We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen?What makes memories stick?What is more important, peripheral or central vision?How can you predict the types of errors that people will make?What is the limit to someone's social circle?How do you motivate people to continue on to (the next step?What line length for text is best?Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

    Now Lauren reveals how you can adapt her classic, understated style for yourself. In her first-ever style guide, Lauren offers tips on how to create your own unique look, shares her favorite sources of inspiration, and identifies the absolute must-haves for any fashionista's wardrobe. Along the way, she examines her fashion evolution, from California-casual teen to camera-ready style icon and clothing designer.From beauty advice and hair secrets to how to shop vintage or find the perfect T-shirt, Lauren Conrad Style unlocks the mysteries of being effortlessly chic. With Lauren's guidance, you'll look and feel stylish every day.

    The book explores the influences that have affected the photo story, such as key twentieth century events and the life of photographic magazines such as Newsweek, Time, and Paris Match, all of which have helped to define the genre.

    From blonde to ginger, the brown that changed the way battles were fought to the white that protected against the plague, Picasso's blue period to the charcoal on the cave walls at Lascaux, acid yellow to kelly green, and from scarlet women to imperial purple, these surprising stories run like a bright thread throughout history.In this book, Kassia St. Clair has turned her lifelong obsession with colors and where they come from (whether Van Gogh's chrome yellow sunflowers or punk's fluorescent pink) into a unique study of human civilization. Across fashion and politics, art and war, the secret lives of color tell the vivid story of our culture.

    And how American women eat diet food, yet struggle endlessly in their battle against fat.

    Written by an international team of experts, this definitive history of photography looks at every step of the field's dynamic evolution, period by period and movement by movement. Each key genre is chronologically presented within its social, economic, and political context, along with close analysis of specially selected works that best exemplify the characteristics of the period. With more than 500 gorgeous examples in black and white and color, the book explores in-depth virtually every aspect of the medium since its first public demonstration in 1839 to the latest innovations: from early portraits and the birth of photojournalism to travel photography and the mapping of the world; from the Pictorialists to the avant-garde; from celebrity and fashion to documentary and landscape. Along the way readers will learn why some photographs are considered iconic, and why the medium as an art form continues to challenge and enthrall us.

    There's a solution: With this book, you learn by doing, getting your feet wet immediately as you progress through a series of hands-on projects that build on your growing Photoshop knowledge. Simple step-by-step instructions, review questions at the end of each chapter, and a companion CD with all of the book's project files make learning a breeze as the Adobe Creative Team takes you on a self-paced tour of the image-editing powerhouse. This bestselling guide has been completely revised to cover all of Photoshop CS2's new features, which include advanced tools for digital photographers, such as a new Spot Healing Brush for correcting scratches or blemishes, and Smart Sharpen for fixing photo blurring. Photoshop CS2 also includes loads of new creative tools, such as Vanishing Point and Image Warp. This comprehensive guide starts with an introductory tour of the software and then progresses on through lessons on everything from Photoshop's interface to more complex topics like color management, Web graphics, and photo retouching."

    Back in the days, gangs would battle not with guns, but by breakdancing. Back in the days, the streets-not corporate planning-set the standards for style. Back in the days, Jamel Shabazz was on the scene, photographing everyday people hangin' in Harlem, kickin' it in Queens, and cold chillin' in Brooklyn. Street styling with an attitude not seen in fashion for another twenty years to come, Shabazz's subjects strike poses that put supermodels to shame-showing off Kangol caps and Gazelle glasses, shell-top Adidas and suede Pumas with fat laces, shearling coats and leather jackets, gold rope chains, door-knocker earrings, name belts, boom boxes, and other designer finery. For anyone who wants to know what "keepin' it real" means, Back in the Days is the book of your dreams.

    Includes a black, velvet-like drawstring bag to hold the cards.

    Sensuous in detail and raw in subject, Sleeping by the Mississippi elicits a consistent mood of loneliness, longing, and reverie. "In the book's 46 ruthlessly edited pictures," writes Anne Wilkes Tucker, "Soth alludes to illness, procreation, race, crime, learning, art, music, death, religion, redemption, politics, and cheap sex." Like Robert Frank's classic The Americans, Sleeping by the Mississippi merges a documentary style with a poetic sensibility. The Mississippi is less the subject of the book than its organizing structure. Not bound by a rigid concept or ideology, the series is created out of a quintessentially American spirit of wanderlust.

    360 photos, 42 in color. 94 line drawings.

    For those new to flash photography--or for anyone who has previously given up out of frustration--Speedliter's Handbook is a revelation. Photographer Syl Arena takes you on a journey that begins with an exploration of light and color, moves through a comprehensive discussion of the Canon Speedlite family and all of the accessories and equipment available to the Speedliter, then settles down to crafting great light in one photo shoot after another. Whether you want to create a classical portrait, shoot an event, or simply add a little fill light to a product shot, Speedliter's Handbook shows you how.A fantastic in-depth resource illustrated with over 500 images, Speedliter's Handbook covers: how to see the various characteristics and properties of light itself, as well as the differences between how your camera sees versus how you see all the buttons and dials of the entire Canon Speedlite family the basics of on-camera flash...and the necessity of getting your flash off the camera how to beautifully balance flash with the existing ambient light all the equipment necessary for great Speedlite shots how to get amazing shots with just one Speedlite how and when to use E-TTL versus manual flash the use of color gels to balance color, as well as create dramatic effects how to tame the sun--or any really bright light--with hi-speed sync and much, much more Whether you're shooting portraits, events, or sports, Speedliter's Handbook is an essential resource that teaches you how to craft the light you need for any type of shot you want.

    Babies as beatific butterflies. Babies as tiny fairies dwelling in a magical garden. These are the inhabitants of Anne Geddes' gorgeous book Down in the Garden, an extraordinary ode to tiny babies and the enchantment they bring to life.In Geddes' Down in the Garden, the world-famous photographer has captured newborns in a variety of mythical poses: brightly colored flowers with babies peeking out from behind them, sleeping babies snuggled inside bright green peapods, sprightly gnomes with darling baby faces. All come together to make Geddes' Down in the Garden an artistic masterpiece unlike any other.This small hardcover edition of Down in the Garden features all the striking images from the internationally best-selling full-size volume in a more intimate, gift-size package. Complemented by gently humorous text, the images in Down in the Garden reflect Geddes' appreciation for the beauty and innocence of babies. Her unique imagery immediately communicates her deep and abiding love of children in a universal language understood by people everywhere.

    Sm Quarto, , PP.112, Micro Photography Captures The Fleeting Beauty Of NatureÕs Art

    Rather than looking at night photography as an extension of daytime shooting with added complications, they embrace the unique challenges of nocturnal photography for the tremendous wealth of creative opportunities it offers. That's just what this book does. But if the idea of setting out into the deep, dark night with just your camera (and maybe a cup of coffee) gets your creative juices flowing, dive right in. Lance Keimig, one of the premier experts on night photography, has put together a comprehensive reference that will show you ways to capture images you never thought possible. If you have some experience with photography and have always wanted to try shooting at night, you'll learn the basics for film or digital shooting. If you're already a seasoned pro, you'll learn to use sophisticated techniques such as light painting and drawing, stacking images to create long star trails, and more. A chapter on the history of night photography describes the materials and processes that made night photography possible, and introduces the photographers who have defined night photography as an artistic medium. A chapter on how to use popular software packages such as Lightroom and Photoshop specifically with night time shots shows you how to make the final adjustments to your nocturnal creations. In this book you'll find history, theory, and lots of practical instruction on technique, all illustrated with clear, concise examples, diagrams and charts that reinforce the text, and inspiring color and black and white images from the author and other luminaries in the field, including Scott Martin, Dan Burkholder, Tom Paiva, Troy Paiva, Christian Waeber, Jens Warnecke and Cenci Goepel, with Foreword by Steve Harper.