Book picks similar to
Brand Strategy 101: Your Logo Is Irrelevant - The 3 Step Process to Build a Kick-Ass Brand by Michael R. Drew
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branding
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marketing
The Crowdfunding Bible: How to Raise Money for Any Startup, Video Game or Project
Scott Steinberg - 2008
The world's leading guide to raising money online, The Crowdfunding Bible shows you how to launch, market and successfully run a high-tech fundraising campaign, regardless of industry or budget. It reveals the secrets to catching the media and public's eye, and attracting donors, in a language that everyone can understand. From books to films, albums, events and consumer products and video games, dive in to discover the new world of venture capital waiting at your fingertips. FEATURES: Best Crowdfunding Sites and Services / Full Guides: How to Start & Promote Any Project / Expert Tips and Advice / PR and Social Media Strategies / Advice from Top Creators.
Product Research 101: Find Winning Products to Sell on Amazon and Beyond
Renae Clark - 2015
If you are an experienced seller or are looking to do arbitrage this book will have less value as I don’t discuss sourcing by arbitrage. I don’t do arbitrage, so I don’t teach it. This book is written for the new or struggling seller wanting to source wholesale or private label products. What you will learn: Basic steps for finding top selling products How to generate product ideas and look for trends How to validate demand Tips for finding suppliers Analyzing data to help you pick a product It took me 5 months of research before I pulled the trigger on my first products to sell on Amazon. Five months and countless hours. I have pages of notes with product ideas in many different categories. Some were wholesale products, others were ideas for my own products. I had some money set aside to buy inventory. But I couldn’t commit. I was looking for...not necessarily thee perfect product, but, well yeah, the perfect product. Fear of choosing “wrong” was holding me back. I knew that product selection was key to success so I needed to choose right. Another part of the problem was I had bigger ideas—I wanted to create a brand and I had some ideas as to what sorts of products I would carry. But those ideas required more capital than I was willing to invest for my first product. As a result, I put so much pressure on myself to dream big and think towards the future that I did…nothing! Another hold up was I was a little skittish to follow the advice to source from Chinese suppliers. It seemed so complicated for a beginner. Could I not take a little less profit and source domestically? Were there not manufacturers that could produce my ideas in North America? Yes, and yes. Ultimately the delays helped me because I learned a lot by joining Facebook groups and listening to and learning from the experiences of others. I devoured the advice in forums as well as blogs, books, webinars, and courses. I learned of the pitfalls of private label that the gurus selling you the dream never talk about. And finally, I did pull the trigger. I put together this guide to help any of you who are feeling a little gun-shy too. I put this book together for all of you who have the brains to say “Hey, if everyone buys top 100 selling products wont that saturate the market?” I put this book together to help you find great products from many different approaches. After reading this, you should feel confident enough to find a product and get started with your e-commerce business.
This Is The One: Sir Alex Ferguson - The Uncut Story Of A Football Genius
Daniel Taylor - 2007
A year earlier his managerial career had reached its nadir amid speculation he would be forced out of Old Trafford. He was taken to the limit over the Roy Keane scandal, his volatile relationship with the media, the political fallout of Malcolm Glazer's takeover and a miserable six-month run in which the team were humbled in Europe, embarrassed by the Conference side Burton Albion and barracked by their own fans. Ferguson, it is claimed, came close to quitting. But the great man has used his inimitable managing skills and bloody-minded determination to turn it around yet again and remind everyone he is still the most formidable manager in the business.Written over the course of two hugely eventful, diverse and controversial seasons, "This Is The One" offers a unique, warts-and-all portrait of Ferguson from a privileged behind-the-scenes position. As a football writer for the Guardian, Daniel Taylor has been there from day one and seen every side of Ferguson, from the flint-faced authoritarian to the kind, quick-witted man with the heart the size of the Old Trafford trophy room. Entertaining, revelatory, sometimes shocking but always affectionate, this is the close-up look at one of the most talked-about figures in sport, in good times and bad, and culminating in the glory of his ninth tittle win.
Our Quirky Pot Luck Recipes
Katy Ardans - 2012
With a small budget, a few hours of preparation, and some late-night cooking, we put together a down-sized Top Chef potluck competition — save for the fame, sweating and nervous breakdowns.As potlucks were created in the nature of giving, it seems only right to want to share our recipes — and some tips on setting up the event — with fellow food lovers.
Healthy Living: 30 Powerful Daily Habits to Transform Your Health, Lose Weight & Radiate Happiness (Healthy Habits, Weight Loss, Motivation, Healthy Lifestyle)
Carmen Reeves - 2015
You’ve tried to fix your life with countless other methods that promise you the entire world but then, sadly, deliver absolutely nothing. You’ve wasted months of your life trying to get your head around complicated and time consuming solution, thrown more money at it than you care to admit to, and worst still you are close to giving up hope. You’ll never feel bursting with energy, never again fit into your favorite pants, never feel as happy as you really deserve and never live the life of your dreams. But you’re not the kind of person to give up without a fight, are you? You’re not the kind of person to settle for second best in anything, far from it in fact. For that very reason you’re willing to give it one final attempt before you throw your life on the scrap heap. This book is your answer. Inside you will discover 30 simple daily habits that will transform your life and achieve all of those things you ever wished for. Each habit is easy to comprehend and easier still to implement, and I promise that you won’t be disappointed with the changes you witness in your life.And the best news of all is that it won’t take months of your life, hundreds of dollars or demand that you give up everything you love. It just takes you, your focus and a willingness to make these positive changes. So who do you want to become? Which of your dreams would you most like to come true? Read this book and you will discover exactly how to make this all happen. What’s inside?In this book you will discover the thirty most powerful habits for your mind, body and soul that you can implement to see positive and lasting change in your life. These include:• How To Get That Glow• Transforming Your Life The Easy Way• Boosting Your Energy Levels• Fighting Cancer And Age-Related Diseases• Improving Your Mood The Drug-Free Way• Balancing Your Hormones Naturally• Simplifying Your Life• How To Tackle The Stresses Of Life • Beating LonelinessAnd much more! Interested in learning more? Download your copy today to begin your journey to health and happiness!
Different: Escaping the Competitive Herd
Youngme Moon - 2010
Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!” is another. Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light. If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.” These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.” Different shows how to succeed in a world where conformity reigns…but exceptions rule.
Develop Your Leadership Skills
John Adair - 2007
Full of exercises and checklists, "Develop Your Leadership Skills" provides the tools to recognize and develop leadership qualities, acquire personal authority and master core leadership functions, including planning, communicating and motivating. Suitable for anyone who wishes to improve their leadership skills, this guide distills the essence of Adair's teaching and offers a framework for becoming an effective leader.
Stand Your Ground
David Leadbeater - 2016
When their hotel is attacked by gunmen they are forced to flee blindly with no phones, no ID, and no money. It gets worse when Dahl realizes his wife, two daughters and himself are being singled out and hunted down by a dangerous army that includes corrupt local authorities.As the chase continues through Barbados's darkening streets, aboard a pirate cruise ship, and amidst a festive carnival parade, Dahl realizes there are even deeper nightmares abroad tonight. The island's prime minister is under threat. The leader of one of the world's most violent drug cartels has arrived.And though instincts say run, hide, just survive, there is only one thing a man like Dahl will do when his wife and daughters come under direct threat.Stand His Ground.
Twisted Fate
Susan Wilson - 2018
He wakes one morning to find himself charged with the brutal assault on a young woman who now lies comatose, unable to testify to his innocence. A fluke accident allows him to escape custody. Now on the run, he travels to the Lowcountry of South Carolina to find Doctor Emily Parker, the one person who can lead him to the real assailant. Standing in her way is the wealthy and powerful Harrington family, who will do anything, including committing murder, to keep her from the truth.
Chasing the Light: Improving Your Photography with Available Light
Ibarionex Perello - 2011
It's the most powerful tool that any photographer has at their disposal. Whether the lens is turned to people, wildlife or the landscape, it is the creative use of light that transforms a snapshot into a photograph." Chasing the Light" enlightens photographers of all levels and helps them make the most of this most important tool--light. With over 25 years of experience in the photographic industry as a photographer, writer, and educator, Ibarionex Perello has developed an approach to photography that has helped photography enthusiasts from all over the world discover and nurture their own passion for photography. In" Chasing the Light, "he brings his palpable passion to the subject as he guides the reader through many scenarios--landscape, close-up, portraits--using his principle of seeing and evaluating the light and then using the right features and controls on the camera to make the most of it. Utilizing a very personal approach rooted in decades of experience, he shares how to see, control, and use available light to create beautiful and personal photographs. By developing the way photographers "see" light, "Chasing the Light "aids them to make the connection between the camera and their own eye. "Chasing the Light "removes the mystery of the buttons and dials that control focus, exposure, white balance, and sharpness and free the photographer to explore their own unlimited creativity. In an industry so filled with obsession over gear, " Chasing the Light" removes much of that from the discussion and returns the reader to a basic, yet inspirational, conversation about leveraging light to take evocative photographs.
Bayonet Dawn
Scott Moon - 2016
Unbreakable destiny. Ultimate sacrifice. One man will do anything to save what matters most. Kevin Connelly embarks on a quest to honor the memory of his grandfather, a war hero in a neighborhood without heroes, and rescue his twin siblings from mysterious aliens. His older brother, now the head of their orphaned family has other plans, requiring him to flee a contract with a powerful crime lord. Military enlistment might be the answer to his prayers or the beginning of his destruction. Ace and Amanda-Margaret Connelly learn firsthand the secret of the Siren doom when they are captured by a race of giants opposing their Siren masters. Nothing is what it seems. The human race will soon learn rebels are treacherous allies. Gunnery Sergeant Robert Priest, PhD, is dedicated to the 343rd Marauders despite the horror of Brookhaven and the damage done to his closest friends. Duty doesn't get easier when the Connelly family complicates his mission of vengeance and redemption. Bayonet Dawn is military science fiction packed with camaraderie, action, and a family saga to be remembered. The book strives to realize the best elements of classics in the genre: Starship Troopers, Battlestar Galactica, and Dune.
So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap
Edward D. Hess - 2008
So, You Want To Start A Business?
is the blueprint I needed to get organized and put all the right things in place." -KORY BAILEY, Owner, Creative Counterpart Build the Successful Company You've Always Wanted to Own! Avoid the 8 disastrous operational mistakes that kill new businesses Walk step-by-step through the entire process of building a winning business Master 55 amazingly simple rules of business success For every entrepreneur and potential entrepreneur...no previous business experience necessary! Launch the winning business you've always wanted...or make more money in the business you've already started! More than 5,000,000 new businesses are started each year...but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 "killer mistakes" that cause most business failures-and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives. Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You'll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth. Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There's nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true-starting right now. What really makes a successful entrepreneur? What they do, how they act...and how to find your best path to business success Get the 3 "Ws" right from the start What will you sell, who will buy it-and why will they buy it? 55 simple, indispensable rules for success What you must know about customers, competitors, and your employees The art and science of managing people, operations, and growth Create processes, set priorities, maximize quality, measure people-and improve every day
The Compound
Ben Follows - 2017
In the small town of Crescent Point, Jake will come face to face with an enemy unlike any he's ever faced before, and with the sins he's tried to ignore. He will discover that sometimes when you dig too deep into the darkness, you find something dragging you further down, and the only escape from the darkness is a desperate scramble toward the light.
Pricing Strategies: Maximize your bottom line for long-term financial health (Successful Indie Author Book 5)
Craig Martelle - 2019
Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow.
Pricing Strategies. The book you need.
Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit
Pia Silva - 2017
It’s never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the Badass that you are. Whether you are still employed and dream of being your own boss, or you’re self-employed but have always struggled to find clients, Badass Your Brand is the quickest way to start attracting high paying clients and building a reputation that will afford you the freedom of lifestyle that you want— without the startup costs. This step-by-step guide to turning your expertise into profit with no startup costs teaches: • How Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising • How to stand out from the competition and stop being a me-too brand • How to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients • How to charge more than your competitors and still win the business • How to price your services to achieve freedom This isn’t some get rich quick scheme, these are tried and true principles presented in a uniquely tangible and easy to follow format. The formulas, worksheets and mind-bending questions in this book will make you completely rethink your business and get you on a clear path to success. REVIEWS "Pia Silva has created an extraordinarily insightful book that will help any small business owner differentiate themselves in a crowded marketplace. If you want to attract more clients, raise your fees successfully, and enjoy a better quality of life, do exactly what she says." - DORIE CLARK, Author of Reinventing You and Stand Out, and adjunct professor, Duke University's Fuqua School of Business "Finally, a book that tells you how to put up a velvet rope in front of your business and get more of the clients you want and deserve! Whether you're building a services business or a personal brand, this book provides a roadmap to making bank, in a smart and authentic way. Pia is a total pro (and a laugh riot). I can’t wait to recommend this book to every entrepreneur who feels stuck. Pia got unstuck, and so can you." - JULIA PIMSLEUR, Author of Million Dollar Women and founder of Little Pim Badass Your Brand gives the reader in-your-face strategies to stand out, build your brand, and be more profitable. Full of creative ideas, Pia shares her journey from debt to success as she discovered how to be a badass by thinking differently, pricing differently, and designing the life of her dreams.. This is the one book every start-up or seasoned entrepreneur must read. - DIANE DIRESTA, Author of Knockout Presentations and founder of Diresta Communications Pia has struck the perfect chord for small business owners, or those attempting to market themselves. I was so impressed by this Badass Brands book, I plan to re-brand my own business. As a marketing agency, we’re all vanilla, even the specialty firms like mine. Her 4-legged approach is perfectly laid out, understandable and interest-peaking. Following this format can definitely separate the porcupines from the fish.