Explaining in specific terms what benefits a trust will have, Ronald Farrington Sharp gives the tools necessary to set up a loved one’s trust with no lawyers and no expense. Wills benefit lawyers. Trusts benefit the clients. Too often lawyers sell wills to clients only to sit back and wait to sell their probate services to their clients’ heirs. Ronald Farrington Sharp describes the best way to handle modern estate planning and details the many advantages trusts have over wills in not only eliminating probate but in also protecting your assets for your heirs. Sharp explains why legal services are not needed to do the clerical work in settling a trust after death. This updated edition includes new information on an array of subjects, including: Elimination of the federal estate tax for most estates due to increased exemption amounts Online assets The use of passwords, usernames, and websites Keeping trustees honest and the process of removing trustees for malfeasance Forms for simplifying the planning process Strategies to lower attorneys’ fees>/li> With no legal jargon, just step-by-step instructions and sample form letters, Living Trusts for Everyone takes the mystery out of the process of setting up a trust.

    If you’re an entrepreneur or if you’ve only dreamed about starting your own business, this quick important read is for you.The author, Alicia Morga, is a venture-backed Silicon Valley entrepreneur. She’s been featured in Inc. Magazine, the Financial Times, and Fast Company named her one of the Most Influential Women in Technology. She believes that entrepreneurship is not just about starting a business. It’s about leading a life. For further information see www.AliciaMorga.com.

    The meaning of the business process diagram is the same, regardless of the tool used to create it. But creating models that are correct, complete, and clear demands more than a dictionary of BPMN shapes and symbols. It also requires a methodology for translating process logic consistently into the diagram. And it requires a measure of modeling style as well, conventions that ensure that the process logic is unambiguous from the diagram by itself. In short, "good BPMN" requires a disciplined approach called "method and style."In this book, Bruce Silver explains which BPMN elements process modelers need to understand, in two levels, including exactly where and how to use each element. Level 1 (the Descriptive modeling subclass of BPMN 2.0) is a palette of shapes and symbols largely carried over from traditional flowcharting. Level 2 (the Analytic subclass) expands the palette to be able to describe event-triggered behavior, critical to modeling exception handling.The book explains the real meaning of BPMN's most basic concepts - like activity, process, and end state - essential to using the language correctly, and provides a step-by-step methodology for going from a blank page to a complete end-to-end BPMN model, developed from the top down in a hierarchical structure. From the top-level diagram you can see on a single page exactly how the process starts, its possible end states, what the instance represents, and communications with the Customer, service providers, and other processes. From there you can drill down to see the details of any part of the process. Thie popular first edition of this book was published in 2009 based on the draft BPMN 2.0 specification. This second edition is based on the final BPMN 2.0 specification. Although the diagram elements have changed little since the first edition, both the methodology and style sections have been completely rewritten.The second half of the book, the BPMN Implementer's Guide, is completely new. It puts the focus on the XML serialization of the diagram, for both non-executable and executable process models. It details the BPMN 2.0 metamodel and XML Schema, and describes the BPMN-I Profile, a set of serialization rules that facilitate interchange of BPMN models in the Analytic subclass between tools. It also explains how BPMN 2.0 describes execution-related details, such as process data and data mapping, services, messages, and human task assignment, illustrated with an example executable process created in Bonita Open Solution. It concludes with guidelines for implementers on how to align executable design with business-oriented top-down process modeling.The book is lavishly illustrated with over 100 BPMN diagrams, and the BPMN Implementer's Guide section contains many XML examples as well.Bruce Silver is the leading provider of BPMN training and certification. He has been providing BPMN training since early 2007 and is regarded as an authority in the field.

    It really is cheap and easy with a simple solid fuel furnace. Here are plans to build the melting furnace and instructions for basic pattern making and molding to get your shop project under way. Charcoal is the fuel and aluminum and zinc alloys are the metals to cast. None of the pulsation or roar associated with gas fired furnaces. Build your own molding bench and flasks. Make your own melting pots and most of the simple tools required. Discover how cheap and easy it is. Even if you already have a lathe and other equipment this simple foundry setup will greatly expand the capacity of your shop by providing you with a supply of cheap castings for your projects. Discover why so many shop hands say "Metal Casting has opened a whole new world of shop experience". Heavily illustrated with many photographs that will show you step - by - step how to build a foundry.

    Archeologists have found evidence of beekeeping, or apiculture, in the Middle East dating back more than five thousand years. If you've ever tasted good clover honey, it's not hard to understand why. But it's not just for the honey that more than 125,000 people (and growing) in the United States, alone, keep hives. Anyone interested in nature can't help but be fascinated by those buzzing yellow bundles of energy and the exotic world they inhabit, with all its weird rituals and incredible efficiency. Also, dedicated gardeners appreciate the extra bounty that pollinating bees bring to their fruits, flowers, and vegetable gardens. In this easy-to-follow guide, Howland Blackiston, one of the nation's most respected authorities on the subject, takes the mystery (and the sting) out of beekeeping. Taking a step-by-step approach to successful backyard beekeeping, he gets you up and running with all the information you need to:Build a hive Establish your first colony Inspect your hives with confidence Maintain healthy colonies Deal with pests and fix common problems Harvest and enjoy fresh homemade honey Bottle and market your honey Howland Blackiston covers all the bases, from bee anatomy, society, and behavior, to identifying and healing common illnesses afflicting bees. He also offers inventive solutions to most common and many uncommon problems you're likely to run into. Among other things, you'll discover:Where to put your hive, basic equipment you'll need, and how to assemble a hive The best and safest way to inspect and enjoy your bees Year-round tasks a beekeeper must perform to maintain a healthy colony How to recognize and deal with common problems with brood production and the precious queen How to harvest honey and decide what kind of honey you'd like to make Making products from beeswax and propolis For both fun and profit, beekeeping has become a booming enterprise. A real honey of a book, Beekeeping For Dummies gets you on the road to enjoying this ancient, highly-rewarding, and oh-so-tasty hobby.

    In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.The Dentsu Way shares proven tactics for getting your message to consumers and creating scenarios to move them through calibrated Contact Points to meet whatever specific goal you set.This game-changing book:Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fieldsIntroduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFESTProvides nine of Dentsu's newest original tools and analysis methodsGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.

    The result is that businesses of all sizes, from start-ups to the Fortune 100, leave money on the table. In The Art of Pricing, Rafi Mohammed, one of the world’s leading experts on pricing strategy, shows:• The astonishing impact that small changes to a pricing strategy can have on the bottom line• How the right pricing strategy can boost profits and grow your customer base • Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base• Why the art of pricing involves understanding and capitalizing on the fact that different customer segments are willing to pay different prices for the same product • Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decisionThe Art of Pricing will be the invaluable missing link for people running companies, departments, divisions, and product lines, as well as for those in sales and marketing. Dr. Mohammed shows that an effective pricing strategy helps complete the circle by reaping the rewards due for the enormous effort, creativity, and investment made in developing and marketing products and services. Using a range of examples, from neighborhood restaurants to huge companies like Ford, he shows the importance of not falling short—and shortchanging yourself—when it comes to the heretofore little understood art of pricing. Also available as an eBook

    Or, as #1 New York Times bestselling author and celebrity trainer Jorge Cruise explains: When we eat is as important as what we eat. Building on the scientifically proven but hard-to-sustain day-on, day-off technique known as "intermittent fasting," Cruise simplifies your calendar by dividing every day into two easy-to-remember nutritional zones: a 16-hour evening and overnight "burn zone" (semi-fasting) followed by an 8-hour "boost zone" (eating). To help you crush cravings throughout, he ingeniously introduces foods that can be consumed in either zone to keep you burning fat all around the clock. You'll never be hungry if you don't really ever have to fully fast! Putting the body on weight-loss autopilot, The Cruise Control Diet includes: * 50 recipes for deliciously unexpected boost-zone foods, such as Margherita pizza, spaghetti squash lasagna, and turmeric shrimp;* 15 high-fat, no-sugar burn-zone recipes for craving-quenching foods like chocolate coconut mousse and caramel chai latte;* Weekly menus and handy grocery lists to take guessing out of the equation;* Candid testimonials and amazing weight loss results from Cruise's clients;* An optional burn-zone exercise program with instructional photos.

    This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

    

    "Budget" brings to mind rationing, a kind of money diet. If you're like many people, budgeting is something you do with a kind of deflated spirit: budgeting means bargain bin quality and the sad sense that what you want is going to be just out of reach. This book will try a different approach to budgeting all together. It's a pity that the idea of living within one's means should be experienced as such a deficit - this book will try to show that when you apply the principles of minimalism to budgeting, you are neither in a state of self-denial or trying to survive a financial scrape. In fact, a minimalist budget is a particular approach to abundance and fulfillment that may seem counter-intuitive to most. This book will offer an expanded notion of what it means to budget. We'll look at how money is not the only resource that needs to be managed, and a "life budget" that acknowledges your emotional, behavioral, social and even spiritual capital is more likely to lead to smarter decisions. We'll explore shopping and spending habits, identify problem areas, think about debt and make achievable goals for home, work and more. We'll look at concrete ways to put some of these principles into action, and look at resources that will keep you focused and motivated. At the same time, this book is also about the philosophy of minimalism, not thriftiness. If you can pair your budget plan with a more nuanced understanding of your relationship with money and how it ties into how you want to live, the changes you make will be more authentic and longer lasting. Minimalism is not about doing with less than you need. Rather, it's about finding what you need and fulfilling that need exactly, without excess. It's a subtle and easily overlooked point: to have exactly enough is not suffering. Budgeting is therefore about understanding what you need to have enough, and how best you can allocate your resources to that end. Life is short. Money and material things can make our time on this earth better, and they can help us move closer to what we find meaningful and worthwhile. But they are not meaningful and worthwhile in themselves. Money is a tool and how we spend it is an expression of our values and what we think is important. How much would you pay for peace of mind and the calm you get from knowing you are living well? How much of your life do you give away when you work? Of all your expenses, have you remembered to include the time you waste stressing about money? These may seem like vague or overly philosophical questions, but they get to the root of how we earn, spend and think of money. Once we understand these roots, our efforts to save here and there not only become easier, they become more meaningful. Here's What You'll Learn After Reading This Book: A deeper understanding of what makes for a long-lasting budgetIdentifying the core: time and valuePractical money-saving tips in areas such as food, clothes, health, home, cleaning, children, debt and financesHow to set goals that best match your personal budgetHow to put everything you've learned into practice and make your own personal budget, from week one to six months and beyondAnd much more!

    Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

    How To is a guide to the third kind of approach. It's full of highly impractical advice for everything from landing a plane to digging a hole.Bestselling author and cartoonist Randall Munroe explains how to predict the weather by analyzing the pixels of your Facebook photos. He teaches you how to tell if you're a baby boomer or a 90's kid by measuring the radioactivity of your teeth. He offers tips for taking a selfie with a telescope, crossing a river by boiling it, and powering your house by destroying the fabric of space-time. And if you want to get rid of the book once you're done with it, he walks you through your options for proper disposal, including dissolving it in the ocean, converting it to a vapor, using tectonic plates to subduct it into the Earth's mantle, or launching it into the Sun.By exploring the most complicated ways to do simple tasks, Munroe doesn't just make things difficult for himself and his readers. As he did so brilliantly in What If?, Munroe invites us to explore the most absurd reaches of the possible. Full of clever infographics and amusing illustrations, How To is a delightfully mind-bending way to better understand the science and technology underlying the things we do every day.

    Y and Our Tragic Universe  Exploring how fiction works, this manual shows you how you can learn to understand it well enough to crack open any fictional narrative, and, if you like, start creating your own. Have you ever had your heart broken, or broken someone else's heart? Have you ever won an argument but later realized you were wrong? Have you ever tripped in public or spilled wine on someone else's carpet? Have you ever tried to help someone who didn't want to be helped—or even someone who did? Have you ever been in trouble, big or small? Have you ever felt trapped? Have you ever gossiped, felt bad about it, and then found that you've been the subject of gossip yourself? Have you ever basically felt like a chimp in a pair of jeans, caught up in endless drama and with no idea of how the universe works? This is an ode to secret power of stories, and a guide to cracking those powers open.

    A picture of yourself with your practically perfect dog. You've always preferred big dogs, and your ideal dog is sturdy, strong, and energetic. At the same time, you envision a dog who is gentle and completely in tune to your needs, your whims, and your every move. That perfect dog is likely a Labrador Retriever. After all, the Labrador Retriever is the most popular dog in the United States, according to American Kennel Club registrations. Labs are beautiful, friendly, adaptable, easygoing, brave, loyal, dependable, and intelligent. What could be better? Labrador Retrievers For Dummies is a useful guide to have if you're thinking of getting a Lab or even if you already own one. Perhaps you're just curious about this popular breed. This handy reference is for you if you want toFind out if a Lab suits your lifestyle Know what to look for in Lab pups Determine if a breeder meets high standards Understand health and nutrition needs Handle emergencies with a cool head Train your dog with the lure-and-reward technique Show off your Lab in competitions You can live a fulfilling life with your Lab by making sure she is socialized, healthy, and well trained. What better task for humans and dogs than to be great companions for each other? However, you may need some help in knowing how to get the most out of your relationship with your Lab. This friendly guide offers that help with the following topics and more:Exercising your pup and older Lab Choosing the right veterinarian Exploring spaying/neutering Keeping your Lab beautiful with good grooming Helping your dog deal with divorce, a new baby, moving Managing barking and whining Housetraining your new puppy Traveling to dog-friendly vacation destinations Choosing a pet sitter or boarding kennel Volunteering your lab as a therapy dog Labrador Retrievers are big, energetic, and sometimes boisterous (especially as puppies), and they don't take care of themselves. They need you. Don't let them need you unless you're ready to be needed.