"This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.

    Author Jigar Shah, internationally recognized for revolutionizing the now multi-billion-dollar solar energy industry, outlines how entrepreneurs and investors can unlock the massive potential that climate change represents. Shah argues that, while new technical innovation is valuable, deployment of existing technologies are the key to reaching our near-term climate targets. Rather than waiting for yet to be developed technology, business model innovation is the key to attract mainstream capital and unlock transformational change. Shah makes a compelling case for reaching our 2020 climate change goals through 100,000 companies worldwide, each generating $100 million in sales. Unlocking our next economy will be driven by thousands of companies deploying existing clean and resource-efficient technologies in electricity-supply (like solar), transportation, building materials, industry, forestry, waste, and agriculture. Shah is not alone; according to the International Energy Agency, and others, $10 trillion can be invested profitably—today—in the world’s existing technologies, making Shah’s plan of 100,000 companies each generating $100 million in sales a reality in catalyzing a new economy in the process. Creating Climate Wealth is also the personal story of Shah’s journey through the solar industry and the founding of SunEdison, the world’s largest solar energy company. Through business model innovations, SunEdison helped trigger the multi-billion dollar solar energy services industry. Shah’s revolutionary approach has been emulated throughout the solar industry. But perhaps more important, it is also being adapted for other industrial sectors like agriculture and transportation – unlocking incredible new revenue streams, creating hundreds of thousands of jobs, and positively transforming the planet on a global level. This implementation of business-based solutions to solve complex social problems represents a new economic movement; driven by “Impact Investments.” Impact Investments are changing the world for the better, promoting development and economic growth, and encouraging local entrepreneurship. Unlocking these opportunities represent the largest wealth creation opportunity of our generation. Whether you are interested in climate change, poverty alleviation, or just promoting projects that make financial sense, this book is for you. Jigar Shah provides a proven roadmap to understanding the Impact Economy, and creating the lasting changes that will improve our world for future generations.

    Yet [this] new extraordinary work in the form of a nonfiction graphic novel for children is a valiant attempt to do just that. These testimonials... serve as a reminder never to allow such a tragedy to happen again."--BookTribBetween 1933 and 1945, Adolf Hitler and the Nazi party were responsible for the persecution of millions of Jews across Europe. This extraordinary graphic novel tells the true stories of six Jewish children who survived the Holocaust. From suffering the horrors of Auschwitz, to hiding from Nazi soldiers in war-torn Paris, to sheltering from the Blitz in England, each true story is a powerful testament to the survivors' courage. These remarkable testimonials serve as a reminder never to allow such a tragedy to happen again.Features a current photograph of each contributor and an update about their lives, along with a glossary and timeline to support reader understanding of this period in world history.

    Amid the constant rain of German bombs and the escalating violence of World War II, British parents by the thousands chose to send their children out of the country: the wealthy, independently; the poor, through a government relocation program called CORB. In September 1940, passenger liner SS City of Benares set sail for Canada with one hundred children on board.When the war ships escorting the City of Benares departed, a German submarine torpedoed what became known as the Children's Ship. Out of tragedy, ordinary people became heroes. This is their story.

    How could what you spend money on inside a business NOT be of utmost importance?I looked for a business person’s guide to effective capital allocation for years. I thought, “What a nice gift to send to the CEOs of my portfolio companies!” as visions of outsized returns danced in my head. To my dismay, the search came up dry. I decided I’d have to write my own.I started at the individual customer transaction level and built all the way up to M&A, share buybacks, and beyond. To keep from boring you, I wrapped the lessons in a coming-of-age story of a college grad crossing paths with a wealthy Midwesterner. Imagine if The Karate Kid‘s Mr. Miyagi was modeled after a certain well-known Oracle. (OK, it’s not The Brothers Karamazov, but I’m not the most original guy.)This book is for you if:** You’re a business decision-maker who was never taught good capital allocation and you’re wondering what you’re missing. These lessons apply to small business people and Fortune 100 titans, and everyone in between. It doesn’t matter if you’re public or private, this book will help.** You’re building or advising start-ups. Today’s disrupter is tomorrow’s capital allocator. Learn it early and save yourself a ton of headache.** You’re an investor who appreciates the studies finding good capital allocators outperform the S&P 500 by 20x (no joke), and you want an easy way to help management and board members make better decisions. This book will also aid you in spotting those doing capital allocation right–such a huge advantage. (This was my original itch I wanted scratched. Part of me wanted to keep this book to myself and only send it to the management teams in my portfolio.)** You’re fresh out of school and want to learn the good, and sometimes bad, sides of business. Or you might want to kindle an appreciation for the wonders of capitalism. (Please don’t send a copy of this book to Bernie Sanders.)And perhaps most importantly, your journey will be less painful when mixed with a splash of humor and movie-like pacing. Even if you’re like me and read non-fiction almost exclusively, you’re going to be glad you took a chance on this one. This is fiction for the non-fiction reader. Yours in improving capital allocation,Jake

    In Russell Brunson's experience, after working with thousands of businesses, he has found that’s rarely the case. Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

    Jam-packed with tips, tricks, and skills — all illustrated in an graphic-novel style — this book shows kids just how easy it is to free themselves from parental nagging and become a more dependable person — and they’ll like themselves better, too! They’ll learn how to deal with dirty rooms, care for pets and cactuses, stick up for somebody, and fold a T-shirt. They’ll even get a crash course on using the kitchen (including how to turn a 33-cent package of ramen into dinner) and a boot camp for lending a hand outside the house (mowing, shoveling, and fixing something loose).

    When the first edition of A Different Mirror was published in 1993, Publishers Weekly called it "a brilliant revisionist history of America that is likely to become a classic of multicultural studies" and named it one of the ten best books of the year. Now Rebecca Stefoff, who adapted Howard Zinn's best-selling A People's History of the United States for younger readers, turns the updated 2008 edition of Takaki's multicultural masterwork into A Different Mirror for Young People. Drawing on Takaki's vast array of primary sources, and staying true to his own words whenever possible, A Different Mirror for Young People brings ethnic history alive through the words of people, including teenagers, who recorded their experiences in letters, diaries, and poems. Like Zinn's A People's History, Takaki's A Different Mirror offers a rich and rewarding "people's view" perspective on the American story.

    As wildly successful young entrepreneur Cameron Johnson shows, you don't have to live that way. We've entered a new age of entrepreneurship, with the Web making it easier than ever to start and run your own company. As Johnson's remarkable story reveals, the entrepreneurial way of life is a great way to make sure you love what you do -- and it offers the potential to achieve extraordinary success by following your gut instincts and going for what you really want.What about the risks? Don't you need lots of money? Don't most start-ups fail? Johnson shares his essential secrets to entrepreneurial success that show you how he got into the life at very low risk, and, with very little money, took an idea that excited him and ran with it, achieving great success and satisfaction with businesses he loved. He didn't have an MBA; he didn't even have a college degree. But he had learned the simple yet vital secrets he reveals.Cameron Johnson is a seriously happy entrepreneur who started his first business when he was nine with $50 and a home computer. Before he'd turned twenty-one he'd started twelve successful businesses and was offered $10 million in venture capital to grow his hot Web company CertificateSwap.com -- praised by "Entrepreneur" magazine as one of the Web businesses helping the tech industry get its groove back -- even bigger. He has never taken out a loan or racked up any debt, and every one of his businesses has been highlyprofitable -- so profitable that he made his first million before graduating from high school, and he's put away enough cash so that he could retire today. But that's the last thing on earth he'd want to do; he's much too happy starting up new companies.Through the story of his own impressive career so far, in "You Call the Shots," Johnson takes you behind the scenes of entrepreneurial success and empowers you to hit the ground running with your own great business idea, no matter how young you are or how little money you have to invest.

    But not all of them are real. Just like the old game in this book’s title, two out of every three stories are completely true and one is an outright lie. Can you guess which? It’s not going to be easy. Some false stories are based on truth, and some of the true stories are just plain unbelievable. And they’re all accompanied by dozens of photos, maps, and illustrations. Amaze yourself and trick your friends as you sort out the fakes from the facts!

    One day, while Guerrero was at school, her undocumented immigrant parents were taken from their home, detained, and deported. Guerrero's life, which had been full of the support of a loving family, was turned upside down.

    Silicon Valley is filled with garage-to-riches stories and hot young entrepreneurs with big ideas. Yet even in this place where the exceptional is common, Randy Komisar is a breed apart. Currently a "Virtual CEO" who provides "leadership on demand" for several renowned companies, Komisar was recently described by the "Washington Post" as a "combined professional mentor, minister without portfolio, in-your-face investor, trouble-shooter and door opener." But even more interesting than what he does is how - and why - he does it. Komisar has found a way to turn an ambitious and challenging work life into his life's work."The Monk and the Riddle" is unlike any other business book you've read. Transcending the typical "leadership book" model of lists and frameworks on how to succeed in business, "The Monk and the Riddle" is instead a lively and humorous narrative about the education of a unique Valley insider. It unfolds over the course of an ongoing dialogue between Komisar and would-be entrepreneurs, "Lenny and Allison," and is at once a portal into the inner workings of Silicon Valley - from how startups get launched to how venture capitalists do their deals to how plans get prepared and pitched - and a deeply personal account of how one mover and shaker found fulfillment, not in work's rewards but in work itself.As the narrative follows Komisar through meetings with venture capitalists and eager entrepreneurs, and as his conversations with Lenny evolve toward a resolution, "The Monk and the Riddle" imparts invaluable lessons about the differences between leadership and management and passion and drive, and about the meaning of professional and personal success. "When all is said and done," writes Komisar, "the journey is the reward."

    To date, the site has attracted over 400,000 sellers who collectively have sold over 30 million items, generating more than $180.6 million in revenue. The only resource of its kind, How to Make Money Using Etsy--written by Tim Adam who has successfully been selling his products all over the world through his Etsy shop since 2007--guides readers step-by-step through the many stages of selling online. How-to topics include:-- Establish your Etsy shop-- Effectively photograph your products-- Post your products to optimize visibility and increase sales-- Brand your business-- Use social media like blogs, Twitter, and Facebook to connect with buyers and grow your business

    PS: This book is for girls aged 8 to 12. Girls 12+ need Girl Stuff: Your Full-on Guide to the Teen Years.

    What can it do for you?....