Often deceptively simple, the task of a logo is hardly ever an easy one--via extreme reduction it needs to radically and perfectly distill an image or message into a simple, easily recognizable icon.Assembling the works of designers from around the globe this substantial volume contains an incredible wealth of pictorial representations, providing a broad overview of contemporary logo design of cutting edge designers.

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    Photographer Joey L. found his vision early, drawing critical acclaim as a brilliant commercial photographer with a distinctive technical expertise for lighting.             In Photographing Shadow and Light, Joey lifts the curtain on his dramatic, creatively fearless approach to portraiture, sharing his personal philosophy and a behind-the-scenes look at 15 striking photo sessions—from personal projects shot in Africa, India, and Brooklyn to commercial shoots for 50 Cent, the Jonas Brothers, and Project Runway All Stars. Joey provides readers with a step-by-step description of how he visualized each shoot, formed meaningful connections with his subjects, and “built” his signature dramatic lighting effects—one light at a time.            Featuring more than 85 stunning portraits, detailed lighting diagrams, and a foreword from industry icon David Hobby (aka Strobist), Photographing Shadow and Light shares the creative process behind one of today’s most exciting photography talents, providing serious amateurs and professionals a fresh perspective on creating compelling, professional quality portraits. “Joey Lawrence is . . . the future of photography. Get used to it.” —David Hobby (Strobist) Get inside the images of commercial and fine art portrait photographer Joey L. with this behind-the-lens guide to his fearless approach, creative vision, and signature lighting techniques.Also available as an ebook

    Made for the iPad and iPhone, this how-to book features photojournalist and Pulitzer finalist Mary F. Calvert in HD video tutorials and also includes 30 interactive slideshows and guided tours that let you tap, swipe, and slide your way through photography jargon, camera settings, and dozens of common shooting scenarios. "Master Your DSLR Camera" is available only in the Apple App Store.http://betterbook.com/dslr★ Cut Through the Jargon Take advantage of the iPad’s best features by tapping, swiping, and sliding your way through seemingly inaccessible concepts like aperture, shutter speed, focal length and ISO. Explore interactive guided tours of the camera, inside and out, and manipulate camera settings in the book to see the image transform right before your eyes. ★ Conquer Any Scenario Learn professional tricks like how to freeze droplets of water in midair and perfectly blur the background of a bridal photo. Manage movement and light, properly set up your shots, and use our quick-reference cheat sheets to master 25 common shooting scenarios, including: • Children • Pets • Travel & Architecture • Nighttime, Sunsets & Fireworks • Parties & Weddings • Nature & Wildlife • Sports ★ Troubleshooting Learn how to fix common digital photography problems like blurry images, uneven lighting, distortion, and discoloration. THE EXPERTS————————————————————★ Author: DAVID BECKER David is a veteran technology journalist who has covered photography and digital imaging for publications including Wired, CNET, Men’s Journal, and Macworld. ★ Video tutorials by: MARY F. CALVERT Mary who worked eleven years as a staff photographer for The Washington Times, covering Congress, political campaigns, and the White House. Mary was a finalist in 2007 for the Pulitzer Prize in Feature Photography for her work in sub-Saharan Africa, and in 2008 was honored with the Robert F. Kennedy Journalism Award in International Photography for reporting in India. Through in-depth HD video tutorials, Mary helps you take control of your powerful DSLR camera and walks you through how to see the beautiful photos hidden from the untrained eye, while also capturing the moments that could have easily passed you by.

    Whatever other technical skill is involved, if the formal organization of an image is lacking, there is little to hold the interest of the viewer. But what makes a winning composition? Is it about following the rules-or about breaking them?Basics Photography: Composition is divided into six core chapters that cover everything the beginner needs to know to improve their composition, including the basics of composition, exploring the formal elements, how to organize space and time, learning the real world 'rules' and, beyond that, how to use the ideas presented in the book to create original, compelling images. The book is illustrated throughout with photography to inform the mind and inspire the eyes.Includes work by:Henri Cartier-Bresson, Dorothea Lange, James Nachtwey, Martin Parr, Marc Riboud, David Hockney, Duane Michals, Harry Callahan and John Darwell, and many more.Includes the following subjects:The basic rules of composition, including viewpoint, perspective and scale; the formal elements, such as point, line, shape, form, texture, pattern, tone and color; how to organize space using frames, balance and space; capturing the passing of time and specific moments, the decisive moment and sequences; applications of composition, featuring landscape, still life, portraiture, documentary, the figure, action and sports, fine art and advertising; finally, finding your own view and the specific considerations of digital imaging.

    91 color images; 32 line drawings.

    Written with clarity and passion by a leader in the field, it covers all the popular techniques, the fundamentals of setting up a studio, and 14 fabulous projects. The various styles range from traditional cloisonné, champlevé, and plique-à-jour to experimental techniques such as firing enamel onto mesh forms. Even more creative possibilities await in the firing: use copper oxide to create cool color variations or try raku firing for unique effects. All the well-photographed projects, from a vibrantly toned flower ring to an elegant set of buttons with a delicate leaf pattern, encourage novices to use their skills and imagination.

    "The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop" is devoted exclusively to the topic and shows you how to make the most of that control. Now that raw image processing technology has matured as an essential aspect of digital photography, you need a modern book that takes a seasoned approach to the technology and explains the advantages and challenges of using Lightroom or Camera Raw to produce magnificent images. Renowned photographer and bestselling author Jeff Schewe outlines a foolproof process for working with these digital negatives and presents his real-world expertise on optimizing raw images. You ll also learn hands-on techniques for exposing and shooting for raw image capture and developing a raw processing workflow, as well as Photoshop techniques for perfecting the master image, converting color to black and white, and processing for panoramic and HDR images. Get the best tone and color from your digital negatives. Use Lightroom and Camera Raw sharpening controls to maximize image quality. Take advantage of Photoshop to do what Lightroom and Camera Raw can t. Produce stunning black-and-white images. Visit the book s companion website at TheDigitalNegativeBook.com for sample images and more!"

    To create profound, honest, and truly revealing portraits of these luminaries, Zuckerman has captured their voices, their physical presence, and the written word. The resulting book and film - included here on a DVD - provide an extraordinary legacy for the generations that follow, and a timeless portrait of the common experiences that unite us all.

    The skeleton, muscles and joints are covered with descriptions of differences between female and male anatomy.This is a reproduction of a 1852 British publication and may contain non-standard spellings and characters. The work has been proof-read and edited to remove typographical errors and reformat the text for the Kindle. All images have been cleaned and resized.

    Art of the Western World -- the companion volume to the nine-part PBS television series -- traces the history of Western art from its classical roots in ancient Greece up to the present day and the international Post-Modernism of artists as diverse as Christo, Hockney, and Kiefer. Along the way experts Bruce Cole and Adelheid Gealt carefully chart the evolution of the Western tradition, from the grandeur of Roman architecture to the symbolic language of medieval art, through the unparalleled achievements of the Renaissance, the turbulent emotionalism of the Romantics like Turner and Constable, the Impressionists' search for a new reality, and the revolution of the Abstract Expressionists of the twentieth century. Art of the Western World integrates the works of each period with the history, values, and ideals that gave birth to them: the influence of the Medicis and other great patrons of Renaissance Italy; the resurgence of the classical style, inspired by the French Revolution; the break with the past evidenced in the works of the Impressionists; and the tortured visions of the modern world devastated by wars depicted in the paintings of Picasso, Marc, Groez, and others. A valuable key to understanding the language of art, Art of the Western World offers fresh insight into what the great works meant at the time they were created and why they maintain their special meaning to us now. It is the perfect guide to the masterpieces of Western art.

    His work recalls a parallel universe of 1950s Golden Books and the whimsy of Lewis Carroll. His cheery bunnies, rendered in the glowing hues of children's books, are likely to be carving slabs of meat rather than frolicking in the forest. Ryden's work mingles superb technique with outre images to create a world of strange and disturbing beauty.

    Lara shares her experience of fashion photography in the digital age, including dedicated sections on retouching, genres of fashion photography, and making the best use of social media. Whether you're taking your first-ever shot, working with a professional model for the first time, or pitching to new clients, here is everything you need to produce moody, magical images that leap from the page straight into the viewer's imagination.

    Her method begins with action-filled exercises that demonstrate how to play with paint, following no rules. Subsequent step-by-step projects add planning to the mix, demonstrating how to turn loose washes into light-filled watercolors with textural effects achieved by spraying, sprinkling, pouring, squirting, or stamping paint. Engle's approach, and her results, are dramatic and dynamic; now watercolor artists can create their own exciting paintings with help from How to Make a Watercolor Paint Itself.