Book picks similar to
Copywriting Secrets by Jim Edwards
marketing
copywriting
business
writing
Master Your Focus: A Practical Guide to Stop Chasing the Next Thing and Focus on What Matters Until It's Done (Mastery #3)
Thibaut Meurisse - 2019
In his latest book, you’ll learn exactly how to develop laser-sharp focus so that you can complete your key projects and achieve your major goals. Master Your Focus is a clear and concise walkthrough that demonstrates how to use the power of focus to achieve tangible results. Using Thibaut’s straightforward instructions, you’ll learn how to zero-in on key tasks and stick to them until you complete them 100%. In Master Your Focus, you’ll discover:
What true productivity really is (and how to master it)
The 3 types of focus and how exactly you can develop each of them
How to stop jumping from one thing to the next and finally complete your key tasks (and why this is so critical)
How to dramatically reduce your learning curve by finding the right information and applying it effectively
How to achieve more by doing less
The 17 simple strategies to boost your focus
And much more.
Master Your Focus is your must-read guide to help you sharpen your focus and skyrocket your results long term. If you like easy-to-understand strategies, practical exercises, and no-nonsense teaching, you will love this book.
Buy Master Your Focus to sharpen your focus today!
This book is the third book in the "Mastery Series" below:
Book 1 - Master Your Emotions: A Practical Guide to Overcome Negativity and Better Manage Your Feelings
Book 2 - Master Your Motivation: A Practical Guide to Unstick Yourself, Build Momentum and Sustain Long-Term Motivation
The Effective Hiring Manager
Mark Horstman - 2019
The author's step-by-step approach makes the strategies easy to implement and help to ensure ongoing success.Hiring effectively is the single greatest long-term contribution to your organization. The only thing worse than having an open position is filling it with the wrong person. The Effective Hiring Manager offers a proven process for solving these problems and helping teams and organizations thrive.The fundamental principles of hiring and interviewing How to create criteria to hire by How to create excellent interview questions How to review resumes How to conduct phone screens How to structure an interview day How to conduct each interview How to capture interview results How to make an offer How to decline a candidate How to onboard candidates Written by Mark Horstman, co-founder of Manager Tools and an expert in training managers, The Effective Hiring Manager is an A to Z handbook to the successful hiring process. The book explores, in helpful detail, what it takes to hire the right person, for the right job, and the right team.
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Sean Ellis - 2017
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City Yellow Cabs.So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and it's practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more.
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Blog, Inc.: Blogging for Passion, Profit, and to Create Community
Joy Deangdeelert Cho - 2012
This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!
The Presentation Secrets of Steve Jobs
Carmine Gallo - 2009
Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:Develop a messianic sense of purposeReveal the Conquering heroChannel your inner ZenStage your presentation with propsMake it look effortlessWith this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way."No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences."--Rob Enderle, The Enderle Group"Now you can learn from the best there is--both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."--David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
Get Rich, Lucky Bitch: Release Your Money Blocks and Live a First Class Life
Denise Duffield-Thomas - 2013
Why do most women settle for pennies instead of embracing true wealth? It's not because you're not smart or ambitious enough. You've just been programmed to block your Universal right to wealth with guilt, shame, or embarrassment. Even if you're unaware of these blocks and fears, you're probably not earning what you're really worth. Join Lucky Bitch author Denise Duffield-Thomas on a journey of self-discovery so you can smash through your abundance blocks and join a posse of women all around the world who are learning to live large and become truly lucky bitches. Are you ready to get rich, you lucky bitch?
Kindness Wins
Galit Breen - 2015
With compassion, humor, insight, and practical wisdom born of firsthand experience, Galit Breen makes a compelling case for online decency. What would happen if parents and kids everywhere could read these 10 simple rules of conduct, learn them by heart, and live by them each and every time they log in? The world would change dramatically--and for the good of us all."--Katrina Kenison, author of Mitten Strings for God and The Gift of an Ordinary DayIf kindness wins, accountability rules. The need for this mantra is never clearer than when scrolling through posts and comments online.Approximately four out of ten kids (42 percent) have experienced cyberbullying. When we were young, our bullies weren't usually strangers. They were the kids who passed mean notes about us in class, the ones who didn't let us sit at their table during lunch, and the ones who tripped us in the hallway or embarrassed us in gym class. Cyberbullying isn't all that different from the playground bullying of our youth and nightmares. But with social media, our bullies have nonstop access to us--and our kids. In fact, we're often "friends" with our bullies online.When freelance writer Galit Breen's kids hinted that they'd like to post, tweet, and share photos on Instagram, Breen took a look at social media as a mom and as a teacher and quickly realized that there's a ridiculous amount of kindness terrain to teach and explain to kids―and some adults―before letting them loose online. So she took to her pen and wrote a how-to book for parents who are tackling this issue with their kids.Kindness Wins covers ten habits to directly teach kids as they're learning how to be kind online. Each section is written in Breen's trademark parent-to-parent-over-coffee style and concludes with resources for further reading, discussion starters, and bulleted takeaways. She ends the book with two contracts―one to share with peers and one to share with kids. Just like we needed to teach our children how to walk, swim, and throw a ball, we need to teach them how to maneuver kindly online. This book will help you do just that.
How Brands Grow: What Marketers Don't Know
Byron Sharp - 2010
Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.
7 Powers: The Foundations of Business Strategy
Hamilton Wright Helmer - 2016
And create Power it must, for without it your business is at risk. He explains why invention always comes first and then develops the Power Progression to enable you to target when your Power must be established: in the Origination, Take-Off or Stability phases of your business.Every business faces a do-or-die strategy moment: a crux directional choice made amidst swirling uncertainty. To get this right you need at your fingertips a real-time strategy compass to discern your true north. 7 Powers is that compass.
How I Raised Myself From Failure to Success in Selling
Frank Bettger - 1947
Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you.When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger’s life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America? The answer is inside How I Raised Myself from Failure to Success in Selling. Bettger reveals his personal experiences and explains the foolproof principles that he developed and perfected. He shares instructive anecdotes and step-by-step guidelines on how to develop the style, spirit, and presence of a winning salesperson. No matter what you sell, you will be more efficient and profitable—and more valuable to your company—when you apply Bettger’s keen insights on: • The power of enthusiasm • How to conquer fear • The key word for turning a skeptical client into an enthusiastic buyer • The quickest way to win confidence • Seven golden rules for closing a sale
You Must Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert
Honoree Corder - 2016
“As a first-time author this book made a huge positive impact on my ability to write and publish my own book.” –Amazon Customer THE SINGLE BEST TOOL EVERY ENTREPRENEUR NEEDS TO BUILD, BOOST, AND GROW THEIR BUSINESS. Beyond technology, software, social media networks, even advertising and marketing campaigns, the biggest and best tool you’ll ever have in your belt is a business book with your name on the cover. Authority and Credibility—Nothing establishes your authority faster or better, making it easier to attract investors, clients, and customers. Brand recognition—Nothing makes your name and your brand easier to recognize, giving you greater reach with no additional overhead. The ultimate business card—We’re hard-wired to hold on to books, to keep and care for them, and to share them with others. When’s the last time someone did that with your business card? You Must Write a Book introduces you to these concepts and digs further—revealing not only the benefits of how a book can help you to build and grow your business and your brand, but how you can put your ideas on the page. You’ll learn: Why a book matters to your business Pre-planning and strategic thinking, before putting even the first word on the page How to write your book by committing to only a few words per day How to hire ghostwriters or other professionals to get your ideas on the page, without writing a word The steps for launching your book like a champ Marketing plans—both for your book, and using your book to market yourself and your business You’ll also learn from the masters—gain insight from some of the most advanced thinkers in publishing, so that you can skip level one and build from their success. Get in on the wisdom from thought leaders such as Hal Elrod, Bryan Cohen, Pat Petrini, J.A. Huss, Steve Scott, James Altucher, Kevin Tumlinson, and many more. Honorée Corder is the author of Tall Order!, Prosperity for Writers, and many more volumes, and Hal Elrod’s business partner in The Miracle Morning series. She is a coach and consultant working with high profile entrepreneurs and businesses, guiding them into some of the best decisions they’ve ever made. In You Must Write a Book, she has culled together some of the finest examples of publishing and marketing wisdom available, from some of today’s most successful and influential masters. IF YOU ARE LOOKING FOR A SINGLE TOOL TO ACHIEVE NEXT-LEVEL SUCCESS, PICK UP YOUR COPY OF ‘YOU MUST WRITE A BOOK’ RIGHT NOW!
LinkedIn Riches: How to Leverage the World's Largest Professional Network to Enhance Your Brand, Generate Leads and Increase Revenue!
John Nemo - 2014
I did it all by myself, and I did it all inside a tiny niche. This isn't some get-rich-quick scheme or "push a button and make money" type approach. Rather, it's about understanding how to enhance your personal brand, how to leverage LinkedIn's built-in advantages and how to apply the specific type of selling psychology that generates nonstop leads and customers when done correctly. The simple formula I’ll teach you works in any niche, takes just a few minutes a day to apply and drives targeted, ready-to-buy prospects to your virtual front door. It doesn’t matter what your experience level is when it comes to LinkedIn – literally anyone can do this! Find out RIGHT NOW just how easy it is! Inside This Book You’ll Discover: - How to ensure your LinkedIn profile ranks #1 in your niche or industry - How to instantly locate your ideal prospects on LinkedIn no matter what industry you’re in - How to engage your ideal prospects on LinkedIn by creating instant likability and trust - How to create content on LinkedIn that establishes your credibility and attracts your ideal prospects - How to turn LinkedIn Groups into your own personal ATM Machine - How to move new LinkedIn connections from prospects to paying customers as quickly as possible ABOUT THE AUTHOR JOHN NEMO is a former Associated Press Reporter, Award-Winning PR Director and Social Media Consultant who generated more than $135,000 in revenue for his business in just 90 days using LinkedIn. He is the creator of www.LinkedInRiches.com, an online training course that helps brands, businesses and individuals leverage LinkedIn to generate more sales leads, add new clients and increase revenue. In addition to public speaking, live trainings and presentations, Nemo also offers 1-on-1 coaching and consulting services to clients worldwide in a variety of business development, marketing and lead generation areas. The author of five previous books, John Nemo has written for nearly 150 different national and regional publications over the past 20 years, including Sports Illustrated online, The Philadelphia Inquirer, The Chicago Sun-Times and The Arizona Republic. He lives near St. Paul, Minnesota with his wife, Sara, their three sons and Rosie the dog.
Hook Point: How to Stand Out in a 3-Second World
Brendan Kane - 2020
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Dan Roam - 2008
Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.
To Sell is Human: The Surprising Truth About Moving Others
Daniel H. Pink - 2012
Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.But dig deeper and a startling truth emerges:Yes, one in nine Americans works in sales. But so do the other eight.Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.