With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.

      Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you—automatically. Best of all, spend guilt-free on the things you love.   Personal finance expert Ramit Sethi has been called a “wealth wizard” by Forbes and the “new guru on the block” by Fortune. Now he’s updated and expanded his modern money classic for a new age, delivering a simple, powerful, no-BS 6-week program that just works.  I Will Teach You to Be Rich will show you: • How to crush your debt and student loans faster than you thought possible • How to set up no-fee, high-interest bank accounts that won’t gouge you for every penny • How Ramit automates his finances so his money goes exactly where he wants it to—and how you can do it too • How to talk your way out of late fees (with word-for-word scripts) • How to save hundreds or even thousands per month (and still buy what you love) • A set-it-and-forget-it investment strategy that’s dead simple and beats financial advisors at their own game • How to handle buying a car or a house, paying for a wedding, having kids, and other big expenses—stress free • The exact words to use to negotiate a big raise at work  Plus, this 10th anniversary edition features over 80 new pages, including: • New tools • New insights on money and psychology • Amazing stories of how previous readers used the book to create their rich lives   Master your money—and then get on with your life.

     So, You Want To Start A Business? is the blueprint I needed to get organized and put all the right things in place." -KORY BAILEY, Owner, Creative Counterpart Build the Successful Company You've Always Wanted to Own! Avoid the 8 disastrous operational mistakes that kill new businesses Walk step-by-step through the entire process of building a winning business Master 55 amazingly simple rules of business success For every entrepreneur and potential entrepreneur...no previous business experience necessary! Launch the winning business you've always wanted...or make more money in the business you've already started! More than 5,000,000 new businesses are started each year...but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 "killer mistakes" that cause most business failures-and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives. Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You'll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth. Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There's nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true-starting right now. What really makes a successful entrepreneur? What they do, how they act...and how to find your best path to business success Get the 3 "Ws" right from the start What will you sell, who will buy it-and why will they buy it? 55 simple, indispensable rules for success What you must know about customers, competitors, and your employees The art and science of managing people, operations, and growth Create processes, set priorities, maximize quality, measure people-and improve every day

    Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    The tenth edition includes an extensive update with new examples and timely HR topics added. Most opening vignettes and "Did You Know?" boxes are new to provide the most relevant information. The "Workplace Issues, Technology Corner," and "Ethical Issues" in HRM boxes have also been updated to reflect current ideas and issues in HR. HR professionals will find more detailed discussions on topics including HR as a career, outsourcing of HR, discipline and dismissal, employment branding, and more.

    I wish I could go back in tie and give to myself 20 years ago. I would have been a ten times better CEO. I recommend it to every entrepreneur I talk to. This is an absolute MUST read." - Jeff Davis, Founder & Chairman, 12 Mavens Behind Every Successful Founder is a Powerful Force Multiplier. Today's Entrepreneurs and business owners are always on, often overworked, bordering on burnout, suffering from decision fatigue, and trying to juggle it all while keeping their health and home life thriving and their businesses growing. Today's Executive Assistants are business-savvy leaders and are not content to sit on the sidelines. They want in on the action. They want to know that what they are doing is a value-add to their Executive and to the business as a whole. Yet, too often, EAs are kept at a distance and left unfulfilled. Sound familiar? Entrepreneurs and Executive Assistants need each other to survive and thrive. Entrepreneurs need a Force Multiplier (aka Executive Assistant), a strategic partner who will bring order to the chaos and take on the miscellaneous 80 percent of their workload - and who will help them create the foundation that will allow them to build a life and business without limits. Executive Assistants need a Founder (aka an Entrepreneur), a visionary, a driven, growth-minded leader who will reignite their passion for their career, challenge them to think bigger, and allow them to use their project management and leadership skills, along with their business acumen, to help create the foundation that will allow them both to build a life and career without limits. If you are an Executive Assistant interested in learning how to build a dynamic and fulfilling career, or a leader looking to hire or establish a better relationship with your right hand, then this book is for you. The Founder and the Force Multiplier: How Entrepreneurs and Executive Assistants Achieve More Together explores the partnership between the Entrepreneur and the Executive Assistant. Listen to it together. Compare notes. Use it as a catalyst for engaging in fierce conversations. The power of the partnership only works when you are both committed to challenging each other and growing together every day. Founder Adam Hergenrother and his Chief of Staff, Hallie Warner, have worked side by side for over eight years. Adam brings the vision and Hallie follows through. They don't have it all figured out; they are far from perfect, and they've had their share of growing pains over the years.Throughout this book, they share what's worked for them, what they've learned along this journey, and some best practices that they recommend you implement immediately to get results. It is their hope that the lessons you learn here will help you find success and fulfillment in your business, your career, and your life as a whole. Without a doubt, together you will achieve more. Let's get started. "I have been at Amazon for 3.5 years, and I am proud to say that I have been hired as an A to an Executive here starting next Monday! This book has been so informative and helpful in preparing me for the role - I wish I had discovered it prior to my interview! Thankfully I landed the job, and I'm sure that I will continue to reference this book as I settle into my new role." - Kathleen Dawson, Executive Assistant, Amazon "If you are part of an executive/executive assistant relationship, this book will challenge you to consider the current value of that relationship and encourage you to raise the bar.

    How to lead a "rich" life during trying economic timesIn The Secret of Shelter Island, nationally renowned financial analyst and bestselling author Alexander Green explores the complicated relationship we all have with money and reveals the road map to a rich life.Drawing on some of today's best minds and many of history's greatest thinkers, The Secret of Shelter Island is both a much-needed source of inspiration and an insightful look at the role of both money and values in the pursuit of the good life.Addresses what really matters when it comes to money and how to make smarter decisions with what you have Describes the profound connection between money, character, personal philosophy, and outlook Other bestselling titles by Green: The Gone Fishin' PortfolioIf you want to understand what ultimately provides meaning, contentment, and the satisfaction of a life well-lived, then read The Secret of Shelter Island.

    After the crash, many real estate investors lost everything they’d worked so hard to achieve—but not every investor suffered that fate. Even during the worst parts of the downturn, some real estate professionals were able to grow and scale their businesses. Not only did they come out the other side unscathed, but they also created a better financial situation than ever before. In Recession-Proof Real Estate Investing, accomplished investor J Scott dives into the theory of economic cycles and the real-world strategies for harnessing them to your advantage. With a glossary of terms, articulate visuals, and clear instructions for every type of investor, this easy-to-follow guide will show you how to make money during all of the market’s twists and turns. Inside, you'll discover: The basics behind how our economy works and how to make it work for you The four major phases of the economic cycle: Expansion, Peak, Recession, Recovery How to know when economic shifts are likely to occur and strategies to withstand those impending changes The positive and negative impacts the economic cycle has on real estate investing and businesses Strategies to continue to profit and grow your business during every point in the economic cycle Multiple strategies to modify your investing tactics—not only to survive economic downturn, but to also thrive!

    . . IN 300 WORDS OR LESSIt’s a daunting task. Even the most seasoned professionals find business school application essays to be among the hardest pieces they ever write. With a diverse pool of talented people applying to the nation’s top schools from the most successful companies and prestigious undergraduate programs in the world, a simple biography detailing accomplishments and goals isn’t enough. Applicants need clear and compelling arguments that grab admissions officers and absolutely refuse to let go.To help them write the essays that get them accepted into Harvard or any of the country’s other top programs, the staff of The Harbus---HBS’s student newspaper---have updated and revised their collection of sixty-five actual application essays as well as their detailed analysis of them so that applicants will be able to:* Avoid common pitfalls* Play to their strengths* Get their message acrossWherever they are applying, the advice and tested strategies in 65 Successful Harvard Business School Application Essays give business professionals and undergraduates the insider’s knowledge to market themselves most effectively and truly own the process.

    Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success.Readers will find practical insights on:conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business ventureThe ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for them.

    Over fifty checklists are included to take you through a structured KPI implementations process step by step. The book also includes download links for free instant access to all the templates used.

    Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand strategies to reach this generation of 16-33 year olds.The authors' insights on what drives the consumer preferences of this new "Dot-com" generation are based on interviews with 5,000 Generation Y consumers. This new research provides understanding of the consumer psychology and behavior of the generation also known as the "Millennials." It helps marketers connect with the new generation of consumers by understanding their likes and dislikes, and guides them on advertising, marketing, and branding relevant to them.How Cool Brands Stay Hot contains guidance and checklists for marketing plans and campaigns, as well as case studies of Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's. It offers creative and effective ideas on how to position, develop and promote brands to one of the largest and most influential generations of consumers today.Visit the website at http://www.howcoolbrandsstayhot.com/

    It’s a condition with a range of unpleasant symptoms, which can include headaches, flushing, itching, hives, swollen facial tissues, racing heart, digestive problems, irritability and more. Many doctors don’t know much about Histamine Intolerance, although it’s estimated that 1% of the world’s population suffers from it. If you’re one of them, you’ll know first-hand how distressing and frustrating the disorder can be. Dr Janice Vickerstaff Joneja saw the misery that this condition caused sufferers, and made it the focus of her research work; she’s been studying the condition and helping patients since the 1990s. She’s now created this easy-to-read guide—which will help you understand if you have Histamine Intolerance, and what you can do about it—with clear advice and explanations, lots of interesting real-life cases, plus diet and treatment recommendations. If you wonder if your symptoms could be caused by Histamine Intolerance—or if you believe they are and want to know what to do about it—this book is for you.

    As such, I believe that it is of value to anyone who is interested in understanding accounting, from high school students to undergrads to MBAs to business executives." – Professor Paul Healy, Harvard Business SchoolFor anyone who has struggled with accounting comes this quick read like no other. Using a breakthrough visual system called Color Accounting™ this best-seller makes learning accounting easy. The book engages you in the story of an ambitious man being taught accounting and business by his wise grandfather. The parable brilliantly simplifies how accounting and business truly work, in such a way that anyone can really ‘get it’. Color Accounting strips away obscure detail and jargon – leaving you to focus on the essence of what you really need to know.You will literally see how accounting works in the many colorful diagrams that lead you through the setting up and running of a business - clarifying principles that you can apply to your own life and workplace. By reading The Color Accounting Parable you will learn to read and interpret Balance Sheets and Income Statements with confidence. Plus you will learn how to avoid 5 fatal mistakes that business owners often make. The authors are two certified accountants who worked for the largest accounting firm in the world. They draw on their experiences teaching at some of the most reputable universities, corporations, banks, law firms, not-for-profit organizations and government agencies in the United States and around the world.

    This book has a wide audience, anyone from the ages 18-31, and the people that employ them. The book is not meant for just people in business, it is meant for any professional. What John has seen, on a national level, is a need for additional training resources for the millennial group on core aspects of being a professional. This book helps them lead a healthy and successful life. Author’s Bio: John M. Crossman is a nationally recognized writer and speaker to college students with regard to careers and success. In addition, he is a mentor and a passionate advocate for young professionals. John is President of Crossman & Company, a regional commercial real estate company based in Orlando. He is married and has two daughters.