Google+ for Business: How Google's Social Network Changes Everything


Chris Brogan - 2011
    Top social media consultant and Google+ early adopter Chris Brogan shows business people how to leverage its immense potential before their competitors even realize it's there.

The Science of Social Intelligence: 33 Studies to Win Friends, Be Magnetic, Make An Impression, and Use People’s Subconscious Triggers


Patrick King - 2017
    This is your blueprint for social success. Humans are unpredictable… or are we? Through decades of research, Scientists have shown consistent patterns in human behavior and thought that can lead you us to very predictable outcomes. In other words, there are genuine ways to forge better relationships that take advantage of human psychology and behavioral patterns. Learn the elements of magnetic charisma. In The Science of Social Intelligence , you'll have over 30 studies, new and old, broken down in a way that answers the question, “How can I use this science in my everyday life?” Rely on findings from psychology, cognitive science, and behavioral economics, rather than one person’s anecdotal advice of what works. Learn why conventional “small talk” advice is flat-out wrong. This book is a truly in-depth look at the concept of being socially intelligent, maximizing the social opportunities you are given, and leveraging your unique strengths to have the relationships you want. In a time where most advice takes the form of “make more eye contact” and “smile more,” this book stands out. Learn how to make a powerful first impression. The Science of Social Intelligence pairs the raw human behavioral data and findings with the insight and emotional intelligence of Patrick King, sought-after social skills coach and internationally bestselling author. The result is half textbook, half field guide for whatever your social goals may be. Understand what makes people tick (even if they don’t). - What popularity in high school really requires. - The true psychology of being positive. - The two way street of perception and how it impacts your relationships. Be likable without appearing manipulative. - The three things everyone wants to talk about (as well as what to always avoid). - How to be emotionally calibrated and attuned to people. - The toxic habits you need to break for social success. Social intelligence unlocks everything you want in life. It gives you the ability to walk into a room and feel (1) at ease, (2) excited, and (3) walk out accomplishing exactly what you want. This could be romantic, career-related, or just with friends - social intelligence allows you to excel in any situation. The likability you create is what will move you forward in life. Social intelligence is the invisible hand that boosts people and gives them opportunities, not just luck or being ridiculously good looking. Embody social intelligence. Pick up your copy today by clicking the BUY NOW button at the top of this page.

How to Build a Multi-Level Marketing Machine


Randy Gage - 1998
    Industry expert Randy Gage explains exactly how to build a large network marketing organization. Readers learn the specific, step-by-step strategies they need to create their own residual income, multi-level money machine. A complete nuts-and-bolts manual.

The Elusive Benefits of Undereating and Exercise: from Why We Get Fat (A Vintage Short)


Gary Taubes - 2017
    Likewise, exercise, however beneficial it may be to fitness, only increases appetite and so often hinders weight loss. In this sharp and persuasive piece, acclaimed and bestselling science writer Gary Taubes exposes erroneous nutritional guidelines and finally provides evidence to curb misguided “calories-in, calories-out” model for why we get fat. A Vintage Shorts Wellness selection. An ebook short.

Begin with Yes: A Short Conversation That Will Change Your Life Forever


Paul S. Boynton - 2009
    Think happy thoughts, enjoy happy experiences. And vice-versa. The best selling, "Begin with Yes" introduces the Law of Action, a principle that reverses the order - and is equally powerful: What we do affects how we think, and the kinds of experiences we have. When we take small, manageable steps, we feel more positive and our lives flow more smoothly. "Begin with Yes" is all about setting things in motion and opening new doors. Getting unstuck. In this short, engaging conversation, counselor, mentor, and motivational speaker Paul Boynton maps out a surprisingly easy, logical, and liberating alternate route to a better life. In short, not only does "Begin with Yes" make change seem possible, it provides concrete examples that show the way.

Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits


Jay Conrad Levinson - 2010
    Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits!

Social Media Marketing for Publishers


Liz Murray - 2012
    

Running Kind: Because running doesn't have to hurt


Christine Stovell - 2019
    Running, she believed, was for elite athletes and hardcore fitness freaks. Then, after causing a local scandal, she found herself hiding in her parents' loft with her two young daughters and decided to try running as a means of escape. That attempt ended so painfully it was four years before she felt brave enough to try another run. Christine's story takes her from running scared to running half marathons. In twenty years, she’s run through sad, bad and good times and dealt with everything from territorial pheasants to scary loos. Above all, she’s discovered not only that running doesn’t have to hurt, but that it has a great capacity to heal. If you’ve ever been tempted to try running but think it isn’t for you, Christine’s experience might just convince you that you too can become the running kind.

The Mousedriver Chronicles: The True- Life Adventures Of Two First-time Entrepreneurs


John Lusk - 2002
    To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club. They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market. From The MouseDriver Chronicles: "School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."

United Breaks Guitars: The Power of One Voice in the Age of Social Media


Dave Carroll - 2012
    But he was the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down.United Airlines had broken Dave’s guitar in checked luggage. After eight months of pestering the company for compensation, he turned to his best tool—songwriting—and vowed to create a YouTube video about the incident that he hoped would garner a million views in one year. Four days after its launching, the first million people had watched “United Breaks Guitars.” United stock went down 10 percent, shedding $180 million in value; Dave appeared on outlets as diverse as CNN and The View. United relented. And throughout the business world, people began to realize that “efficient” but inhuman customer-service policies had an unseen cost—brand destruction by frustrated, creative, and socially connected customers.“United Breaks Guitars” has become a textbook example of the new relationship between companies and their customers, and has demonstrated the power of one voice in the age of social media. It has become a benchmark in the customer-service and music industries, as well as branding and social-media circles. Today, more than 150 million people are familiar with this story.In this book, you’ll hear about how Dave developed the “just do it” philosophy that made him the ideal man to take on a big corporation, what it felt like to be in the center of the media frenzy, and how he’s taken his talents and become a sought-after songwriter and public speaker. And businesspeople will learn how companies should change their policies and address social-media uprisings.Since “United Breaks Guitars” emerged, nothing is the same—for consumers, for musicians, or for business. Whether you are a guitarist, a baggage handler, or a boardroom executive, this book will entertain you and remind you that we are all connected, that each of us matters, and that we all have a voice worth hearing.

Marketplace 3.0: Rewriting the Rules of Borderless Business


Hiroshi Mikitani - 2013
    And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World


Danny Iny - 2015
    Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense.In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel.Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World


Gary Vaynerchuk - 2013
    Even companies committed to jabbing-patiently engaging with customers to build the relationships so crucial to successful social media campaigns-still yearn to land the powerful, bruising swing that will knock out their opponent or their customer's resistance in one tooth-spritzing, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and ROI. Except when they don't.In the same passionate, street-wise style readers have come to expect, Gary Vaynerchuk is on a mission to improve marketers' right hooks by changing the way they fight to make their customers happy, and ultimately to compete. Thanks to the massive change and proliferation in social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, YouTube, Instagram, Pinterest, Twitter, and Tumblr. A mash-up of the best elements of Crush It! and The Thank You Economy with a 2013 spin, here is a blueprint to social media marketing strategies that really works.

When I'm 164: The New Science of Radical Life Extension, and What Happens If It Succeeds


David Ewing Duncan - 2012
    'When I'm 164' surveys the increasingly legitimate science of radical life extension — from genetics and regeneration to machine solutions — and considers the pluses and minuses of living to age 164, or beyond: everything from the impact on population and the cost of living to what happens to love, curiosity, and health. Concluding that anti-aging technologies will probably succeed in the next 30 to 50 years, Duncan brings us back to the age-old question posed by the Beatles in their classic song: “Will you still need me, will you still feed me, when I’m … ”

Sticky Branding: 12.5 Ways to Stand Out, Attract Customers, and Grow an Incredible Brand


Jeremy Miller - 2014
    Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. It’s achievable for any business willing to break away from the industry norms and find innovative ways to serve its customers.Based on a decade of research into what makes companies successful, Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries. By following their examples your company will:- Attract more customers- Sell more, faster- Inspire employee engagement- Become immune to the competition- Earn higher profitsSticky Branding is your branding playbook. It provides ideas, stories and exercises to make your company stand out, attract customers, and grow into an incredible brand.