1.5 million Brilliant books have been sold around the world, so to celebrate this milestone we've included 10 Chapters from 10 of our bestselling Brilliant books to give you a taste of the series. By choosing the most inspiring and useful chapter for you, we hope you'll learn something new and get one step closer to being Brilliant on your chosen subject. Brilliant books are available for business, careers, management, lifeskills, computing, teaching, and study skills topics. So if you need help, advice or inspiration then we have something for all your personal and professional needs.

     Jen Thoden describes the five colors that will become your signature go-to always-know-these-colors-look-amazing-on-me colors, which include: - 2 colors that will bring you immediate confidence in yourself - 1 color that will pull your wardrobe together - 2 colors that will have you digging deep on who you really are Jen Thoden discovered her five signature colors when she was struggling with her own identity. She was depressed, divorced, 40 and seemed to have no purpose. She managed to transform her life into one of success and happiness using the steps she’s outlined in this book. Discovering her five signature colors helped her get to know her true self, gain confidence in owning her strengths and flaws and the creativity to design a life that truly brings her happiness. Jen Thoden believes that you can live a happy fulfilled life when you are being your authentic self. Being yourself is so much easier than trying to be someone else. Join Jen on this personal journey and start transforming your life with your signature colors.

    It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    In fact, almost every entrepreneur & business owner at some point or another has fallen into the trap of investing themselves into a complete WOMBAT (Waste Of Money, Brains, And Time). The majority of the time when a well-intentioned entrepreneur falls into a WOMBAT, it happens when they lose sight of the Profit Hacking Formula. The 3 parts of the formula are the only things you can focus on improving that will increase your profits. There are sections in Profit Hacking dedicated to showing you exactly how to ‘hack’ and subsequently scale each of those 3 Pillars. You will also discover the leverage points “hidden” in your business (the places where just a little bit of effort and improvement yield massive gains) & the fastest way to double your monthly profits. Whether you’re a seasoned business owner, a brand new entrepreneur, or work in digital marketing, Profit Hacking will help you grow the bottom line. In this no-fluff, highly-actionable book, Steve Daar shows how you can turn your business into a machine that attracts prospects & leads like a magnet, effectively converts them into buyers, and convinces them to become lifelong customers + advocates for your company. Pulling from years as an entrepreneur, investing thousands of hours & tens of thousands of dollars into self-directed marketing education, and managing over $1,300,000 in online advertising spend for Fortune 500-level businesses, he reveals to the reader how to reach the full profit potential of their business. Through this book, you will learn: • The ‘Secret’ To Significant Traffic Increases…and it almost certainly isn’t what you’re thinking • Tips for Massive Scale & Growth in your business • The Undeniable Formula for hacking your profits Profit Hacking shows you PRECISELY how to maximize every marketing activity you do from this day forward. How to maximize the value of each visitor, prospect, lead, customer, and client your business attracts (and how to get more of them). Banish the WOMBATs. Stop wasting your time, money, and effort on ineffective tactics & strategies. Learn how to grow your business faster & more effectively than ever before through the Profit Hacking principles.

    It gives practical advice on how to:- Get a sale when your service is not the cheapest- Turn your customer into an ambassador- Build a positive attitude- Beat the competition- Close a saleThis is a valuable book, recognized as an effective and powerful sales-improvement guide.

    Never ask for the order. Get an I.O.U. for everything you do. Don t spill your candy in the lobby.Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?Are great salespeople born with a special gift--perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.In the first week of release, the Amazon ranking of The Sandler Rules shot to:#1 in the Sales and Selling category#2 in Hot New Releases--business books#3 in business books#23 worldwide!

    The twist? She lived with each of these mentors, in their homes, commuting to work with them each day, and uncovering their principles for building many of the world's most respected and profitable brands.Brain Surfing is a book that combines marketing know-how with life philosophy. One minute you'll learn about smart brands on the other side of the world, the next you'll be inspired to take off on your own adventure. LeFevre guides you through today's complex marketing landscape, uncovering the secret ways of working of each of her coaches. Brain Surfing will surprise you with how much you learn while thoroughly enjoying the journey.

    To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club. They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market. From The MouseDriver Chronicles: "School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."

    The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

    They set the ball rolling and wealth simply accumulates. They let their money work for them. For the author, the combination of a book, a game, a woman and an opportunity helped him get out of the rat race onto the fast track. Discover why most Pinoys are poor and the secrets of the rich Tsinoys.

    Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: • How to get new customers, clients, or patients and how make more profit from existing ones. • Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. • How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. • A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. • How to annihilate competitors and make yourself the only logical choice. • How to get amazing results on a small budget using the secrets of direct response marketing. • How to charge high prices for your products and services and have customers actually thank you for it.

     Your Best Year Yet reveals 7 simple ways to shift your thinking so you can: • Make better decisions; • Form better habits; • Manage your time better; and • Be the very best version of you. ADVANCE PRAISE FOR YOUR BEST YEAR YET "Loved it! So easy to read…like talking to a wise friend…and so “now” and current. Thank you…will adjust my thinking!!" —Ashley B "This advice is gold and I love how you’ve made it easy to read." —Kylie s "Fantastic. I found it really made me think about how important my mindset is to each and every day. When I finished reading it, I felt like standing and ‘Woop Wooping’ like Julia Roberts!" —Jodi G NOW IT'S YOUR TURN TO HAVE YOUR BEST YEAR YET. LET'S GO!

    Our world is truly strange that so many good and helpful people find themselves preyed upon by the criminal elements. In case of an emergency or a catastrophe those odds may become even worst. My name is Roy Shepard and I’m a former IDF (Israeli Defense Forces) Special Forces Operator. During my military service, I took part in countless missions behind enemy lines and later trained young cadets as a Master Sergeant. I specialize in weapons training, stealth and camouflage, and Krav-Maga. I’ve been in active reserve duty for the past 20 years and spent much of that time formulating and implementing defense strategies and drills in military bases all over Israel. Highly trained in martial arts, I specialize in Judo, Jiu-Jitsu, Aikido, and Russian Systema—with both hand-to-hand combat and melee weapon handling. I am also an expert marksman with both close-quarters and long-range weapons. The IDF is one of the most effective militaries in the world with proven strategies and tactics that have kept Israel safe for the last 70 years. The harsh reality is that Israel is a small country surrounded by hostile nations that have been intent on destroying it since it was formed in 1948. The IDF has defended Israel in eight full-out wars and fended off many incursions and terrorist attacks. The skills that I’m about to share with you are the same ones used by the IDF Special Forces Operators to stay safe in hostile situations and will allow you to do so as well. Be it fending off a mugger in a dark parking lot or surviving a post-catastrophe scenario. The reality is that we are always only moments away from danger and knowing the exact step-by-step response can be the difference between life, injury, or even death. Using the knowledge in this book you will learn how to avoid, escape, or survive numerous dangerous situations using minimal effort. The number one thing you must remember is that being efficient can save your life. If you don’t take steps to conserve your energy, you will get tired very quickly and may lose the battle. Professional fighters can hold a full combat event for a few seconds and after that they rely solely on technique to survive and accomplish the mission. This book will teach you eight of the most effective techniques to stay safe: 1. Situational awareness 2. Tactical relocation 3. Planning for emergencies 4. Survival self-defense 5. Team roles 6. Communications 7. Fitness 8. Survival tools I look forward to seeing you as part of our community at Prepper Legend and hope you enjoy this book at least as much as I enjoyed writing it. And above all else stay safe! Your friend always, Roy Shepard

    It explains: what goes on at the track what to look for in horses and jockeys how to read a racing form and do simple handicapping how to manage betting funds and make wagers that stand a good chance of paying off. Complete with coverage of off-track and online betting, it's just what anyone needs to play the ponies-and win! Richard Eng (Las Vegas, NV) is a racing writer and handicapper for the Las Vegas Review-Journal, a columnist for the Daily Racing Form, and the host of a horseracing radio program in Las Vegas. He was formerly a part of the ABC Sports team that covered the Triple Crown.

    After reading the Start-up Expert's first book 'Get Ready' you will have a better understanding of the challenges ahead and whether you have the character and determination to succeed. You will be reassured that qualifications are irrelevant and read stories about those who succeed against all odds. The book is designed to serve as encouragement and inspiration, while at the same time providing practical advice.Alistair Milne is a serial entrepreneur and investor who already has 16 years of hands on start-up experience at age 33. Alistair has started more than 6 businesses since founding his first limited company at 17 and he has invested in many more. He moved to Monaco aged just 25 and his businesses currently employ well over 250 people.Alistair has no degree in business studies or MBA, everything he knows about start-ups has been learned the hard way through running actual businesses from start to exit. He is truly a 'Start-up Expert'.