Originally published entitled: Don't shoot the dog!: how to improve yourself and others through behavioral training, New York: Simon and Schuster, 1984.

    This volume contains sections on setting your sights on the right target and vision, treating your customers and employees well, and having the right kind of leadership.

    Peter Bernstein has written a comprehensive history of man's efforts to understand risk and probability, beginning with early gamblers in ancient Greece, continuing through the 17th-century French mathematicians Pascal and Fermat and up to modern chaos theory. Along the way he demonstrates that understanding risk underlies everything from game theory to bridge-building to winemaking.

    Topics include: • How to get royalties from selling articles.• Proper pricing.• How to submit articles to the "Kindle Singles" (special Amazon category). • Best ways to sell articles.• Representing articles accurately in e-Reader bookstores.• Avoiding unnecessary costs. • Image formatting.Tips are also applicable for a variety of mobile devices such as the Barnes and Noble Nook and Apple ipad. You will learn how to publish your article in a word processor, without having to learn HTML coding. Instructional Appendices Include: • How to create table of contents and internal links.• Solving formatting problems.• Converting your article to a Kindle device.• Easy preview options before you publish.• A curated list of the 50 best resources for finding free Kindle books, software, podcasts, help forums and the best blogs on Kindle publishing (10,300 words).About the Author: Kate Harper has taught art and computer classes in the San Francisco Bay Area and enjoys creating visual step-by-step guides for non-technical users. She is a credentialed adult education instructor in the state of California, and is inspired by technologies that encourage people to be more creative.

    In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception. Rather than being essentially benign and always creating the greater good, markets are inherently filled with tricks and traps and will phish us as phools.Phishing for Phools therefore strikes a radically new direction in economics, based on the intuitive idea that markets both give and take away. Akerlof and Shiller bring this idea to life through dozens of stories that show how phishing affects everyone, in almost every walk of life. We spend our money up to the limit, and then worry about how to pay the next month's bills. The financial system soars, then crashes. We are attracted, more than we know, by advertising. Our political system is distorted by money. We pay too much for gym memberships, cars, houses, and credit cards. Drug companies ingeniously market pharmaceuticals that do us little good, and sometimes are downright dangerous.Phishing for Phools explores the central role of manipulation and deception in fascinating detail in each of these areas and many more. It thereby explains a paradox: why, at a time when we are better off than ever before in history, all too many of us are leading lives of quiet desperation. At the same time, the book tells stories of individuals who have stood against economic trickery--and how it can be reduced through greater knowledge, reform, and regulation.

    You’ve felt shy as long as you can remember. Your conversations have more awkward moments than you’d like. Maybe you don’t need a ton of friends, but you’d like to have some people to hang out with on occasion. You want to make changes, but you don’t know where to start. Lots of people have been in your shoes, so you’re hardly a lost cause, and it’s never too late to turn things around. The Social Skills Guidebook gives you insights into your interpersonal struggles and behaviors, and offers hands-on advice for developing and improving your people skills. The Social Skills Guidebook goes into detail about solving the three core areas that hold people back socially: 1) Mental barriers including shyness, social anxiety, and low self-confidence 2) Less-developed conversation skills 3) A lack of friends and an unsatisfying social life If you look at the people who are socially comfortable in your school or workplace and want what they have, know that you can achieve social success like theirs without losing yourself in the process. You can remain true to your personality and pursue your favorite interests while conquering the attitudes that hold you back, improving your conversation skills, and learning how to make friends. With practice, time, and patience, you can create the kind of social life you want for yourself. The Social Skills Guidebook covers topics including: • Changing counterproductive thinking that stands in the way of your social confidence • Becoming comfortable with your social fears by facing them in a gradual, manageable way • Improving your self-esteem • Navigating the different parts of a conversation • Getting past awkward silences • Interacting in one-on-one and group conversations • Learning how to listen to others and respond appropriately • Identifying other people’s nonverbal cues and being aware of your own • Finding potential friends and making plans with them • Deepening your friendships • Keeping your progress going • Improving your social skills if you have Asperger’s syndrome The Social Skills Guidebook is written by Chris MacLeod, the author of the extensive, well-visited, free site on interpersonal skills SucceedSocially.com. This book contains all of the site's key advice in a tight, organized, polished package.

    These cool tips, tricks, and mind-boggling solutions from the world of statistics, measurement, and research methods will not only amaze and entertain you, but will give you an advantage in several real-world situations-including business.This book is ideal for anyone who likes puzzles, brainteasers, games, gambling, magic tricks, and those who want to apply math and science to everyday circumstances. Several hacks in the first chapter alone-such as the "central limit theorem,", which allows you to know everything by knowing just a little-serve as sound approaches for marketing and other business objectives. Using the tools of inferential statistics, you can understand the way probability works, discover relationships, predict events with uncanny accuracy, and even make a little money with a well-placed wager here and there.Statistics Hacks presents useful techniques from statistics, educational and psychological measurement, and experimental research to help you solve a variety of problems in business, games, and life. You'll learn how to:Play smart when you play Texas Hold 'Em, blackjack, roulette, dice games, or even the lottery Design your own winnable bar bets to make money and amaze your friends Predict the outcomes of baseball games, know when to "go for two" in football, and anticipate the winners of other sporting events with surprising accuracy Demystify amazing coincidences and distinguish the truly random from the only seemingly random--even keep your iPod's "random" shuffle honest Spot fraudulent data, detect plagiarism, and break codes How to isolate the effects of observation on the thing observedWhether you're a statistics enthusiast who does calculations in your sleep or a civilian who is entertained by clever solutions to interesting problems, Statistics Hacks has tools to give you an edge over the world's slim odds.

    This view was at the core of the compact between government and science that led to the golden age of scientific research after World War II—a compact that is currently under severe stress. In this book, Donald Stokes challenges Bush's view and maintains that we can only rebuild the relationship between government and the scientific community when we understand what is wrong with that view.Stokes begins with an analysis of the goals of understanding and use in scientific research. He recasts the widely accepted view of the tension between understanding and use, citing as a model case the fundamental yet use-inspired studies by which Louis Pasteur laid the foundations of microbiology a century ago. Pasteur worked in the era of the "second industrial revolution," when the relationship between basic science and technological change assumed its modern form. Over subsequent decades, technology has been increasingly science-based. But science has been increasingly technology-based--with the choice of problems and the conduct of research often inspired by societal needs. An example is the work of the quantum-effects physicists who are probing the phenomena revealed by the miniaturization of semiconductors from the time of the transistor's discovery after World War II.On this revised, interactive view of science and technology, Stokes builds a convincing case that by recognizing the importance of use-inspired basic research we can frame a new compact between science and government. His conclusions have major implications for both the scientific and policy communities and will be of great interest to those in the broader public who are troubled by the current role of basic science in American democracy.

    Yes, old authorities are being dismantled, new ones created, and the very nature of knowledge has changed. But seeking the truth remains the purpose of journalism—and the object for those who consume it. How do we discern what is reliable? How do we determine which facts (or whose opinions) to trust? Blur provides a road map, or more specifically, reveals the craft that has been used in newsrooms by the very best journalists for getting at the truth. In an age when the line between citizen and journalist is becoming increasingly unclear, Blur is a crucial guide for those who want to know what's true.Ways of Skeptical Knowing—Six Essential Tools for Interpreting theNews 1. What kind of content am I encountering? 2. Is the information complete? If not, what's missing? 3. Who or what are the sources and why should I believe them? 4. What evidence is presented and how was it tested or vetted? 5. What might bean alternative explanation or understanding? 6. Am I learning what I need?

    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    A lot has been written about trust: about what it is and what it can do for people, families, companies, communities and countries. Often, good work is being sabotaged by interpersonal conflict, political infighting, paralysis, stagnation, apathy, or cynicism. Almost always, one can trace these problems to a breakdown in trust. It not only kills good work, it also inevitably creates some degree of misery, annoyance, fear, anger, frustration, resentment, and resignation. By contrast, in successful companies where people are innovative, engage in productive conflict and debate about ideas, and have fun working together, one can find strong trusting relationships. Having the trust of those you work with is too important not to be intentional about building and maintaining it. With this book, you will learn how to build and maintain strong trusting relationships with others, and repair trust when it is broken, by being intentional and consistent in your language and actions. Understanding and consistently demonstrating trustworthy language and behavior will help you earn and keep the trust of the people you work with.

    Not only do the authors reveal why the world is so completely screwed up, but they provide proven techniques for creative control of personal, social, and business problems. They analyze the reasons for human failure and tell how to achieve a state of well-being by avoiding that unwanted, ultimate promotion.Students of Freud, Potter, and Parkinson will be fascinated by this satirical examination of man's tendency to escalate himself to oblivion at his level of incompetence.

    Unlike the rest of the world's archipelagoes, it still has 95 percent of its prehuman quota of species. Wildlife of the Galapagos is the most superbly illustrated and comprehensive identification guide ever to the natural splendor of these incomparable islands--islands today threatened by alien species and diseases that have diminished but not destroyed what so enchanted Darwin on his arrival there in 1835. Covering over 200 commonly seen birds, mammals, reptiles, invertebrates, and plants, it reveals the archipelago's striking beauty through more than 400 color photographs, maps, and drawings and well-written, informative text. While the Galapagos Giant Tortoise, the Galapagos Sea Lion, and the Flightless Cormorant are recognized the world over, these thirty-three islands--in the Pacific over 600 miles from mainland Ecuador--are home to many more unique but less famous species. Here, reptiles well outnumber mammals, for they were much better at drifting far from a continent the archipelago was never connected with; the largest native land mammals are rice rats. The islands' sixty resident bird species include the only penguin to breed entirely in the tropics and to inhabit the Northern Hemisphere. There is a section offering tips on photography in the Equatorial sunlight, and maps of visitors' sites as well as information on the archipelago's history, climate, geology, and conservation. Wildlife of the Galapagos is the perfect companion for anyone who wants to know what so delighted Darwin. Covers over 200 commonly seen species including birds, mammals, reptiles, invertebrates, plants, and coastal and marine life Illustrated with over 400 color photographs, maps, and drawings; includes maps of visitors' sites Written by wildlife experts with extensive knowledge of the area Includes information on the history, climate, geology, and conservation of the islands The most complete identification guide to the wildlife of the Galapagos

    But one of the challenges of a standard low-carb, high-fat keto diet is that it can be hard to stick to.Dr Michael Mosley's Fast 800 Keto is both more effective than a conventional keto regime, and healthier and more sustainable. The secret to this new approach is that it combines keto with intermittent fasting, which means you go into ketosis faster, while also being able to enjoy delicious Mediterranean-style food.Based on the latest dietary science, this book presents a simple, highly flexible three-step programme to ensure you lose weight rapidly and safely, while preserving your metabolic rate. It includes protein-rich, low-carb recipes and easy-to- follow menus from bestselling author Dr Clare Bailey, and all the other tools you need to shift stubborn fat and transform your health for good.

    The various sectors of our communities--businesses, schools, social service organizations, churches, government--do not work together. They exist in their own worlds. As do so many individual citizens, who long for connection but end up marginalized, their gifts overlooked, their potential contributions lost. This disconnection and detachment makes it hard if not impossible to envision a common future and work towards it together. We know what healthy communities look like--there are many success stories out there, and they've been described in detail. What Block provides in this inspiring new book is an exploration of the exact way community can emerge from fragmentation: How is community built? How does the transformation occur? What fundamental shifts are involved? He explores a way of thinking about our places that creates an opening for authentic communities to exist and details what each of us can do to make that happen.