Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

    In the second edition of Network Security, this most distinguished of author teams draws on hard-won experience to explain every facet of information security, from the basics to advanced cryptography and authentication; secure Web and email services; and emerging security standards. Highlights of the book's extensive new coverage include Advanced Encryption Standard (AES), IPsec, SSL, PKI Standards, and Web security.

    Under the direction of Stephen Greenblatt, General Editor, the editors have reconsidered all aspects of the anthology to make it an even better teaching tool.

    Through an exhaustive, evidence-based analysis of medical research, the study concludes that MS is a disease largely determined by lifestyle factors. Showing that people with MS who modify their diet, their exercise habits, and other aspects of their lifestyle can stabilize the illness and potentially recover, these recommendations will change the lives of thousands of people with MS and support their loved ones.

    In 1996 Joseph LeDoux's "The Emotional Brain" presented a revelatory examination of the biological bases of our emotions and memories. Now, the world-renowned expert on the brain has produced with a groundbreaking work that tells a more profound story: how the little spaces between the neurons-the brain's synapses--are the channels through which we think, act, imagine, feel, and remember. Synapses encode the essence of personality, enabling each of us to function as a distinctive, integrated individual from moment to moment. Exploring the functioning of memory, the synaptic basis of mental illness and drug addiction, and the mechanism of self-awareness, "Synaptic Self" is a provocative and mind-expanding work that is destined to become a classic.

    It is not a mere reorganization of the data into a new kind of library catalogue, nor another specualtive philosophy about the nature of man and language, but rather a rigorus explication of our intuitions about our language in terms of an overt axiom system, the theorems derivable from it, explicit results which may be compared with new data and other intuitions, all based plainly on an overt theory of the internal structure of languages; and it may well provide an opportunity for the application of explicity measures of simplicity to decide preference of one form over another form of grammar.

    It is believed that we must commit 10,000 hours to master a skill.  According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten.  Social argues that our need to reach out to and connect with others is a primary driver behind our behavior.  We believe that pain and pleasure alone guide our actions.  Yet, new research using fMRI – including a great deal of original research conducted by Lieberman and his UCLA lab -- shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure.  Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world.  We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another.  And our most private sense of who we are is intimately linked to the important people and groups in our lives.  This wiring often leads us to restrain our selfish impulses for the greater good.  These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species.   Based on the latest cutting edge research, the findings in Social have important real-world implications.  Our schools and businesses, for example, attempt to minimalize social distractions.  But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped.  The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

    Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.

    As such, it should not be confused with the many abridgements that omit key sections.The book presents lucid descriptions of human mental activity, with detailed considerations of the stream of thought, consciousness, time perception, memory, imagination, emotions, reason, abnormal phenomena, and similar topics. In its course it takes into account the work of Berkeley, Binet, Bradley, Darwin, Descartes, Fechner, Galton, Green, Helmholtz, Herbart, Hume, Janet, Kant, Lange, Lotze, Locke, Mill, Royce, Schopenhauer, Spinoza, Wundt, and scores of others. It examines contrasting interpretations of mental phenomena, treating introspective analysis, philosophical interpretations, and experimental research.It remains unsurpassed today as a brilliantly written survey of William James’ timeless view of psychology.

    It brings alive the people, dramatic events, and ideas that shaped the first fifteen centuries of Europe, such as the Spanish and Portuguese conquest of the New World. Historian Justo Gonzalez shows how various social, political, and economic movements affected Christianity's internal growth.Gonzalez skillfully weaves in relevant details from the lives of prominent figures from the apostles to John Wycliffe, tracing out core theological issues and developments as reflected in the lives and struggles of leading thinkers within the various traditions of the church. "The history of the church, while showing all the characteristics fo human history, is much more than the history of an institution or movement," Gonzalez stresses. "It is a history of the deeds of the spirit in and through the men and women who have gone before in the faith." The Story of Christianity demonstrates at each point what new challenges and opportunities faced the church, and how Christians struggled with the various options open to them, thereby shaping the future direction of the church.The Story of Christianity will serve as a fascinating introduction to the panoramic history of Christianity for students and teachers of church history, for pastors, and for general readers.

    Using the cross-disciplinary approaches of speech and social psychology, Knapp and Hall center on how nonverbal communication research affects a wide variety of academic interests. It is the most comprehensive, most readable compendium of research and theory on nonverbal communication available. It is the standard reference in this area.

    But what’s involved in bringing these narratives into the classroom—in creative writing, cultural studies, women’s and ethnic studies, and social science and literature courses? How may instructors engage the philosophical, historical, social, and theoretical contexts of the emerging field of autobiography studies?Sidonie Smith and Julia Watson, two authorities in life narrative studies distill their diverse forays into life writing in a concise yet far-reaching overview of key terms, issues, histories, and texts in autobiography studies. Reading Autobiography is a step-by-step introduction to the differences of self-narrative from fiction and biography; the components of autobiographical acts; such core concepts as memory, experience, identity, agency, and the body; the textual and critical history of the field; and prospects for future research. Organized as a user-friendly handbook, it includes a glossary of key words, suggestions for teaching, and extensive primary and secondary bibliographies. Sidonie Smith is professor of English and women’s studies at the University of Michigan. Julia Watson is associate professor of comparative studies at Ohio State University.

    Whether you're building the next killer app, investing in a startup, or simply curious about the technology, this practical book is essential reading.Bitcoin, the first successful decentralized digital currency, is still in its infancy and it's already spawned a multi-billion dollar global economy. This economy is open to anyone with the knowledge and passion to participate. Mastering Bitcoin provides you with the knowledge you need (passion not included).This book includes:A broad introduction to bitcoin--ideal for non-technical users, investors, and business executivesAn explanation of the technical foundations of bitcoin and cryptographic currencies for developers, engineers, and software and systems architectsDetails of the bitcoin decentralized network, peer-to-peer architecture, transaction lifecycle, and security principlesOffshoots of the bitcoin and blockchain inventions, including alternative chains, currencies, and applicationsUser stories, analogies, examples, and code snippets illustrating key technical concepts

    America's most widely used introduction to jazz, it teaches the chronology of jazz by showing students how to listen and what to notice in each style. Though originally conceived for nonmusicians and written at a college freshmen reading level, Jazz Styles also has been widely adopted in courses for musicians because of its point-by-point specification of each style's musical characteristics and its technical appendix. The text helps students hear how the styles differ and why the top names are important. The book's listening guides offer in-depth analysis for 38 historic recordings contained on the 2CD Jazz Classics collection.

    This edition has been updated to account for recent developments in the field such as: The emergence of mixed methods approaches Increased use of internet research More frequent use of methods such as triangulation and focus groups Developments in research ethics Written for anyone undertaking a small-scale research project, either as part of an academic course or as part of their professional development, this book provides: A clear, straightforward introduction to data collection methods and data analysis Explanations of the key decisions researchers need to take, with practical advice on how to make appropriate decisions Essential checklists to guide good practice This book is perfect for the first-time researcher looking for guidance on the issues they should consider and traps they should avoid when embarking on a social research project.