and what it is doing to us.From urging us to abandon monolithic ideas of “the Internet” to showing how to design more humane and democratic technological solutions, To Save Everything, Click Here is a dazzling tour of our technological future, and a searching investigation into the digital version of an enduring struggle: between man and his machines.