Book picks similar to
SOCIAL MEDIA MARKETING FOR BEGINNERS: A STEP-BY-STEP BEGINNERS GUIDE TO FACEBOOK, INSTAGRAM, LINKEDIN MARKETING - DISCOVER NEW ONLINE TRENDS TOSHAPE THE PERFECT STRATEGY FOR MANAGING YOUR BUSINESS by Donald White
predictions-probabilities-trends
social-media
strategies-systems-implementation
Generation F: Why we still struggle with sex and power
Virginia Trioli - 2019
The Master of Ormond College at the University of Melbourne had been acquitted of indecent assault after complaints by two female students. Helen Garner’s bestselling book about the case, The First Stone, polarised readers over whether the students had been right to take their allegations to the law. Was the feminist movement poisoning gender relations? In Generation F, the young award-winning journalist Virginia Trioli offered a vigorous, incisive and compelling argument for the ongoing need for feminism, while exploring her own bewilderment and anger. She described the real state of sexual harassment, violence, the workplace and the law in Australia: how most women just copped it, but those who felt able to confront it needed all the support they could get. Now – as women around the world speak up about how sexual harassment has destroyed their work, families and lives – Trioli revisits that cultural moment in a new foreword, and in a new afterword considers the situation women face today. Dismayingly, her original text is just as relevant, and her call to action just as powerful.
Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
Michael Hoefflinger - 2017
But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions.Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness: How Facebook recovered from its "disastrous" IPO ● How the growth team achieved the impossible ● Why Facebook's News Feed ads were the company's most important business decision ever ● How Google+ attacked and lost ● Why—and how—Instagram and WhatsApp were added to the mix ● What the company does to win the talent wars ● What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick ● Which products and technical advancements are on the horizon and why ● And much moreIntimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.
Unplugged
Joe Barrett - 2020
The only problem is, he doesn't want any of it. And the endless distractions of digitized society give him no head space to figure out what he does want.So, Dan unplugs. He abandons all things digital technology, effectively retreating from society to live an analog lifestyle geared at perfecting the art of avoidance. When a case of mistaken identity launches Dan into a series of bizarro relationships and absurd events, it represents an unexpected path to reconnect him with a world he never knew existed.Dark, offbeat and laugh-out-loud funny, Unplugged is a coming of middle-age story about finding authentic connections and meaning in today's hyper-digitized society.
Instagram Secrets: The Underground Playbook for Growing Your Following Fast, Driving Massive Traffic & Generating Predictable Profits
Jeremy McGilvrey - 2017
Instead, the information found inside of the 21 chapters lays out a step-by-step formula for the two things online entrepreneurs care about most: How to build a large following FAST. How to convert those followers into DOLLARS. The old way of being successful on social media meant that you had to spend a small fortune to build your following, then light your marketing dollars on fire trying to figure out Facebook ads. Instagram Secrets completely demolishes the old way entrepreneurs were taught to use social media to grow their businesses. Now, anybody (even if you have ZERO Instagram followers) can generate an ENDLESS FLOOD of warm, cheap and targeted leads on demand. The warmer the lead, the easier the sale. The cheaper the lead, the higher the profit. Wasting weeks or months on “testing” is now a thing of the past. You can now test your website, landing page, and sales funnels in just a few hours and make the necessary tweaks that will put you on the fast track to profitability. There is a HUGE misconception about what it really means to be successful on social media: Having tons of followers is great, but it’s meaningless if it doesn’t make you money. Getting likes makes you feel good, but you can’t pay your bills with Instagram likes. Getting leads makes it seem like you are winning, but leads without sales are useless. Those who LOSE on Instagram treat it like a popularity contest to fuel their ego. Winning on Instagram is simple: Just follow the blueprint Jeremy reveals in this book. Will Instagram Secrets work for you? Yes. The pure gold packed from cover-to-cover in this book is not THEORY by the latest “Insta-Fake Guru.” The author, Jeremy McGilvrey wrote the book after learning DIRECTLY from Jason Stone, aka @Millionaire_Mentor who to date has 2.4 million followers, built and email list of 350,000 loyal subscribers and netted well over $2,000,000 using only Instagram. Jeremy wrote Instagram Secrets the same way Napoleon Hill wrote the all-time personal development best seller Think and Grow Rich. Hill interviewed billionaire businessman Andrew Carnegie to learn the secrets behind how he achieved his unheard-of success and indestructible WEALTH. He then simplified Carnegie’s teachings into the first ever roadmap for attaining extraordinary financial success. Similarly, McGilvrey distilled Jason Stone’s vast knowledge into the most comprehensive book ever written for building a massive Instagram following and turning those followers into dollars. Not only did McGilvrey STUDY with the best, he also APPLIED everything he learned from @Millionaire_Mentor to build two Instagram pages to a combined 312,567 followers in under 15 months, collect 35,456 email leads in 7 months and earn daily predictable profits from Instagram. Instagram Secrets was written with the goal of helping entrepreneurs completely bypass the years of pain, suffering and failure associated with building a profitable business and help them to achieve massive online success in record time. If you are looking for another cookie-cutter training about how to become Insta-Famous Instagram Secrets is not for you. But, if you are serious about using Instagram to grow your following fast, get leads, make sales and build a profitable business...Then pick up your copy of Instagram Secrets today.
High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce
Micah Solomon - 2012
Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment--lashing out at those that don't. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to survive--and thrive. And
High-Tech, High-Touch Customer Service
spells out surefire strategies for success in a clear, entertaining, and practical way. Discover: * Six major customer trends and what they mean for your business * Eight unbreakable rules for social media customer service * How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content * The rising power of self-service--and how to design it properly * How to build a company culture that breeds stellar customer service ? High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wide--online and off.
Phoenix Burn
Karina Espinosa - 2020
And I’ve been looking for my killer ever since.I didn’t expect to survive death, but here I am and I’ve got questions—lots of them. Questions that lead me to a world I never knew existed in the shadows of the mundane. When I come face to face with a vampire who seems to have the answers I’m looking for, I find myself trapped in a game where I’m the pawn.Someone is hunting me. No one is safe until I’m caught, but I refuse to be the prey. When the hunter becomes the hunted, they’ll learn I’m not as naïve as they think. That is, until the mastermind is revealed and nothing is ever the same again.Will I be able to reclaim my old life? Or is the game just getting started …
Twitterville: How Businesses Can Thrive in the New Global Neighborhoods
Shel Israel - 2009
On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, "Twitterville" is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you re com- plaining about the weather with local friends, the next, you re talking shop with a colleague based halfway across the globe. No matter where you re from or what you do for a living, you will find conversations on Twitter that are valuable. Despite the millions of people joining the site, you ll quickly find the ones who can make a difference to you. Social media writer Shel Israel shares revealing stories of "Twitterville" residents, from CEOs to the student who became the first to report the devastation of the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen journalists who outshine traditional media companies. Israel introduces you to trailblazers such as: . Frank Eliason, who used Twitter to reverse Comcast s blemished customer service reputation . Bill Fergus, who was on the team at Henry Ford Medical Center during the first live tweeted surgery . Scott Monty, social media officer for Ford, who held off a mob of misinformed Ranger fans and averted a PR crisis . Connie Reece, who used Twitter to raise tens of thousands of dollars for cancer patients in need . The Coffee Groundz, a Houston-area coffee shop that uses Twitter to pack the tables (and fight off Starbucks) "Twitterville" features many true stories as dramatic as these. But it also recounts those of ordinary businesspeople who use Twitter to get closer to their customers. And it explains how global neighborhoods will make geography increasingly irrelevant. It even explains why people sometimes really do care what you had for lunch."
Pinterest Savvy: How I Got 1 Million+ Followers (Strategies, Plans, and Tips to Grow Your Business with Pinterest)
Melissa Taylor - 2013
Pinterest Savvy highlights: * Set up your profile for success. * Understand the basics of eye-catching pins. * Learn from businesses using Pinterest well. * Improve strategies for gaining followers and increasing engagement. * Achieve sales and marketing goals using Pinterest!Along the way, you'll hear from other Pinterest experts like popular blogger Amy at Living Locurto and the social media team at PBS.
Influenced
Eva Robinson - 2021
Her former friend Rowan—glamorous Instagram star—has money and leisure spare. Once bound by a tragic accident, the two women have lost touch. At least, until Hannah forces herself into Rowan's beautiful world. When a party takes a shocking turn, history starts to repeat itself. Now, the Cambridge police are closing in, and the reunited friendship starts to unravel. Suspected of murder, Hannah and Rowan have to choose: do they keep each others' secrets, or do they try to save themselves?
"Influenced is the sort of book where you end up staying up until the middle of the night because you can't let it go. Hannah is a character you fall in love with... and then stay on the edge of your seat as her life spirals out of control. A must read for psychological suspense lovers." -- New York Times and Washington Post Bestseller Mike Omer
iRules: What Every Tech-Healthy Family Needs to Know about Selfies, Sexting, Gaming, and Growing Up
Janell Hofmann - 2014
When Hofmann’s editor at The Huffington Post posted the contract, now known as iRules, it resonated on a massive scale and went viral, resulting in a tsunami of media coverage and requests. It quickly became apparent that people across the country were hungry for more.In iRules, Hofmann provides families with the tools they need to find a balance between technology and human interaction through a philosophy she calls Slow Tech Parenting. In the book, she educates parents about the online culture tweens and teens enter the minute they go online, exploring issues like cyberbullying, friend fail, and sexting, as well as helping parents create their own iRules contracts to fit their families’ needs. As funny and readable as it is prescriptive, iRules will help parents figure out when to unplug and how to stay in sync with the changing world of technology, while teaching their children self-respect, integrity, and responsibility.
The Secrets We Keep
Mia Hayes - 2018
When she’s not going to Costco or day-drinking with her best friend, she’s trying to escape her past. And it seems to work – until an anonymous gossip blog begins spilling the women of Waterford’s darkest secrets. Now, the blurred conversations and blank spots in Elizabeth’s mind give way to panic and anxiety. If her secrets – like a hospitalization for bipolar disorder and a suicide attempt - don’t stay buried, she faces social shunning. Because after all, life in Waterford must look Instagram perfect at all times. With her mental health in tatters and her marriage on the brink of imploding, Elizabeth fights to protect her family, her reputation, and her sanity. The past, however, has a way of not being forgotten.
The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social
Jay Baer - 2011
Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.This book isn't about how to do social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now
David Meerman Scott - 2010
"Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to:Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!
The Woman I Was Before
Kerry Fisher - 2019
A new home can be a happy ending. Or a fresh start. Or a hiding place... Kate Jones is running away. She has left her old life behind, changing both her own name and her daughter’s. No-one must ever connect Kate with the mistake that destroyed her life. Starting afresh on Parkview Road – a brand new street full of newly built houses – Kate looks at the other women on the street with envy. They seem to have it all: Gisela with her busy life, full house and successful children, Sally with her exciting spontaneous marriage, her glamorous holidays, her high-flying career. The pictures that Kate's new friends post online confirm their seemingly perfect existence, whilst Kate hides from the world at all costs. Until one day, everything changes. Kate is called to the scene of a devastating accident, which is about to test everything the women thought they knew about each other, and themselves. From the bestselling author of The Silent Wife, The Woman I Was Before is a book about the things we hide from those closest to us – and the terrible consequences that keeping those secrets can have. Perfect for fans of Jodi Picoult, Liane Moriarty and Diane Chamberlain.