Book picks similar to
The New Relationship Marketing by Mari Smith
business
social-media
marketing
non-fiction
Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life
Sally Hogshead - 2005
Advertising and entrepreneurial rockstar Sally Hogshead reveals 100 Radical Truths for closing the gap between your current reality and your utmost potential, including: # 15: Aspire to be the dumbest person in the room # 31: You can be comfortable, or outstanding, but not both # 67: Mistakes are tuition # 96: Expressing your truest self is the ultimate competitive advantage # 100: Make your memoirs worth reading With groundbreaking research and startling new ideas for success, Radical Careering will become the indispensable owner’s manual to your future. Get ready to turbocharge your career with smarter goals, higher market value, and killer results. "Radical Careering is a jolt to the old way of thinking about careers; a handbook of new thinking that will help you survive, strive and thrive in the radically new world of work." --Jeff Taylor, founder and Chief Monster, Monster.com “An innovative how-to-manual for anyone wanting to be more successful and satisfied in their career.” --Andy Spade, CEO and co-founder, Kate Spade “Take inventory of your strengths, identify your passions, then do everything in your power to carve your career toward them. Only then will you, and everyone else, see the best of you. Want to know how? Read this book.” -- Marcus Buckingham, author of The One Thing You Need to Know, and Now, Discover Your Strengths “Hogshead’s powerful strategies will teach you how to drive your own success, by having the fearlessness, daily courage, and curiosity to jump in the deep end and swim with real purpose.” --Lee Ann Daly, Executive VP of Marketing, ESPN “This book is so genius. It’s amazing to read on the page what I’ve always believed to be true. The ideas in this book will save your ass again and again. Drive is a radical careerist’s best friend.” --Liz Phair
Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business
Malcolm Frank - 2014
Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GE's Brilliant Machines, Disney's theme park Magic Band, and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.
Marketing in the Groundswell
Charlene Li - 2009
The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.
How to Start a Blog Today: A Free Step-by-Step Beginner’s Guide to Create a Blog in 20 minutes
Scott Chow - 2017
The entire process is explained in simple, easy to understand terms, so you can create a great blog without any technical knowledge. First, you will learn the basic process of WordPress blogging, which is the free software your blog will be built with. Once that is done, you will move on to customization of your new blog. The book then ends with chapters on promoting your blog and blogging for profit. In addition, the author offers additional support and updates through his website, free of charge.
Platform: Get Noticed in a Noisy World
Michael Hyatt - 2012
In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to:Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world. Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
Deep Value Investing: Finding bargain shares with big potential
Jeroen Bos - 2013
Written by an investor with a long and remarkable track record, it shares for the first time the ins and outs of finding high-potential undervalued stocks before anyone else.Deep value investing means finding companies that are genuine bargains that can pay back phenomenally over the long term. They are firms so cheap that even if they were to close tomorrow their assets would pay you out at a profit. But if they can turn things around, the rewards will be many times greater ...These were the favourite shares of Benjamin Graham, author of 'The Intelligent Investor'. Inspired by Graham's classic and with a long history of discovering these great value stocks - sometimes known as 'bargain issues' or 'netnets' - author and investor Jeroen Bos reveals:- how to use only publicly available information to discover these shares and filter the gold from the dross- everything he did when analysing, purchasing, monitoring and selling more than ten recent successful deep value investments- the complete philosophy behind deep value investing, and the ins and outs of this strategy in practice- what can go wrong and how to minimise the chances of it happening to you.Deep value investing has a better track record than almost any other approach to the market. Even better, it doesn't require minute and technical knowledge of a company, nor is it fixated on earnings or often-unreliable future projections.It's all about the balance sheet and patience. This makes it the perfect investing approach for those who want to see phenomenal stock market returns without wasting time or commission costs.
Stock Investing For Beginners: How To Buy Your First Stock And Grow Your Money
John Roberts - 2017
What was his secret, everyone wondered? And the answer turned out to be pretty basic. Because, besides being industrious and frugal, which you may have guessed, he had invested in the stock market throughout the years. This is actually not as surprising as it may sound. According to a recent World Wealth Report, the wealthy invest the largest part of their money into stocks and businesses. Our wise janitor had simply done what the wealthy do. So he got a similar result. That is, he grew his money into considerable wealth. And you can do this too. Now, we aren't saying you will make $8 million. After all, this is a beginners book and the janitor had an extraordinary result. But stock market investing is one of the best tools you can use to build a more secure financial future for you and your family. So are you someone who wants to make money in the stock market? And does that story make you feel excited? Have you tried to understand the stock market, only to be discouraged by how complicated it all seems? And aren't you just a little bit encouraged that an ordinary person, like our janitor from Vermont, could invest in stocks and succeed? If you answered yes to any of those questions, then this book just might be the solution you've been looking for. Because it will show you just what you need to know, and no more, to start investing in the stock market. And it will describe all of this for you in simple terms you already understand. Not complicated theory. Not a mind-numbing blitz of technical buzzwords. Just what you need to know and no more. And the few specific steps you can take to get started. Here's what you will learn: -The 5 big reasons to invest in stocks -Simple explanations of the basics of stock market investing -Great sources of recommendations to help you pick winners (no complicated research required) -The one thing you must do to get started (but you only have to do it once) -How to buy and sell stocks -3 key strategies to protect your stock investments from big losses -And many more invaluable tips on building your stock portfolio So that by the end of this book, you will be able to buy your first stock. You will know the simple steps to grow your money in the stock market. And start on the your path to a more secure financial future.
Boards That Deliver: Advancing Corporate Governance from Compliance to Competitive Advantage
Ram Charan - 2005
Ram Charan, expert in corporate governance and best-selling author, packs this book with useful tools and techniques to take boards and their companies to a higher level of performance. Charan puts his finger on a growing problem for boards: the disconnect between directors' efforts and their results. The added time and attention boards invest is not translating into better governancea that is, governance that adds value to the business. Boards That Deliver gets beyond the rhetoric of corporate governance reform. It captures the tried-and-true practices used by high-performance boards. In contrast to experts who base prescriptions on number-crunching exercises, Charan identifies the real problems that drain directors' time and suppress their best judgmentsa and explains clearly and succinctly how boards can solve those problems. These battle-tested solutions help boards achieve what rules and regulations alone cannota to get succession right, refine a winning strategy, and design a rational CEO compensation package.Good governance requires leadership. Boards That Deliver is the no-nonsense guide for directors and CEOs who are rising to the leadership challenge to make their boards a competitive advantage.
A Mathematician Plays The Stock Market
John Allen Paulos - 2003
In A Mathematician Plays the Stock Market , best-selling author John Allen Paulos employs his trademark stories, vignettes, paradoxes, and puzzles to address every thinking reader's curiosity about the market -- Is it efficient? Is it random? Is there anything to technical analysis, fundamental analysis, and other supposedly time-tested methods of picking stocks? How can one quantify risk? What are the most common scams? Are there any approaches to investing that truly outperform the major indexes? But Paulos's tour through the irrational exuberance of market mathematics doesn't end there. An unrequited (and financially disastrous) love affair with WorldCom leads Paulos to question some cherished ideas of personal finance. He explains why "data mining" is a self-fulfilling belief, why "momentum investing" is nothing more than herd behavior with a lot of mathematical jargon added, why the ever-popular Elliot Wave Theory cannot be correct, and why you should take Warren Buffet's "fundamental analysis" with a grain of salt. Like Burton Malkiel's A Random Walk Down Wall Street , this clever and illuminating book is for anyone, investor or not, who follows the markets -- or knows someone who does.
HBR's 10 Must Reads for New Managers (with bonus article "How Managers Become Leaders" by Michael D. Watkins) (HBR's 10 Must Reads)
Linda A. Hill - 2017
We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you transition from being an outstanding individual contributor to becoming a great manager of others.
This book will inspire you to:
Develop your emotional intelligence
Influence your colleagues through the science of persuasion
Assess your team and enhance its performance
Network effectively to achieve business goals and for personal advancement
Navigate relationships with employees, bosses, and peers
Get support from above
View the big picture in your decision making
Balance your team’s work and personal life in a high-intensity workplace
This collection of articles includes “Becoming the Boss,” by Linda A. Hill; “Leading the Team You Inherit,” by Michael D. Watkins; “Saving Your Rookie Managers from Themselves,” by Carol A. Walker; “Managing the High-Intensity Workplace,” by Erin Reid and Lakshmi Ramarajan; “Harnessing the Science of Persuasion,” Robert B. Cialdini; “What Makes a Leader?” by Daniel Goleman; “The Authenticity Paradox,” by Herminia Ibarra; “Managing Your Boss,” by John J. Gabarro and John P. Kotter; “How Leaders Create and Use Networks,” by Herminia Ibarra and Mark Lee Hunter; “Management Time: Who’s Got the Monkey?” by William Oncken, Jr., and Donald L. Wass; and BONUS ARTICLE: “How Managers Become Leaders,” by Michael D. Watkins.
The Price of Everything: Solving the Mystery of Why We Pay What We Do
Eduardo Porter - 2011
Many of the prices we pay seem to make little sense. We shell out $2.29 for a coffee at Starbucks when a nearly identical brew can be had at the corner deli for less than a dollar. We may be less willing to give blood for $25 than to donate it for free. Americans hire cheap illegal immigrants to fix the roof or mow the lawn, and vote for politicians who promise to spend billions to keep them out of the country. And citizens of the industrialized West pay hundreds of dollars a year in taxes or cash for someone to cart away trash that would be a valuable commodity in poorer parts of the world. The Price of Everything starts with a simple premise: there is a price behind each choice that we make, whether we're deciding to have a baby, drive a car, or buy a book. We often fail to appreciate just how critical prices are as a motivating force shaping our lives. But their power becomes clear when distorted prices steer our decisions the wrong way. Eduardo Porter uncovers the true story behind the prices we pay and reveals what those prices are actually telling us. He takes us on a global economic adventure, from comparing the relative price of a vote in corrupt São Tomé and in the ostensibly uncorrupt United States, to assessing the cost of happiness in Bhutan, to deducing the dollar value we assign to human life. His unique approach helps explain: * Why polygamous societies actually place a higher value on women than monogamous ones. * Why someone may find more value in a $14 million license plate than the standard issue, $95 one. * Why some government agencies believe one year of life for a senior citizen is four times more valuable than that of a younger person. Porter weaves together the constant-and often unconscious-cost and value assessments we all make every day. While exploring the fascinating story behind the price of everything from marriage and death to mattresses and horsemeat, Porter draws unexpected connections that bridge a wide range of disciplines and cultures. The result is a cogent and insightful narrative about how the world really works.Watch a Video
Organizing Your Home with SORT and SUCCEED: Five simple steps to stop clutter before it starts, save money and simplify your life (SORT and SUCCEED Organizing Solutions Series)
Darla DeMorrow - 2018
She has created an efficient way of organizing that works for people who are somewhat organized, and is do-able even for people who are disorganized or have ADHD.
Whether you are organizing your home, downsizing your home, looking for organizing solutions for people with ADHD or want to save money organizing, this home organizing book will take just about an hour to read so you can get started now.
Getting organized is good. Staying organized is better. Learn both with this proven system used by HeartWork Organizing’s clients since 2005.
Purging your stuff doesn't have to be painful, because the focus isn't on tossing. We focus on finding your treasures. Why declutter when you can learn how to stop clutter before it even starts?
This system goes beyond organizing at home and is useful for time management, paper filing, information management, money management and staying organized with lasting changes.
Simplify your life with these five simple steps to organize your space, learn neat ways to save money and simplify your life.
Tired of all the unrealistic, quick-fix decluttering you've seen on TV? Darla shows how her simple, five step system has helped real people get organized time and time again. Each of the chapters covers the topics that come up in real-life home organization appointments.
Cure Your Clutter Troubles
Learn why this book will really help you get organized, and why it might not.
Organizing and the Brain
Learn what the latest scientific research tells us about the brain and what that has to do with decluttering and organizing your home.
Put each one of the SORT and SUCCEED steps into practice
Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
Jan Chipchase - 2013
Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions. Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to see—and capitalize upon—what is hidden in plain sight today to create businesses tomorrow.
The Checklist Book: Set Realistic Goals, Celebrate Tiny Wins, Reduce Stress and Overwhelm, and Feel Calmer Every Day
Alexandra Franzen - 2020
It will change your life.
Simplicity at its best: The checklist is one of the world’s oldest—and most effective—productivity systems. If anything, author and entrepreneur Alexandra Franzen shares, it is just as valuable now as it was during the days of the Roman Empire. Writing out a simple checklist allows us to tangibly plan our day and set in stone what we want to accomplish.Cut out unnecessary noise: There are countless apps and organizational systems out there to help us straighten out our lives, but often they only add to the madness. Trying to keep up leaves us feeling drained and overwhelmed. Learn how to choose your highest priorities, set realistic goals, celebrate tiny wins, and feel calmer every day with the magic of checklists.Be realistic about the time in a day: By physically writing down our tasks on a single piece of paper, we force ourselves to limit how much we can do in a day. Too often, we cram our day with tasks and chores and leave almost no space for self-care or time with loved ones. We end up disappointed in our inability to complete our never-ending to-do list. Checklists help you plan your day in a more gentle, realistic way. You accomplish what needs to be done—and enjoy things you want to be doing, too.
In the life-changing Checklist Book, learn:
The history of the checklist and why it remains to be relevant and effective today
The science behind the success of checklists, such as the instant satisfaction we feel when we put a check next to a finished task
How to create a basic daily checklist—and checklists for specific situations, like moving to a new city or navigating a divorce
Readers who love life-improvement books like The Bullet Journal Method, Free to Focus and Atomic Habits will love The Checklist Book.
Brand Like a Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous
Steve Jones - 2011
This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.